Market research company NPD Group sold to PE firm

October 21, 2021

This week, NPD Group, the Port Washington, N.Y.-based global firm that specializes in market analysis (including the outdoor industry), announced it had agreed to be acquired by the private equity firm Hellman & Friedman for an undisclosed amount.

Under the terms of the deal, NPD’s executive chairman, Tod Johnson, and its CEO, Karyn Schoenbart, will retain a minority stake in the business and continue serving on the NPD board of directors. Outside Business Journal