LOWA Pro Athlete Sunny Stroeer Becomes First Female to Ski the Iditarod Trail Invitational 1000 Since the Race’s Inception 24 Year Ago

March 28, 2024

Stroeer Completed the 950 Mile Trek on Skis in 29 Days

STAMFORD – (March 28, 2024)/OUTDOOR SPORTSWIRE/ – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, today announced that its pro athlete, Sunny Stroeer, completed the Iditarod Trail Invitational on skis, the first female to accomplish this feat in the race’s 24 year history. Stroeer started in Anchorage, skiing 950 miles over 29 days, 22 hours, 6 minutes finishing Tuesday, March 26 in Nome, enduring brutal temperatures as low as -45 degrees.

“LOWA has worked with Sunny for over five years; each year her accomplishments are harder than the last,” said Peter Sachs, general manager of LOWA. “The Iditarod Trail Invitational is a test of personal endurance and mental fortitude, harsh elements, and unknown conditions. She completed the race with grace and grit, especially timely, as it is Women’s History Month. We are honored to share in this celebration with Sunny and extend our congratulations.”

Stroeer’s footwear of choice was the Renegade Evo Ice GTX, designed to keep feet warm, comfortable, dry and protected in the harshest winter conditions. The boot has a taller shaft for added protection against snow drifts. It features a high loft fleece Gore-Tex Partelana^®

lining and the Vibram Arctic Grip Trac Outsole, engineered for low temperatures and best in class grip on cold, icy or snowy surfaces. In Sunny’s case, the Renegade Evo Ice GTX was an unconventional choice since most cross-country skiers ski in cross-country boots with specific bindings. Sunny opted for warm boots attached to her skis with universal bindings that use straps.

“I may have gotten frostbite on my thumb, as the temperatures hit -45F this past month, but the LOWA Renegade Evo Ice kept my feet warm and happy,” said Stroeer. “I am stoked to be working with such an incredible brand as an athlete for over five years now. Their support has been wonderful.”

Previously, Sunny completed the shorter Iditarod Trail Invitational 350 Mile Race on skis in 2021 and 2022, and on fat bike in 2023. For more information on Sunny, please visit www.sunnystroeer.com.

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About LOWA Boots

With over 100 years of hand-crafted European heritage, LOWA Boots is a globally respected footwear brand located in Jetzendorf, in Upper Bavaria. Since 1923, LOWA has created premium outdoor boots and shoes featuring beautiful silhouettes, best-in-class quality, and proprietary technology. Its designers adeptly navigate the outdoor performance, lifestyle, and fashion categories, always nurturing brand integrity. LOWA is one of the only footwear brands to receive ISO 9001 status for the highest quality construction and process standards. LOWA certified tactical boots are also made to comply with the European Union’s PPE standards.

For more information, visit www.lowaboots.com.

Media Contact:

Charlotte Daher de Garcia, CGPR

charlotte@cgprpublicrelations.com