Native Eyewear Refines 2018-2019 Goggle Collection

December 13, 2018

Lineup Includes New Colorways and More Versatile Lens Options Built for Every Skier and Snowboarder

BOULDER, Colo. (December 13, 2018) — Native Eyewear has expanded its 2018-2019 goggle collection to include new colorways and lens options to complement its existing goggle portfolio. The brand reentered the goggle space in 2016-2017 season and has since introduced several leading technologies, including a photochromic lens that reacts to UV light, lens interchangeability systems and superior fog diffusion coatings. Additionally, the goggle collection is designed for hard-charging skiers and snowboarders who spend their season on the mountain as well as those looking for a comfortable, high quality goggle for their winter vacation.

“Overall, we’ve found a sweet spot in the premium space: We have exceptional technologies at an attainable price tag,” says John Sanchez, General Manager of Native Eyewear. “This year we added even more versatility to our line with several new strap and lens combinations starting at just $99. We now have a fit, function and style for every type of skier and snowboarder.”

“Trying to find a goggle that will hold up all season long with the latest technology and style always seemed impossible, but I can honestly say Native goggles do that and more,” said Native athlete and professional snowboarder, Chad Otterstrom. “Riding in Native goggles has changed the way I ride because they perform and adapt in all types of conditions.”

2018-2019 Native Eyewear Goggle Collection Includes:

The DROPZONE™ goggle features a single-button spherical lens interchange solution. Simply push the button up and pop the lens out. Reinsert your alternate lens into its binding and push the button down to lock the lens in place. Add in our SNOWTUNED™ lens technology with an incomparable anti-fog coating, snow-specific color filtration, and frames built for long-lasting comfort and you’ve got yourself a goggle that won’t hold you back on the best pow run of the day. New colorways for 2018-2019 include Snowcave and Black Mountain, a new additional bluebird day gray lens option is also available for sunny day options.

The SPINDRIFT™ New last season, the Spindrift sports a rimless, wide field-of-view frame with a six-point interchange system. Easily pull apart from each of the six points around the edge of the frame to replace its spherical SnowTuned™ lens to suit changing weather conditions. Each Native goggle also comes packed in signature FORT™ rigid case and features our premium hypoallergenic face foam, superior anti-fog coatings, snow-specific color filtration to ensure all-day comfort and high definition vision. New for 2018-2019, the Spindrift includes an additional bluebird day gray lens for sunny days.

TENMILE™: Named for the mountain range that lies in the heart of Colorado and offers a plethora of backcountry adventures, the Tenmile is as bold as it is minimalist. Boasting a large cylindrical lens situated in subtle frame lines, this goggle comes packed with clear and crisp vision, anti-fog lens technology, and uncompromising foam comfort to give you the confidence to charge in any mountain environment. New for 2018-2019, the Tenmile now includes three new color and lens combinations: Red Watch, Gray Tweed and Sheepshead.  

TANK-7™: Inspired by the famous backcountry area at the southern point of Colorado’s Sawatch Range, the Tank-7 is all about an attitude of grit and precision. Despite its smaller fit, the Tank-7 offers a wide field-of-view with superior color and contrast enhancement. The Tank-7 offers additional versatile and safety features so you can have confidence and peace of mind out in the backcountry. The Switch Outrigger mechanism allows its user to effortlessly switch to the interior reflective strap side so your backcountry partners can spot you with their headlamp while skinning in the dark or in rescue situations. New for 2018-2018, the Tank-7 includes an additional bluebird day gray lens for sunny days.

UPSLOPE™: This lower profile, medium fit spherical lens combines superior peripheral vision with natural color and contrast enhancement so you can spot changes in terrain with confidence and precision and always have the best view of the mountain. The Upslope is packed with features for all-day comfort and superior fog diffusion so you can wear your goggle on the skin-up and the turns down. New for 2018-2018, the Upslope includes an additional bluebird day gray lens for sunny days.

SNOWTUNED™ Technology All Native goggles include SNOWTUNED™ lens technology which also features color-enhancing filtration that helps subtle colors and details of a snow-covered landscape appear livelier, while selective filters reduce eye fatigue from HEV light. Combine this with the multi-mirror, hydrophobic and oleophobic coatings, and you have long-lasting quality that will repel oils and water in any snow condition.

Bio-Based Frames All Native goggle frames use a castor-based resin that provides one of the highest strength-to-weight ratios in the market. Frames also include a tapered nasal fit and hypoallergenic, fluted face foam that enhance airflow through the goggles even further, providing maximum comfort and clarity for every snow-filled adventure.

A Complete Package

Native Eyewear believes that quality gear shouldn’t come at the cost of our outdoor playground. In addition to bio-based frame resin, the Native packaging has been thoughtfully created. The FORT™ goggle case, a complimentary storage case, is highly functional and reusable in an effort to eliminate our reliance on wasteful packaging. With space for sunglasses, phone, cards, an ID, and other small adventure necessities, it’s easy strapping system seamlessly attaches to your pack allowing for quick venting and drying.

Premier Lifetime Limited Warranty

All Native Eyewear sunglasses, ski goggles and lens replacement kits are covered by a lifetime- limited warranty against defects in materials or workmanship. If it is determined that your product has a manufacturer’s defect within the first year of original purchase, we will replace or repair that product. In the event that Native Sunglasses fall to the rigors of life that are not covered by our lifetime limited warranty, our repair program steps in to replace damaged frames and lenses.* Dog chews, shark attacks, wipeouts, you name it. Send them to us and for a repair fee, plus any applicable taxes, we will repair or replace them. We believe in making something worth keeping and we are willing to back it up in the field. *Proof of purchased required. Lost and stolen items are not covered. See terms and conditions at www.nativeeyewear.com

About Native Eyewear

Founded in 1998, Native makes eyewear that keeps its fit, stays in place and out-performs in its category. Using the world’s best impact-resistant lenses and tough, lightweight, bio-based frames, we aim to take vision deeper. Native produces premium polarized sunglasses and high-performance snow goggles. Learn more about Native Eyewear at nativeyewear.com. Follow Native Eyewear on Facebook, Twitter, and Instagram.

Media Contacts:

Kate Lessman, Think Big Media PR  kate@thinkbigmediapr.com, 303-325-3036

Alexandra Chiafery, Think Big Media PR, alexandra@thinkbigmediapr.com, 585.329.9670

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