Kelty Teams Up with ORO Sales Group

August 1, 2023

With a focus on specialty outdoor retailers, ‘On the Road and Off’ sales team will help the renowned outdoor brand expand its presence in the Southeast

Broomfield, Colo. – Aug. 1, 2023 — Kelty, a leader in durable and easy-to-use outdoor equipment, is pleased to announce its new partnership with ‘On the Road and Off’ (ORO), a Southeast sales and marketing group, to help grow sales of the brand’s best-selling camping, backpacking and lifestyle gear across the Southeast region of the United States.

“With its vast range of incredible outdoor opportunities and a booming interest in outdoor recreation, the Southeast is a big focus for future growth for the Kelty brand. We see a ton of potential to expand our presence there, and know that Kelty products will continue to shine as we bring them to more outdoor enthusiasts in the area,” said Kevin Karch, Vice President of Specialty Sales at Kelty. “ORO is the perfect partner to help us achieve this goal, offering a huge wealth of knowledge and experience, and exceptional relationships with key retailers and the local communities.”

With a team of five outstanding representatives led by founder TJ Maurer, the ORO sales group works together with specialty outdoor retailers and local non-profits throughout the Southeast, from Florida to West Virginia, to ‘connect the outdoor industry with the Southeastern outdoor community.’ Founded in 2015, ORO has represented a variety of highly celebrated outdoor brands. In addition to Kelty, its current roster includes Teva, Black Diamond, Peak Design, Livsn, VSSL, and Roark .

“We could not be more excited to add Kelty to our list of partners, and help the brand expand its presence here in the Southeast,” Maurer said. “With its rich history and diverse product lineup, Kelty truly has something for everyone.”

To learn more about Kelty and explore the brand’s robust collection of outdoor gear, visit kelty.com.

For more information about ORO, visit https://www.ontheroadandoff.co/

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About Kelty

Kelty is “Built For Play”—the go-to outdoor equipment brand since 1952 when founder Asher “Dick” Kelty created the first modern backpack from his garage in California. Today, the brand is devoted to connecting more people to the outdoors with quality products that make it easy for users to experience their own version of fun outside. From car camping and festivals, to spontaneous adventures or multi-day hikes, Kelty’s built-to-last and easy-to-use camping, backpacking and everyday outdoor gear gets you to the fun faster. Kelty is one of the founding members of The Conservation Alliance, which harnesses the power of business and outdoor communities to fund and advocate for the protection of wild places nationwide. Kelty is part of the Exxel Outdoors family of brands, headquartered in Broomfield, CO. Visit kelty.com for more.

About ORO

On the Road and Off is a Southeast sales and marketing group working together with specialty outdoor retailers and local non-profits to inspire folks to play outside, empower independent retailers, and promote stewardship of our lands. Visit ontheroadandoff.co for more.

Melissa Archer

601-988-2433

melissa@bfcollective.co