Jessica Hjorth Highlights New Hires for Active Lifestyle Agency, rygr

November 5, 2018

Colorado agency also adds two team members in support roles

CARBONDALE, Colorado (Nov. 5, 2018) — rygr, an integrated marketing agency for active lifestyle brands, welcomes Jessica Hjorth as senior account manager. Hjorth joins the Colorado-based agency on November 5 and will contribute leadership to the account teams working with Fjällräven, KEEN Footwear and KEEN Kids.

Prior to joining rygr, Hjorth managed the go-to-market process for luxury real estate developments with Bay-Area real estate sales and marketing firm SagePoint. As marketing director, Hjorth’s portfolio included the PlumpJack and Palisades developments at Squaw Valley. She previously served as a director of real estate marketing at Timbers Resorts, where she managed marketing for resort developments in Tuscany, Sonoma, Florida, South Carolina, and Colorado.

“Jessica’s experience running go-to-market and managing agency partners brings an important, strategic perspective to our team at rygr,” says Brian Holcombe, agency principal. “As rygr grows, we are careful to invest in team members that contribute positively to our culture, and Jessica will fill a vital mentorship role at the agency. Her experience in the hospitality and real estate sectors brings a fresh perspective to the table, and Jessica will play an important part in our new business process.”

Hjorth has lived in the Roaring Fork Valley for more than a decade, having previously worked in hospitality management with Aspen Ski Co. and operated the popular modern American bistro, Ella. She is a yoga enthusiast, hiker, paddle-boarder, and uphill skier. Hjorth currently lives in Carbondale with her husband, Travis, and two children.

Hjorth can be reached at jessica.hjorth@rygr.us or 970-924-0704 ext. 188.

In addition to Hjorth’s appointments, rygr recently added two account coordinators. Zachary Nesbit joined the agency in September 2018 from the U.S. Forest Service, and supports the KEEN, KEEN Kids, Tender Corp., and Norrona accounts. Former Feedback Sports marketer Eric Hockman joined rygr in October 2018, supporting the Fjällräven and Primus accounts. They can be reached at zachary.nesbit@rygr.us and eric.hockman@rygr.us, respectively.

About rygr: rygr (pronounced rig-or) is a new media agency for today’s new media world. We partner with leading active lifestyle brands to orchestrate 360-degree product and brand campaigns. We excel in the gray zone between paid, earned and owned media. www.rygr.us

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