Jetboil® Sparks Strategic Partnership with Darby Communications

February 20, 2024

Asheville-based agency to lead outdoor cooking brand’s PR and media relations

February 20, 2024 — Racine, WI /OUTDOOR SPORTSWIRE/ – Jetboil®, the world’s leading innovator of outdoor cooking systems, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor, active lifestyle, and hunt/fish markets. Effective immediately, Darby Communications will serve as Jetboil’s PR agency of record, amplifying product and brand awareness through targeted PR and media relations.

In 2004, Jetboil revolutionized how people cook meals on the trail. Since pioneering the very first integrated personal stove system 20 years ago, Jetboil has continued to push the limits of what’s possible by engineering outdoor cooking systems that deliver the ultimate in speed, efficiency, and convenience. From best-selling fast boil systems, precision cooking systems, and basecamp systems to premium cookware, Jetboil is renowned worldwide for inventing technologies that redefine the outdoor industry. Earlier this year, Jetboil launched its TrailWare collection of outdoor utensils, designed to easily extend and reach inside a Jetboil cookpot or dehydrated meal package. The brand is also cooking up several limited edition products, which will launch later in 2024.

“We are thrilled to partner with Darby Communications and leverage their expertise in the outdoor industry to accelerate our growth and empower more consumers to experience the great outdoors,” says Craig Smith, Senior Director of Brand Management for Johnson Outdoors.

Through this strategic partnership, Darby Communications will leverage its extensive industry expertise and network of media contacts to reignite Jetboil’s international brand awareness and generate meaningful media coverage of the legacy brand’s best-selling cook systems. Darby Communications will also assist Jetboil with key product launches and limited edition releases by seeking opportunities for brand storytelling and relationship building through curated media events.

“Our partnership with Jetboil marks an exciting chapter in our agency’s journey,” states Founder Coral Darby. “We are honored to align with such a well-respected, iconic brand and are on a mission to ensure that Jetboil’s innovative products shine in the backcountry and continue to be the go-to camp stove system for outdoor enthusiasts everywhere.”

For more information on Jetboil® and the latest brand news, visit www.jetboil.com or contact Katie Richter at katie@darbycommunications.com.

ABOUT JETBOIL®

Since its inception in 2004, Jetboil’s category leading cooking systems have won numerous awards both inside and outside the outdoor industry. The proprietary FluxRing® Technology, at the heart of Jetboil® cooking systems, defines efficiency, safety and ease of use and its introduction revolutionized the outdoor cooking category. Jetboil® is committed to simplifying and personalizing outdoor cooking and fueling a world of exploration. Jetboil® is the trusted and indispensable companion of those who push the limits of their endurance and the boundaries of their experience. Visit Jetboil at www.jetboil.com.

ABOUT JOHNSON OUTDOORS INC.

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors’ iconic brands include: Old Town^® canoes and kayaks; Carlisle^® paddles; Minn Kota^® fishing motors, batteries and anchors; Cannon^® downriggers; Humminbird^® marine electronics and charts; SCUBAPRO^® dive equipment; Jetboil^® outdoor cooking systems; and, Eureka!^®camping and hiking equipment. Visit Johnson Outdoors at http://www.johnsonoutdoors.com.