Matching Pair: Darn Tough Vermont Picks Up Momentum Media PR as Agency of Record

November 30, 2015

Darn Tough Vermont, the manufacturer of the fastest growing collection of American-made performance socks, has selected Momentum Media PR as its public relations agency of record. As the new AOR, Momentum will work closely alongside the dedicated team at Darn Tough to share the brand’s powerful story and equally impressive product collections with core and broad market consumers across traditional and digital media channels.

“Darn Tough Vermont is a brand that has earned a fanatical following over the last decade. Our consumers know that, with us, they can count on industry leading standards in comfort, durability and fit in every pair we knit,” said Brian Brand, Marketing Director for Darn Tough. “We selected Momentum as our PR agency because they have expertise working with premium brands, amplifying their clients’ messaging beyond the core and to a larger consumer base. The passion that they show, the way that they positioning themselves as an extension of our internal marketing team, it mirrors our own brand’s passion and commitment. It’s an excellent fit.”

For three generations the Cabot family has been perfecting the sock-making process in the sock capital of the USA – Northfield, Vermont – which is where the Darn Tough brand was born 11 years ago. In that short time, the company has experienced incredible growth and continues to drive that success with investments in machinery, infrastructure and personnel.

“Darn Tough is poised for another great year – and beyond. The early response to the newest fall/winter launch has been overwhelmingly positive, and I believe this may be one of our best collections to date,” said Ric Cabot, Darn Tough Vermont president and CEO. “Bright colors, fun patterns and new designs are seen throughout, across all categories. I’m excited to see the response as it comes to market.”

“We’ve had our eye on the Darn Tough brand for several years now, admiring how a company with a singular focus and commitment to excellence has taken the outdoor market by storm, showing no signs of stopping,” said Alycia Cavadi, founder and principal of Momentum Media PR. “Their growth has been phenomenal, and Darn Tough socks have become synonymous with exceptional quality. There is an incredible amount of passion among the hard working folks at Darn Tough, and we are looking forward to sharing this success story with the world while doing what we do best: building awareness for brands among current and new broader-based markets.”

Darn Tough’s 2016/17 collections will be hitting The Running Event trade show in Austin, Texas, December 1-4, 2015, the Outdoor Retailer trade show in Salt Lake City, January 7-10, 2016, and at the SIA Snowsports trade show in Denver, January 28-31, 2016.

About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty Collection includes performance socks in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt, Work as well as Junior styles – all of which carry the industry’s only unconditional lifetime guarantee.

About Momentum Media PR:
Momentum Media PR is a full-service, results-driven PR agency specializing in bringing outdoor, active lifestyle, snow and bike brands to the forefront of their markets and consumer mindshare. Since 2001, Momentum Media PR has been providing traditional and digital public relations, brand communications strategy, and creative events that fuel the growth of premium active brands. For more information, visit Momentum Media PR online at www.momentummediapr.com or on Facebook.