All Posts by P.R..
Obōz recognizes Pennsylvania Trail Angel Roxanne Strine as Local Hero
Bozeman, Mont., (November 14, 2024) /OUTDOOR SPORTSWIRE/ – Obōz, the True to the Trail footwear brand, has named Roxanne Strine, of York, PA, as one of its Local Heroes. Strine, a retired postal worker, is…
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Flylow Partners with Blister+ to Offer Supplemental Outdoor Injury Insurance for Sponsored Athletes
DENVER, COLORADO. November 12th. /OUTDOOR SPORTSWIRE/ – Flylow (www.flylowgear.com), an independently owned mountain lifestyle brand, has become the first apparel maker to partner with Blister+ to provide supplemental injury insurance to its sponsored athletes. In…
Mountain Equipment Oreus Jacket awarded 2024 Outside Magazine Editor’s Choice Award
TORONTO (November 6, 2024) /OUTDOOR SPORTSWIRE/ –Mountain Equipment Oreus jacket featuring the patented Aetherm™ Precision Insulation, a unique patented construction that pushes the limits of what is possible with insulation, has been recognized with a prestigious Outside Magazine…
Switchback forms Advisory Board
PORTLAND, MAINE (October 31, 2024) /OUTDOOR SPORTSWIRE/ – Switchback, the education and business gathering for the outdoor industry community, has established an advisory board to help support and guide its standalone gathering in Nashville, TN, in…
Minus33 launches WoolTek Expedition Glove line, featuring virgin wool insulation sourced in Europe
ASHLAND, NH /OUTDOOR SPORTSWIRE/ – Minus33 is bringing five generations of wool expertise into its new line of cold weather gloves and mitts, the WoolTek Expedition line, built for extreme winter conditions. Available in glove,…
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Geartrade powers Jones Snowboards expansion of Re-Up™ program to include trade-in and resale
Truckee, Calif. /OUTDOOR SPORTSWIRE/ – Geartrade, the outdoor industry circularity engine, is partnering with Jones Snowboards in a broad expansion of their pioneering Re-Up™ recycling program to include snowboard trade-in and resale. Jones first launched…
Switchback welcomes Outdoor Industry Association as Official Event Partner
NASHVILLE, TENNESSEE & BOULDER, COLORADO /OUTDOOR SPORTSWIRE/ – Switchback and Outdoor Industry Association (OIA) today announced a strategic partnership to strengthen the impact, effectiveness, and attendance of the twice-annual outdoor sector gathering. As a key…
Flylow celebrates launch of ‘Leftover Land’ resale site with Bib Buyback Program and VIP Gear Locker
DENVER, COLORADO/OUTDOOR SPORTSWIRE/ – For nearly two decades, Flylow (www.flylowgear.com) – the creators of independent, homegrown and mountain-raised outerwear and apparel – has thrived by choosing their own path. This month, the brand is breaking trail…
Oboz mourns the loss of its founder John Connelly
Bozeman, Mont., (August 28, 2024) /OUTDOOR SPORTSWIRE/ – On Thursday, August 22, Oboz Footwear founder and outdoor industry luminary, John Connelly, passed away following years battling various cancers. This Friday, Oboz is honoring John’s legacy with…
Switchback at TRE surges with exhibitor interest as top tier brands gather around November showcase
AUSTIN, TEXAS (August 22, 2024) /OUTDOOR SPORTSWIRE/ – Switchback, the education and business gathering for the outdoor industry, is seeing a surge in interest heading into its November event at The Running Event (TRE), with…
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Geartrade wins second Outdoor Retailer Innovation Award for pioneering efforts in Branded Resale
SALT LAKE CITY, UTAH (JUNE 20, 2024) /OUTDOOR SPORTSWIRE/ – Geartrade, the engine for outdoor industry recovery and resale, was honored last week as a winner of a prestigious 2024 Outdoor Retailer Innovation Award. Chosen…
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Geartrade redesigns online resale platform, smoothing consignment customer navigation and elevating branded resale
SALT LAKE CITY, UTAH (JUNE 5, 2024) /OUTDOOR SPORTSWIRE/ – Geartrade, the award-winning online resale platform for used outdoor equipment and apparel, this week unveiled a redesigned website that smooths the customer experience and makes…
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Diversified Communications brings Switchback to Nashville in June 2025
NASHVILLE, TENNESSEE (June 3, 2024) /OUTDOOR SPORTSWIRE/ – Switchback, the education and business gathering for the outdoor industry community, is coming to Nashville June 16-18, 2025. Hosted by Diversified Communications and led by an experienced…
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Oboz Kicks Off the Oboz Everywhere Tour in New York City
Bozeman, Mont., (May 29, 2024)/OUTDOOR SPORTSWIRE/ – The first week of June, the Oboz Everywhere Tour heads to New York City to host a number of brand, retailer, and community activations to support its area…
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Grassroots announces nominees for 2024 Outdoor Specialty Awards; winners to be celebrated at June Connect show
RENO, NEVADA (FOR RELEASE ON MAY 20, 2024)/OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week announced their slate of nominees for the 2024…
Oboz Recognizes Bozeman’s Jo Giese as a Local Hero
Bozeman, Mont., (May 15, 2024)/OUTDOOR SPORTSWIRE/ – Oboz, the True to the Trail footwear brand, has named Jo Giese, of Bozeman, MT, as one of its Local Heroes of the year. Giese, an author, award…
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Grassroots Outdoor Alliance welcomes Helly Hansen to national vendor partner network
CODY, WYOMING (May 13, 2024) /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this spring welcomes Helly Hansen to their national vendor partner network.…
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Grassroots Connect reports marked rise in buyer and brand participation ahead of upcoming June event in Reno
RENO, NEVADA (APRIL 29, 2024)/OUTDOOR SPORTSWIRE/ – Engagement among retailers and brands is on the rise as the twice annual buying show of Grassroots Outdoor Alliance heads to a new city for its upcoming June…
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Oboz Footwear plants 6 million trees with Trees for the Future
Bozeman, Mont., (April 26, 2024) /OUTDOOR SPORTSWIRE/ – Since 2007, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, has planted a tree for every pair of its footwear sold.…
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Grassroots Outdoor Alliance welcomes Kari Traa to national vendor partner network
CODY, WYOMING /APRIL 9, 2024 /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization dedicated to the health and growth of specialty outdoor retail, this spring welcomes Kari Traa to their national vendor partner…
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Maine Outdoor Brands partners with Founded Outdoors to educate, engage and evolve outdoor businesses
PORTLAND, MAINE /OUTDOOR SPORTSWIRE/ – Founded Outdoors, the national platform for outdoor entrepreneurs, will partner with Maine Outdoor Brands, the alliance of Maine’s outdoor product, service, and retail companies, to design and implement a 2024…
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Oboz Trails for Trees Challenge plants a tree for every hike completed in April
Bozeman, Mont./OUTDOOR SPORTSWIRE/ – For the month of April, Oboz is challenging walkers, hikers, runners, and people using mobility assistive devices to get out and hike as part of its Trails for Trees Challenge. For…
Minus33 launches Merino takeback program to support search and rescue groups nationwide
ASHLAND, NH /OUTDOOR SPORTSWIRE/ – Minus33 Merino Wool Company is offering 25% off vouchers to customers who return their used Merino layers to be repurposed into Search And Rescue (SAR) Warming Kits. In response to…
Oboz Names Butte Trailblazer Hallie Zolynski A Local Hero
Bozeman, Mont., (March 13, 2024)/OUTDOOR SPORTSWIRE/ – Oboz, the True to the Trail footwear brand, has named Hallie Zolynski of Butte, MT, as one of its six Local Heroes of the year. Zolynski is a…
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Swany America taps Todd Givnish as Vice President of Sales
(MARCH 4, 2024) /OUTDOOR SPORTSWIRE/ – Swany America this week named Todd Givnish as the company’s vice president of sales. Givnish will take his new role with Swany America on March 4, 2024, and will…
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Oboz adds “super shoe” technology to its fast trail collection with Katabatic Wind
Bozeman, Mont. (March 4, 2024) /OUTDOOR SPORTSWIRE/ – Following last year’s successful introduction of the Katabatic fast trail hiker, Oboz the ‘True to the Trail’ outdoor footwear brand based in Bozeman, MT, has elevated the…
Oboz Footwear and the 52 Hike Challenge launch Over 50 Outside into Year 3
Bozeman, Mont. (February 26, 2024) /OUTDOOR SPORTSWIRE/ – Over 50 Outside, a program created in 2021 to inspire women over the age of 50 to take to the trails and build upon their health, fitness, confidence,…
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Grassroots Connect gears up for return to Reno with traditionally strong retailer and brand attendance … and a few new twists
RENO, NEVADA (FEBRUARY 22, 2024) /OUTDOOR SPORTSWIRE/ – When Grassroots Outdoor Alliance held their first gathering in 1998 in Lake Tahoe, Calif., the fledgling organization drew a modest tally of retailers and a handful of…
Oboz Footwear introduces the Cottonwood, its most sustainable collection to date
Bozeman, Mont. (February 15, 2024)/OUTDOOR SPORTSWIRE/ – While Oboz, the ‘True to the Trail’ outdoor footwear brand based in Bozeman, MT, has been integrating environmentally preferred materials into its shoes for years, its new Cottonwood collection sets…
Bill Supple elevated to North American Managing Director for Outdoor & Sports Company Inc.
TORONTO (February 7, 2024)/OUTDOOR SPORTSWIRE/ – Outdoor & Sports Company Inc. (OSC), the North American arm of Outdoor & Sports Company Limited based in Manchester, UK, which brings its cutting edge and high performance British outdoor brands,…
Oboz Elevates Sales and Service Across North America with Multiple Moves
Bozeman, Mont., (February 2, 2024)/OUTDOOR SPORTSWIRE/ – Oboz, the True to the Trail hiking brand based in Bozeman, MT, has made several changes to its US and Canadian sales organizations to bolster its retail partner service…
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Geartrade unveils state-of-the-art tuning option for all hardgoods, adding an industry first for used ski and snowboard buyers
SALT LAKE CITY, UTAH (January 29, 2024) /OUTDOOR SPORTSWIRE/ – Geartrade, the award-winning online resale platform for used outdoor gear and apparel, this month announced a new service for wintersport enthusiasts – the opportunity for a…
Oboz Announces 2024 Oboz Trail Experience Schedule
Bozeman, Mont., (January 10, 2024)/OUTDOOR SPORTSWIRE/ – Oboz is launching its fourth year of the Oboz Trail Experience in 2024, with 8 experiences scheduled across the US and Canada with plans to add more throughout the…
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Two Retailers Top the Oboz “Nice List”
Bozeman, Mont., (December 19, 2023) /OUTDOOR SPORTSWIRE/ – After tallying all the votes, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, announced that a U.S and a Canadian Oboz retailer…
Oboz asks fans to add retailers to its “Nice List”
Bozeman, Mont., (December 11, 2023)/OUTDOOR SPORTSWIRE/ – Oboz Footwear, the True to the Trail® outdoor footwear company, today launched its annual “Retailer Nice List” dealer contest, part of its Soleful Time of Year celebration. Oboz is…
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Grassroots Connect sets new record for fall show attendance as specialty retailers chart a stable path through a bumpy marketplace
KANSAS CITY, MISSOURI / November 16, 2023 /OUTDOOR SPORTSWIRE/ – In a season of divergent retail trends, Grassroots Connect – the twice annual buying show of Grassroots Outdoor Alliance – brought together leading independent retailers and…
Minus33 launches pinnacle quality wool Sportsman Shirt, just in time for cooler temps
ASHLAND, NH /OUTDOOR SPORTSWIRE/ – Minus33 Merino Wool Company is reentering the outerwear market with an investment-grade take on a timeless traditional piece: The White Mountain Woolen Sportsman Shirt, modeled after the traditional plaid woolen jacket…
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Grassroots Connect returns to Kansas City, bringing together premier outdoor brands and specialty retailers during season of ‘mixed’ signals
KANSAS CITY, MISSOURI (OCTOBER 25, 2023 ) /OUTDOOR SPORTSWIRE/ – Grassroots Connect, the twice-annual buying show of Grassroots Outdoor Alliance, returns to the Kansas City Convention Center next month, gathering the outdoor sector’s leading brands…
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Introducing ‘Powered by Geartrade’ — a turnkey resale solution for winter hardgood and softgood brands that can boost sustainability, brand loyalty and profits
SALT LAKE CITY, UTAH (OCTOBER 23, 2023) /OUTDOOR SPORTSWIRE/ – Geartrade, the leading independent online resale platform for used outdoor gear and apparel, this month launched “Powered by Geartrade”– a turnkey service for winter hardgood…
Minus33 partners with Mount Washington Observatory to launch official hiking socks
ASHLAND, NH /OUTDOOR SPORTSWIRE/ – Minus33 is proud to announce its partnership with the Mount Washington Observatory (MWOBS), leading to the creation of the inaugural MWOBS Mountain Heritage All-Season Hiking Sock, the official sock of the…
Oboz and Skida collaborate on a VerMontana Collection
Bozeman, Mont (October 12, 2023) /OUTDOOR SPORTSWIRE/ – Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, has partnered with Skida, a Burlington, Vermont-based headwear and accessories brand, to create a…
Oboz Footwear brings on new sales representation for South Central and Great Lakes territories
Bozeman, Mont., /OUTDOOR SPORTSWIRE/ – Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, has named Powers Pedersen Sales Group and High Plains Outdoor Group as its sales representatives for the…
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‘The Grassroots Podcast’ dives into specialty retail perspectives on the rise of secondhand gear, the reality of PFAS and other key conversations
CHATTANOOGA, TENN. (OCTOBER 4, 2023)/OUTDOOR SPORTSWIRE/ – “The Grassroots Podcast,” an interview series from Grassroots Outdoor Alliance that specializes in specialty retail perspectives, is heading into fall with growing momentum, a widening audience, and a robust list…
Founded Outdoors publishes ‘Concept to Creation’ blog series for aspiring manufacturers
SEPTEMBER 28, 2023/OUTDOOR SPORTSWIRE/ – For those looking to turn an outdoor product dream into reality, Founded Outdoors is publishing a free three-part blog series: “From Concept to Creation: A Guide to Successful Product Development for Outdoor…
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Geartrade joins ‘The Rock Fight’ podcast as a presenting sponsor
SALT LAKE CITY, UTAH (SEPTEMBER 13, 2023)/OUTDOOR SPORTSWIRE/ – Geartrade, the leading independent online resale platform for used outdoor gear and apparel, has joined The Rock Fight podcast as a presenting sponsor. With the sponsorship, Geartrade…
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Pinnacle Outdoor Group elevates Sarah Maher to General Manager
MIDDLESEX VERMONT /OUTDOOR SPORTSWIRE/ – Pinnacle Outdoor Group, a leading outdoor industry sales agency, announced the promotion of Sarah Maher to General Manager this week. Maher has been operating in this new role since 2022 where she…
Grassroots Outdoor Alliance strengthens community, communications and collaboration with promotion of Dana Howe to role of Vice President
EAST RIDGE, TENNESSEE (AUGUST 24, 2023)/OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization working together for the health and growth of specialty outdoor retail, this week named Dana Howe as Vice President. The new role…
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Geartrade launches proprietary A.I. system, building on experiential data from more than 1 million pieces of used gear sold
SALT LAKE CITY, UTAH (JULY 27, 2023) – Six months after launching a proprietary A.I. system building on experiential data from more than 1 million pieces of used gear listed in the company’s 20-year history,…
Reel Recovery Names New Board Member
NEEDHAM, MA /OUTDOOR SPORTSWIRE/ – Reel Recovery is proud to announce Steve Ramirez, an author, Marine Corps veteran and educator, has joined our national board of directors. Ramirez lives in the Texas Hill Country and is…
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Grassroots Connect says farewell to Knoxville with big attendance, big venue news, and big conversations
KNOXVILLE, TENNESSEE (July 11, 2023)/OUTDOOR SPORTSWIRE/ – Grassroots Connect, the twice-annual buying show of Grassroots Outdoor Alliance, wrapped up its June show last month with record-setting attendance of more than 400 buyers from 142 independent retailers…
Kokatat goes ‘Kayaking through the Place of Spirits’ with the Tongait Expedition
ARCATA, CA (July 7, 2023)/OUTDOOR SPORTSWIRE/ – Late last week four sea kayakers set off on a 1,000 km kayaking journey to the ‘Place of Spirits’ in the Canadian Arctic. Over the next four weeks, Justine…
Völkl US skiers look to ride success into 23/24 World Cup and Nor-Am Seasons
Lebanon, NH (June, 2023)/OUTDOOR SPORTSWIRE/ – Four US skiers on Völkl skis head into the 23/24 ski season with high expectations following strong 22/23 campaigns. George Steffey, Brian McLaughlin, Cooper Puckett, and Camden Palmquist, each had…
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Kokatat explore the Wild and Scenic with Where the Wild Roam
ARCATA, CA (June 26, 2023)/OUTDOOR SPORTSWIRE/ – Joe Flannery and Kyle Lancaster of Where the Wild Roam production company seek to educate and inform audiences about wildlife and wild places. In their latest project, Wild and Scenic,…
Oboz follows up Fast Trail Challenge with the Oboz Trail Experience
Bozeman, Mont., (June 26, 2023)/OUTDOOR SPORTSWIRE/ – Last month, Oboz hosted its Fast Trail Challenge where in the first ten days of May, Oboz challenged people to get out and hike at least one mile a day…
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Kokatat heads out on The Lap around Ireland for Parkinson’s disease research
ARCATA, CA (June 14, 2023) /OUTDOOR SPORTSWIRE/ – 25 years ago Charles Daly’s mother signed him up for an after-school kayak class. As a kid, Daly couldn’t stay in his seat and the kayak was…
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Grassroots Connect brings outdoor community back to Reno beginning in June 2024
FOR IMMEDIATE RELEASE / June 14, 2023/OUTDOOR SPORTSWIRE/ – Grassroots Connect, the twice-annual retail buying show of Grassroots Outdoor Alliance, will move its June gathering to Reno, Nevada, beginning in 2024. The change for the spring venue…
Oboz Footwear names new sales representation for Northwest and New England territories
Bozeman, Mont., (June 6, 2023)/OUTDOOR SPORTSWIRE/ – Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, has named Stoner//Andrews and Evergreen Outdoor Group to represent the brand in New England and the Northwest,…
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Founded Outdoors brings together entrepreneurs and manufacturers in partnership with Michigan Outdoor Recreation Industry Office and Pure Michigan Business Connect
JUNE 5, 2023 /OUTDOOR SPORTSWIRE/ – Founded Outdoors, the national platform for outdoor entrepreneurs, has partnered with the Michigan Outdoor Recreation Industry Office and Pure Michigan Business Connect (PMBC) in a year-long program to educate and…
KAVU marks a milestone: 30 years of building fun into everything they do
SEATTLE /OUTDOOR SPORTSWIRE/ – The KAVU team is celebrating its 30th anniversary as an independent, privately owned business this year with the launch of a new footwear line and a blowout company camping trip to Japan.…
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Founded Outdoors to showcase and gather rising brands at Big Gear Show, Outdoor Retailer and Grassroots Discovery Marketplace
FOR IMMEDIATE RELEASE / MAY 18, 2023/OUTDOOR SPORTSWIRE/ – Founded Outdoors, the national platform of outdoor entrepreneurs, will elevate their visibility this spring as a selection of rising brands from their 400 member community will attend…
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Grassroots Connect blooms this June with record-setting gathering of independent specialty outdoor retailers and brands
KNOXVILLE (MAY 16, 2023)/OUTDOOR SPORTSWIRE/ – Grassroots Connect, the twice-annual buying show of Grassroots Outdoor Alliance, returns next month to the Knoxville Convention Center, bringing together more than 400 retail buyers from 206 retail doors nationwide with…
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Grassroots Outdoor Alliance adds Chelsea Flynn as Director of Events
MAY 11, 2023 / FOR IMMEDIATE RELEASE/OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance, the national organization working together for the health and growth of specialty outdoor retail, this week named Chelsea Flynn as Director of Events. Flynn joins…
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Geartrade supports Stio Second Turn™ program as ‘extended product life’ resale partner
SALT LAKE CITY, UTAH (May 9, 2023)/OUTDOOR SPORTSWIRE/ – Geartrade, the independent online resale platform for used outdoor gear and apparel, has been named the preferred ‘extended product life’ resale partner supporting the Stio Second Turn™ program.…
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Reel Recovery celebrates 20th anniversary schedule of free fly fishing retreats for men with cancer
NEEDHAM, MA/OUTDOOR SPORTSWIRE/ – Reel Recovery is celebrating 20 years of providing expenses-paid fly fishing trips for men living with cancer with its biggest season ever – 30 retreats in 20 states plus four retreats in…
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Kokatat supports British military vets expedition up Alaska’s Inside Passage
ARCATA, CA (May 1, 2023)/OUTDOOR SPORTSWIRE/ – On May 1, six veterans with a variety of disabilities and two able-bodied civilians will embark on a 2,000 km unsupported kayak expedition through The Inside Passage from Olympia,…
Buy a pair of socks, plant a tree: Minus33 launches limited-edition Earth Day sock collaboration
ASHLAND, NH /OUTDOOR SPORTSWIRE/ – Minus33, New Hampshire’s merino wool specialist, is celebrating Earth Day by donating $1 to One Tree Planted for every pair of Earth Day Mountain Heritage Mini-Crew Wool Socks sold. Supporting reforestation…
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How to celebrate Earth Day? Lower your carbon footprint and make some cash by selling your used outdoor gear
(SALT LAKE CITY / April 17, 2023) /OUTDOOR SPORTSWIRE/ – It’s well known that the easiest way to lower the carbon footprint of any piece of gear is simply to keep it in use longer,…
Oboz Fast Trail Challenge plants a tree for every trail hiked
Bozeman, Mont., (April 4, 2023) /OUTDOOR SPORTSWIRE/ – For the first ten days of May, Oboz is challenging walkers, hikers, runners, and people using mobility assistive devices to get out and hike at least one mile…
Founded Outdoors connects with Pale Morning Media to support national platform for outdoor entrepreneurs
SAN FRANCISCO, CALIFORNIA (March 21, 2023) /OUTDOOR SPORTSWIRE/ – Founded Outdoors, the platform for outdoor entrepreneurs, will partner with Pale Morning Media for strategic communications and public relations support. Launched in 2021, Founded Outdoors supports emerging…
Oboz joins global B Corp movement
Bozeman, Mont., (MARCH 6, 2023) /OUTDOOR SPORTSWIRE/ – Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, MT, has joined the B Corp™ community of companies using business as a Force for Good®.…
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Paddlesports Industry leaders announce formation of Paddlesports Trade Coalition
BENTONVILLE, Ark. (February 15, 2023) /OUTDOOR SPORTSWIRE/ – Paddlesports industry leaders gathered in Bentonville, AR, January 25-27, for a leadership summit where the group approved the formation of a new national trade organization. The Paddlesports Trade…
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With everything on sale and FOMO buying on the rise, Geartrade prepares for massive wave of summer ‘trade ins’
FEBRUARY 15, 2023 / FOR IMMEDIATE RELEASE /OUTDOOR SPORTSWIRE/ – In preparation for a coming wave of used outdoor gear and apparel, Geartrade (www.geartrade.com), a Climate Neutral Certified marketplace for previously owned goods, is clearing space in their…
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Grassroots Connect doubles size of Discovery Marketplace, expanding an affordable opportunity for emerging brands to engage with specialty retailers and reps
FEBRUARY 13, 2023 /OUTDOOR SPORTSWIRE/ – Grassroots Connect, the invitation-only buying show for specialty outdoor retailers, will double the size of their Discovery Marketplace to include 70 brands at their upcoming June event at the Knoxville…
Delaine & Co. to outfit Dartmouth alpine and Nordic ski teams for 22/23 season
BEDFORD, NH /OUTDOORS SPORTSWIRE/ – Delaine & Co., maker of premium merino ski sweaters, domestically manufactured and sourced, has partnered with the Dartmouth ski team and will be providing the team’s official ski sweaters for…
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Geartrade wins 2023 Outdoor Retailer Innovation Award for national ‘re-commerce’ consignment service
SALT LAKE CITY, UTAH (JANUARY 16, 2023)/OUTDOOR SPORTSWIRE/ – Geartrade, a Climate Neutral Certified marketplace for previously owned (“UnNew”) outdoor gear and apparel, was honored last week as a winner of a 2023 Outdoor Retailer Innovation Award…
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Grassroots Outdoor Alliance taps Devaki Murch as Director of Events
JANUARY 12, 2023 /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization working together for the health and growth of specialty outdoor retail, this week named Devaki Murch as their new Director of Events. The newly…
Rob Leo Joins Oboz Footwear as VP of Finance
Bozeman, Mont., (November 16, 2022)/OUTDOOR SPORTSWIRE/ – Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, has hired Rob Leo as its VP of Finance. Leo joins Oboz from Skullcandy Inc. “Rob brings…
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Grassroots Connect’s November show delivers on record brand attendance and high retailer engagement during ‘pivotal moment’ in the specialty outdoor marketplace
KANSAS CITY, MISSOURI (November 16, 2022) /OUTDOOR SPORTSWIRE/ – During early November’s Grassroots Connect, the annual fall buying show of Grassroots Outdoor Alliance, the event once again delivered an A-list roster of independent retailers and specialty outdoor…
Oboz celebrates Trailblazers and Retailers with “Soleful Time of Year” Campaign
Bozeman, Mont., (November 11, 2022) /OUTDOOR SPORTSWIRE/ – Oboz, the True to the Trail footwear brand, is celebrating Trailblazers and Retailers this holiday season with its Soleful Time of Year campaign. Starting today, Oboz fans can…
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Grassroots Outdoor Alliance reports YTD sales growth of 8.2% amidst broader market challenges, setting stage for ‘essential’ Connect buying show
KANSAS CITY, MISSOURI (NOVEMBER 1, 2022) /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization dedicated to the health and growth of specialty outdoor retail, is announcing year-to-date sales figures ahead of their upcoming…
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Geartrade’s ‘UnNew November’ unleashes the deepest, greenest deals on winter gear with discounts up to 80% off
OCT 31, 2022)/OUTDOOR SPORTSWIRE/ – To celebrate the ongoing boom in the used gear marketplace, Geartrade (www.geartrade.com) is hosting “UnNew November” – a month-long series of special deals on previously owned, well-loved pieces of used gear…
Minus33 is seeking search-and-rescue partners for upcycled wool program
ASHLAND, NH /OUTDOOR SPORTSWIRE/ – New Hampshire’s merino wool specialist, Minus33, is accepting applications from search-and-rescue organizations nationwide to receive its wool warm up kits. The Minus33 wool warm-up kits are provided to mountain rescue operations…
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Grassroots Connect gears up for Kansas City buying show with record tally of vendors, boost in retailer attendance, and two new discovery opportunities
October 10, 2022 /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance (www.grassrootsoutdoors.com) will bring their Connect buying show into Kansas City next month with a full floor of industry leading brands, an increase in retailer attendance, and two…
Geartrade gears up for winter with deep deals from featured UnNew partner for October – DPS
SALT LAKE CITY, UTAH (October 3, 2022) /OUTDOOR SPORTSWIRE/ – For those gearing up for winter adventure, Geartrade (geartrade.com), the outdoor marketplace for UnNew gear and apparel, has refreshed their inventory with recent UnNew arrivals from their…
A second boom in outdoor gear: Geartrade sees record-setting sales and listings of used gear ahead of ski season
SALT LAKE CITY, UTAH (September 13, 2022) /OUTDOOR SPORTSWIRE/ – With winter just around the corner, the used gear marketplace at Geartrade (geartrade.com) is seeing a record volume of product come in the door, and…
Cycle-Con opens new doors for riders, retailers and bike brands looking to grow
GRAND RAPIDS, Mich. /OUTDOOR SPORTSWIRE/ – Cycle-Con is the largest gathering of its kind in the Americas, and it’s no longer just for recumbents. The trade and consumer show formerly known as Recumbent Cycle-Con is…
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Geartrade grows environmental foundation with renewal of Climate Neutral Certification
SALT LAKE CITY, UTAH (August 15, 2022) – Geartrade (geartrade.com), the outdoor marketplace for UnNew gear, this week announced their 2022 Climate Neutral Certification. This is the second consecutive year for Geartrade to achieve the…
Geartrade fall collection to feature ‘UnNew’ gear and apparel from ORTOVOX
SALT LAKE CITY, UTAH (AUGUST 2, 2022) /OUTDOOR SPORTSWIRE/ – For those gearing up for fall adventures, Geartrade (geartrade.com), the outdoor marketplace for UnNew gear, is featuring a selection of apparel and packs from ORTOVOX…
Outdoor Sports Insurance Navigates Rising Rates Amid an Uncertain Economy
EDEN PRAIRIE, MINNESOTA (Monday, July 18, 2022) /OUTDOOR SPORTSWIRE/ – Outdoor Sports Insurance (outdoorsportsins.com), the longest-serving business insurance broker in snowsports, bike, and outdoor markets, is committed to finding proper coverage and affordable rates as insurance…
Geartrade donates $2000 from Independence Day weekend sales to reproductive rights and women’s advocacy groups
SALT LAKE CITY, UTAH (July 13, 2022)/OUTDOOR SPORTSWIRE/ – Geartrade (geartrade.com), the UnNew marketplace, is donating $2000 from Independence Day weekend sales to reproductive rights and women’s advocacy groups, prompted by the recent Supreme Court decision to…
WizWheelz acquires Coyne Publishing, LLC
GRAND RAPIDS, Mich./OUTDOOR SPORTSWIRE/ – WizWheelz, parent company of TerraTrike and GreenSpeed, acquired Coyne Publishing, LLC, on June 24, 2022. The deal includes the Recumbent Cycle-Con (RCC) show, North America’s largest gathering of the recumbent cycling…
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Grassroots Connect wraps up sold-out and solid Knoxville spring show, sets eyes on fall industry gathering
KNOXVILLE, TENNESSEE (JUNE 16, 2022) /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization working together for the health and growth of independent specialty outdoor retail, closed the curtain on their sold-out spring Grassroots…
Oboz and Black Folks Camp Too Release Digital Education Initiative
Bozeman, Mont., (June 3, 2022)/OUTDOOR SPORTSWIRE/ – Oboz Footwear and Black Folks Camp Too (BFCT) today released its first in a series of footwear focused videos as part BFCT’s Digital Education Initiative (DEI). The Digital Education…
Nester Hosiery recognized for Manufacturing Excellence by North Carolina Manufacturing Extension Partnership
Mt. Airy, NC, (May 31, 2022) /OUTDOOR SPORTSWIRE/ – Nester Hosiery, a leading U.S. manufacturer of performance merino wool socks and parent company of the Farm to Feet sock brand, was recently recognized by North…
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Grassroots Outdoor Alliance announces Gabe Maier as new president
KNOXVILLE, TENNESSEE (MAY 24, 2022)/OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization working together for the health and growth of independent specialty outdoor retail, this week announced the hiring of Gabe Maier as president. Maier…
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Grassroots Connect rolls into sold out June show with robust brand attendance, vibrant paddle zone, and more than 9300 pre-scheduled appointments
KNOXVILLE, TENNESSEE (May 2, 2022) /OUTDOOR SPORTSWIRE/ – Grassroots Connect, the twice-annual buying show of Grassroots Outdoor Alliance, returns to Knoxville next month with a sold out roster of exhibitors, a full slate of education…
Outdoor Sports Insurance Shares Best Crime-Prevention Practices Amid 50% Rise in Theft Claims
EDEN PRAIRIE, MINNESOTA (Thursday, April 28, 2022)/OUTDOOR SPORTSWIRE/ – With headline-making robberies of cycling, skiing, and outdoor retailers becoming a common occurrence, Outdoor Sports Insurance (outdoorsportsins.com) is encouraging outdoor businesses and specialty retailers to reexamine their security…
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Far Bank Fly Fishing School gives new anglers a boost with first season of free educational video series
BAINBRIDGE ISLAND, Wash. /OUTDOOR SPORTSWIRE/ – Connecting the dots from the first cast to the first fish, Far Bank this spring debuted the inaugural season of a free, comprehensive and feature-film quality educational fly fishing…
Geartrade’s UnNew Marketplace Keeps Over 45,000 Units of Equipment and Apparel out of the Landfill for 2021
Salt Lake City, Utah (Friday, April 21, 2022)/OUTDOOR SPORTSWIRE/ – Geartrade (geartrade.com), the online marketplace for UnNew outdoor gear and apparel, this week announced annual ecommerce gear retention statistics including the resale/reuse of 45,590 outdoor goods in…
Oboz hits the CDT with the CDTC and Derick Lugo
Bozeman, Mont., (April 18, 2022) /OUTDOOR SPORTSWIRE/ Oboz, the True to the Trail footwear brand, is teaming up with the Continental Divide Trail Coalition and thru-hiker and author of The Unlikely Thru-Hiker: An Appalachian Trail…
Glade Optics celebrates 112% growth, with plans for imminent eyewear launch amid further expansion
BRECKENRIDGE, CO /OUTDOOR SPORTSWIRE/ While celebrating the tail end of the ski season in Breckenridge, Glade Optics is pleased to announce a 112% increase in year-over-year sales for the 21/22 season, along with plans to…
Farm to Feet teams up with Derick Lugo: The Unlikely Thru-Hiker
Mt. Airy, NC (April 13, 2022) /OUTDOOR SPORTSWIRE/ Farm to Feet, makers of 100% American socks, has signed thru-hiker and author Derick Lugo on as a brand ambassador. Lugo, author of The Unlikely Thru-Hiker: An…
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Nester Hosiery elevates Anderson to VP of Finance
Mt. Airy, NC, (April 4, 2022)/OUTDOOR SPORTSWIRE/ – Nester Hosiery, a leading U.S. manufacturer of performance merino wool socks and parent company of the Farm to Feet sock brand, has promoted Donna Anderson to Vice President of…
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Grassroots Connect surpasses pre-pandemic attendance levels for upcoming Knoxville event, June 6-9, 2022
KNOXVILLE, TENNESSEE (MARCH 17, 2022)/OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week announced that retailer and vendor commitments have met and exceeded pre-pandemic peak attendance…
Geartrade launches prepaid shipping labels and loyalty program to build community and reward users of the UnNew marketplace
Salt Lake City, Utah (Tuesday, March 15, 2022) /OUTDOOR SPORTSWIRE/ – Geartrade (geartrade.com), the online marketplace for UnNew outdoor gear and apparel, is rewarding its most dedicated sellers and buyers with a loyalty program that delivers higher…
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Grassroots Outdoor Alliance announces departure of president Rich Hill and thanks him for five years of commitment, service and leadership
KNOXVILLE, TENNESSEE (March 15, 2022) /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance, the national organization working together for the health and growth of specialty outdoor retail, this week announced the departure of president Rich Hill. Hill gave the…
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Delaine & Co. launches American merino ski sweaters, just in time for spring skiing
BEDFORD, NH /OUTDOOR SPORTSWIRE/ – Delaine & Co., is launching a full line of classic merino wool ski sweaters for women and men, featuring bold colors, domestically sourced materials and a magnetic ski Americana style. When Delaine…
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Grassroots Outdoor Alliance releases Trends Report for Fall 2021, powered by PivotPoint data, to member retailers, vendor partners and key associates
ASHEVILLE, N.C. (February 16, 2022) /OUTDOOR ALLIANCE/ – Grassroots Outdoor Alliance, the national organization working together for the health and growth of specialty outdoor retail, this week announced the release of their Trends Report for…
Black Creek Outfitters thanks employees, community, and industry as Butler family closes the book on four decades of retail success
Jacksonville, Florida (January 31, 2022) /OUTDOOR SPORTSWIRE/ – Black Creek Outfitters, a recognized leader in specialty outdoor retail for nearly 40 years, is closing their doors after concluding a family sale of their lakeside retail…
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Iconic specialty outdoor retailer launches national search for new hire to learn the ropes of retail – and potentially take ownership
MINNEAPOLIS, MINN. (January 27, 2022) /OUTDOOR SPORTSWIRE/ – The founder and owner of Midwest Mountaineering, Minneapolis’ original outdoor store, this week released an open letter to the industry with an unusual business proposition – to…
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Nester Hosiery bolsters support of brands and licenses with key promotions
Mt. Airy, NC, (January 27, 2022) /OUTDOOR SPORTSWIRE/ – Nester Hosiery, a leading U.S. manufacturer of performance merino wool socks and parent company of the Farm to Feet sock brand, has made several promotions to strengthen…
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Gearing up for growth, Glade Optics invests in product and people with expanded team
BRECKENRIDGE, CO /OUTDOOR SPORTSWIRE/ – With Winter 21/22 already shaping up to be another sold-out season, Glade Optics is positioning itself for continued expansive growth by bringing in new talent where it matters most: product…
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Grassroots Outdoor Alliance reports 2021 growth of 29% at specialty independent outdoor retail
ASHEVILLE, NC (January 19, 2022) /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, this week released sales data showing a significant uptick in holiday season…
Geartrade achieves Carbon Neutral Certification amidst steady 2021 growth of ‘UnNew’ marketplace
Salt Lake City, Utah (Wednesday, January 1) — In November 2021, Geartrade (Geartrade.com), the family-owned marketplace of ‘UnNew’ gear for outdoor adventurists, announced the successful completion of a year-long effort to become Climate Neutral Certified.…
Oboz looking for dealers to put on its “Nice List”
Bozeman, Mont., (December 30, 2021) /OUTDOOR SPORTSWIRE/ – Oboz Footwear, the True to the Trail® outdoor footwear company, launches its “Dealer Nice List” holiday dealer contest. Oboz is asking fans and dealers’ customers to nominate their favorite Oboz…
Marker Teams up with Women of Patrol for Limited-Edition Goggle
Lebanon, NH (November 16, 2021) /OUTDOOR SPORTSWIRE/ – Marker bindings introduces the Women of Patrol x Marker goggle. A portion of sales from this limit-edition goggle will support the Women of Patrol which promotes, connects, and supports women working as ski patrollers…
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Grassroots Outdoor Alliance launches IndieOutdoor, a national non-profit trade association to empower, elevate and unite independent specialty outdoor retail
KANSAS CITY, MISSOURI (NOVEMBER 9, 2021) /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance today announced the launch of IndieOutdoor (www.IndieOutdoor.com), a 501(c)(6) non-profit trade association delivering real-time sales data, local marketing support and a united national…
Outdoor Sports Insurance to Highlight Cyber Security, General Liability and Outdoor Risk Management at Connect
EDEN PRAIRIE, MINNESOTA (Tuesday, November 2, 2021) /OUTDOOR SPORTSWIRE/ –Outdoor Sports Insurance (outdoorsportsins.com), the longest serving business insurance broker in Ski, Bike and Outdoor markets, will attend the outdoor specialty retailer buying show, Connect by…
Glade Optics MagFlight named best of new goggles in Blister Winter Buyer’s Guide
BRECKENRIDGE, CO /OUTDOOR SPORTSWIRE/ – The new MagFlight goggles from Glade have been named among the best of new goggles of 2021-2022 in this season’s Blister Winter Buyer’s Guide, and both the buyer’s guide and…
TerraTrike launches the Spyder and Spyder ATC: Two performance road trikes for unmatched speed and efficiency
GRAND RAPIDS, Mich. /OUTDOOR SPORTSWIRE/ – If the fun part of riding is going really fast, TerraTrike has just released its funnest trikes yet – the Spyder and Spyder ATC. The top-of-the-line Spyder ATC is…
Lawson Glidden appointed president of Minus33
ASHLAND, NH /OUTDOOR SPORTSWIRE/ – Carrying on a family textile business that spans five generations, Lawson Glidden has been appointed president of Minus33 and the L.W. Packard company. Formerly Lead Sock Designer at Minus33, Glidden…
MDV Sports moves into new offices and adds to its Regional Service Technician team
Lebanon, NH (September 30, 2021) – MDV Sports has relocated to a new office space at the River Mill Commercial Center, in Lebanon, NH. The new space in a historic mill building, less than three…
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Oboz Footwear hits 4 million tree mark with Trees for the Future
Bozeman, Mont. — Since 2007, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, has planted a tree for every pair of its footwear sold. To date, it has planted…
Oboz to put a little soul in your step with Black Folks Camp Too insole
Bozeman, Mont., (September 24, 2021) /OUTDOOR SPORTSWIRE/ Oboz Footwear introduces the Black Folks Camp Too (BFCT) O-Fit Plus™ insole featuring the BFCT Unity Blaze. The aftermarket insole will be available at Oboz retail partners nationally,…
TerraTrike releases its most capable e-assist trike yet, the 2021 E.V.O. featuring a high-torque Bosch Cruise Motor
GRAND RAPIDS, Mich. — For fall of 2021, TerraTrike introduces its most capable, powerful e-assist trike yet, the all-new E.V.O. The new E.V.O. takes advantage of a 4th generation Bosch Performance Line Cruise Motor, which…
Minus33 partners with Granite Outdoor Alliance, doubling down on New Hampshire’s recreation economy
ASHLAND, NH – New Hampshire’s merino wool specialist, Minus33, is proud to announce its partnership with Granite Outdoor Alliance, New Hampshire’s outdoor recreation trade association. Granite Outdoor Alliance (GOA) is a membership-based nonprofit working to…
Marker and Dalbello’s GRIPWALK® receives ISO certification
Lebanon, NH (August 27, 2021) – The International Organization for Standardization has given final confirmation of ISO standard 23223, officially making Marker’s GRIPWALK® patented technology an industry standard beginning this year. The GRIPWALK ski boot…
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Grassroots Connect announces early registration, vaccine requirement and expanded refund policies ahead of November gathering in Kansas City
KANSAS CITY, MISSOURI (AUGUST 25, 2021) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is encouraging advance registration for their annual ‘Connect’ buying event at the Kansas City…
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Kokatat announces new ownership
ARCATA, CA (July 28, 2021) – After 50 years under the direction and ownership of its founder, Steve O’Meara, Kokatat has been purchased by the company’s Director of Operations Mark Loughmiller. “Before joining Kokatat Mark…
Report shows Outdoor Industry has work to do on its online ADA compliance
EDEN PRAIRIE, MINNESOTA (Monday, July 26, 2021) —Today, marks the 31st anniversary of the signing of the Americans with Disabilities Act (ADA). Outdoor Sports Insurance (outdoorsportsins.com), the longest serving business insurance broker in Ski, Bike…
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Grassroots Outdoor Alliance expands to 196 retail doors, as Big Agnes and Osprey join as vendor partners
ASHEVILLE, NC (July 7, 2021) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the addition of five new retail members as well as the…
Dogfish Head Craft Brewery to Release “Mother Nature, Let’s Do This!” Docuseries Highlighting The Nature Conservancy’s East Coast Conservation Initiatives
Milton, Del., Wednesday, June 30, 2021 – Dogfish Head Craft Brewery excitedly announces the launch of a four-episode “Mother Nature, Let’s Do This!” docuseries highlighting the East Coast conservation initiatives of The Nature Conversancy (TNC),…
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Minus33 brings manufacturing back home with New Hampshire-made Mountain Heritage hiking socks
ASHLAND, NH – Minus33 is making outdoor gear in New Hampshire again, starting with its Mountain Heritage hiking socks, and that’s just the beginning. The merino wool outdoor specialty brand has over 100 years of…
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Kokatat elevate Sage Donnelly and Tom Dollé to Pro Team
ARCATA, CA (June 8, 2021) – Two of paddling’s hottest young stars Sage Donnelly, of Carson City, NV, and Tom Dollé, of Lyon, France, have moved up to Kokatat’s Pro Team. The two reigning World…
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Grassroots Outdoor Alliance opens Switchback real-time data tool to all members
MONDAY, JUNE 7 2021– Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent outdoor retail, announced this week the graduation of their Switchback data tool from pilot phase to general…
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Kokatat ambassador Jeff Allen to set off “In the Wake of Gino Watkins”
ARCATA, CA – In early June, Kokatat ambassador Jeff Allen will set sail for East Greenland from Falmouth, England, on the coast of Cornwall, following the course of Gino Watkins’ 1932 expedition. Watkins was a…
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Minus33 reclaims ownership of historic Scribner Building, poised to reinvent New England’s wool legacy
ASHLAND, NH – Amidst ongoing expansion, Minus33, a merino wool apparel brand created by textile engineers from L.W. Packard & Co., has reclaimed ownership of the historic Scribner Building that sits at the head of…
An endurance trike for long, fast rides: TerraTrike’s GTS is a potent blend of comfort and performance
GRAND RAPIDS, Mich. — For spring 2021, TerraTrike is going big with an ambitious new model inspired by its popular Gran Tourismo, and the result is a faster, more stable and more comfortable ride. The…
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Grassroots Outdoor Alliance builds on data and communications strengths with new hires, new roles
(Asheville, N.C.) — Grassroots Outdoor Alliance, the collaborative strategic network of independent outdoor specialty retailers, is making key promotions to their internal team and adding new staff roles to bolster their data and communications capabilities.…
Dogfish Head Releases its First Non-Alcoholic Wheat Brew, Lemon Quest
Milton, Del., Thursday, Apr. 15, 2021– Dogfish Head Craft Brewery is beyond excited to announce its new, non-alcoholic wheat brew, Lemon Quest, hits shelves nationwide starting in May. Brewed with real lemon puree, blueberry juice,…
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Independent outdoor specialty retailers see robust recovery rebound with 101% year-to-year sales increase in March
APRIL 14, 2021 — Grassroots Outdoor Alliance, the collaborative strategic network of independent outdoor specialty retailers, reported robust year-to-year retail sales gains in their March membership update last week. Based on Grassroots member sales reports,…
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Oboz doubles down on its One More Tree program for April
Bozeman, Mont., (April 8, 2021) — Oboz, the ‘True to the Trail®’ footwear brand, has been planting a tree for each pair of boots it has sold since 2007. To date, the Bozeman, MT-based brand…
Outdoor Sports Insurance links with Pale Morning Media for dedicated strategic communications support in Ski, Bike and Outdoor markets
EDEN PRAIRIE, MINNESOTA (Wednesday, March 10, 2021)— Outdoor Sports Insurance (outdoorsportsins.com), the longest serving business insurance broker in Ski, Bike and Outdoor markets, is linking with Pale Morning Media for strategic communications support. With 34 years…
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Introducing See Change Sessions: Sustainable entrepreneurs, investors and outdoor brands meet at the intersection of climate change and mountain sports
More than fifty industry-leading speakers including Yvon Chouinard, founder of Patagonia; Donna Carpenter, Owner & Chair of the Board of Burton Snowboards; Kate Williams, CEO of 1% for the Planet; Danny Davis, Burton Team Rider;…
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Grassroots Outdoor Alliance sales surge in December to boost sector ahead of projections for 2020
KNOXVILLE, TENN (FEBRUARY 17, 2021) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is releasing final 2020 year-to-year sales data. With double digit growth across the…
Oboz launches partnership with Black Folks Camp Too
Bozeman, Mont., (February 16, 2021) — Oboz Footwear has partnered with North Carolina-based Black Folks Camp Too (BFCT) in support of its mission to introduce and educate more Black folks, as well as other uninitiated…
Kokatat strikes gold! Paddlesports leader to celebrate 50th anniversary in 2021
ARCATA, CA – Steve O’Meara started Kokatat, then Blue Puma, in 1971 purely as a way to help get people out on the trails and waterways of Humboldt County. On one fateful day he was…
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Local Worldwide continues: KAVU partners with Himalaya Trading Co. for China distribution
SEATTLE – KAVU’s brand of true outdoor wear continues APAC expansion, signing with distributor Himalaya Trading Co., Ltd. to anchor the brand in China. Born in the Pacific Northwest in 1993, KAVU is an outdoor…
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Grassroots cancels June 2021 Connect buying show, encouraging partners to stay connected with help from digital support tools and nearby regional events
KNOXVILLE, TENN (FEBRUARY 1, 2021) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the cancellation of their spring Connect buying show, originally scheduled for…
Flylow Gear Rings in the New Year with Avalanche Safety, Becoming a Major Sponsor of the American Avalanche Association
TAHOE, CALIFORNIA (Tuesday, Jan. 19) – Flylow Gear (flylowgear.com), the independent and mountain-raised creator of outerwear and apparel, has joined a short list of outdoor leaders as a major sponsor for the American Avalanche Association…
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Grassroots Outdoor Alliance wraps up ‘year of resilience’ with 10 new retail members and strong 3Q and 4Q sales
ASHEVILLE, NC – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, is announcing the addition of 10 new retail members as well as strong 3Q and 4Q…
Oboz looking for dealers to put on its “Nice List”
Bozeman, Mont., (December 21, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, has launched its “Nice List” holiday dealer contest. Oboz is asking its fans and dealers’ customers…
Introducing the TerraTrike Rogue: Clunky shifting is no longer a necessary evil
GRAND RAPIDS, Mich. — New for 2021, TerraTrike’s Rogue creates a whole new level of comfort and ease in cycling, a complete departure from the world of finicky, clunky shifting. The Rogue’s internally geared enviolo…
Kurgo brings a new wave of travel and outdoor gear to Australia’s dogs and their humans
KNOXVILLE, Tenn. – Australia’s adventurous dog lovers will soon be able to go together with Kurgo, as the travel/outdoor dog brand expands its presence in that region. The fast-growing Kurgo brand offers a broad range…
Flylow Gear and Jackson Hole Outdoor Leadership Institute team up to give away a private avalanche education course for four
JACKSON, WYOMING (Thursday, Dec. 3)— Flylow Gear (flylowgear.com), the independent, mountain-raised creator of outerwear and apparel, has partnered with Jackson Hole Outdoor Leadership Institute (avalancheandwildmedtraining.com) in Jackson, Wyoming, to give away a private, four-person avalanche…
Ski and Snowboard Hall of Fame Artist James Niehues Releases his Greatest Hits: A Collection of Notecard Paintings
Parker, Co., (Tuesday, Nov. 24)– With over 200 hand-painted ski maps to his name, James Niehues (jamesniehues.com) and the Open Road Ski Company responsible for the Man Behind the Maps, are releasing a selection of…
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Grassroots Outdoor Alliance welcomes Oboz Footwear, Mystery Ranch and HydraPak to national vendor partner network
Nov. 19, 2020 ) ASHEVILLE, NORTH CAROLINA – Grassroots Outdoor Alliance (www.grassrootoutdoors.com), the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the addition of Oboz Footwear, Mystery Ranch and…
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Grassroots Outdoor Alliance welcomes specialty vendors and independent retailers to join ConnectHub for fall ‘21 buying support
ASHEVILLE, NC (October 30, 2020)— Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization dedicated to the health and growth of specialty independent retail, is inviting specialty outdoor vendors and independent outdoor retailers to participate in ConnectHub,…
WizWheelz boosts marketing and operations with key hires to match recumbent trike market growth
GRAND RAPIDS, Mich. — In a year of record-setting sales for recumbent trike brands TerraTrike, GreenSpeed and KMX, parent company WizWheelz, Inc., has bolstered its team, bringing on additional talent in operations and marketing. Chad…
The “Rembrandt of Snow” James Niehues Releases a Collection of Seldom Seen Black and White Mountain Sketches
Parker, Co., (Thursday, Oct. 15)– Famed landscape artist James Niehues (jamesniehues.com) and the Open Road Ski Company, which published the Man Behind the Maps book, are releasing a collection of sketches depicting 10 iconic mountains…
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Grassroots Outdoor Alliance confirms event dates for fall Connect buying show through 2024
KANSAS CITY, MISSOURI (October 6, 2020)— Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, has confirmed fall show dates for their Connect buying show through 2024. Upcoming…
James Niehues and Mad River Glen celebrate their partnership with the release of a new trail map and over $120,000 raised
Fayston, Vt. (Oct. 5, 2020)— Open Road Ski Company (openroadski.com) marked the end of their successful campaign in partnership with James Niehues (jamesniehues.com) and Mad River Glen (madriverglen.com) over the weekend, releasing a first look…
Oboz sponsors Bozeman-based Live From The Divide music series
Bozeman, Mont., (September 24, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, announces it has entered into a sponsorship with Live From The Divide as title sponsor. Hosted…
Dogfish Head Brews “Re-Gen-Ale”: The First Traceably Sourced Beer to Address Climate Change Through Agriculture using Indigo Carbon
Rehoboth, Del., Wednesday, September 16, 2020 – Dogfish Head Craft Brewery joins forces with Indigo Agriculture to brew Re-Gen-Ale, the first traceably sourced beer to address climate change through agriculture using Indigo Carbon, a program…
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Farm to Feet finds success supporting the U.S. Military
Mt. Airy, North Carolina (September 15, 2020) — Farm to Feet, makers of 100% American socks, announced today that it has been awarded a significant order from the Defense Logistics Agency (DLA) for its US…
Oboz drives business forward with new hires and promotions
Bozeman, Mont., (September 10, 2020) — Oboz has announced several new hires and promotions in product, sales, and operations to foster its continued growth. “Building a dynamic and successful team is at the heart of one…
Legendary artist James Niehues And Mad River Glen Partner, Surpassing Crowdfunding Goal for New Hand-Painted Map
Fayston, Vt., (Sept. 8, 2020)– Open Road Ski Company and legendary trail-map artist James Niehues (jamesniehues.com) have partnered with Mad River Glen (madriverglen.com) for a Kickstarter project to fund a striking all-new hand-painted image of…
Marker Dalbello Völkl USA selects Pale Morning Media as PR partner
LEBANON, NH. (September 1, 2020) – Marker Dalbello Völkl (MDV), the business alliance of three leading global snow sports brands, has selected Pale Morning Media as its public relations and strategic communications partner for the…
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Grassroots Outdoor Alliance announces exclusive partnership with NuORDER, will shift member buying to digital platform in fall 2020
LOS ANGELES, Aug. 26, 2020 /PRNewswire/ — Grassroots Outdoor Alliance (www.grassrootsoutdooralliance.com), the national organization dedicated to the health and growth of independent specialty retailers, will partner with NuORDER to revolutionize the retail buying process through its collaborative digital…
Dogfish INN Launches Outdoor Activity Package & Off-Centered Gear Shed
Lewes, Del., Tuesday, August 25, 2020– The Dogfish INN, Dogfish Head Craft Brewery’s canal-side hotel in Lewes, Delaware, brings its, “Welcome to Lewes. Mother Nature, Let’s Do This,” motto to life with two NEW offerings, the…
Flylow Gear welcomes Stoneface Sales as New England rep team
Tahoe, Calif., August 13, 2020— Flylow Gear (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, has hired Stoneface Sales to represent the brand in the six states of New England. Drawing on…
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Grassroots Outdoor Alliance cancels November 2020 Connect buying show in Kansas City
AUG 12, 2020 – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week announces the cancellation of their fall Connect buying show, originally scheduled for Nov. 9-12,…
Oboz True to the Trail Podcast goes live!
Bozeman, Mont., (April 28, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company based in Bozeman, introduces the True to the Trail Podcast. Hosted by Rich Hohne, Oboz Director of Marketing, the…
Oboz Footwear Throws Some Shade for Earth Day and Arbor Day
Bozeman, Mont., (April 22, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, is celebrating Earth Day and Arbor Day with its “Throw Some Shade” initiative. Through Sunday, April 26,…
SOG’s revamped brand direction shines through with intro of three new knives
Lynnwood, WA –As Studies and Observations Group (SOG) undergoes an in-depth brand transformation in 2020 it introduces new knives and multi-tools, each relentlessly designed to meet or exceed the specific demands of end-users. Leading off…
TerraTrike RiderFest goes virtual: Three-city ride tour carries on in isolation, and riders can win a new TerraTrike
GRAND RAPIDS, Mich. — In place of its planned three-city RiderFest tour, TerraTrike is hosting a series of three virtual rides through its Strava club, qualifying all trikers and bikers for a grand prize giveaway. The…
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Grassroots cancels June Connect, replacing trade show with collaborative digital sell-in process for spring 2021
KNOXVILLE, TENN (MONDAY, MARCH 30, 2020) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will not gather for their spring Connect show as previously scheduled on June…
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Curbside pickup: WizWheelz launches ambitious drop-ship program for dealers and trikers amid COVID-19 pandemic
GRAND RAPIDS, Mich. — To support dealers and consumers during the COVID-19 pandemic, the WizWheelz family of brands is extending a special drop-ship program for TerraTrike, GreenSpeed and KMX Karts. This program addresses the needs of customers…
SOG introduces first responder and outdoor tools for Spring 2020
Lynnwood, WA– With 2020 underway, Studies and Observations Group releases two new products: Kiku XR folding knife and ParaShears multi-tool. For outdoor users, Kiku XR is a rugged folding knife with a powerful styling that harkens to…
Bigger, faster, more – TerraTrike teams up with Bosch to offer e-trike Boost Kit for nation’s leading trike models
GRAND RAPIDS, Mich. — TerraTrike, the nation’s leading designer of recumbent trikes, is pleased to announce its partnership with Bosch and release of the Boost Kit, a non-integral power assist kit compatible with most TerraTrike models and…
Welcome to the leisure class: TerraTrike Maverick pushes the envelope of performance and value for aspiring trikers
GRAND RAPIDS, Mich. — TerraTrike, a leader in comfort cycling, is rolling out a new front-line trike for Spring 2020, the Maverick, a customizable and upgradeable point of entry to the fun and carefree world of leisure…
Studies and Observations Group Unveils New Brand and Product Direction
Lynnwood, WA – Founded in 1986, Studies and Observations Group (SOG) took its name to honor an elite Special Forces military group of the Vietnam War Now, 34 years later, SOG raises the curtain on…
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SOG Founder Spencer Frazer Announces Retirement
Lynnwood, WA – Studies and Observations Group announces the retirement of Spencer Frazer who founded the company in 1986. Frazer, one of the most prolific inventors in the knife industry, will be stepping away from…
Hula Partners with LaunchVT to Fuel Growth of Vermont Innovators
BURLINGTON, VERMONT (January 14, 2020) – Hula, a collaborative innovation campus on the shores of Lake Champlain, will partner with LaunchVT in a series of initiatives designed to identify, support and grow Vermont businesses. In…
Deuter receives Fair Wear Foundation Leader Status, teams up with other leaders to host conscious consumption event
LONGMONT, Colorado – Taking care of the people who make your brand isn’t a new thing. For the second year running, Deuter, a heritage brand in the outdoor industry and leader in sustainable production, has…
Local worldwide and always expanding: KAVU taps Bizness Enabler for Germany and Austria distribution
SEATTLE – KAVU’s brand of true outdoor wear just got a leg up in the international scene, signing on with distributor Bizness Enabler GmbH to bring the full line to Germany and Austria for Spring…
Hula, a unique Vermont business accelerator campus and culture, teams with Pale Morning Media to support 2020 launch
BURLINGTON, VERMONT (November 4, 2019) – Hula, a state-of-the-art office, coworking, conference, and events campus on the shores of Lake Champlain, is partnering with Pale Morning Media for public relations and strategic communications to support its…
Building on digital workbook adoption momentum, Grassroots Outdoor Alliance launches new support tools ahead of November Connect buying show
DENVER, COLORADO (Oct. 23, 2019) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is launching new tools and services to support growing momentum for the changeover to digital workbooks. The new support…
Modern slavery a focus in 2019 Kathmandu Sustainability Report
Kathmandu is investing in progressive factories in its work to abolish modern slavery practices hiding in global supply chains Bespoke reporting tools and empowerment strategies are effecting change in Kathmandu factories Kathmandu identifying progressive suppliers…
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Nester Hosiery promotes Kumerow to Director of Sustainability
Mt. Airy, NC –Nester Hosiery, a leading US manufacturer of performance merino wool socks and home to the Farm to Feet brand, has promoted Katie Kumerow to Director of Sustainability. For the past four years,…
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Grassroots Outdoor Alliance welcomes new retail members from California, Colorado, Georgia, Texas, and Virginia
DENVER, COLORADO (September 10, 2019) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, welcomes six new members ahead of their annual Grassroots Connect buying show, Nov.…
Using business as a force for good: Kathmandu becomes the largest B Corporation in Australasia
Bozeman, MT (September 10, 2019) – Kathmandu has been certified as a B Corporation. It is one of the largest outdoor apparel and gear brands globally to do so, meeting the highest standards of social…
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Farm to Feet names new sales teams in Mid-Atlantic and Southwest
Mt. Airy, North Carolina (September 5, 2019)— Farm to Feet, makers of 100% American socks, announced that the brand will be represented by DIY Outdoors in the Mid-Atlantic territory and the Sespe Group in the…
Kokatat’s new HustleR rescue life vest nabs Paddling Magazine award
ARCATA, California— Kokatat’s new HustleR life vest won a prestigious Paddling Magazine Industry Award at the 2019 Paddlesports Retailer Show held Aug. 27-29 at the Cox Convention Center in Oklahoma City. The HustleR was one of…
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Grassroots Connect buying show confirms return to Denver, Nov 1-5, 2019
DENVER, COLORADO – Grassroots Connect, the national buying show of Grassroots Outdoor Alliance, will return to Denver this November as well as returning to its “traditional” schedule format. Confirmed for Nov. 1-5, 2019, Grassroots Connect…
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Kokatat debuts HustleR rescue life vest at Paddlesports Retailer
ARCATA, California— Kokatat, long recognized as the leading manufacturer of PFDs for all types of paddlers, heads to the Paddlesports Retailer Show being held in Oklahoma City later this month with two versions of the…
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Kokatat debuts HustleR rescue life vest at Paddlesports Retailer
ARCATA, California — Kokatat, long recognized as the leading manufacturer of PFDs for all types of paddlers, heads to the Paddlesports Retailer Show being held in Oklahoma City later this month with two versions of…
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Kokatat to offer custom throw bags at Paddlesports Retailer Show
ARCATA, California — If you’re planning on attending the Paddlesports Retailer Show being held this month in Oklahoma City, make sure you put a visit to the Kokatat booth on your “To Do” list. Kokatat…
Grassroots Outdoor Alliance adds new support tools for digital workbook adoption after successful ‘learning launch’ at June Connect show
DENVER, COLORADO (August 21, 2019) – After a successful “learning launch” for digital workbooks at the June Grassroots Connect show, Grassroots Outdoor Alliance — the national organization dedicated to the health and growth of specialty outdoor retail…
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Everybody wants to save the whales, and everybody wants to wear cool socks – Now they can, with KAVU
SEATTLE – New for fall 2019, the Orca Sock from KAVU will benefit the Center for Whale Research (CWR), the leading voice for the gravely endangered southern resident killer whales (orcas). The Orca Sock features…
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Kokatat Anglers Reel In Impressive Results
ARCATA, California — Four bass anglers, each in Kokatat’s stable of sponsored paddlers, took home top honors at the Pan American Bass Kayak Championship held May 30- 31 on Tennessee’s Center Hill Lake. Fifty-five paddlers,…
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KAVU renews commitment to specialty retail with powerful new B2B platform, Elastic Suite
SEATTLE – KAVU is doubling down on its commitment to specialty outdoor retailers with the implementation of Elastic Suite, a state-of-the-art business-to-business platform from PlumRiver Technologies. The move bolsters KAVU’s already strong dealer service with…
Dogfish Head Craft Brewery and Revelation Craft Brewing Company to Celebrate All Things Independent with the July 4th Release of In Tandem
Milton, Del., June 20 – In honor of all things independent, Dogfish Head Craft Brewery and Revelation Craft Brewing Company are joining forces to brew two iterations of In Tandem, a special, draft-only Independence Day collaboration for…
Oboz toasts a legend on night two of Outdoor Retailer Summer Market
Bozeman, Mont., (June 17, 2019) —After almost a half century in the Outdoor Industry, footwear stalwart and Oboz founder John Connelly is moving on to enjoy life after OR. Join the Oboz family, footwear and…
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Oboz teams up with Wildland Trekking Co. as official adventure travel partner
Bozeman, Mont., (June 13, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company, has entered a strategic partnership with the Wildland Trekking Company, a global leader in the adventure travel industry that…
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Deuter USA hires industry veteran Jonathan Degenhardt to lead marketing for Deuter and Ortovox
LONGMONT, Colorado – Deuter USA is pleased to announce the addition of Jonathan Degenhardt, who assumes leadership of the marketing teams of German heritage backpack brand Deuter and backcountry safety pioneer Ortovox in the U.S.…
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With independent specialty retail sales on growth streak, Grassroots Outdoor Alliance marks 25th anniversary at upcoming Connect buying show
KNOXVILLE, TENN. (MAY 30, 2019) —Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will mark their 25th anniversary at the upcoming Grassroots Connect buying show in Knoxville, Tennessee, on…
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Flylow boosts mountain bike collection with easygoing performance designs for summer 2020
DENVER, COL./ May 29, 2019 — Flylow (www.flylowgear.com), designers of independent, homegrown and mountain raised apparel, is boosting their mountain-bike collection for spring 2020. Debuting at the 2019 Outdoor Retailer Summer Market, Flylow’s newest mountain bike…
SOG Teams with Outtech for Specialty Sales Channel Representation
LYNNWOOD, Wash. – SOG Knives and Tools is partnering with Outtech Inc., to represent SOG in the specialty sales channel in all lower 48 U.S. states. Effective June 1, Outtech will be SOG’s exclusive representatives…
ORTOVOX Beacon Retirement Program Records over 300 Antiquated Beacons Recycled and Replaced
LONGMONT, CO – There’s still time to take advantage of the Ortovox Beacon Retirement Program, wrapping up its third year on May 1, 2019, with over 300 obsolete transceivers upgraded for newer, more reliable safety…
Grassroots Outdoor Alliance Welcomes Tecnica and Fjallraven to National Vendor Partner Network
KNOXVILLE, TENN. – Grassroots Outdoor Alliance (www.grassrootoutdoors.com), the national organization dedicated to the health and growth of specialty outdoor retail, this spring welcomes Tecnica and Fjallraven to their national vendor partner network. The new vendor…
Oboz Footwear adds Freestone Sales Group for the Rockies
Bozeman, Mont., (April 22, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, announces that Freestone Sales Group will be representing the brand in Colorado, New Mexico, Utah, and…
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Grassroots Outdoor Alliance Announces 2019 Award Nominees to be Honored at Spring Grassroots Connect Buying Show
KNOXVILLE, TENN. (for immediate release) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week announced nominees for their 2019 retailer and vendor awards. From groundbreaking…
Sparc Retail launches first retailer-based employee training platform for ERIK’S Bike, Board and Ski
Laguna Beach, CA – Sparc Retail (www.sparcretail.com), amplifiers of brand and product education throughout the retail channel, is debuting a new retailer-based employee training platform with leading independent bicycle dealer ERIK’S Bike, Board and Ski …
Dogfish Head Sprints into the Summer Season with its Off-Centered Activity Box
(Milton, Del., April 5, 2019) – As the warm weather rolls in, Dogfish Head raises a can to toast the upcoming season’s SWEAT-sational activities with its Off-Centered Activity Box. A summer-centric variety 12pk of cans…
Slightly Mighty—A New Lo-Cal IPA from Dogfish Head
(Milton, Del., March 29, 2019) – 95… That’s the number of calories in the newest full-flavored IPA from Dogfish Head. SLIGHT in cals and carbs with MIGHTY hop flavor, Slightly Mighty – a crisp, new…
Oboz Footwear Taps Love Communications for Digital Support
Bozeman, Mont., (March 25, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, MT, has selected Love Communications of Salt Lake City, UT, as its digital agency of record. …
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It’s Super, It’s Sessionable, It’s SuperEIGHT from Dogfish Head!
Milton, Del. – Calling all beer evangelists that enjoy imbibing with a purpose! Dogfish Head Craft Brewery created a new SUPER beer specifically designed for active lifestyle enthusiasts interested in incorporating high-quality ingredients in their…
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Dogfish Head Craft Brewery teams up with Pale Morning Media public relations for active & outdoorsy outreach
Milton, DE — Dogfish Head Craft Brewery (www.dogfish.com), the independent brewing icon known for brewing off-centered ales for off-centered people, will be teaming up with Pale Morning Media, a national boutique public relations agency specializing…
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In response to high demand, Nester Hosiery adds Matt Brucker as VP of Sales
Mt. Airy, NC, (March 18, 2019) – Over the past year Nester Hosiery, a leading US manufacturer of performance merino wool socks, has experienced a large increase in the number of world-leading brand partners it…
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Desert vibes: Succulents shine in KAVU’s spring collection
SEATTLE – KAVU’s top new pattern for Spring 2019 is Greenhouse, and it’s already nearly sold out. A colorful array of desert succulents bursting out against a dark backdrop, the Greenhouse print permeates KAVU’s spring…
Grassroots Outdoor Alliance takes step toward paper-free future, inspired by innovative commitment from The North Face
KNOXVILLE, TENNESSEE — (MARCH 18, 2019) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is taking a step toward a paper-free future by encouraging and subsidizing…
Deuter streamlines, re-launches its vaunted Kid Comfort carriers for Spring 2019
LONGMONT, Colorado – Instilling a love of the outdoors in the next generation is easier than ever with a re-engineered line of three new Kid Comfort carriers, plus a women’s specific option from Deuter. Named…
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SOG’s compact new Snippet multi-tool makes the cut for daily preparedness
LYNNWOOD, Wash. – It’s impossible to be completely ready for all of the daily challenges of 21st century life, but SOG Knives & Tools prides itself in making multi-tools that meet virtually any situation head…
Wūru Wool Gaining a Foothold in Long-distance Running Circles
SALT LAKE CITY — For decades, New Zealanders have used loose Merino wool to prevent painful blisters from developing on their feet and toes. Now, with Wūru Wool becoming widely available, marathoners, trail runners and…
Kathmandu Announces North American Sales Teams
Bozeman, Mont., (February 25, 2019) — Kathmandu, the iconic New Zealand travel and adventure brand, announces new sales representation in the pacific northwest, rockies, and southwest by The Alta Group, Urban Outdoors, and Pacific Crest…
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Happy Humans, Happy Sheep: Ortovox Earns Leader Status for Excellent Working Conditions
(Taufkirchen, Germany) — Ortovox , a leader in avalanche safety equipment and wool-based mountain wear, has been awarded Leader Status by Fair Wear Foundation (FWF), the highest level of distinction for fair working conditions offered…
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New Neptune bolsters Kokatat’s robust life vest offerings
ARCATA, California — For 2019, Kokatat adds greater depth and breadth to its award-winning PFD offerings by introducing the Neptune PFD, a rugged and durable technical touring and sea kayaking life vest with all the…
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Kokatat ascends to new heights with Odyssey Dry Suit
ARCATA, California — One of the seminal moments in the 48-year history of Kokatat came in 1988 when the first GORE-TEX dry suit for paddling was introduced. Now, some 30 years later, Kokatat, firmly established…
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For mothers who hold their own: Deuter launches first-ever women’s specific kid carrier with Kid Comfort Active SL
LONGMONT, Colorado – With grassroots feedback from the moms of Hike it Baby, Deuter has created the first women’s specific Kid Comfort kid carrier. With exceptionally low weight and ergonomics tailored to a woman’s frame, the…
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KAVU set to launch in UK and Scandinavia – Seeking distribution in DACH countries and Benelux
SEATTLE – KAVU, creator of the iconic Strap Cap, the Rope Bag, and a full line of best-day-ever outdoor apparel is making the trip to ISPO, the world’s largest sports business trade show, in Munich,…
Kathmandu appoints Amy Beck as President of Oboz/ Kathmandu North America
Kathmandu Holdings Ltd today announced the appointment of Amy Beck to the position of President Obōz / Kathmandu North America, based at the company’s North American headquarters in Bozeman, Montana. Obōz Footwear founder, President and…
Oboz Footwear named official footwear to the home of World’s Worst Weather.
Bozeman, Mont., (January 14, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, MT, has entered into a one-year sponsorship agreement with the Mount Washington Observatory (MWO) as its…
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Oboz Rings in the New Year with a Fresh Slate of Ambassadors for 2019
Bozeman, Mont., (January 8, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, MT, has selected a group of twenty-two outdoor experts, hiking enthusiasts, and adventure seekers as its…
HEADSPIN Outdoors Seeks Sales Reps
Dallas, Texas – HEADSPIN, a new convertible lighting solution intended to shine brightly on a wide array of outdoor adventures, is seeking new partnerships with sales representatives interested in carrying an innovative and emerging brand…
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Grassroots Connect Shifts Spring Dates to Support Outdoor Industry Calendar
KNOXVILLE, TENNESSEE (DEC. 13, 2018) – Grassroots Connect, the twice-annual buying show of the Grassroots Outdoor Alliance, will shift their spring 2019 event dates one day earlier to support the outdoor industry calendar. For spring…
Fisher + Baker drives menswear sales through female consumers
MINNEAPOLIS – On Thursday December 6, Fisher + Baker, a fast-growing premium menswear brand, hosted over 80 female shoppers at its Minneapolis studio for a Sip and Shop event. The event was the brand’s first initiative…
Cannae Pro Gear rolls out the Celeritas – A minimal, durable roll-top pack for your essential gear
LONG BEACH, California – Quick, customizable, lightweight. These are just some of the attributes of new Celeritas roll top pack from Cannae, the premier brand of quality gear. Whether it’s a spur-of-the-moment escape from civilization,…
Wūru Wool Brings New Zealand Blister Prevention Secrets to the U.S.
SALT LAKE CITY — All levels of outdoor and endurance athletes will benefit from the blister-preventative properties of loose lanolin-rich wool, imported from New Zealand by Salt Lake City based brand, Wūru Wool. Fall 2018…
Oboz Footwear welcomes Pacific Crest Trading as Southwestern sales team
Bozeman, Mont., (November 5, 2018) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, announces that Pacific Crest Trading will represent the brand in the Southwest including California, Arizona, Nevada…
HeadSpin Outdoors Unleashes One Light to Shine on all Outdoor Pursuits
(Dallas, Texas) – You hike. Camp. Fish. Hunt. Ski. Bike. Grill. Run. Walk the dog. Up until today, you’ve required a drawer full of lights to illuminate your various outdoor adventures. Now, HeadSpin introduces one…
Oboz Footwear bolsters design team with two hires
Bozeman, Mont., (October 31, 2018) — Oboz Footwear, the True to the Trail® outdoor footwear company based in Bozeman, announced today that Brian Krezel and Bob Downs have joined its design team. “Brian and Bob’s…
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Farm to Feet introduces Outdoor Community Collection for Fall 2019
Mt. Airy, North Carolina — Farm to Feet, makers of 100% American socks, has always celebrated the communities associated with the brand by naming its socks after hometowns of its partners, athletes, and supply chain. …
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Farm to Feet Releases Final Installment of its American Made Video Series
Mt. Airy, North Carolina (October 29, 2018) — Today, Farm to Feet, the North Carolina based sock brand, released its third film in the American Made video series which brings the personalities profiled on its…
Grassroots Connect brings outdoor industry’s best buying experience to the doorstep of its biggest national trade show
Grassroots Connect heads to Denver next month, placing the outdoor industry’s best buying event on the doorstep of the outdoor industry’s biggest and most iconic national trade show. For the first time ever, Grassroots Connect…
Kathmandu, the iconic New Zealand travel and adventure brand, launches in North America with Outdoor Retailer debut
DENVER, COLORADO (October 24, 2018) – Kathmandu, the iconic New Zealand travel and adventure brand, will launch in North America with a collection debut at Outdoor Retailer Winter Market, Nov. 7-10, 2018. Founded in 1987, Kathmandu…
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Oboz Footwear celebrates 2 million tree plantings with Trees for the Future
Bozeman, Mont., (October 22, 2018) — In 2008, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, partnered with Trees for the Future to create the One More Tree program…
Fisher + Baker Sees 250% Expansion of National Retail Base, Hires Two
MINNEAPOLIS (October 16, 2018) – Fisher + Baker has more than doubled the amount of retailers carrying its versatile line of premium menswear in 2018, as well as expanded its staff in marketing and product…
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ORTOVOX Partners with New Sales Representative in Northeastern Territory
LONGMONT, CO – ORTOVOX, the world leader in avalanche safety and wool-based mountain wear since 1988, announced its partnership with Rand Whitney, principal of Alpin Sport Group in the Northeast territory, covering Maine to Maryland. …
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Grassroots Outdoor Alliance welcomes Farm to Feet, KAVU, Rab and Sierra Designs to national vendor partner network
DENVER, COLO. – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this fall welcomes Farm to Feet, KAVU, Rab and Sierra Designs to their national vendor network.…
Cannae Pro Gear introduces the Sarcina Rally Pack: A low-key hiker prepared for anything
LONG BEACH, California – New for fall, the Sarcina Rally Pack from Cannae Pro Gear brings together outdoor adventure with military-minded toughness and utility. Sarcina combines a classic top-loader hiking pack with the modularity and…
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An open letter to the outdoor industry from Grassroots Outdoor Alliance
As owners of local independent outdoor businesses and members of the national outdoor community, Grassroots Outdoor Alliance is committed to achieving the health and growth of the specialty outdoor industry by pursuing the high road…
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Farm to Feet releases second film in its American Made video series
Mt. Airy, North Carolina (September 17, 2018) — At its 5th Anniversary celebration at Outdoor Retailer, Farm to Feet premiered the first film in its American Made video series which brings the personalities profiled on…
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Deuter withdraws from trial participation in Walmart premium outdoors platform
LONGMONT, Colorado – Deuter USA today announced that it will not participate in Walmart’s new premium outdoor online store, curated by Moosejaw. As part of a trial arrangement, Deuter products were present on the site…
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Kokatat’s 2019 products make a splash
ARCATA, California — At two recent trade shows, Outdoor Retailer and Paddlesports Retailer, Kokatat put on display its 2019 product line, cementing the company’s 48-year legacy as the leading manufacturer of high-performance paddling gear. Chief…
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KAVU Unleashes Fall 2018 Collection, Concedes Winter is, Indeed, Coming
Seattle – KAVU, Seattle’s iconic outdoor apparel and accessory manufacturer, has decided to release the new fall 2018 line, despite concerns about ushering in the colder months and Seattle’s inclement weather. “Some of the staff…
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SOG’s new PowerPint and PowerLitre multi-tools deliver big performance
LYNNWOOD, Wash. – SOG Knives & Tools adds to its history of multi-tool innovation with the introduction of two new, smaller, lightweight multi-tools designed to tackle the everyday adventures that life delivers. SOG’s just-released PowerPint…
Song Sleuth birding app now available for Android
BOSTON, MASS (August 6, 2018) – Song Sleuth (www.songsleuth.com), the popular and powerful birding by ear learning tool and bird song identifier app, is now available for Android devices. Developed by Wildlife Acoustics in collaboration…
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Farm to Feet introduces Jennifer Pharr Davis signature sock for Spring 2019
Mt. Airy, North Carolina (July 18, 2018) — Jennifer Pharr Davis stormed onto the national scene in 2011 when she set the Fasted Known Time on the Appalachian Trail and was named National Geographic’s Adventurer…
Coolcore’s launches new ThreadFlare thermal fabrics for cooler weather
PORTSMOUTH, NH – Coolcore (www.coolcore.com), the leader in chemical-free thermoregulating fabrics, introduces ThreadFlare™, its latest thermoregulating fabric designed to provide optimal comfort in colder weather. “With ThreadFlare and our original Coolcore fabrics designed for warm…
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Farm to Feet Celebrates 5th Anniversary at Outdoor Retailer Summer Market
Mt. Airy, North Carolina (July 11, 2018) — In 2013 Nester Hosiery launched Farm to Feet, a brand founded on the premise of creating the most innovative socks with a transparent domestic supply chain. Five…
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Sunlight Sports, NEMO Equipment take top honors at Grassroots Outdoor Alliance awards
KNOXVILLE, TENNESSEE (FOR IMMEDIATE RELEASE) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, awarded their annual honors at the Grassroots Connect show last month. Held on June…
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Deuter and Noso Team Up On Limited Edition Repair Patch
LONGMONT, Colorado – With the goal of keeping outdoor gear out of the landfill, Noso Patches and Deuter USA have teamed up to create a limited-edition gear repair patch for summer of 2018. This patch…
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25 Years of Engineering for Fun: KAVU Announces Summer ‘19 Line
Seattle (June 28, 2018) – KAVU (kavu.com) has been making iconic outdoor clothing for 25 years and the new summer 2019 line, announced today, celebrates that quarter-century milestone with the brand’s hallmark: seasonless fun and…
Grassroots Connect retailers and vendors embrace ‘sales over style’ trade show approach
KNOXVILLE, TENNESSEE (FOR IMMEDIATE RELEASE) — With more than 1,000 attendees from independent speciality outdoor retailers and premier national vendors, it was easy to compare this month’s Grassroots Connect to other trade shows. But after…
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Jim Kaiser named as New England rep for Kokatat
ARCATA, California — Kokatat, the leading manufacturer of high-performance paddling gear, is pleased to announce that Jim Kaiser of Brunswick, Maine, has taken over sales representative duties for New England. Kaiser — owner of Kaiser…
Slackline Industries expands global distributor base, signs In-Sport Fashions Inc. of Canada
BOULDER, Colo. — Slackline Industries, the premier manufacturer of slacklines and slackline systems, has contracted In-Sport Fashions Inc. as their official Canadian distributor. In-Sport Fashions will handle all customer service related inquires to Slackline Industries…
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Grassroots Connect returns with strong 1Q sales growth and sharpened focus on shared values, opportunities and threats
(KNOXVILLE, TENNESSEE) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, returns to the Knoxville Convention Center with their four-day Connect spring buying show, June 14-17, 2018. …
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KAVU Pushes International Growth Plans with New Hires in Finance and Sales
Seattle – KAVU, makers of true outdoor wear, welcomes Steve Skidmore and Jeremy Goodman to its global executive team, as chief finance director and international sales director respectively, effective immediately. Skidmore will be responsible for…
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Grassroots Outdoor Alliance announces nominees for 2018 retailer and vendor awards
KNOXVILLE, TENN. – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week announced the nominees for their 2018 retailer and vendor awards. Winners will be announced…
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ORTOVOX Announces Precautionary Recall of 3+ Avalanche Transceivers Running Software Version 2.1
Feedback from our SAFETY ACADEMY PARTNERS has revealed that, in some very rare situations, temporary disruption of the transmission function may occur on our 3+ avalanche transceivers running software version 2.1. This can lead to…
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Fisher + Baker Hires Industry Veterans for East Coast Sales Representation
MINNEAPOLIS (May 14, 2018) Fisher + Baker, a premium menswear brand designing clothes with timeless style and outdoor sensibility, has signed Jon and Tiffany Kalupa of the Avalon Group as its East Coast sales representation.…
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ORTOVOX launches Safety Academy Lab Rock, the web’s largest rock climbing knowledge base
Seemingly endless rock faces, isolation and new challenges: If you are going to take to alpine routes on your own, you need determination and a strong body and mind – but most of all, in-depth…
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Farm to Feet teams up with Jennifer Pharr Davis for Sweepstakes
Mt. Airy, North Carolina (May 7, 2018) — To mark the introduction of long distance hiker and National Geographic Adventurer of the Year Jennifer Pharr Davis’ new book, The Pursuit of Endurance: Harnessing the Record-Breaking…
James Samuel named president of Canaima Outdoors
BOULDER, Colo. — Canaima Outdoors, the umbrella company for Boulder-based brands Treepod – Hanging Habitats and Slackline Industries, has appointed James Samuel as president, effective immediately. Reporting directly to CEO and founder Ricardo Bottome, Samuel…
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MY DEUTER ADVENTURE: Share your adventures with Deuter and win a breathtaking hiking trip to Germany
LONGMONT, Colo. – Deuter is shaking up the backpack world again with the release of its Futura Pro hiking pack with a new, even lighter, fully suspended Aircomfort Sensic back system. To celebrate, the German…
TerraTrike Sponsors Veteran Circumnavigating U.S. to Raise Awareness for PTSD
GRAND RAPIDS, Mich. — TerraTrike is proud to announce the sponsorship of Gregory Hook, a Navy veteran, who has embarked on a ride around the perimeter of the U.S. to raise awareness for military veterans…
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City of Boulder to celebrate opening of first slackline course on May 4, Slackline Industries athletes to perform
BOULDER, Colo. (April 13, 2018) — In the last year, slacklining in Boulder has gone from an outlawed activity to the celebrated center of attention in the recently renovated Tantra Park. From 5-6:30 p.m. on…
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Coolcore puts the space in “space-age” fabrics
PORTSMOUTH, NH, (April 12) – Last week a payload was delivered to the International Space Station (ISS) by the Space-X Falcon 9 rocket and Dragon cargo capsule, including Coolcore t-shirts that will be used and…
The best Android accessory for batting updated in time for National Bat Appreciation Day
BOSTON, MASS – The only Android based bat detectors on the market have received a major upgrade just in time for National Bat Appreciation Day, April 17, 2018. Users of the Android Echo Meter Touch…
Appalachian Outfitters to present art, music, education and special event calendar in Cuyahoga Valley National Park
PENINSULA, OHIO (FOR IMMEDIATE RELEASE) — Appalachian Outfitters, the award-winning independent specialty retailer and Grassroots Outdoor Alliance member, this week announced its role as a 2018 presenting sponsor for the Conservancy for Cuyahoga Valley National Park public programs. Founded in 1988, Appalachian Outfitters is a family-owned business including two…
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Grassroots Connect buying show welcomes new exhibitors Cotopaxi, Helinox, Meridian Line, Simms and tasc Performance
KNOXVILLE, TENNESSEE (April 3, 2018) – Grassroots Connect, the four-day national buying show for independent specialty retail, is welcoming five first-time vendor exhibitors to their spring event at the Knoxville Convention Center, June 14-17, 2018.…
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Farm to Feet ambassador with blood cancer to run across North Carolina
Mt. Airy, North Carolina — In January of 2015, Kenny Capps, an avid ultramarathon runner from Black Mountain, NC, was forced to stop running after being diagnosed with stage two Multiple Myeloma, which currently has…
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Deuter taps Westbay Trading Company for Great Lakes sales territory
LONGMONT, CO – Westbay Trading Company will take over sales in Ohio, Indiana, Kentucky and Michigan for Deuter USA, a leading international backpack brand since 1898. Westbay is one of the best established outdoor industry…
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Nester Hosiery promotes Jason Nester to VP Sales
Mt. Airy, NC, – Nester Hosiery, a leading U.S. manufacturer of performance merino wool socks, announced that it has promoted Jason Nester to VP Sales. “Jason has done a great job managing our key accounts…
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Fisher + Baker bolsters national retail strategy with new hire
MINNEAPOLIS – Fisher + Baker, a boutique menswear brand crafting clothes with timeless style and outdoor sensibility, has hired Jessica Rush as senior account executive. In the newly created role, Rush will help hone the national…
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Farm to Feet Appalachian Trail Collection available in time for thru-hiking season
Mt. Airy, North Carolina — The Farm to Feet Appalachian Trail collection is now in stores just in time for the first hikers to begin their trip from Springer Mountain, GA, to Mount Katahdin, ME. …
The Mountain kicks off new “Protect” line
KEENE, N.H. – The animal lovers at The Mountain, the global artwear leader, are launching a fresh, new line designed to support efforts to save global at-risk animals. The Mountain’s Protect line of apparel and…
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Farm to Feet adds new sales teams in Midwest and South-Central territories
Mt. Airy, North Carolina (February 27, 2018) — Farm to Feet, makers of 100% American socks, announced today that they have appointed Allen Breeding and Associates to represent the brand in the South-Central states and…
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University of Mary Hardin-Baylor partners with Slackline Industries, promotes balance in student life
BELTON, Texas — The University of Mary Hardin-Baylor, a college known for producing some of the best exercise science researchers in the country, has partnered with Boulder-based Slackline Industries to incorporate the use of slacklines…
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Coolcore looks to Fuze for odor control boost
PORTSMOUTH, NH – Coolcore (www.coolcore.com), the leader in chemical-free thermoregulating fabrics, is introducing Fuze silver and gold alloy technology to its range of fabrics giving them the added benefit of odor control. Fuze, a water…
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Coolcore introduces Fibr-X
PORTSMOUTH, NH – Coolcore (www.coolcore.com), the leader in chemical-free thermoregulating fabrics, introduces Fibr-X, an extruded single yarn which possesses the same thermal regulating performance as Coolcore’s original multi-fiber technology. “The evolution of Coolcore’s single yarn…
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Grassroots Connect returns to Knoxville with unique ‘retailer first’ trade show experience
KNOXVILLE, TENNESSEE – Grassroots Connect, the four-day national buying show designed around the business needs of independent specialty outdoor retailers, will return to the Knoxville Convention Center, June 14-17, 2018. Open to all qualifying retailers,…
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TerraTrike posts best Q4 results in company history, expands dealership agreement with regional independent powerhouse
GRAND RAPIDS, Mich. – TerraTrike, a pioneering force in the world of human-powered transport, closed the fourth quarter of 2017 with 25 percent growth over the same period last year – the best in the…
Bern pro Henrik Harlaut sweeps weekend ski podium at X Games Aspen 2018
DUXBURY, MASSACHUSETTS – Bern Unlimited (www.bernunlimited.com), the innovator in four-season action sport head protection, sends huge congratulations to Bern Team Athlete & Ambassador Henrik Harlaut for his pair of gold medal performances last weekend at…
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The Mountain debuts remarkable 2018 line at Surf Expo
KEENE, N.H. – The Mountain, long known as a global art lifestyle brand showcasing bold, artistic designs on unique mottled T-shirts, heads to the 2018 Surf Expo with a deeper and wider line of eye-popping…
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SOG® appoints Fisher as new Vice President of Sales
Lynnwood, WA. – SOG® Specialty Knives and Tools has named Chas Fisher as their new Vice President of Sales. With nearly 30 years of experience in the outdoor industry, Fisher joins SOG just as the…
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Nester Hosiery becomes first U.S. sock manufacturer to join the bluesign® system
Mt. Airy, NC, – Nester Hosiery, a leading U.S. manufacturer of performance merino wool socks, today announced that it has joined the bluesign® system. The bluesign® system is designed to facilitate sustainable textile production by…
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Back to the future: Deuter Futura reinvents 1984 backpack suspension breakthrough
LONGMONT, Colo. – Deuter changed the backpacking world when it invented the suspended, ventilated back system in 1984. Imitations proliferated. Improvements did not. Now, 34 years later, Deuter is leapfrogging back ahead with a new…
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SOG names Wegner as Vice President of Marketing
Lynnwood, WASH. – SOG® Specialty Knives and Tools has named Jonathan Wegner as their new Vice President of Marketing. Wegner comes aboard just in time to join the SOG team at the 2018 Shooting, Hunting…
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Grassroots Outdoor Alliance relocates Connect show to Denver for fall shows beginning in 2018
DENVER, COLO. – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, today announced a shift in dates and venues for their twice-annual Connect buying show. Beginning this…
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Flylow shows off new Perm at Outdoor Retailer + Snow Show
DENVER, COLO. – Flylow (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, will be showing off their new Perm at next month’s Outdoor Retailer + Snow Show. The Perm, by Intuitive, is…
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‘Here’s looking at you, kid’ – Fisher + Baker’s baby goats to steal the show at Outdoor Retailer
MINNEAPOLIS – Fisher + Baker, a premium menswear brand crafting stylish outerwear with an everyday aesthetic, will launch additions to its autumn-winter line with the help of two offensively cute farm animals. Fisher and Baker…
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TerraTrike shows support for local cycling community with donation to The Spoke Folks
GRAND RAPIDS, Mich. — TerraTrike, a pioneering local recumbent tricycle company, has donated more than $3,000 worth of cycling accessories to The Spoke Folks, a non-profit bike cooperative based in Grand Rapids. “We love what…
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TerraTrike partners with Adventure Cycling to promote human-powered travel, offers holiday discounts
GRAND RAPIDS, Mich. – TerraTrike, the company known for popularizing three-wheeled adventure craft, has partnered with Adventure Cycling to offer a free year’s membership to the cycling organization alongside a $200 discount on TerraTrike accessories…
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Wildlife Acoustics and L.L.Bean Launch “Song Sleuth with Sibley” Sweepstakes
BOSTON, MASS (December 1, 2017) – Wildlife Acoustics, makers of the Song Sleuth bird identifying app, today announced the launch of the “Song Sleuth with Sibley” Sweepstakes presented with L.L.Bean, giving bird lovers the once…
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ORTOVOX launches BEACON RETIREMENT PROGRAM
LONGMONT, CO – Some things get better with age. Electronic safety equipment isn’t one of them. That’s why Ortovox is continuing its Beacon Retirement Program, offering a $75 credit toward a new 3+ beacon with…
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Grassroots Outdoor Alliance expands to 67 retailers, with new members in North Carolina, Vermont and Washington
(NOVEMBER 27, 2017) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, is welcoming three new members to their independent retailer network. The new Grassroots retail members include…
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Farm to Feet and Ski City Launch “Cottonwood Getaway” Sweepstakes
Mt. Airy, North Carolina (November 17, 2017) — Farm to Feet, makers of 100% American socks and the official sock of Ski City, today announced the launch of the Cottonwood Getaway Sweepstakes, giving one powder…
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Chemical-free, thermoregulating and ‘smart’ – Coolcore partners with Pale Morning Media
PORTSMOUTH, NH, (November 17, 2017) – Coolcore (www.coolcore.com), the leader in chemical-free thermoregulating fabric, this week announced a partnership with Pale Morning Media for national public relations support. Coolcore’s “smart” fabric is an engineered material…
Kokatat’s American Made Outdoor Gear Awards takes hiatus
ARCATA, California – Since 2013, Kokatat has pioneered and hosted the American Made Outdoor Gear Awards – a celebration of brands in the outdoor industry committed to domestic manufacturing. Through the program, we have been…
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Grassroots Connect breaks record for attendance, engagement during fall buying show
KNOXVILLE, TENNESSEE – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, announced a record number of attendees and pre-booked appointments at their annual fall buying show. Organizers confirmed…
Portsmouth Polar Plunge Supports 46th Annual Rotary Thanksgiving Dinner
PORTSMOUTH, N.H. – For the fifth straight year, the Warren Miller Road Crew is proud to announce their annual Polar Plunge, Nov. 22 at noon on Wallis Sands Beach, in support of the Portsmouth Rotary…
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Fisher + Baker brings ‘remarkable’ retailer-friendly apparel to US market with Pale Morning Media PR support
MINNEAPOLIS (November 7, 2017) — Fisher + Baker, a growing menswear brand dedicated to timeless style and technically advanced fabrics, has partnered with Pale Morning Media public relations to support their US launch. Founded by…
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Nester Hosiery brings Chris Nitzsche on board as VP of Sales
Mt. Airy, North Carolina (November 6, 2017) — Nester Hosiery, a leading U.S. manufacturer of performance merino wool socks,, announced it has hired Chris Nitzsche as Vice President of Sales. Nitzsche will be responsible for…
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Grassroots Outdoor Alliance Connect returns to Knoxville with four-day national buying show, Nov. 7-10, 2017
KNOXVILLE, TENNESSEE – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will bring their four-day national buying show to the Knoxville Convention Center, Nov. 7-10, 2017. Efficient, affordable…
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TerraTrike introduces three new models at Philly Bike Show
GRAND RAPIDS, Mich. (October 25, 2017) — TerraTrike, a pioneer in the comfort cycling category, will debut three new recumbent trikes at Philly Bike Expo, November 4-5, 2017 (Booth #2029-2032). The new trikes will be…
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SOG’s new “outdoor trio” make perfect gifts for the fresh air junkie on your list
LYNNWOOD, Wash. – Do you have a camper, hunter, hiker or general outdoor lover on your gift list for the approaching holiday season? SOG Knives & Tools rolls out three new items for 2017 that…
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Grassroots Outdoor Alliance welcomes Altra Footwear and Grand Trunk to national vendor partner network
OCTOBER 12, 2017 — KNOXVILLE, TENN – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this month welcomes Altra Footwear and Grand Trunk to their national vendor…
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Flylow Billie Coat and Donna Pant rack up 2018 Skier’s Choice Awards in POWDER Magazine
Flylow (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, was honored this month with POWDER Magazine Skier’s Choice Awards for its women’s Billie Coat and Donna Pant. “To make the best gear,…
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Farm to Feet Celebrates National Public Lands Day with Limited-Edition Bears Ears Sock
Mt. Airy, North Carolina (September 25, 2017) — Farm to Feet, makers of 100% American socks, introduces the limited-edition Bears Ears sock in celebration of National Public Lands Day, Saturday, September 30, 2017. The sock,…
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Slackline Industries Pro Itsuki Hosoe takes top spot at 2017 Slackline World Cup Japan
OBUSE NAGANO, JAPAN (September 20, 2017) — Beating out 32 competitors from around the globe, Itsuki Hosoe, a 17-year-old upstart trickliner from Japan, earned his first Slackline World Cup victory in Japan, September 17-18. Hosoe,…
Commercial military supplier Trident Tactical/Technical makes elite gear available to consumers
CORONADO, California – Trident Tactical/Technical has worked alongside U.S. Navy SEALS, Air Force Special Operations and militaries around the world to provide the gear that elite operators need but are not issued. Now, T3 is…
“It’s like a hammock, but better” – TreePod introduces a novel way to relax with the new Cabana and Lounger
BOULDER, Colo. — TreePod – Hanging Habitats, the award-winning company behind the original portable treehouse, is expanding its line of hanging hideaways. The new TreePod Cabana and Lounger, featuring a more sophisticated look and open…
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TerraTrike releases new touring trike, the Gran Tourismo, invites era of ‘trikepacking’
GRAND RAPIDS, Mich. (September 15, 2017) — TerraTrike (www.terratrike.com), a pioneer in the recumbent trike industry, has released a new touring trike for the era of bikepacking. The Grand Tourismo (GT) is the result of 20 years…
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Whitewater Kayaker Evan Moore Joins Team Kokatat
ARCATA, California – Kokatat is proud to announce that professional whitewater kayaker Evan Moore has officially joined its team of elite athletes. The 22-year-old Californian began kayaking at age 6, and was a known name…
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‘Super technical, super tough’ Flylow Compound Pant wins Backcountry Magazine Editor’s Choice Award
Flylow (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, was honored with this month with a Backcountry Magazine Editor’s Choice award for their new Compound Pant. A new entry to Flylow’s Z…
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Flylow Crowe Jacket breathes new life into insulated midlayers with Backcountry Magazine Editor’s Choice Award
Flylow (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, was honored this week with a Backcountry Magazine Editor’s Choice award for their new Crowe Jacket. New for winter 2018, Flylow’s Crowe Jacket…
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Slackline Industries Draws Community and City Together to Create Public Slackline Course in Boulder Park after Ban Lifted
BOULDER, Colo. — At the start of 2017 slacklining in Boulder parks was a crime. After years of lobbying from Slackline Industries and active community members, the Boulder City Council in March agreed to put…
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SOG adjusts distribution channels, MAP policy to increase level of service
LYNNWOOD, Wash. – Strengthening its commitment to both the consumer experience and retailer support, SOG Knives & Tools will tighten its distribution channels and launch a program designed to deliver better enforcement of its Minimum…
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Grassroots Outdoor Alliance taps Gabe Maier as vice president, strengthening commitment to data
CODY, WYOMING – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, today announced the promotion of Gabe Maier to vice president. Maier previously served as the organization’s data…
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Solo paddle around Ireland to be sponsored by Kokatat
ARCATA, California – David Horkan, one of Ireland’s top kayakers, is spending the late summer of 2017 on a 950-mile solo kayak expedition around his homeland and will be wearing Kokatat gear as he navigates…
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Following successful Connect show, Grassroots Outdoor Alliance will host learning sessions at Outdoor Retailer Summer Market
SALT LAKE CITY, UTAH – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will host learning sessions at Outdoor Retailer Summer Market to increase awareness and understanding…
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Annual Recumbent Trike Festival Gathers Riders from Around the Country, the World
GRAND RAPIDS, Mich. (July 21, 2017) – Last year there were riders from the Netherlands, this year a group of six will travel all the way from Arkansas to Grand Rapids. TerraTrike’s annual RiderFest, a…
SOG’s revolutionary new Baton multi-tools to be displayed at OR
LYNNWOOD, Wash. – Sometime in the third century, a Mediterranean toolmaker produced the first multi-tool. It included a three-pronged fork, a small spatula, a pick, a spike and a knife blade. Now, some 1,800 years…
Kokatat set to roll out three new PFDs in 2018
ARCATA, California – Kokatat, with a long history of groundbreaking innovations in paddling gear, will embolden its award-winning line of life vests in 2018 with three new PFDs. The three new life vests place a…
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Slackline Industries Teams Up With CamelBak Pursuit Series
BOULDER, Colo. (July 17, 2017) – Slackline Industries is proud to announce its inclusion as an activity partner of the CamelBak Pursuit Series, offering “Intro to Slacklining” classes taught by Slackline Industries Pro Staff Heather…
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Farm to Feet partners with Appalachian Trail Conservancy and creates AT Collection for Spring 2018
Mt. Airy, North Carolina (July 17, 2017) — Farm to Feet, makers of 100% American socks, has entered into a multi-year agreement with the Appalachian Trail Conservancy (ATC). As part of the agreement a portion…
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Meet Jennifer Pharr Davis at the Farm to Feet booth at Outdoor Retailer Summer Market
Mt. Airy, North Carolina (July 14, 2017) — Farm to Feet, makers of 100% American socks, will be hosting celebrated long-distance hiker and author Jennifer Pharr Davis at the Outdoor Retailer Summer Market in Salt…
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Farm to Feet to help defend Bears Ears with Limited Edition sock at Outdoor Retailer
Mt. Airy, North Carolina (DRAFT) — Farm to Feet, makers of 100% American socks, is introducing a limited-edition Bears Ears sock at Outdoor Retailer Summer Market in support of the Conservation Alliance Public Lands Defense…
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TreePod offers isolation tank at Summer Outdoor Retailer to combat ‘OR Syndrome’
BOULDER, Colorado – Outdoor Retailer Summer Market is intense. Kickstarter upstarts develop nervous twitches trying to pedal their wares to the right people. Buyers risk gout from all the wining and dining. Frantic media pace…
Flambeau Outdoors updates signature trunk-style tackle boxes, still proudly made in the USA
MIDDLEFIELD, OHIO – Seventy years ago, two brothers in northern Wisconsin started a company built on a homemade injection molding machine and a love of the outdoors. To celebrate 70 years of tradition and innovation…
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Bringing outdoor women together: Deuter partners with Wild Women’s Project
LONGMONT, Colorado – Deuter, maker of women’s specific Slim Line (SL) hiking and trekking backpacks, is proud to participate in a Wild Women’s Project Summit Trip, July 7-10 in the San Juan Mountains, near Telluride,…
Gateway Trade Funding to Attend Summer OR
BREA, Calif. – Outdoor industry companies in need of flexible short- term financing solutions are encouraged to stop by the Gateway Trade Funding booth at the Outdoor Retailer Summer Market trade show being held July…
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TerraTrike Jolts Industry – Again – with New Electric-Assist Rambler E.V.O.
GRAND RAPIDS, Mich. — TerraTrike, the leading U.S. recumbent trike manufacturer, announced the release of the new Rambler E.V.O., a revolutionary electric-assist recumbent trike. Just as the TerraTrike Rover transformed the industry in 2010 and…
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Slackline Industries Pro Athlete Walks a 780-Foot ‘Spaceline’ into the Record Books
BOULDER, Colorado (June 16, 2017) —To most people there would be nothing peaceful about walking across a 780 foot 1-inch thick piece of webbing toward nothing but space. For Slackline Industries pro athlete Taylor VanAllen,…
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TerraTrike Releases New Adventure-Ready Bags, Expands Mobile Storage Options
GRAND RAPIDS, Mich. (June 16, 2017) — TerraTrike, makers of the world’s most comfortable recumbent trikes, announced the expansion of its popular Storage Solutions Collection with seven new bags. Building on the adventure capability of…
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Nester Hosiery builds on domestic manufacturing strength with new investment
Mt. Airy, NC – Nester Hosiery, the world’s most technologically advanced outdoor sock producer, today announced plans to spur growth in its Farm to Feet brand and expand its private label business through an investment…
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Grassroots Outdoor Alliance returns to Knoxville with 2018 trade show
Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will bring their four-day Connect trade show back to Tennessee’s Knoxville Convention Center for Summer 2018. “Knoxville is a wonderful host for our show and our…
Flying Tent, the world’s first all-in-one floating tent, bivy tent, hammock and rain poncho, lands in the US market
BOULDER, Colo. — The outdoor industry is demanding gear that is as versatile and durable as it is well-designed – and Flying Tent is delivering the goods. Announcing their launch on the U.S. market, Flying…
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Purple Heart vets to ride TerraTrikes during Washington DC Memorial Day Parade
WASHINGTON, D.C. — At this year’s Memorial Day Parade two Purple Heart veterans will help lead the Purple Heart Foundation float on a novel form of transport – a recumbent tricycle. The inclusion of a…
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Kokatat supports upcoming Mississippi source-to-sea attempt
ARCATA, California – Kayaker Michael Waterford will set out next month to become the fastest person to solo-paddle the entire 2,552 miles of Mississippi River, and Kokatat’s award-winning paddling gear will be along with for…
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Slackline Industries sponsors Dominion Riverrock competition
BOULDER, Colorado — Slackline Industries, producer of high-quality slackline systems, is pleased to announce its sponsorship of the Dominion Riverrock 2017 slackline competition being held May 20-21, 2017, in Richmond, Virginia. Competing for a $2,500…
Grassroots Outdoor Alliance brings together 200 brands and retailers for ‘ultra-efficient’ Connect show at key outdoor industry moment
ALBUQUERQUE, NEW MEXICO (May 16, 2017) — Grassroots Outdoor Alliance, the national organization of independent specialty retailers, will bring more than 200 businesses to Albuquerque next month for their spring Summit and Connect trade show…
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Farm to Feet set to welcome hikers to Appalachian Trail Days
Mt. Airy, North Carolina (May 16, 2017) — For the second year Farm to Feet, makers of 100% American socks, will welcome thru-hikers to Damascus, VA, May 19-21, as the the title sponsor of Appalachian…
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Deuter USA names national sales manager, restructures
LONGMONT, Colorado – A leader in technical, lifestyle and travel packs, Deuter USA has named Scott Park national sales manager and strengthened its team with extensive staff realignment and two new additions. Park – a…
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New bat detecting iPhone app and plug-in modules reveal the amazing world of bats
BOSTON, MASS – The new Echo Meter Touch 2 and Echo Meter Touch 2 Pro plug-in modules, for iPhone and iPad, allow users to listen to, record, and identify a wide variety of bats by…
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Slackline Industries announces international competition series, sets sights on Olympics
BOULDER, Colorado — Slackline Industries, the international leader in the development of slackline sports, is pleased to announce the 2017 competition schedule that will culminate with the “best of the best” title showdown at the…
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TerraTrike Unveils New All Terrain Recumbent Trike
GRAND RAPIDS, Mich. – TerraTrike, the largest producer of recumbent trikes in the U.S., has unveiled a new model in its highly successful Rambler line of recumbent trikes. The Rambler All Terrain (AT) has been…
ORTOVOX creates new position to accommodate growth in mountain wear
LONGMONT, CO – ORTOVOX, a world leader in wool-based mountain wear since 1988, announced the hire of Greg Mears to fill a new position necessitated by three consecutive years of strong growth in its U.S.…
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Slackline Industries partners with Trees for the Future, launches new Zero Waste packaging
BOULDER, Colorado — Tipping its hat to the importance of Earth Day, Slackline Industries, the leader in slackline competition standards and producer of high-quality slackline systems, is pleased to announce the launch of Zero Waste…
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Grassroots Outdoor Alliance expands to 64 retailers with new members in California, Idaho and Maine
(April 20, 2017) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is welcoming three new members to their independent retailer network. The new Grassroots retail members…
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Cross-Canada Paddlers Rely on Kokatat Gear
ARCATA, California – A pair of 19-year-old canoeists set off from Quebec City this week, embarking on a 4,500-mile paddle across Canada. Kokatat, the paddling industry’s leading manufacturer of technical apparel, has the responsibility of…
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Farm to Feet sponsors “America’s Toughest DOUBLE Road Marathon”
Mt. Airy, North Carolina, April 19, 2017 — Farm to Feet, makers of 100% American socks, is proud to announce its title sponsorship of the inaugural Blue Ridge Double Marathon. The sponsorship is in addition…
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ORTOVOX to give away a piece of Tasmania — Merino Cool Wool
ORTOVOX introduced the functional sheep fiber in 1995 – the start of a Bavarian success story. Today the Taufkirchen-based company sources its Tasmanian wool from six selected farms: a collaboration that has forever been characterized by…
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Flambeau Outdoors restructures eastern sales force, partnering with established agencies Dunkin-Lewis, Inc., and Thomas F. Gowen & Sons
MIDDLEFIELD, OH – Demonstrating its ongoing commitment to growth and customer satisfaction, Flambeau Outdoors is pleased to announce new partnerships with two of the nation’s oldest and best-positioned sales agencies, Duncan-Lewis, Inc., and Thomas F.…
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Kokatat athletes to lead descent of Columbia’s Apaporis River
ARCATA, California – Three of the world’s most experienced expedition kayakers, each sponsored Kokatat team athletes, are leading an elite international team of paddlers down the mystical Apaporis River deep in the heart of southern…
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SOG Knives & Tools joins with Backpacker on the 2017 Get Out More Tour
Lynnwood, WA. – SOG® Specialty Knives and Tools has joined on as a sponsor of Backpacker’s Get Out More Tour for 2017. The Get Out More Tour is a nationwide tour featuring backpacking seminars with…
