Mountain Hub Appoints rygr to Lead Public Relations Efforts

June 28, 2017

PARK CITY, Utah — Mountain Hub, a rapidly growing, community-fueled platform for the outdoors, has partnered with integrated marketing agency rygr to lead the brand’s public relations efforts.

“Our goal at Mountain Hub is to connect the outdoor community. Mountain Hub helps everyone from casual enthusiasts to elite professionals access the best and most up-to-date information, use exceptional mapping and navigation tools, and discover new adventures,” says Brint Markle, founder and CEO of Mountain Hub. “The team at rygr shares the same passion and core values as our team. We are excited to work with them to expand our community and help us tell the Mountain Hub story.”

After founding Avatech, a hardware-focused snow safety company, in 2014, Brint Markle and Jim Christian saw a bigger need for both professional and recreational users to have access to up-to-date outdoor information for every kind of mountain activity, from backcountry skiing to trail running to mountain biking. Mountain Hub uses a crowd-sourced model that allows users to access and share vital information like trail conditions, snow conditions and routes to help outdoor enthusiasts make safer, more educated decisions in the mountains.

“In a crowded space, Mountain Hub stands out with its crowd-sourced approach to help people discover, experience and share outdoor adventures,” says rygr Principal Brian Holcombe. “While other successful apps provide performance-and competition-based measurement, Mountain Hub is stimulating people to share experiences and contribute to the outdoor community.”

The Mountain Hub app will see multiple enhancements in the coming months through a series of updates. To download Mountain Hub click here. Please direct media inquiries to account manager Sam Coffey at sam.coffey@rygr.us.

About Mountain Hub:

Mountain Hub is a crowd-sourced information network for the outdoors that inspires people to discover, experience and share their adventures. Mountain Hub’s mission is to inspire safe, responsible adventure and connect the outdoor community. Mountain Hub was founded by a passionate group of outdoor enthusiasts from MIT, who packed their bags and headed west to pursue their dream in 2015. The company is based in Park City, Utah. www.mountainhub.com

About rygr:

rygr (pronounced rig-or) is a new media agency for today’s new media world. We partner with leading active lifestyle brands to orchestrate omnichannel product and brand campaigns. We excel in the gray zone between paid, earned and owned media. www.rygr.us