MYLAPS and Le Champion extend partnership

January 6, 2021

Athletes benefit from latest timekeeping, live tracking and personal photos

Haarlem/Alkmaar – After 25 years of cooperation, MYLAPS Sports Timing and sports organization Le Champion have signed a new agreement for 4 years. This means that all participants of Le Champion cycling, running and walking events until 2024 are ensured of the latest developments in timekeeping, live tracking and personal photos.

 The Dutch organizations signed the contract in Alkmaar on Wednesday. Le Champion, the organizer of well-known events such as the Dam tot Damloop and TCS Amsterdam Marathon, makes its competitions more attractive for participants, followers and sponsors. MYLAPS is the Dutch inventor of automatic sports timing and develops technology that is used all over the world, from the Olympics and MotoGP to countless local races.

Focus on innovation and digitization

Ron van der Jagt, general manager of Le Champion: ‘In these unreal times we use the delay at the physical events to accelerate other aspects. In doing so, we are committed to innovation and digitization. The renewed cooperation with MYLAPS is in line with that strategy. For us, digitization is not about automation or efficiency. Digitization is about enriching the experience of our sports events for the participants! With MYLAPS we have been working on improving and innovating for years. That requires intensive teamwork. The fact that we have been working together for 25 years illustrates our core values. We want to be a reliable partner for our relations for the long term.’

 Unique collaboration

‘Our 25-year partnership shows that MYLAPS and Le Champion are a great match,’ says Camiel Slaats, CEO of MYLAPS. ‘Le Champion knows better than anyone else what is involved in organizing sports events and what their participants, followers and sponsors need nowadays. We are happy to help with our solutions in the coming four years.’

About Le Champion

With more than sixty cycling, running and walking events, Le Champion gets more than 250,000 people moving every year. Thanks to the efforts of 3,500 volunteers and more than 20,000 members, Le Champion is one of the larger sports organizations in the Netherlands. With events including the MTB beach race Egmond-Pier-Egmond, the Dam tot Damloop, the Plus Wandel4daagse Alkmaar, the Fjoertoer Egmond, the NN Egmond Half Marathon and the TCS Amsterdam Marathon, everyone in the Netherlands knows one. To inspire and facilitate as many people as possible, young and old, to exercise: that is the mission of Le Champion, to contribute to vital people and a healthy society.

 About MYLAPS Sports Timing

At MYLAPS we support athletes, racers, and events in creating their ultimate sports experience. Every year we capture the performance of over 20 million people all over the world. And turn their data into insights, progress, and fun. We offer them a better understanding of their performance and help them with their best next steps. Founded in 1982, we have revolutionized the world of sports timing with groundbreaking innovations and set the standard ever since. Our products and platforms are used at professional events like the Olympics and NASCAR to countless local events around the corner.

More info

If you have any questions or need Hi Resolution images, please contact Krijn Snuif (Marketing Manager at MYLAPS), krijn.snuif@mylaps.com or +31 (0)6 29 72 18 59.