Kari Traa Partners with Girl Get After It to Empower Women in the Outdoors

September 3, 2024

VOSS, NORWAY (September 3, 2024) /OUTDOOR SPORTSWIRE/ – Kari Traa, a rapidly expanding global brand in women’s sportswear, is proud to announce an exciting partnership with Girl Get After It (GGAI), a community-driven platform dedicated to connecting women through adventure, wellness and empowerment. This collaboration, running from September 2024 through 2025, will help amplify and deepen both brands’ connection with women who are passionate about outdoor and active lifestyles.

Kari Traa is not just another sportswear brand; it’s a movement created by women, for women. With a dedicated team of women at the helm, the brand has become one of the fastest growing names in women’s sportswear. Every piece of Kari Traa’s athletic wear is designed to be comfortable, functional and stylish – tailored specifically to meet the needs of active women.

Girl Get After It was born from a similar ethos: a desire to bring women together in supportive and encouraging environments. Spanning 20 major cities across the United States, GGAI offers women the chance to connect through local events, online communities, and activity specific retreats that blend wellness and adventure. Whether it’s skiing, snowboarding, trail running, hiking or surfing, GGAI empowers women by showing them that anything is possible with the strength of a community behind them.

Through this partnership, Kari Traa and GGAI will work together to reach new audiences across North America by engaging with the collective community through high-level experiences and community based initiatives.

One of the most exciting aspects of this partnership is Kari Traa’s role as the premier sponsor of all GGAI 2025 ski retreats. These retreats, set against the stunning backdrops of Whitefish, Montana (February 20-23, 2025), and Big Sky, Montana (March 13-16, 2025), will offer participants the opportunity to experience the best of winter sports while staying warm and stylish in Kari Traa’s performance wear.

“We’re thrilled to partner with Girl Get After It, a community that aligns perfectly with our mission to empower women through movement and adventure. Together, we’ll inspire more women to push their boundaries, connect with others, and experience the outdoors in new ways” said Taylor Murphy, Head of North America Marketing at Kari Traa.

“Kari Traa’s unwavering commitment to empowering women through high-quality, functional, and beautifully designed athletic wear makes them an ideal partner for GGAI.” said Cass Wendell, founder of GGAI. “We’re excited to introduce our community to a brand that not only creates exceptional products but also shares our passion for uplifting and inspiring women to pursue their best selves. We look forward to seeing what we can accomplish together.”

ABOUT KARI TRAA

Made For Her, By Her, Kari Traa is a Norwegian brand that’s become one of the fastest growing women’s sportswear brands worldwide. Created by and named after Olympic gold medalist Kari Traa, the brand is run by 22 women who truly care about creating comfortable, functional and great-looking athletic wear, tailor made for women’s needs. For more information on the Kari Traa brand, visit karitraa.com.

Girl Get After It

Girl Get After It is a community-driven platform dedicated to connecting women through wellness, adventure, and empowerment. With a presence in 20 major cities across the United States, GGAI offers women the opportunity to connect, grow, and challenge themselves through local events, online communities, and immersive retreats.