More Bites, More Fun: Honey Stinger Reinvents a Classic with New Mini Waffles

July 29, 2020

STEAMBOAT SPRINGS, Colo. (July 29, 2020) —Honey Stinger, the honey-powered sports nutrition brand, today introduces Mini Waffles, a bite-sized, snackable version of its best-selling classic Honey and Vanilla Waffles.

Easily packable and ready to enjoy in any setting, Mini Waffles are a versatile snack for everyday and every activity alike, from home workouts to summit missions, to Zoom meetings and coffee breaks. They are conveniently packaged in a resealable bag, making it easy for consumers to choose just the right amount of fuel for each effort, attain a quick ‘pick-me-up,’ or sustain more gradual fueling for a full day of logging miles – all with less packaging waste.

“In today’s dynamic environment, we know that, more than ever before, our consumers need nutrition they can count on,” said Mike Keown, CEO of Honey Stinger. “But we also wanted to give them something that is both fun and easy to consume — to provide not just a boost of energy, but a boost to their day. With Mini Waffles, we’re delivering the great taste, nutrition and function our athletes know and love, in a format that is more convenient, more versatile and more snackable!”

While fractional in size, Mini Waffles pack all the same delicious flavor and organic ingredients of the fan-favorite classic Honey Stinger Waffle, in its two most popular varieties, Honey and Vanilla.

The new Honey Stinger Mini Waffles are sold in 5.3-ounce resealable bags, each containing roughly six snackable servings. Mini Waffles retail for $7.99 per bag, and can be purchased online at www.honeystinger.com and through select retail partners.

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About Honey Stinger

Fueling top elites and everyday enthusiasts alike, Honey Stinger makes great tasting, convenient, honey-powered sports nutrition to help athletes prepare, perform and recover at their best. The company’s diverse product offering includes a variety of waffles, gels, chews, bars and more, providing natural, sustained energy for every endeavor. Based in Steamboat Springs, Colo. since 2001, Honey Stinger’s products can be found at sporting goods retailers, grocers, convenience stores and online at www.honeystinger.com.