All Posts by Sarah Niklas.
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Stio Expands Retail Footprint in Two of America’s Most Iconic Ski Destinations with a New Mountain Studio® in Vail and Joint Venture with Sturtevants of Sun Valley
JACKSON, Wyo. (November 19, 2024) /OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand based in Jackson Hole, Wyoming, is excited to announce two significant updates to its retail footprint for the Fall/Winter 2024-25 season. Later…
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The Girl Winter Film Tour Brings Short Women-Centric Ski and Snowboard Films to a Theater Near you this Fall
JACKSON, Wyo. (October 21, 2024) /OUTDOOR SPORTSWIRE/ — Gone are the days of waiting years between women’s snow film tours, thanks to a new film tour hitting the screens this fall. The creative team behind…
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Stio Launches Fall/Winter 2024-25 Collection with New Performance-Driven Styles and Elevated Mountain Essentials
JACKSON, Wyo. (October 3, 2024) /OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is excited to announce the launch of its Fall/Winter 2024-25 Collection featuring a range of new styles,…
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Stio Announces New Steamboat Springs Mountain Studio®, Adds Key Leadership Roles
JACKSON, Wyo. (August 6, 2024) /OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is excited to announce the expansion of its business footprint with a new Mountain Studio® location, as…
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Stio Partners with Renowned Guitar Maker, Taylor Guitars, for Limited Edition Collab
JACKSON, Wyo. (May 31, 2024) /OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is excited to announce a limited-edition collab with industry-acclaimed guitar maker, Taylor Guitars. Celebrating music’s power to…
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Stio Welcomes Professional Sit Skier, Trevor Kennison, to Ambassador Team
JACKSON, Wyo. (April 11, 2024) /OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is proud to announce Trevor Kennison as the newest member of its brand ambassador team. A professional…
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Stio Named in Top 50 Outside Magazine’s “Best Places to Work” 2023
JACKSON, Wyo. (November 16, 2023) /OUTDOOR SPORTSWIRE/ – Following honorable mentions for five consecutive years, Stio – the mountain lifestyle brand headquartered in Jackson Hole, Wyoming – has been named among the top “2023 Best…
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Stio Commits to Removing PFAS by 2025
JACKSON, Wyo. (October 10, 2023)/OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, announced today its commitment to removing PFAS, also known as per- and polyfluorinated chemicals or “forever chemicals,” from its line…
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Stio Launches Fall/Winter 2023-24 Line Introducing the All-New Figment Collection, the Brand’s First-Ever Freeride Collection
JACKSON, Wyo. (September 28, 2023)/OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, announced its first-ever dedicated freeride ski line today with the launch of its all-new Figment Collection. Inspired by the sense…
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Stio Raises $20M in Capital to Accelerate Omnichannel Growth
JACKSON, Wyo. (May 8, 2023)/OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, today announced it has raised $20M in growth capital to support new Mountain Studio® retail locations, future product category development…
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Stio Launches Spring 2023 Collection Featuring Performance-Driven Designs in the Rain, Run, Ride and Water Categories
JACKSON, Wyo. (April 25, 2023) /OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is excited to announce the launch of its Spring 2023 collection with new styles for the full range of the…
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Stio® Maintains Momentum in Retail Success, Unveils Bozeman as Tenth Mountain Studio® Location
JACKSON, Wyo. (March 14, 2023) /OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is excited to announce Bozeman, Montana as its tenth Mountain Studio location. Expected to open in fall of…
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Stio Announces First California Mountain Studio® Location in South Lake Tahoe
JACKSON, Wyo. (December 8, 2022)/OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is excited to open its first California storefront with the announcement of the brand’s newest Mountain Studio® location in South…
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Stio is Recognized by Outside Magazine for Workplace Culture for Fifth-Consecutive Year
JACKSON, Wyo. (November 15, 2022) /OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is proud to be recognized as an honorable mention in Outside Magazine’s “Best Places to Work” awards for a fifth…
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Stio Introduces Fall/Winter 2022-23 Line with Relaunch of Award-Winning Environ Collection and New Environ XT Anorak Jacket
JACKSON, Wyo. (October 10, 2022)/OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, introduced its Fall/Winter 2022-23 line today with the relaunch of its award-winning Environ Collection. New and improved in both features…
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Stio Announces Product Line Expansion with Launch of New Colter Footwear Collection
JACKSON, Wyo. (October 3, 2022)/OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, announced expansion of its product line today with the launch of its new Colter Footwear Collection. Bringing the brand’s expertise…