Jack Wolfskin Appoints Matthew Jung as General Manager of China

February 8, 2022

Idstein, Germany (February 8, 2022) /OUTDOOR SPORTSWIRE/ – Jack Wolfskin, a globally leading manufacturer of sustainably designed performance apparel, footwear and equipment, has appointed Matthew Jung as its new General Manager of China. Jung has served in executive roles in the Asian Pacific market for nearly 25 years and will be responsible for implementing the company’s new strategic brand direction driven by the mantra “We Live to Discover” and developing Jack Wolfskin’s omnichannel strategy in China.

The Chinese outdoor market has grown to become one of the brand’s most significant sales regions since Jack Wolfskin’s expansion in 2008. Jung will continue developing the organization’s operations and driving growth while reporting to Jack Wolfskin CEO Richard Collier. In his new role, Jung succeeds Karen Chang, who will leave the company in March 2022.

“With many years of experience in the sporting goods industry in the Asia Pacific region, Matthew has a deep understanding of the Chinese market,” said Joe Flannery, Executive Vice President, Apparel and Soft Goods at Callaway Golf, Jack Wolfskin’s parent company.  “He has a strong track record and invaluable experience in leading international teams and successfully positioning global brands in Asia.

“We have high expectations for this market and are confident that Matthew will help Jack Wolfskin achieve its potential by building on the momentum that Karen produced for the brand over the past several years. We commend her and wish her continued success.”

“We have come to know Matthew as a very dynamic and results-oriented manager,” Collier said. “His leadership style will not only help drive sales and brand awareness but advance Jack Wolfskin’s initiatives around outdoor advocacy, sustainability and education to inspire all to seek discovery through outdoor experiences.”

Jung most recently worked for the Converse brand as Vice President/General Manager for Converse Asia. During that time, he and his team of more than 250 employees doubled the brand’s business in the region, while also achieving the number three Brand Love positioning behind market leaders Adidas and Nike. Prior to that, he spent six years as a Senior Brand Director at Nike Greater China and Marketing Director at Nike Taiwan. Jung has lived in Asia since 1997, including Hong Kong, Taipei, and Shanghai. He studied English and Asian Studies at Loyola University Chicago. Jung is married and has three children.

“Consumers in China are shifting towards outdoor lifestyles at unprecedented speed and scale,” Jung said. “Jack Wolfskin is well-positioned to take leadership in this sector as an authentic brand with a 40-year history of delivering industry-defining innovation, performance, approachability and sustainability. I regard it as a privilege to join such a passionate and talented team across the world and anchoring such a great brand in China.”

About Jack Wolfskin

Jack Wolfskin is one of the leading providers of premium quality outdoor apparel, footwear and equipment in Europe and the largest franchisor in the sports retail market in Germany. Jack Wolfskin products are currently available in more than 490 Jack Wolfskin stores and at over 4,000 points of sale worldwide. Jack Wolfskin products are renowned for their optimized functionality, high quality, and exceptional innovation. In recent years the specialist outdoor brand has captured a large share of the market with numerous new products and materials. Jack Wolfskin is also a pioneer of the first order when it comes to sustainability. The company has been a member of the Fair Wear Foundation since 2010 and was awarded FWF Leader status every year since 2014. Jack Wolfskin is also a bluesign® system partner since 2011. The company is headquartered in Idstein, in the Taunus region of Germany, and currently employs over 1,440 people worldwide.

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