All Posts by Verde Brand Communications.
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Western National Parks Association Launches New Online Store
TUCSON, AZ (November 20, 2024) /OUTDOOR SPORTSWIRE/ – Western National Parks Association (WNPA) is thrilled to announce the launch of its new online store, powered by Shopify, designed to bring the beauty and wonder of…
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Outdoor Alliance cites recreation economy data as evidence to lawmakers for passing EXPLORE ACT
Washington, D.C. (Nov. 20, 2024) /OUTDOOR SPORTSWIRE/ – With recently released economic and participation data showing ongoing rapid growth in outdoor recreation, public lands are in dire need of infrastructure improvements and additional financial support…
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Crazy Creek launches 2025 ambassador program, opens application
Red Lodge, Mont. (Nov. 18, 2024) /OUTDOOR SPORTSWIRE/ – Crazy Creek Products, a leading manufacturer of outdoor seating for 37 years, is excited to announce the launch of its new ambassador program, designed to elevate…
Snowbasin Resort and Mammut Announce Partnership for Outerwear and Safety Equipment
Huntsville, UT – November 14, 2024 /OUTDOOR SPORTSWIRE/ –Today, Snowbasin Resort and Mammut announce an exciting new multi-year partnership to provide uniforms, outerwear, and safety equipment for the world class ski resort. This collaboration delivers premium gear to protect and…
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SCARPA earns SKI award for ‘Best Freeride Boot of 2025,’ partners with freeride skier Nikolai Schirmer
BOULDER, Colo. (Nov. 12, 2024) ./OUTDOOR SPORTSWIRE/ — SCARPA, manufacturer of high-performance mountain footwear, earned multiple awards this fall for its new 4-Quattro Pro ski boot, which SKI Magazine recently named “Best Freeride Boot of 2025.” SCARPA is…
Hot Chillys to Introduce NEW Silkys Base Layer for Fall 2025
SOUTHERN PINES, NC [Nov. 12, 2024]— Hot Chillys, the classic brand that has been delivering performance base layers and winter accessories to outfit the whole family since 1985, has unveiled a lightweight base layer crafted from…
Escapod off-road trailers partners with General Tire to optimize driving performance, reliability
COALVILLE, Utah. (Nov. 12, 2024) /OUTDOOR SPORTSWIRE/ — Escapod, creator of premium off-road teardrop trailers designed for adventurers, unveils a partnership with industry leader General Tire. Aligned with Escapod’s commitment to creating the most high-performing and…
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Grassroots Outdoor Alliance launches Grassroots Stories B2B Media Platform
ASHEVILLE, N.C. (Nov. 11, 2024) /OUTDOOR SPORTSWIRE/ — This week at the Grassroots Outdoor Alliance Connect buying show, outdoor specialty retailers and brand leaders will find a new resource launched in 2024 that sheds light on…
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Royal Robbins launches Fall 2025 collection fueled by heritage, natural fibers and the spirit of Yosemite
BERKELEY, Calif. (Nov. 11, 2024) /OUTDOOR SPORTSWIRE/ – Royal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, introduces its Fall 2025 collection – a testament to the legacy and…
Voluntary Recall: Mammut Barryvox and Barryvox S2
WILLISTON, Vermont (Nov. 8, 2024) /ENDURANCE SPORTSWIRE/ — Mammut has always stood for quality, safety, and innovation since 1862. The safety and protection of our athletes and consumers are at the heart of everything we…
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Knife maker Opinel joins Grassroots Outdoor Alliance as member partner
ASHEVILLE, N.C. ( Nov. 7, 2024) /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, welcomes Opinel to its national vendor partner network, effective Fall…
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The Conservation Alliance Announces Defense Fund to Protect Threatened Conservation Efforts Around the Country
(November 7, 2024) /OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA) is announcing the relaunch of a Land and Water Defense Fund which will award discretionary grants to grassroots organizations working to protect our public lands…
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Lift Foils Teams Up with Ocean CO to Combat Ocean Plastic Pollution
Aguadilla, Puerto Rico /OUTDOOR SPORTSWIRE/— Lift Foils shows their commitment to ocean conservation in a new partnership with Ocean CO, an environmental and social impact company that funds plastic collection. Ocean CO targets ocean-bound plastic…
Krimson Klover Presents Winter Collection for 2024 Season
Boulder, Colo. /OUTDOOR SPORTSWIRE/ – Krimson Klover releases new base layers, ski sweaters and outerwear for Winter 2024. Krimson Klover is a women-founded outdoor brand committed to empowering women through functional fashion that is responsibly sourced. “Our love…
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RECCO and H&M Move partner to launch new ski collection that makes wearers searchable
STOCKHOLM, Sweden (Oct. 30, 2024) — RECCO, maker of advanced rescue technology, is proud to announce its partnership with H&M Move, which focuses on creating stylish, functional and accessible activewear. H&M Move’s new ski collection…
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Award-winning documentary “Columbia River Canoe Project” announces November showings across North America
Butte, Montana (Oct. 30, 2024) /OUTDOOR SPORTSWIRE/ – The award-winning documentary Columbia River Canoe Project is hitting the road with an exciting lineup of showings throughout November 2024. Audiences across the United States and Canada…
ROLL Recovery Launches SUPERPLUSH™ Recovery Footwear Collection
BOULDER, Colo. (Oct. 29, 2024) /OUTDOOR SPORTSWIRE/ — ROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools, announces the launch of the all-new SUPERPLUSH™…
Mammut taps Matt Kaplan as managing director of North America
WILLISTON, Vermont (Oct. 28, 2024) /OUTDOOR SPORTSWRE/ – Leading performance mountain equipment manufacturer for over 160 years, Mammut welcomes Matt Kaplan as its new Managing Director of North America, effective November 18, 2024. With an extensive…
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Backpacker’s Pantry and Astronaut Foods are part of the fall 2024 ‘We Keep it Wild’ campaign to support conservation efforts
Boulder, Colo. (October 25, 2024) /OUTDOOR SPORTSWIRE/ — Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, and its sister company Astronaut Foods, celebrating its 50th anniversary and who specializes in freeze-dried snacks, most famously…
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Rossignol breaks ground with Vizion ski boot family, named ‘Best in Test’ by America’s Best Bootfitters
PARK CITY, Utah (Oct. 24, 2024) /OUTDOOR SPORTSWIRE/ – Rossignol, an industry leader in winter sports equipment for 117 years, has solved one of the most common barriers to the sport of skiing with the…
Leading outdoor brands come together to support The Conservation Alliance #WeKeepItWild campaign
(October 24, 2024) /OUTDOOR SPORTSWIRE/ – Twelve leading outdoor brands, spanning categories such as backpacks, apparel, and footwear, have united to support The Conservation Alliance (TCA) through the #WeKeepItWild campaign. From October 24-30, 5% of all…
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OrthoLite® Bolsters Global Operations with the Hire of Raj Santhana as Vice President of Operational Excellence
AMHERST, Mass. (October 23, 2024) /OUTDOOR SPORTSWIRE/– OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, announces the hire of Raj Santhana as the new Vice President of Operational Excellence. As part of OrthoLite’s…
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Hincapie brothers rally the global cycling community, helping the Polk County Community Foundation raise nearly $700,000 in funds
Greenville, S.C., (October 23, 2024) /OUTDOOR SPORTSWIRE/– Gran Fondo Hincapie’s 13th annual Greenville cycling event took place this past Saturday, welcoming over 2,000 riders for a weekend of riding and fundraising. The event raised close to…
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Outdoor Businesses Call on Biden Administration to Designate Sáttítla National Monument
October 22, 2024 /ENDURANCE SPORTSWIRE/ – Today, 53 outdoor recreation businesses call on the Biden Administration to designate Sáttítla in Northern California as a national monument. From the outdoor industry to brewers, banks, and sportsmen,…
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Astral Announces The Appointment of Christian Mason as Head of B2B Sales
SEATTLE (October 15, 2024) /OUTDOOR SPORTSWIRE/— Astral, the industry-leading creator of high-performance footwear and apparel for wilderness athletes, announces the appointment of Christian Mason as Head of B2B Sales. In this new role, Mason will…
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Mammut Unveils the Barryvox® S2, Raising The Bar in Avalanche Safety
WILLISTON, Vermont (Oct. 15, 2024) /OUTDOOR SPORTSWIRE/— Founded in 1862, Mammut has built a reputation for innovation and safety in mountain gear. From climbing gear to skiing equipment, Mammut is at the forefront of safety technology, designing…
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POC and Marco Odermatt unveil a new signature-edition helmet
STOCKHOLM, Sweden /OUTDOOR SPORTSWIRE/ — Ahead of the new ski season, POC, manufacturer of industry leading helmets, eyewear, protection and apparel, and Marco Odermatt, one of the best alpine ski racers in the world today,…
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Astral Releases 15th Limited Edition PFD in Collaboration with whitewater legend Dave Fusilli
Oct. 10, 2024– Seattle, Wash. /OUTDOOR SPORTSWIRE/– Astral is proud to introduce its latest GreenJacket LE™ in collaboration with whitewater legend Dave Fusilli. This limited edition jacket is about enjoying the river with everyone, rolling…
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Astronaut Foods continues 50th anniversary celebration with Anniversary Sale and an array of space-related activations
BOULDER, Colo. (Oct. 9, 2024) /OUTDOOR SPORTSWIRE/ – This year, Astronaut Foods is over the moon to commemorate the 50th anniversary of Astronaut Ice Cream, the out-of-this-world treat that has delighted taste buds and captured…
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Snowsports Industries America (SIA) Announces 2024 Compliance Alliance Calls Series and New Tools for Regulatory Compliance
Park City, UT – October 8, 2024 /OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA), the premier trade association representing the winter outdoor industry, is excited to announce its 2024 Compliance Alliance Call Series, along with…
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Gran Fondo Hincapie Greenville event aims to raise one million dollars to help residents of Polk County
Greenville, S.C./OUTDOOR SPORTSWIRE/ – Gran Fondo Hincapie announces its 13th annual Greenville cycling event, scheduled to take place on Oct. 19, will instead be held as a fundraising event for the local community impacted by Hurricane…
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Grassroots Fall Connect buying show sees uptick in retailer, brand attendance
ASHEVILLE, N.C. (Oct. 7, 2024) /OUTDOOR SPORTSWIRE/ – As it prepares for Connect, its Fall buying show next month, Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail,…
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Royal Robbins accelerates advocacy for stewardship of our national parks through commitment to Yosemite Climbing Association’s Facelift® event
BERKELEY, Calif. (Oct. 3, 2024) /OUTDOOR SPORTSWIRE/ – Royal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, dramatically increased its support of Yosemite Climbing Association while increasing its commitment…
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Snowsports Industries America (SIA) Releases 2023-2024 Participation Study: U.S. Snowsports Participation Surpasses 30 Million for the First Time
Park City, UT (October 2, 2024) – OUTDOOR SPORTSWIRE – Snowsports Industries America (SIA), the national trade association representing the winter outdoor industry, today released its 2023-2024 Participation Study, revealing significant milestones in snowsports participation…
Grassroots Outdoor Alliance retains Verde for PR and communications support
ASHEVILLE, N.C. (Sept. 26, 2024) /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, retained Verde Brand Communications to help manage communications and public relations.…
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Krimson Klover Unveils Fall Fashion for 2024 Season
Boulder, Colo. (Sept. 25, 2024) /OUTDOOR SPORTSWIRE/ – Krimson Klover debuts its new sweater, midlayer and fleece collections for Fall/Winter 2024. Krimson Klover is an outdoor brand powered by women who are passionate about living…
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Katie Hawkins of Outdoor Alliance Announced as 2024-2025 Obama Foundation Leader
Washington, D.C. (September 25, 2024) /OUTDOOR SPORTSWIRE/ – This week, Katie Hawkins, California Program Director at Outdoor Alliance, was named among 205 people selected to join the Obama Foundation Leaders program. The program trains participants…
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Backpacker’s Pantry promotes preparedness, offers meal kits for Emergency Preparedness Month for all diets
Boulder, Colo. (Sept. 25, 2024) /OUTDOOR SPORTSWIRE/ – As September marks Emergency Preparedness Month, Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, emphasizes the importance of being ready for unexpected situations with its comprehensive…
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Heel™ Launches First Ever Virtual Dog Leash™ for Off-Leash, In-Control Adventures
Holland, MI (Sept. 25, 2024)/OUTDOOR SPORTSWIRE/ – Heel™ announces the Heel Virtual Dog Leash™ – Roam 350™—the first-ever virtual leash that is designed to automatically keep up to three dogs near their owners — while on…
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Rossignol sweeps ‘Best in Test’ with new Sender Soul 102
PARK CITY, Utah (Sept. 24, 2024) /OUTDOOR SPORTSWIRE/ – Rossignol, industry leading manufacturer of winter sports equipment for 117 years, walked away from this season’s media ski tests with a sweep of awards, including across-the-board…
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The Conservation Alliance Awards $410,000 to Grassroots Conservation Organizations in Summer 2024 Grant Cycle
September 24, 2024 /OUTDOOR SPORTSWIRE/ – Since 1989, The Conservation Alliance (TCA) has awarded over $32 million to support community-led conservation projects throughout North America. In its latest summer grant cycle, TCA awarded $410,000 to…
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Renowned Outdoor and Ski Apparel Brand Peak Performance Launches In U.S. Market
ÅRE, Sweden (September 24 , 2024)/OUTDOOR SPORTSWIRE/ – Peak Performance, the renowned apparel brand celebrated for innovative outdoor and ski wear, launched this week in the United States market. The expansion into the U.S. builds on…
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Rossignol sweeps ‘Best in Test’ with new Sender Soul 102
PARK CITY, Utah (Sept. 24, 2024) /OUTDOOR SPORTSWIRE/ – Rossignol, industry leading manufacturer of winter sports equipment for 117 years, walked away from this season’s media ski tests with a sweep of awards, including across-the-board accolades…
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Escapod off-road trailers retains Verde Brand Communications to lead public relations efforts
COALVILLE, Utah. (Sept. 23, 2024) /OUTDOOR SPORTSWIRE/ – Escapod, manufacturer of high-performance off-road teardrop trailers designed for adventure seekers, retained Verde Brand Communications as its PR agency of record, effective immediately. Verde will work with…
Mammut Revolutionizes Mountain Insulation with New Solution Made from Upcycled Ropes
WILLISTON, Vermont (Sep. 17, 2024)/OUTDOOR SPORTSWIRE/ – Mammut has a long history tied to ropemaking, since 1862 when it first started developing agricultural ropes in Switzerland. The brand has continued to innovate in gear built for…
Heel™ & Verde Brand Communications partner to promote the world’s first virtual dog leash
Holland, MI (Sept. 12, 2024) /OUTDOOR SPORTSWIRE/ – Heel™, a subsidiary of the Fleetwood Group, announces its partnership with Verde Brand Communications to lead public relations for the Heel Virtual Dog Leash™, including brand communications,…
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Jogology® Grows Performance Running Sock Collection with Introduction of New Quarter Length Socks, New Colors
Wake Forest, N.C. (Sept. 12, 2024) /OUTDOOR SPORTSWIRE/ – Jogology expands its collection of performance running socks to include a new quarter length option for athletes. Celebrating its first anniversary this month, Jogology’s brand ethos…
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Gran Fondo Hincapie celebrates road cycling in Bentonville with inaugural two-day event
Bentonville, Ark. (Sept. 10, 2024) /OUTDOOR SPORTSWIRE/ – Gran Fondo Hincapie has created spectacular cycling experiences for over 12 years, and its newest event took place in Bentonville, Ark. this past weekend. Sunny 75-degree temperatures…
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Royal Robbins continues its 55-year commitment to Sweater Craft, introduces collections made with 100% merino wool for Fall 2024
SAN FRANCISCO (Sept. 5, 2024) /OUTDOOR SPORTSWIRE/ – Rooted in adventure since 1968, Royal Robbins leans on a proud and storied 55-year heritage in Sweater Craft with the introduction of its new Fall 2024 collection.…
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On its 10th anniversary, Outdoor Alliance supporters gather in D.C. to advocate for conservation wins
Washington, D.C. (Sept. 5, 2024)/OUTDOOR SPORTSWIRE/ – As Outdoor Alliance celebrates a decade of conservation powered by outdoor recreation, more than 75 of its supporters will gather in Washington D.C. next week, Sept. 10-12, to advocate…
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Crazy Creek unveils revolutionary Pack Table, proudly made in Montana
Red Lodge, Mont. (Sept. 4 2024) /OUTDOOR SPORTSWIRE/ – Crazy Creek Products, renowned for its lightweight, innovative outdoor chairs, is set to launch its latest breakthrough: the Crazy Creek Pack Table, a compact and versatile…
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Global performance apparel maker Youngone Corp. opens Canadian liaison office led by SVP Diana Seung
SEOUL, South Korea (Sept. 3, 2024) /OUTDOOR SPORTSWIRE/ – Youngone Corporation, world-class manufacturer of performance and fashion apparel, announces the opening of the Youngone Canada Liaison office, located in Vancouver, BC, on August 28, 2024. This…
Jogology® and The Running Event Debut Future Leaders Award to Celebrate and Honor Achievement in the Running Industry
Wake Forest, N.C. (September 3, 2024) /OUTDOOR SPORTSWIRE/ – In partnership with The Running Event, Jogology® announces its inaugural award for the 2024 Future Leader of the Year, which celebrates an individual who has been…
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Gregory Mountain Products and Unlikely Hikers Partner on Pack Collab in Fall 2024
SALT LAKE CITY, UTAH (Sept. 3, 2024)/OUTDOOR SPORTSWIRE/ – Gregory Mountain Products, the first pack manufacturer to launch a plus-size pack collection in 2021, is partnering with Unlikely Hikers on a collection of new everyday adventure…
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RECCO continues partnership with AIARE to support Professional Growth Network
STOCKHOLM, Sweden. (Sept 3, 2024)/OUTDOOR SPORTSWIRE/ – RECCO, manufacturer of rescue technology that makes backcountry travelers more searchable, has continued its partnership with the American Institute for Avalanche Research and Education (AIARE) to support the institute’s…
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Rossignol unveils its first high-performance trail-running shoe
CHAMONIX, France – August, 28, 2024 /OUTDOOR SPORTSWIRE/ – With the introduction of its first high-performance trail-running shoe, Rossignol is taking another step forward in its diversification strategy. The new chapter is both a natural…
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The Conservation Alliance Thanks Secretary Haaland for Protecting 28 Million Acres of Alaska’s D-1 Lands
August 27, 2024 /OUTDOOR SPORTSWIRE/ – The Conservation Alliance, a coalition of more than 300 businesses around the country working together to protect North America’s wild spaces and outdoor places, praise Secretary of the Interior,…
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Gran Fondo Hincapie Announces 2025 Event Dates
Greenville, S.C., (August 27, 2024)/OUTDOOR SPORTSWIRE/ – Gran Fondo Hincapie is heading to five unique cycling destinations for its 2025 Gran Fondo event series. Cyclists can choose to ride the paved roads of Merced, Calif.; Chattanooga,…
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OrthoLite Vietnam Awarded Best Place to Work in Asia
AMHERST, Mass. (August, 2024)/OUTDOOR SPORTSWIRE/ – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, is incredibly proud to announce that OrthoLite Vietnam (OVN) has been awarded Best Companies to Work for in Asia by…
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Grassroots Outdoor Alliance names new officers, members to board of directors
RENO, Nev. (Aug. 20, 2024) /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, recently elected a new slate of officers and welcomed three new…
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RECCO joins forces with CamelBak in the Ultra-Trail® Village
STOCKHOLM, Sweden (August 19, 2024) /OUTDOOR SPORTSWIRE/ – RECCO, maker of advanced rescue technology for year-round endeavors, will be an exhibitor in the Ultra-Trail® Village in Chamonix, France during Ultra Trail du Mont Blanc. In…
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Astral Launches Fall 2024 Footwear Collection
SEATTLE (August, 2024)/OUTDOOR SPORTSWIRE/ – Since 2002, Astral has led the outdoor industry in designing the highest performing equipment and footwear with the priority of protecting soil and water resources through its production process. Today, Astral…
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Therm-a-Rest Boost 650™ sleeping bag awarded GearJunkie ‘Best in Show’
Reno, NV. (Aug. 13, 2024) /OUTDOOR SPORTSWIRE/ – After meeting with more than 50 brands and scouring new products from 2024 and 2025, GearJunkie awarded Therm-a-Rest’s new Boost 650™ sleeping bag with its coveted Best in…
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Chefs, celebs & cyclists convene for the inaugural Gran Fondo Hincapie Bentonville
Bentonville, Ark., (August 13, 2024) /OUTDOOR SPORTSWIRE/ – Gran Fondo Hincapie has been creating cycling experiences for over 12 years and this year, launched its latest event taking place in Bentonville, Ark., Sept. 6 –…
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OrthoLite® Sponsors Oregon Track Club for 2024
AMHERST, Mass. (Aug. 7, 2024)/OUTDOOR SPORTSWIRE/ – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, proudly announces its sponsorship of the Oregon Track Club (OTC) for 2024. Oregon Track Club’s mission is to grow…
Mammut releases 2023 corporate responsibility report highlighting its commitment to the future
WILLISTON, Vermont (Aug 7. 2024)/OUTDOOR SPORTSWIRE/ – Mammut is pleased to announce the release of its 2023 Responsibility Report, highlighting the company’s significant milestones and ongoing commitment to environmental and social responsibility. The comprehensive report illustrates…
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Built for a lifetime of adventures, Gregory Mountain Products expanded fall 2024 collection is designed to enhance your carrying experience
Salt Lake, City, Utah [Aug. 5, 2024] /OUTDOOR SPORTSWIRE/ – For nearly 50 years, Gregory Mountain Products has been building innovative, experience-enhancing products that carry you and your gear through a lifetime of adventure. Gregory’s…
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Legacy brand Crazy Creek taps Verde Brand Communications as Agency of Record
Red Lodge, Mont. (July 30, 2024)/OUTDOOR SPORTSWIRE/ – Crazy Creek Products, a leading manufacturer of outdoor seating for 37 years, announces Verde Brand Communications as its new agency of record. Verde Brand Communications, an integrated communications…
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Best Day Brewing Partners with The Conservation Alliance to Release Limited-Edition Pilsner
Sausalito, CA (July 29, 2024) /OUTDOOR SPORTSWIRE/ – Today, Best Day Brewing, the fastest growing non-alcoholic craft beer brand in the United States, is proud to announce the launch of Nature’s Pils, a limited-release non-alcoholic…
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Camber Outdoors to Cease Operations
Boulder, Colo. (July 26, 2024) /OUTDOOR SPORTSWIRE/ – The Camber Outdoors board and leadership have made the difficult decision to cease Camber operations late August 2024 due to continued industry headwinds combined with the fact…
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Finisterre collabs with premium backpack manufacturer Gregory Mountain Products on limited collection of packs
SALT LAKE CITY, UTAH /OUTDOOR SPORTSWIRE/ – Finisterre, the UK-based brand known for its sustainable outdoor products, has reached across the Atlantic to collaboratively create two new hiking packs with Gregory, the US label known…
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The Conservation Alliance Welcomes New Executive Director
July 18, 2024 /OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA) welcomes Paul Hendricks as its new Executive Director. Hendricks will work as the organization’s strategic and operational leader, ensuring organizational growth and the execution of…
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PackTowl unveils spring 2025 Artist Series collection prints, welcomes new artist
SEATTLE, Wash. (July 15, 2024) /OUTDOOR SPORTSWIRE/ – PackTowl®, a leading innovator in outdoor and travel towels, is thrilled to announce the launch of its spring 2025 Personal Towel: Artist Series, the brand’s best-selling, ultra-versatile,…
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Therm-a-Rest transforms the sleeping bag market with new Boost 650 – launching spring 2025
Seattle, Wash. (July 15, 2024) /OUTDOOR SPORTSWIRE/ – Therm-a-Rest, a pioneer in outdoor comfort and innovation for more than 50 years, redefines backpacking comfort and warmth in spring 2025 with its new sleeping bag, Boost…
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MSR refreshes two beloved tents for spring 2025; introduces all-new Hubba Hubba LT and updates Elixir Tent Series
Seattle, Wash. (July 15, 2024) /OUTDOOR SPORTSWIRE/ – Today, Mountain Safety Research (MSR) announces updates to its tent category for spring 2025 with the all-new Hubba Hubba LT and updates to the Elixir Tent Series.…
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Therm-a-Rest revolutionizes camp comfort for spring 2025 with the most comfortable backpacking pad EVER
Seattle, Wash. (July 11, 2024) /OUTDOOR SPORTSWIRE/ – Therm-a-Rest, a pioneer in outdoor comfort innovation, introduces the most comfortable backpacking mattress EVER built in spring 2025, the NeoLoft. Thick, light, plush, and compact, you’ve never carried…
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MSR launches new all-in-one Switch Stove System, leveraging Brand’s technical versatility to create its most comprehensive stove to date
Seattle, Wash. (July 11, 2024) /OUTDOOR SPORTSWIRE/ – Today, Mountain Safety Research (MSR) announces the launch of the new SwitchTM Stove System for spring 2025, an all-in-one, versatile stove that allows you to sauté, simmer,…
Grassroots Outdoor Alliance names winners of 2024 Outdoor Specialty Awards
RENO, Nev. (July 9, 2024)/OUTDOOR SPORTSWIRE/ – Members of Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, named The Mountaineer in Keene, N.Y. as its Retailer of the…
Moved by the mountains, Mammut introduces spring 2025 collection to take you higher
WILLISTON, Vermont (July 9, 2024)/OUTDOOR SPORTSWIRE/ – For more than 160 years, Mammut has been moved by the mountains and inspired by the long days and endless possibilities that adventures bring. Mammut’s quest to build high-performing,…
Royal Robbins Advances 55 Year Sustainability Journey
SAN FRANCISCO (July 8, 2024)/OUTDOOR SPORTSWIRE/ – Since 1968, outdoor adventure apparel brand Royal Robbins has been dedicated to protecting the environment. The brand’s commitment to continuous improvement is visible in setting and achieving goals for…
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The Conservation Alliance Announces its 2024 Outstanding Partnership Awards
July 2, 2024 /OUTDOOR SPORTSWIRE/ – Each year, The Conservation Alliance (TCA) Outstanding Partnership Awards recognize member companies that have provided an elevated level of support and partnership to TCA grantees working to protect outdoor…
Outdoor Research expands Westbay Trading Co. role as sales agency for Midwest territory
SEATTLE, Wash. (July 2, 2024) /OUTDOOR SPORTSWIRE/ – Outdoor Research, the Seattle-based maker of high-end outdoor apparel and gear, this month expanded the sales territory for its current Great Lakes territory sales representative team, Westbay…
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RECCO partners with Arc’teryx for 13th annual Alpine Academy in Chamonix
STOCKHOLM, Sweden. (July 2, 2024) /OUTDOOR SPORTSWIRE/ – RECCO, manufacturer of advanced rescue technology, will be a supporting partner of the Arc’teryx Alpine Academy in Chamonix, from July 4-7, 2024. The Arc’teryx Alpine Academy has…
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Outdoor Recreation Businesses Applaud Huge Step to Protect Alaska’s Homelands
June 28, 2024 /OUTDOOR SPORTSWIRE/ – Today, outdoor recreation businesses applaud the Biden Administration for taking a powerful step to safeguard some of America’s wildest, most biologically and culturally important lands. In today’s action, the…
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Fishing Industry Leaders Double Down on Conservation Agenda
June 27, 2024 /OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA) – a coalition of like minded businesses working to protect North America’s wild places and outdoor spaces – is expanding its membership into the fishing…
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Astronaut Foods celebrates 50 years of out-of-this-world treats
BOULDER, Colo. (June 27, 2024) /OUTDOOR SPORTSWIRE/ – Do you remember your first time biting into crunchy, creamy Astronaut Ice Cream? Us too! This year, Astronaut Foods is over the moon to commemorate the 50th…
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Astral adds record setter Billy Meredith to ambassador team
SEATTLE (June 26, 2024) /OUTDOOR SPORTSWIRE/ – Astral, the leader in equipment designed for high performing wilderness athletes, adds record-setting thru hiker Billy “Wahoo” Meredith to its Ambassador team. As an Archetype, advisor and ambassador…
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As it expands its Freewheel MTB line, Outdoor Research also grows its investment in the cycling community
SEATTLE (June 26, 2024) /OUTDOOR SPORTSWIRE/ As it continues to focus heavily on the mountain bike category around the launch of its new Freewheel collection, Outdoor Research, the Seattle-based maker of high-end outdoor apparel and…
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Snowsports Industries America Announces Registration is Now Open for 2024-2025 Summit Series
PARK CITY, UT (June 26, 2024) /OUTDOOR SPORTSWIRE/ Snowsports Industries America (SIA), the premier trade association representing the winter outdoor industry, today announces the continuation of its highly successful Summit Series industry events. Building on…
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Riders celebrate Maine’s beauty from two wheels during the Gran Fondo Hincapie-Bangor this past weekend
Media Contact: Verde Brand Communications hincapie@verdepr.com Photos credited to Hincapie here Bangor, Maine., (June 26, 2024) /OUTDOOR SPORTSWIRE/ Gran Fondo Hincapie has created spectacular cycling experiences for over 12 years, and its Bangor, Maine event,…
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Tailwind Nutrition Launches Blueberry Lemonade Endurance Fuel
DURANGO, Colo. [June 25, 2024] /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes that is backed by science, is proud to introduce its latest limited edition…
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Costa Sunglasses Named Official Eyewear Partner of Safe Harbor Marinas
JUPITER, Fla. (June 20, 2024)/OUTDOOR SPORTSWIRE/ – For more than 40 years, Costa Sunglasses has been on a mission to make the best sunglasses on the planet and to create once in a lifetime experiences on…
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Renowned surfers John and Nathan Florence join the Lift Foils team to expand the sport of surf foiling
Aguadilla, Puerto Rico (June 18, 2024) /OUTDOOR SPORTSWIRE/ – Lift Foils – creators, innovators, and developers of eFoils, surf foils, and foiling equipment – announces today the signing of John and Nathan Florence to the…
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Astral Launches Performance Hemp Apparel Collection
SEATTLE (June 11 2024) /OUTDOOR SPORTSWIRE/ – Since 2002, Astral has led the outdoor industry in designing the highest-performing equipment with the priority of protecting soil and water resources through its production process. Today, Astral…
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Tailwind Nutrition Welcomes Carter Shae as Director of Finance
Durango, Colo. (June 11, 2024) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has recruited Carter Shae as Director of Finance. Shae was named among “Top…
Mammut welcomes Cail Soria to its family of athletes, continuing to strengthen its legacy in climbing
WILLISTON, Vermont [June, 11, 2024]/OUTDOOR SPORTSWIRE/ – Mammut, the leading Swiss outdoor brand renowned for its commitment to innovation and excellence in mountain equipment, welcomes Cail Soria to its esteemed roster of mountain athletes. Soria brings…
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Royal Robbins launches proprietary technology and heritage infused designs for Spring 2025
SAN FRANCISCO /OUTDOOR SPORTSWIRE/ – Royal Robbins, one of the original outdoor adventure brands, unveils its Spring 2025 collection. With a driving focus on comfort, durability, performance, and versatility, the new Spring line introduces innovative…
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Nationwide Coalition of 100 Outdoor Companies Rally in Support of National Monuments on Anniversary of the Antiquities Act
June 7, 2024 /OUTDOOR SPORTSWIRE/ – In celebration of the 118th anniversary of the Antiquities Act, a collective force of over 100 outdoor and outdoor-adjacent businesses from around the country have signed on to the…
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OrthoLite® to be Title Sponsor of TransRockies Run 2024
AMHERST, Mass. (June 6, 2024) /OUTDOOR SPORTSWIRE- OrthoLite®, the world’s leading supplier of open-cell foam footwear insole technologies, is proud to be the title sponsor of TransRockies Run for 2024. For the past 17 years,…
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Gran Fondo Hincapie-Lehigh Valley welcomed more than 700 riders to experience the Pennsylvania ‘Spring Classics’
Lehigh Valley, Penn., (June 6, 2024) /OUTDOOR SPORTSWIRE/ – Gran Fondo Hincapie has created spectacular cycling experiences for over 12 years, and its Lehigh Valley, Penn. event, now in its third consecutive year, took place…
Snowsports Industries America Announces Key Data Around Participation and Enthusiast Insights for ‘23-’24 Ski Season
PARK CITY, UT (May 30, 2024) /OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA), the premier trade association representing the winter outdoor industry, is excited to share an early look at key data from the organization’s…
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OrthoLite® and Cirql™ Partner with The Conservation Alliance to Support and Protect North America’s Wild Places
AMHERST, Mass. (May 29, 2024) /OUTDOOR SPORTSWIRE/ – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, and its sustainable materials solutions subsidiary Cirql™ are proud to join The Conservation Alliance (TCA). In joining…
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Outdoor Alliance names new Grasstops Advocacy Director to lead first Grasstops Collective cohort
Washington, D.C. (May 29, 2024) /OUTDOOR SPORTSWIRE/ – Today, Outdoor Alliance announces the hire of Taylor Rogers as Outdoor Alliance’s new Grasstops Advocacy Director. Rogers will guide 20 members of the first cohort of its…
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OrthoLite Founder, CEO Glenn Barrett Accepts Honor of Induction into 2024 Sporting Goods Industry Hall of Fame
AMHERST, Mass. (May 28, 2024)/OUTDOOR SPORTSWIRE/ – OrthoLite® founder and CEO, Glenn Barrett, was formally inducted into the 2024 Sporting Goods Industry Hall of Fame by the National Sporting Goods Association (NSGA) during a ceremony in…
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Metolius Climbing Roll Up Stick Clip Kit wins coveted Climbing Editor’s Choice award
BEND, Ore. (May 28, 2024)/OUTDOOR SPORTSWIRE/ – Metolius Climbing, a leading manufacturer and designer of innovative climbing gear, won Climbing Magazine’s prestigious Editor’s Choice award for its new Roll Up Stick Clip Kit. Climbing’s editors put…
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Astronaut Foods awarded STEM.org authentication
BOULDER, Colo. (May 28, 2024) /OUTDOOR SPORTSWIRE/ – Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974 is proud to announce that it has been awarded the prestigious…
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Gran Fondo Hincapie announces official courses for new Bentonville event designed for cyclists of all ability levels
Greenville, S.C., (May 22, 2024) /OUTDOOR SPORTSWIRE/ – Gran Fondo Hincapie has been creating cycling experiences for over 12 years and today announces the official courses for their new Bentonville, Ark. event on Sept. 7-8.…
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Royal Robbins Expands Sales Team to Support Rapid Growth
SAN FRANCISCO (May 20, 2024)/OUTDOOR SPORTSWIRE/ – Outdoor adventure apparel brand Royal Robbins announces the addition of three new sales agencies in response to rapid growth—further building sales, increasing visibility, and bolstering brand awareness in critical…
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Tailwind Nutrition Dauwaltermelon Endurance Fuel returns, for keeps
DURANGO, Colo. [May 20, 2024] /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is re-introducing its popular Endurance Fuel flavor, ‘Dauwaltermelon’, inspired by Tailwind Nutrition athlete…
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Rural is Rad Grassroots Movement Launches to Champion Rural-Based Brands in the Outdoor Industry
STEAMBOAT SPRINGS, Colo. (May 20, 2024) /OUTDOOR SPORTSWIRE/ – The Rural is Rad (RiR) movement has officially launched to support rural brands and founders in the outdoor industry by helping consumers and specialty, independent retailers discover…
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Outdoor Alliance data shows increasing visitors to public land while recreation funding declines
Washington, D.C. (May 16, 2024)/OUTDOOR SPORTSWIRE/ – The number of visitors to America’s public lands has steadily increased over the last 15 years, while over the same time period funding for recreation has decreased more than…
Mammut Core Protect Rope: A Milestone For Climbing Safety
WILLISTON, Vermont (May 15, 2024)/OUTDOOR SPORTSWIRE/ – Mammut proudly unveils the Core Protect Rope, a revolutionary new climbing rope that combines the brand’s longstanding mission of safety and innovation in mountain gear. Featuring Mammut’s patented…
Outdoor Research signs on as Evergreen Mountain Bike Festival presenting sponsor
SEATTLE (May 15, 2024)/OUTDOOR SPORTSWIRE/ – Outdoor Research, the Seattle-based maker of high-end outdoor apparel and gear, signed on as the presenting sponsor of the 2024 edition of the Evergreen Mountain Bike Festival, aligning with the…
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eFoiling pioneers Lift Foils launches inflatable Blowfish accessory for foil boards
Aguadilla, Puerto Rico ( May 8, 2024) /OUTDOOR SPORTSWIRE/ – Lift Foils, industry-forging creators and developers of eFoils, surf foils, and foiling equipment, today launches BlowFish, an inflatable add-on accessory compatible with Lift foil boards…
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Tennessee mountains welcomed 1,200 riders for the Gran Fondo Hincapie-Chattanooga this past weekend
Chattanooga, Tenn., (May 7, 2024)/OUTDOOR SPORTSWIRE/ – Gran Fondo Hincapie has created spectacular cycling experiences for over 12 years and its Chattanooga, Tenn. event, now in its seventh-consecutive year, took place this past weekend. Rainy weather…
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Tailwind Nutrition Sponsors Bike MS and Para Athlete Liz Gasson
DURANGO, Colo. /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is proud to announce its sponsorship of several Bike MS events this season. In addition, Tailwind…
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The Conservation Alliance Applauds the Expansions of San Gabriel and Berryessa Snow Mountain National Monuments
(May 2, 2024) /OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA) celebrates today the Biden Administration’s announcement of the expansion of California’s Berryessa Snow Mountains and San Gabriel Mountains National Monuments that will protect over 100,000…
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OrthoLite Adds Talent to Global Foam Innovation Team
AMHERST, Mass. (May 1, 2024)/OUTDOOR SPORTSWIRE/ – At the heart of OrthoLite’s ongoing quest for excellence in insole manufacturing is the company’s Global Foam Innovation Team. Hanson Zhang, OrthoLite’s Chief Chemist, founded and leads the Global…
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Backpacker Pantry aims to elevate the backpacking meals and nutrition category with the introduction of Backpacking Nutrition Week
Boulder, Colo. (May 1, 2024)/OUTDOOR SPORTSWIRE/ – Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces Backpacking Nutrition Week, a week-long holiday aimed at elevating the importance and awareness of backpacking food and…
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More Than Sunglasses, Costas are the Badge of the Explorer
/OUTDOOR SPORTSWIRE/ – Whether you jump in, dive in, climb aboard, gear up, suit up, Costa Sunglasses invites you to join them for a summer filled to the brim with adventure. No regrets. No boxes…
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Tailwind Nutrition Welcomes Kristen Flemington as VP of Marketing
Durango, Colo. (April 29, 2024) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is stoked to introduce Kristen Flemington as Vice President of Marketing. Kristen hails…
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Snowsports Industries America (SIA) Leadership Summit Achieves Success in Advancing Sustainability and Climate Change Conversations
Park City, UTAH (April 24, 2024) /OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA) is proud to announce the successful conclusion of its Leadership Summit, which convened hardgoods industry leaders and stakeholders for a critical conversation…
Outdoor Research releases limited-edition CarryOut Duffel collaboration with freeride-skiing legend Sean Pettit
SEATTLE (April 23, 2024)/OUTDOOR SPORTSWIRE/ – Outdoor Research, the Seattle-based maker of market-leading outdoor apparel and gear, this week released a limited-edition version of their best-selling CarryOut Duffel. The OR x EVAC CarryOut Duffel 65L is…
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Third-annual Galactic Grinder challenges cyclists northeast of Aztec, N.M.
Cedar Hill, N.M. (April 23, 2024) /OUTDOOR SPORTSWIRE/ – Aztec Adventures hosted the third-annual Galactic Grinder gravel cycling event Saturday, attracting off-road cyclists from around the Four Corners region for 9, 35, or 50 miles among…
National Ski Patrol Teams Up with Mammut for a New Era of Mountain Safety
WILLISTON, Vermont (April 23, 2024)/OUTDOOR SPORTSWIRE/ – Mammut, the global leader in mountain safety and outdoor equipment, is proud to announce a collaboration with National Ski Patrol (NSP), one of the largest organizations committed to safety…
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Leading outdoor brands come together to support The Conservation Alliance #WeKeepItWild campaign
April 22, 2024/OUTDOOR SPORTSWIRE/ – Outdoor brands–including backpacks, apparel, footwear, and more categories–are joining forces in honor of Earth Day to support The Conservation Alliance (TCA) by donating 5% of all online sales from April 18-24,…
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Businesses Across America Applaud Bureau of Land Management for Strong Public Lands Rule
April 18, 2024/OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA) and its coalition of over 270 business members applaud the Bureau of Land Management for their Public Lands Rule, released earlier today. From the outdoor industry…
Mobilizing for Monuments Debuts Film Calling for the Protection of Three Million Acres of Public Land
April 18, 2024/OUTDOOR SPORTSWIRE/ – Mobilizing for Monuments, a coalition of more than 80 businesses working to protect outdoor spaces through the designation of national monuments, debuts its short film today, Mobilizing for Monuments Road Trip.…
Western National Parks Association Announces Exclusive Discount for New and Current Members of the Park Protector Program during National Park Week.
TUCSON, Ariz. (April 17, 2024) /OUTDOOR SPORTSWIRE/ – Western National Parks Association is set to celebrate National Park Week (April 20 – April 28) this year with a special 30% discount* for members of WNPA’s…
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Backpacker’s Pantry joins the spring 2024 ‘Keep it Wild’ campaign to support conservation efforts
Boulder, Colo. (April 17, 2024) /OUTDOOR SPORTSWIRE/ – Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces its participation in the Spring 2024 Keep it Wild campaign. Organized by The Conservation Alliance…
Salsa Cycles Showcases eBike Collection at the 2024 Sea Otter Classic
BLOOMINGTON, Minn. [April 16, 2024] /OUTDOOR SPORTSWIRE/ – Salsa Cycles, manufacturer of industry-leading gravel and mountain bikes, will be attending the 2024 Sea Otter Classic with its new lineup of eBikes. After announcing the collection…
Gates to Award 100K Euros to the First World Cup Mountain Bike Downhill Win on a Gates Belt-Driven Bike
DENVER, April, 2024 /OUTDOOR SPORTSWIRE/ – Gates (NYSE: GTES), a global provider of innovative highly engineered power transmission and fluid power solutions – and pioneer in belt-driven micromobility – has raised the stakes for mountain…
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OrthoLite Subsidiary Cirql™ Launches Fully Recyclable Cirql rTPU30 Midsole Innovation Made with 30% Recycled TPU for the Global Footwear Industry
Ho Chi Minh City, Vietnam (April 15, 2024)/OUTDOOR SPORTSWIRE/ – OrthoLite®, the global leader of comfort and performance footwear insoles and the company behind Cirql™, a sustainable materials solutions provider for the global footwear industry, today…
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House lawmakers vote unanimously to pass the EXPLORE Act
Washington, D.C. (April 10, 2024) /OUTDOOR SPORTSWIRE/ – Yesterday, on a voice vote, House lawmakers passed the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a first-of-its-kind bipartisan package of outdoor recreation policy to improve…
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The Conservation Alliance holds exclusive auction for FUJIFILM X100VI Limited Edition mirrorless digital camera
April 10, 2024 /OUTDOOR SPORTSWIRE/ – Today, The Conservation Alliance (TCA) announced that it will auction a FUJIFILM X100VI Limited Edition mirrorless digital camera, donated by FUJIFILM North America Corporation, Electronic Imaging Division. Auction proceeds…
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OrthoLite Announces Extended Patent Protection for its OrthoLite® Hybrid® Technology Line
AMHERST, Mass. (April 10, 2024)/OUTDOOR SPORTSWIRE/ – OrthoLite®, the global leader in comfort and performance footwear insoles, announces that its patent protection has been extended for the speckled appearance of its OrthoLite® Hybrid® Technology line, including…
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Astral introduces world’s first freestyle-inspired high-float PFD
SEATTLE (April 10, 2024)/OUTDOOR SPORTSWIRE/ – Astral, the leader in equipment designed for high performing wilderness athletes, introduces the Indus™, the world’s first freestyle-inspired high float life jacket. Built on over three decades of experience, the…
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Gran Fondo Hincapie Launches New Multi-day Event in Bentonville, Ark.
Greenville, S.C., (April 10, 2024)/OUTDOOR SPORTSWIRE/ – Gran Fondo Hincapie has been creating cycling experiences for over 12 years and recently announced the launch of its latest event taking place in Bentonville, Ark. Join the Hincapie…
See What’s Out ThereⓇ with Costa’s Lifestyle Collection
JUPITER, FL. (April 8, 2024)/OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass lens, welcomes three new frames to its popular Del Mar Collection of lifestyle frames, inspired by life on the…
Royal Robbins celebrates 25 years of the Desert Pucker Shirt
SAN FRANCISCO /OUTDOOR SPORTSWIRE/ – Outdoor adventure apparel brand Royal Robbins celebrates the 25th anniversary of its iconic Desert Pucker and a storied partnership with certified wood based textile1 fiber brand TENCEL™. Since its debut…
Outdoor Research drops its first dedicated MTB apparel line, adds four ride-focused athletes
SEATTLE (April 3, 2024)/OUTDOOR SPORTSWIRE/ – As outdoor-apparel manufacturer Outdoor Research releases its first dedicated collection of mountain bike gear for Spring 2024, the Seattle-based brand is expanding its athlete roster with four riders who will…
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New SCARPA Moraine light hiking shoes make wearers searchable in backcountry
BOULDER, Colo. (April 2, 2024)/OUTDOOR SPORTSWIRE/ –This spring, SCARPA, maker of premium high-performance footwear for mountain sports, unveils its new Moraine light-hiking shoe, which introduces a first in the lightweight-hiking category — a technology that…
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Roost the Ridges enduro race attracts mountain bikers to Farmington for third consecutive year
Farmington, N.M. /OUTDOOR SPORTSWIRE/ – Aztec Adventures hosted the third-annual Roost the Ridges enduro mountain bike race Saturday, attracting racers, fans, and families from around the Four Corners region with exceptional participation numbers from junior (under…
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Tailwind Nutrition & Big City Mountaineers head into ‘The Grape Outdoors’ with collaboration Endurance Fuel flavor
DURANGO, Colo. [April 2, 2024] /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched The Grape Outdoors, a limited edition flavor of Tailwind Endurance Fuel…
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Astral adds new Midwest sales representatives
SEATTLE (March 27, 2024) — Astral, the industry-leading designer of high-performance wilderness equipment and apparel, announces the addition of a new sales agency, Bluewater Trading, to handle growing sales efforts in the Midwest, one of…
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The Conservation Alliance Announces 2024 Winter Grant Recipients
March 26, 2024 /OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA) is excited to announce the recipients of its latest round of grants. As part of the Winter 2024 cycle, $510,000 in grants were awarded to…
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Costa Sunglasses Completes PRO Series with the Launch of Whitetip PRO
JUPITER, Fla. (March 25, 2024) /OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, redesigns a legacy favorite with the launch of Whitetip PRO. Completing the lineup of seven best-selling…
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The Conservation Alliance Welcomes Osprey Packs as its Newest Pinnacle Member
March 25, 2024 /OUTDOOR SPORTSWIRE/ – After nearly 20 years as a member, Osprey Packs, a Helen of Troy (NASDAQ: HELE) brand, is becoming The Conservation Alliance’s newest Pinnacle Member with a $100,000 annual commitment…
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Mammut Forges Strategic Alliances with North America’s Premier Ski Resorts for 2024/2025 Season
WILLISTON, Vermont (March 25, 2024)/OUTDOOR SPORTSWIRE/ – Mammut, the global leader in mountain safety and outdoor equipment, announces its strategic partnerships with North America’s most esteemed ski resorts, including Grand Targhee, Telluride, Sun Valley, Snowbasin, and…
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RECCO begins strategic partnership with Alpine Club of Canada
STOCKHOLM, Sweden. (March 25, 2024)/OUTDOOR SPORTSWIRE/ – RECCO, manufacturer of rescue technology that makes backcountry travelers searchable, has committed to a strategic partnership with the Alpine Club of Canada (ACC). The partnership will enhance safety for…
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Gregory partners with YMCA BOLD & GOLD to provide backpacking trip scholarship to Northern Utah youth
SALT LAKE CITY (March 22, 2023)/OUTDOOR SPORTSWIRE/ – Gregory announces the launch of the Gregory Scholarship in partnership with the YMCA of Northern Utah’s BOLD & GOLD (Boys & Girls Outdoor Leadership Development) course. Gregory, a…
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Astronaut Foods gears up for the April solar eclipse
BOULDER, Colo. (March 21, 2024) /OUTDOOR SPORTSWIRE/ – Astronaut Ice Cream, the original freeze-dried astronaut ice cream developed with NASA in 1974, is over the moon to be celebrating its 50th anniversary this year. As…
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Aztec Adventures announces 2024 race calendar and three-round gravel series
Aztec, N.M. (March 19, 2024) /OUTDOOR SPORTSWIRE – Aztec Adventures has announced its 2024 off-road cycling event calendar, which brings mountain bike and gravel racing to San Juan County, N.M. Reliant on the energy sector…
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A Legend Remastered: Costa Sunglasses Unveils Grand Catalina
JUPITER, Fla. (Mar. 14, 2024)/OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, announces today the revitalization of one of its most beloved frames, Grand Catalina. A true brand icon initially…
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Outdoor Alliance celebrates 10 years of conservation wins achieved by uniting outdoor recreation voices
Washington, D.C. (March 13, 2024)/OUTDOOR SPORTSWIRE/ – In the last 10 years, Outdoor Alliance has helped people who recreate outside under their own power become a unified and powerful political force — one that has protected…
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Gourmet adventure meal company, Backpacker’s Pantry, announces new meals for Spring 2024
Boulder, Colo. (March 13, 2024)/OUTDOOR SPORTSWIRE/ – Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces five new delicious freeze-dried entrees for Spring 2024. The assortment includes comfort classics and new meals offering…
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Tailwind Nutrition Launches Rapid Hydration Drink Mix
Durango, Colo. (Mar. 11, 2024) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly…
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SCARPA: We care that you tele
BOULDER, Colo. (March 4, 2024) /OUTDOOR SPORTSWIRE/ – Following many years of product category research and direct engagement with the telemark-skiing community, SCARPA will introduce in fall 2024 a completely new version of the TX…
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GOREWEAR launches CONCURVE GORE-TEX running jacket; celebrates industry awards for cutting-edge technologies and responsible performance
Elkton, MD /OUTDOOR SPORTSWIRE/ – GOREWEAR, the leading innovator in high-performance running and cycling apparel, announces today that their new CONCURVE GORE-TEX running jacket is now available online at gorewear.com, in both men’s and women’s styles.…
Salsa Cycles Releases Electric Gravel and Mountain Bikes to “Charge Your Adventure”
BLOOMINGTON, Minn. [Feb. 29, 2024]/OUTDOOR SPORTSWIRE/ – Salsa Cycles, manufacturer of gravel and mountain bikes such as the Cutthroat, Warbird and Blackthorn, announces today the launch of a new ebike collection. Focusing on lightweight and versatile…
Outdoor Prolink Bolsters Canadian Brands, adding Industry Leaders: Big Agnes, La Sportiva and Rab
BOULDER, Colo., (Feb 28, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor Prolink, the leading pro purchase program for outdoor industry professionals, is thrilled to expand its offerings with six new brands for its Canadian members. This development underscores Outdoor…
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SCARPA embarks on third year of athlete mentorship initiative
BOULDER, Colo. (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – SCARPA, the leading manufacturer of footwear for performance mountain sports, this month launches the third year of its successful SCARPA Athlete Mentorship Initiative (SAMI). Based on a commitment to…
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Gregory launches category-defining Alpaca Gear Organization Collection
SALT LAKE CITY (Feb. 22, 2023) – OUTDOOR SPORTSWIRE – Since Gregory’s inception, the brand’s biggest goal has been to bring more people outdoors – leading to the natural next step in Gregory’s evolution, the…
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MSR launches Paradigm bindings on Explore Series snowshoes for Fall 2024
Seattle, Wash. /OUTDOOR SPORTSWIRE/ – Today, Mountain Safety Research (MSR) announces the launch of new ParadigmTM bindings on their Explore Series snowshoes, as well as new colorways, available Fall of 2024. The Explore Series snowshoes are…
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Costa Sunglasses unveils 580 Gold: Dive into a world of clarity and adventure
JUPITER, Fla. (February 20, 2024)/OUTDOOR SPORTSWIRE/ – For more than 40 years, Costa Sunglasses has delivered on its mission to create the highest standard in lens technology for the ultimate advantage on the water. Today, the manufacturer…
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Tailwind Nutrition athletes and reigning Birkie champions prepare for largest Nordic race in America
Cable, Wis. (Feb. 20, 2024)/OUTDOOR SPORTSWIRE/ –Tailwind Nutrition athletes Alayna Sonnesyn (4x winner), David Norris (2023 winner) and Jessica Yeaton are gearing up for the 50th annual American Birkebeiner (The Birkie) nordic ski race on Feb.…
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Tailwind Nutrition announces 2024 sponsored athlete team
DURANGO, Colo. (Feb. 15, 2024)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition announces its 2024 Tailwind Athlete Team which includes 21 athletes whose specialties range across the spectrum of endurance sports. The team includes Tailwind athlete and ultrarunning icon Courtney…
American Mountain Guides Association 2024 Affinity Programs Announced
Boulder, CO/OUTDOOR SPORTSWIRE/ – The American Mountain Guides Association (AMGA) is pleased to announce the launch of the 2024 AMGA Affinity Programs. Since 2018, the AMGA, with support of community and corporate partners, has been…
Mammut teams up with accomplished mountain climber and guide Lindsey Hamm
WILLISTON, Vermont (Feb 8, 2024)/OUTDOOR SPORTSWIRE/ – Leading performance mountain equipment manufacturer for more than 160-years, Mammut welcomes Lindsey Hamm to its roster of elite mountain athletes. Hamm, an American Mountain Guide Association (AMGA) certified guide, has…
The Global Winter Sports Industry Unites Around A Unique Climate Pact
PARK CITY, UT /OUTDOOR SPORTSWIRE/ – The Winter Sports Sustainability Network (WSN), managed by Peak 63 and the Federation of the European Sporting Goods Industry (FESI), in collaboration with Snowsports Industries America (SIA) are proud to announce…
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Yakima Unveils Exciting Spring 2024 Product Lineup, Redefining How Consumers Pack, Carry and Transport in the Outdoors
Lake Oswego, OR (Feb. 6, 2024)/OUTDOOR SPORTSWIRE/ –Yakima, the pioneering manufacturer of category leading cargo and gear management solutions, announces new Spring ‘24 products that will help consumers Take It Easy™ more than ever before. Designed…
Kye Petersen and Mammut forge new partnership, uniting a freeskiing legend with the leader in mountain gear innovation
WILLISTON, Vermont (Jan. 30, 2024)/OUTDOOR SPORTSWIRE/ – Leading performance mountain equipment manufacturer for more than 160-years, Mammut welcomes world-renowned freeskier Kye Petersen to its team of athletes and ambassadors. The partnership marks a significant step in Mammut’s…
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Snowsports Industries America (SIA) Welcomes Four Accomplished Winter Industry Leaders to its Board and Appoints New Board Chair
Park City, UTAH (Jan. 30, 2024) /OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA), the leading trade association for the winter sports industry, today announces the appointment of Rachel Grogan-Cook as the new Chair of the SIA…
Krimson Klover Debuts Fall/Winter 2024 Collection at Coterie New York and Chicago Collective Women’s Edition
Boulder, Colo. (Jan. 19, 2024)/OUTDOOR SPORTSWIRE/ – For the first time in the brand’s history, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, will introduce its Fall/Winter 2024 apparel collection at premier fashion trade…
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House lawmakers vote unanimously to advance the EXPLORE Act
Washington, D.C. (Jan. 19, 2024) /OUTDOOR SPORTSWIRE/ – This week, lawmakers in the House Natural Resources Committee voted unanimously to advance the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a bipartisan package of outdoor recreation policy…
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Backpacker’s Pantry donates over $112,000 during the 2023 calendar year; diverts over 100,000 pounds of hard-to-recycle materials from landfills
BOULDER, Colo. (Jan. 17, 2024)/OUTDOOR SPORTSWIRE/ – Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces today its annual donations for the 2023 calendar year. Over the past year, Backpacker’s Pantry donated a combined total of…
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The Conservation Alliance Welcomes Peak Design as its Newest Pinnacle Member
January 17, 2024/OUTDOOR SPORTSWIRE/ – Peak Design is joining The Conservation Alliance as its newest Pinnacle Member with a $100,000 annual commitment to the organization. Peak Design is a design company setting the standard for offsetting environmental…
Krimson Klover Welcomes Susie Wagner as Director of Sales to Lead Growth in Specialty Retail
Boulder, Colo. (January 12, 2024)/OUTDOOR SPORTSWIRE/ – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, has hired Susie…
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Astral Buoyancy Co. Expands World’s First bluesign® Life Jacket Collection
SEATTLE (January 10, 2024)/OUTDOOR SPORTSWIRE/ – Since 2002, Astral has led the outdoor industry in designing the highest performing equipment with the priority of protecting soil and water resources through the production process. Today, Astral proudly unveils…
Outdoor Research unveils new material and DWR technology tied to major sustainability push for Fall 2024
SEATTLE (January 9, 2024) /OUTDOOR RESEARCH/ – With its Fall 2024 collection, Seattle-based outdoor apparel manufacturer Outdoor Research unveils new materials and DWR technologies on its best-selling and now most sustainable rain collection, paired with…
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Backpacker’s Pantry closes their offices for the holidays; wins Colorado family-owned business award
BOULDER, Colo. (Dec. 21, 2023) /OUTDOOR SPORTSWIRE/ – Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, is thrilled to announce its upcoming closure from Dec. 25 to Jan. 1, to honor the significance of…
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RECCO heads into 2024 with 36 RECCO SAR Helicopter Detectors placed globally
STOCKHOLM, Sweden. (Dec. 19, 2023) – RECCO, the advanced rescue technology manufacturer, continues to expand its network of RECCO SAR helicopter detectors globally in 2023 and beyond. Recently, RECCO announced helicopter detector placements in France,…
The Conservation Alliance proudly announces its 2023 Confluence Grantees
Dec. 18, 2023 /OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA), a coalition of like-minded member companies advocating for the protection of wild places and outdoor spaces, announces the recipients of its 2023 Confluence Grant Program…
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Tailwind Nutrition donates hydration solution to hometown first responders, athletes
Durango, Colo. (Dec. 12, 2023) — Tailwind Nutrition, the leading provider of simple and complete nutrition products, has updated its product line and donated the remaining stock of its Active Hydration to seven local organizations…
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Backpacker’s Pantry Promotes Kris Luikart to Vice President of Operations
BOULDER, Colo. (Dec. 7, 2023) /OUTDOOR SPORTSWIRE/ – Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, and Astronaut Foods, the original source for freeze-dried astronaut ice cream, announced today the promotion of Kris Luikart…
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Adventure Wagon Announces New Ox Box Storage Cases to Coincide with Launch of New Online Gear Shop
PORTLAND, OR – (Dec. 7, 2023)/OUTDOOR SPORTSWIRE/ – Adventure Wagon, the premier builder of modular camper vans, announces its new Gear Shop, a curated collection of storage, sleep, power supply and camping products and accessories. At the…
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Costa Sunglasses becomes an official sponsor of the 39th Annual Eddie Aikau Big Wave Invitational
JUPITER, Fla. (Dec. 7, 2023)/OUTDOOR SPORTSWIRE/ – Born on the water and built for those who devote their lives to exploring it, Costa Sunglasses announces a new partnership with the Eddie Aikau Foundation, sponsoring the 39th Annual…
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As outdoor recreation increases, Outdoor Alliance champions new legislation on public land management
Washington, D.C. (Dec. 6, 2023) /OUTDOOR SPORTSWIRE/ – With recently released economic and participation data showing ongoing rapid growth in outdoor recreation, public lands need improvements and additional financial support to help manage those new…
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Costa Sunglasses releases its Second Edition: Protect Report
Jupiter, Fla. (Dec. 05, 2023)/OUTDOOR SPORTSWIRE/ – Born on the water in 1983, Costa Sunglasses has spent the past four decades on a mission to protect the watery world it calls home. Today, capping off its…
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Wyoming Whiskey Debuts “Made of Wyoming” Campaign
KIRBY, Wyo. [December 4, 2023]/OUTDOOR SPORTSWIRE/ – Wyoming Whiskey captures the soul-stirring vistas of Wyoming, the state at the heart of the whiskey brand, in their most extensive campaign to date, “Made of Wyoming.” Reinforcing Wyoming Whiskey’s…
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Tailwind Nutrition launches Chocolate Mint Recovery Mix benefiting Friends of CAIC
Durango, Colo. (Dec. 4, 2023) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched Chocolate Mint Recovery Mix, a seasonal, limited edition flavor of Tailwind Recovery…
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The Conservation Alliance Welcomes the Clif Family Foundation as its Newest Pinnacle Member
November 30, 2023/OUTDOOR SPORTSWIRE/ – The Clif Family Foundation is joining The Conservation Alliance as its newest Pinnacle Member with a $100,000 donation to the organization. The Clif Family Foundation (CFF) supports organizations that are working to…
Royal Robbins Becomes Brand Certified in the Responsible Wool Standard—Solidifying Commitment to Natural and Sustainable Fibers
SAN FRANCISCO (Nov. 28, 2023) /OUTDOOR SPORTSWIRE/ – In a significant milestone, outdoor adventure brand Royal Robbins proudly announces its recent brand certification in the Responsible Wool Standard (RWS), certified by Control Union 895314. Founded…
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SCARPA adds high-traction Spin ST to its performance trail-running shoe collection
BOULDER, Colo. (Nov. 28, 2023)/OUTDOOR SPORTSWIRE/ – Over the last few years, SCARPA has built out an award-winning collection of trail-running shoes. Between the Spin, Ribelle and Golden Gate families, SCARPA offers a trail-running shoe to meet…
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Rossignol launches limited-edition ski to support increased diversity in the outdoors
Park City, UT – November 28, 2023 /OUTDOOR SPORTSWIRE/ – In time with the “giving season” and in keeping with Rossignol’s commitment to social advocacy and community-building, the 116-year-old legacy brand is eager to announce its…
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RECCO launches new rescue reflector that can be integrated into extremely lightweight, packable garments
STOCKHOLM, Sweden. (Nov. 27, 2023)/OUTDOOR SPORTSWIRE/ – RECCO, manufacturer of advanced rescue technology, in partnership with Helly Hansen will debut the Odin Everdown Hooded Jacket, the first product that uses the new RECCO reflector 742LT. The reflector…
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Tailwind Nutrition Launches Rapid Hydration Drink Mix
Durango, Colo. (Nov. 27. 2023) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly replaces…
GORE-TEX Expands Innovative Outerwear On Demand Program to Prominent East Coast Ski Resorts
ELKTON, Md. (November 21, 2023) /OUTDOOR SPORTSWIRE/ – The GORE-TEX brand, synonymous with high-performance, durable technical fabrics, is taking the on-hill snowsports experience to new heights with the expansion of its Outerwear on Demand program to…
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6th Annual Beacon Bash returns to Winter Park to promote avalanche education and safety
DENVER (Nov. 21, 2023)/OUTDOOR SPORTSWIRE/ – The highly anticipated 6th Annual Beacon Bash is set to return to Winter Park, Colorado, on Dec. 2, 2023 for a day filled with avalanche education, backcountry camaraderie and gear demos.…
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Outdoor Research promotes longtime employee Geoff Potter to VP of Operations
SEATTLE (November 20, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor Research (OR), the Seattle-based manufacturer of leading outdoor apparel and gear, has recently promoted long-time employee Geoff Potter to VP of Operations. Geoff has worked in planning and operations for…
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Dynastar celebrates 60 years of performance, innovation with new Hybrid Core 2.0 ski construction
PARK CITY, Utah (November 16, 2023) /OUTDOOR SPORTSWIRE/ – As Dynastar celebrates its 60th anniversary in 2023, the famed brand, which is headquartered at the base of Mont Blanc in the French Alps, has its…
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SCARPA opens applications for mentor program serving athletes from historically marginalized communities
BOULDER, Colo. (November 13, 2023) /OUTDOOR SPORTSWIRE/ – After graduating 18 mentees in 2023, the SCARPA Athlete Mentorship Initiative (SAMI) is now accepting applications for the third year of its innovative leadership program. Created by…
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Spokane Regional Air Support Unit adds RECCO search-and-rescue helicopter detector system
STOCKHOLM, Sweden. (Nov. 8, 2023)/OUTDOOR SPORTSWIRE/ – RECCO, the advanced rescue technology manufacturer, this month launched its eighth RECCO SAR helicopter detector system in the US in partnership with the Spokane Regional Air Support Unit (SRASU) in…
Royal Robbins Builds on Sweater Craft Legacy and Commits to Natural Fibers with Launch of Fall/Winter 2024 Collection
SAN FRANCISCO (Nov. 7, 2023) /OUTDOOR SPORTSWIRE/ – Outdoor adventure brand Royal Robbins unveils its latest apparel collection for fall 2024. Founded in 1968 by iconic climbers and adventurers, Liz and Royal Robbins, the brand has…
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Leading outdoor brands come together to support The Conservation Alliance #WeKeepItWild campaign
November 2, 2023/OUTDOOR SPORTSWIRE/ – Seven outdoor brands–including backpacks, apparel, footwear, and more categories–are joining forces to support The Conservation Alliance (TCA) by donating 5% of all online sales from November 2-8 as part of the #WeKeepItWild…
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Courtney Dauwalter’s Triple Crown Leads Tailwind Nutrition Athletes to an Exceptional 2023
Durango, Colo. (Nov. 1, 2023)/OUTDOOR SPORTSWIRE/ – Ultrarunner Courtney Dauwalter led Tailwind Nutrition athletes to an exceptional 2023 season by securing back-to-back-to-back victories at the Western States 100 Endurance Run, Hardrock 100, and Ultra Trail du…
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Tailwind Nutrition Athlete Harvey Lewis Sets World Record at Big Dog Backyard Ultra
DURANGO, Colo. (Oct. 27, 2023)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition athlete Harvey Lewis, 47, of Cincinnati, Ohio won the Big Dog Backyard Ultra race earlier this week, completing 108 total laps. This is Lewis’ second win at Big’s,…
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Backpacker’s Pantry prepares for zombie apocalypse with Halloween emergency kit sale
Boulder, Colo. (Oct. 25, 2023)/OUTDOOR SPORTSWIRE/ – In honor of Halloween, Boulder, Colo.-based Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, is announcing several treats, no tricks, just in time for the season. These scream-worthy treats…
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Krimson Klover bolsters Midwest-Great Lakes Territory sales force
Boulder, Colo. (October 25, 2023) /OUTDOOR SPORTSWIRE/ – Krimson Klover, the outdoor and lifestyle brand powered by women, welcomes Jessica and Adam Guile of Phenix Project LLC as the new Midwest-Great Lakes territory sales representatives.…
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Snowbound Expo, Boston’s Biggest Ski & Snowboard Event, Doubles in Size and Returns Nov 3-5, 2023
BOSTON (Oct. 24, 2023) /OUTDOOR SPORTSWIRE/ – Snowbound Expo looks to bring together thousands of skiers, snowboarders, and families from across New England to shop over 170 brands and resorts this November. The event provides inspiration…
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SCARPA to open curated winter brand shop in partnership with Boulder bike-retailer Full Cycle
BOULDER, Colo. (Oct. 24, 2023)/OUTDOOR SPORTSWIRE/ – Beginning in late October, SCARPA, maker of high-performance footwear for mountain sports, will offer outdoor fans in the Colorado Front Range a more curated brand experience and deeper dive into…
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Costa Sunglasses pioneers first recorded billfish research tagging mission completed on fly
JUPITER, Fla. (Oct. 19, 2023)/OUTDOOR SPORTSWIRE/ – Focused on conservation and driven by its community-based ethos, Costa Sunglasses is announcing the Marlin Fly Project, the first recorded billfish research mission solely using fly tackle. In partnership with…
Krimson Klover Releases Winter and Outerwear 2023 Apparel Collection
Boulder, Colo. (Oct. 18, 2023)/OUTDOOR SPORTSWIRE/ – As the snow begins to fly, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, introduces its winter 2023 apparel collection. With cozy layers that are both practical…
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Astronaut Foods introduces new flavors to its freeze-dried ice cream lineup and new Astronaut Collection Pack
BOULDER, Colo. (Oct. 17, 2023)/OUTDOOR SPORTSWIRE/ – Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, launches four new products into orbit for Fall 2023. With its long history…
Krimson Klover welcomes Katie Borgen to lead Pacific Northwest sales
Boulder, Colo. (October 16, 2023)/OUTDOOR SPORTSWIRE/ – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, announced the addition…
CAMP365 Announces T Model Truck Bed Camper for EV-Truck Market
MINNEAPOLIS (Oct. 11, 2023) /OUTDOOR SPORTSWIRE/ – CAMP365 – creators of the world’s first fold-out cabin camper, announces this week a new platform in the pickup-camper category, the CAMP365 T Model. Made in the USA…
New Outdoor Research Deviator Collection excels across a range of active sports in cold weather
SEATTLE (Oct. 6, 2023)/OUTDOOR SPORTSWIRE/ – Reflecting a brand heritage built on innovation and athlete-led design, Outdoor Research unveils its new Deviator Collection for Fall 2023, a seven-piece line that excels at stop-and-go activities in cold weather…
New Autumn/Winter 2023 GORE-TEX Brand Campaign Highlights Continued Commitment to Finding Innovative Solutions and ‘Going Further, Together’
London/Elkton, MD, October, 2023/OUTDOOR SPORTSWIRE/ – Today W. L. Gore & Associates (Gore) has announced that the consumer business of its Fabrics Division has launched a new GORE-TEX Brand campaign for the Autumn/Winter 2023 season. The AW23…
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Earning accolades from Outside, SKI and Backcountry Mags, SCARPA Unveils Next Generation of Maestrale, Gea Ski Boots
BOULDER, Colo. (Oct. 4, 2023)/OUTDOOR SPORTSWIRE/ – Earning accolades from testers for Outside, SKI and Backcountry magazines, SCARPA, maker of high-performance footwear for mountain sports, is releasing a completely re-tooled Maestrale and Gea alpine-touring ski boot collection…
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RECCO partners with AIARE to support Women’s Mentorship Program
STOCKHOLM, Sweden. (Oct. 4, 2023)/OUTDOOR SPORTSWIRE/ – RECCO, manufacturer of rescue technology that makes backcountry travelers more searchable, has partnered with the American Institute for Avalanche Research and Education (AIARE) to support the institute’s Women’s Mentorship Program.…
Building on 12 years of growth, Outdoor Research hires Felix del Toro as Senior Vice President of Product
SEATTLE (Oct. 2, 2023)/OUTDOOR SPORTSWIRE/ – Building on its upward brand and sales trajectory over the last 12 years, Outdoor Research (OR), the Seattle-based manufacturer of leading outdoor apparel and gear, hired Felix del Toro as Senior…
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Sepp Kuss homecoming celebration to take place in Durango on Oct. 19
DURANGO, Colo. (Sept. 29, 2023) /OUTDOOR SPORTSWIRE/ – Durango Devo is hosting 2023 Vuelta a España winner, Sepp Kuss, for a homecoming celebration and bike parade. Kuss, a Devo alumn, will join the Durango community…
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Outdoor Alliance, The Conservation Alliance, Outdoor Industry Association align around shared agenda with policymakers
Washington D.C. (Sep. 28, 2023)/OUTDOOR SPORTSWIRE/ – Aligned around the goal of facing unprecedented threats to public lands and waters, three well-established outdoor industry non-profits – representing a quarter million people and 800 businesses – are…
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Spoketober returns for 2nd annual Durango cycling celebration
DURANGO, Colo. (Sept. 27, 2023)/OUTDOOR SPORTSWIRE/ – Visit Durango is bringing back Spoketober for its second consecutive year of celebrating Durango’s tight-knit and passionate cycling community. The month-long calendar of events highlights the dedication and sweat equity…
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Costa Sunglasses continues to grow its lifestyle offering with two additions to the Del Mar Collection
JUPITER, Fla. (Sep. 26, 2023)/OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, welcomes two new lifestyle frames to its Del Mar Collection, Catherine and Kailano. Bearing inspiration from marine habitats, the…
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The Conservation Alliance Announces 2023 Summer Grant Recipients
Sept. 25, 2023/OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA) is excited to announce the recipients of its Summer 2023 Grant Cycle. In this cycle, $650,000 in grants were dispersed to 15 organizations working to protect outdoor…
Krimson Klover releases fall 2023 apparel collection
Boulder, Colo. (Sept, 2023)/OUTDOOR SPORTSWIRE/ – Krimson Klover, an outdoor fashion and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back, revealed its 2023 fall collection today.…
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Tailwind Nutrition Launches Seasonal Apple Cider Endurance Fuel Benefiting Bigger than the Trail
Durango, Colo. (Sept. 25, 2023)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched Apple Cider Endurance Fuel, a seasonal, limited edition flavor of Tailwind Endurance Fuel…
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Unprecedented Numbers in Snowsports Industries America (SIA) 2022-23 Participation Report Highlights Growth of Winter Snowsports
Park City, Utah (Sept. 20, 2023)/OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA), the leading trade association for the winter sports industry, is thrilled to announce the release of its highly anticipated Participation Report for the 2022-23 winter…
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Outdoor Prolink Celebrates 20th Anniversary with Brand Refresh and Launch of Pursuit Prolink for Hunting & Fishing Professionals
BOULDER, CO. (Sept. 20, 2023)/OUTDOOR SPORTSWIRE/ – Coinciding with the 20-year anniversary of Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, a business venture dedicated to the hunting, fishing,…
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The Conservation Alliance launches six-figure ad buy supporting BLM Public Lands Rule
Sep. 18, 2023/OUTDOOR SPORTSWIRE/ – In partnership with Outdoor Industry Association and Outdoor Alliance, The Conservation Alliance (TCA), a coalition of businesses invested in protecting wild places and outdoor spaces, is organizing a six-figure ad buy…
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Rossignol Group reinforces commitment to growing Nordic division
Park City, Utah, Sept 18, 2023 /OUTDOOR SPORTSWIRE/ – The Rossignol Group, a world leader in mountain sports equipment, is pleased to announce the following promotions and new additions to the Rossignol Nordic division: Jeff Courter,…
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Cascade Designs names new Vice President of Human Resources
SEATTLE, Wash. (Sept. 14, 2023)/OUTDOOR SPORTSWIRE/ – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, announced today the hire of Minor Harris as its new Vice President of Human Resources. Harris…
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Costa Sunglasses casts global release of King Tide, the crowning achievement of Costa’s 40 years on the water
JUPITER, Fla. (Sept. 12, 2023) /OUTDOOR SPORTSWIRE/ – Building off of the success of its limited pre-release, Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, launches the full collection of King Tide,…
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Backpacker’s Pantry Launches First-of-Its-Kind Build Your Own Emergency Meal Kits
Boulder, Colo. (Sept. 12, 2023)/OUTDOOR SPORTSWIRE/ – Boulder, Colo.-based Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces a revamped Emergency Meal Kit offering that allows you to build your own custom kit for three or…
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Custom Framebuilder Sklar Bikes Launches First Production Frameset, The SuperSomething Gravel Bike
Bozeman, Mont. (Sept. 6) — Storied custom framebuilders Sklar Bikes are releasing their first production model, the SuperSomething, an ‘all road’ gravel bike frameset. Built using nearly 10-years of custom framebuilding learnings, the SuperSomething is…
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Rossignol Group appoints new Vice President Direct to Consumer
St-Jean-de-Moirans, France, Sept. 7, 2023 /OUTDOOR SPORTSWIRE/ – The Rossignol Group, a world leader in mountain sports equipment, announces the arrival of Daniele Milani as VP of the Group’s global Retail and e-commerce activities. Daniele Milani…
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OrthoLite Founder Glenn Barrett to be Inducted into National Sporting Goods Association Hall of Fame in 2024
AMHERST, Mass. (Sept. 6, 2023) – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, is proud to announce that its founder and CEO, Glenn Barrett, is one of four inductees in the Class…
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OrthoLite Cirql Appoints Matt Thwaites as Vice President and General Manager
Ho Chi Minh City, Vietnam (August 16, 2023) /OUTDOOR SPORTSWIRE/ – OrthoLite®, the global leader of comfort and performance footwear insoles and the company behind OrthoLite Cirql™, a sustainable materials solutions provider for the global…
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Snowsports Industries America (SIA) Announces Further Details Surrounding Much Anticipated SIA Summit Series
PARK CITY, UT (Aug. 16, 2023)/OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA), the preeminent organization representing the winter outdoor industry, is thrilled to announce new details surrounding the eagerly awaited new SIA Summit Series launching this fall.…
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Hot Chillys launches Clima-Wool collection, expands Clima-Tek line for fall 2023
SAN LUIS OBISPO, Calif. [Aug. 9, 2023]/OUTDOOR SPORTSWIRE/ – Hot Chillys, the classic brand that has been delivering performance base layers and winter accessories to outfit the whole family since 1985, is thrilled to announce the…
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The Conservation Alliance and 50 Member Companies Applaud President Biden for Designating the Baaj Nwaavjo I’tah Kukveni – Ancestral Footprints of the Grand Canyon National Monument
(August 8, 2023) /OUTDOOR SPORTSWIRE/ – Today, President Biden protected nearly 1 million acres of federal public lands in Arizona by designating The Baaj Nwaavjo I’tah Kukveni – Ancestral Footprints of the Grand Canyon National…
Krimson Klover Appoints Phebe Rosenthal as Director of Sales
Boulder, Colo. (August 2, 2023)/OUTDOOR SPORTSWIRE/ – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, has hired Phebe…
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Snowsports Industries America (SIA) Announces 2023 Summit Series
PARK CITY, UT (Aug. 1, 2023)/OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA), the preeminent organization representing the winter outdoor industry, is delighted to announce the launch of its eagerly anticipated Summit Series. This innovative event series signals…
Outdoor Research Publishes Inaugural Annual Impact Report
SEATTLE (August 1, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor Research, the Seattle-based manufacturer of high-performance technical outdoor apparel, this week published its inaugural Annual Impact Report, highlighting its commitment to sustainability, inclusivity and responsible corporate practices. The report…
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Outdoor Prolink Strengthens Canadian Connections, Adding Six New Brands to Pro Purchase Program
BOULDER, Colo., (July 26, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor Prolink, the leading pro purchase program for outdoor professionals, is excited to announce additional brands for its Canadian outdoor industry professionals. With this move, Outdoor Prolink strengthens its commitment…
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SCARPA Becomes a Benefit Company on the Path to B Corp Certification
BOULDER, Colo. (July 24, 2023) /OUTDOOR SPORTSWIRE/ – SCARPA, manufacturer of performance footwear for mountain sports, this month achieved Benefit Company status, a designation that identifies companies that, along with profit, pursue goals that have…
The Conservation Alliance and Cross-Industry Coalition Launch Mobilizing for Monuments Initiative
July 24, 2023/OUTDOOR SPORTSWIRE/ – Today, The Conservation Alliance, along with a broad coalition of companies and outdoor industry partners, is proud to announce the launch of the Mobilizing for Monuments campaign. Business leaders are calling…
Outdoor Research expands into Mountain Biking with Freewheel Line, Crankworx Whistler Festival Partnership
SEATTLE (July 20, 2023) /OUTDOOR SPORTSWIRE/ – Outdoor Research, the Seattle-based manufacturer of high-performance technical outdoor apparel, is launching into the mountain-bike category in Spring 2024 with its new Freewheel MTB Collection, an eight-piece mountain-bike…
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Oil and Gas leasing report by Outdoor Alliance & Public Lands Solutions reveals how development affects public lands and waters and rural economies
Washington, D.C. (July 20, 2023)/OUTDOOR SPORTSWIRE/ – Today, Outdoor Alliance and Public Land Solutions released a report on oil and gas leasing reform and its impact on outdoor recreation on public lands. Historically, many public land…
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Over 100 Companies Call on the Bureau of Land Management to Complete a Strong Public Lands Rule
July 20, 2023/OUTDOOR SPORTSWIRE/ – Today, The Conservation Alliance submitted a letter to the Bureau of Land Management (BLM), the Biden Administration, and members of Congress signed by over 100 companies that clearly demonstrates business support for…
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Backpacker’s Pantry Hires Chris Dickerson as New Director of Marketing
BOULDER, Colo. (July 19, 2023)/OUTDOOR SPORTSWIRE/ – Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, and Astronaut Foods, the original source for freeze-dried astronaut ice cream, announces the hire of Chris Dickerson as its new…
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Tailwind Nutrition will fuel runners of the Hardrock 100 Mile Endurance Run as the official nutrition sponsor
Durango, Colo. (July 7) /OUTDOOR SPORTSWIRE/ – Hot off the heels of Courtney Dauwalter’s record-breaking performance at Western States using her signature Endurance Fuel flavor, Dauwaltermelon, Tailwind Nutrition is gearing up for the Hardrock 100 Mile Endurance…
Costa Sunglasses celebrates 40 years on the water with its most advanced frame to date
JUPITER, Fla. (July 6, 2023) /OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, celebrates its 40th anniversary with the introduction of its most advanced frame to date, King Tide.…
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Sustainability, Technology, Inclusivity drive Spring 2024 Outdoor Research apparel, gear collection
SEATTLE (June 29, 2023) /OUTDOOR SPORTSWIRE/ – Outdoor Research, the Seattle-based manufacturer of leading outdoor apparel and gear, this month unveiled its new collection for Spring 2024, showcasing a line created with sustainability, technology and inclusivity…
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Wildfire report by Outdoor Alliance educates, calls for support to help prevent catastrophic fires
Washington, D.C. (June 29, 2023) /OUTDOOR SPORTSWIRE/ – In the past five years there has been a marked increase in wildfires, which have affected 23,750 miles of trails around the U.S — equal to walking…
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Krimson Klover Reveals 2024 Spring and Summer Collection
Boulder, Colo. (June 29, 2023)/OUTDOOR SPORTSWIRE/ – Krimson Klover, an outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back, revealed its 2024 spring and summer…
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OrthoLite Taps Vikash Bajargyan as General Manager of OrthoLite India
AMHERST, Mass. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, announces Vikash Bajargyan as the new General Manager of Ortholite India (OIN). In his new position, Bajargyan will manage overall…
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Tailwind Nutrition Athlete Courtney Dauwalter Smashes Record, Wins Western States 100 Fueled by Her Own Dauwaltermelon Endurance Fuel Flavor
DURANGO, Colo. (June 26, 2023)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition athletes had a weekend that will go down in history at the Western States 100 with Courtney Dauwalter dominating the race, setting an impressively fast course record with…
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MSR expands Titanium cookware collection with new and updated products for S24, offering minimalist luxury for the gram-counters of the world
SEATTLE, Wash. (June 22, 2023) /OUTDOOR SPORTSWIRE/ – Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment that’s part of the parent company Cascade Designs, is excited to introduce three new products to its Titanium…
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MSR Builds on success of award-winning Hubba Hubba Tent with launch of Hubba Hubba Bikepack
SEATTLE, Wash. (June 22, 2023) /OUTDOOR SPORTSWIRE/ – Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand that’s part of the parent company Cascade Designs, is excited to announce their newest tent, the Hubba…
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Therm-a-Rest expands best-selling Honcho Poncho collection with kids line for young adventurers
SEATTLE, Wash. (June 22, 2023)/OUTDOOR SPORTSWIRE/ – Therm-a-Rest®, the leader in outdoor sleeping gear for more than 50 years, is introducing its best-selling Honcho Poncho in kids sizing for spring 2024. Designed specifically for young adventurers, the…
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PackTowl revolutionizes post-adventure comfort with launch of its Changing Poncho
SEATTLE, Wash. (June 22, 2023)/OUTDOOR SPORTSWIRE/ – PackTowl®, a leading innovator in outdoor and travel towels, is thrilled to announce its game-changing product, the Packtowl Changing Poncho. Designed to elevate the post-adventure experience, the Changing Poncho offers…
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Platypus expands its best-selling Water Filtration Line with Brand-New Gravity Filter and In-Bottle Filter
SEATTLE, Wash. (June 21, 2023)/OUTDOOR SPORTSWIRE/ – Seattle-based Platypus, the leader in taste-free and durable hydration that’s part of the parent company Cascade Designs, introduces two brand-new filtration systems for spring 2024. The QuickDraw™ Microfilter was launched…
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RECCO Focusing on 40 Years of Outdoor Safety
Stockholm, Sweden – (June 15, 2023)/OUTDOOR SPORTSWIRE/ – Founded in 1983, RECCO is commemorating 40 years of searchability and innovation in the search and rescue space. The RECCO system has changed drastically since its first iteration, but…
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MSR Welcomes New Product Line Manager for Stoves and Cookware
SEATTLE, Wash. (June 14, 2023)/OUTDOOR SPORTSWIRE/ – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, announced today the hire of John Park as its new Product Line Manager for MSR Stoves…
Royal Robbins Taps Todd Gordon as Head of Sales
SAN FRANCISCO (June 13, 2023)/OUTDOOR SPORTSWIRE/ – Royal Robbins, one of the outdoor apparel industry’s most authentic brands, appoints industry veteran Todd Gordon as head of sales to support the brand’s resurgent growth. With a wealth…
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Royal Robbins Launches Spring 2024 Collection
SAN FRANCISCO (June 9, 2023) /OUTDOOR SPORTSWIRE/ – Royal Robbins is excited to launch its Spring 2024 apparel collection with focus on enabling adventure. As one of the outdoor apparel industry’s most authentic brands, Royal…
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Tailwind Nutrition Launches Dauwaltermelon, Courtney Dauwalter’s Signature Watermelon with Lime Flavored Endurance Fuel
Durango, Colo. /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, introduces its newest Limited Edition Endurance Fuel flavor, ‘Dauwaltermelon’, inspired by Tailwind Nutrition athlete, Courtney Dauwalter. This…
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RECCO Rescue Network Grows With Additional Brand Partners and New Lightweight Reflector 742LT
Stockholm, Sweden – (June 6, 2023)/OUTDOOR SPORTSWIRE/ – As RECCO continues to expand its year-round rescue ecosystem, more brands are integrating RECCO Technology into their products and increasing overall searchability. RECCO’s global SAR presence also continues to…
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Rossignol Group appoints new General Manager of Global Softgoods division
St-Jean-de-Moirans, France, (June 6, 2023) /OUTDOOR SPORTSWIRE/ – The Rossignol Group, a world leader in mountain sports equipment, announces the arrival of outdoor and active lifestyle veteran Liz Wilson as General Manager of the Group’s global…
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36th Annual Scuba Show Spotlights Community and Conservation
LONG BEACH, California (May 30, 2023) /OUTDOOR SPORTSWIRE/ – “Marine conservation and the scuba industry go hand-in-hand. The strength of our industry relies on the strength of our environment,” said Mark Young, Scuba Show Producer.…
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Results: 51st Iron Horse Bicycle Classic
Durango, Colo. (May 29, 2023)/OUTDOOR SPORTSWIRE/ – The 2023 edition of the Iron Horse Bicycle Classic brought more than 2,000 bike enthusiasts to Durango this weekend to ride the classic Coca Cola Road Race and McDonalds Citizen’s…
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Therm-a-Rest NeoAir XTherm NXT Awarded 2023 Outside Magazine Editors’ Choice Award
SEATTLE, Wash. (May 24, 2023) /OUTDOOR SPORTSWIRE/ – With the best warmth-to-weight ratio of any sleeping pad ever created, the new Therm-a-Rest® NeoAir® XTherm™ NXT is a chosen recipient of the Outside Magazine 2023 Editors’…
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SCARPA Vapor S Climbing Shoe Wins Coveted Outside Editor’s Choice Award
BOULDER, Colo. (May 24, 2023)/OUTDOOR SPORTSWIRE/ – SCARPA, maker of performance footwear for mountain sports, won Outside Magazine’s prestigious Editor’s Choice award for its new Vapor S rock-climbing shoe. Outside Magazine’s editors test and choose the best…
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Sierra Buttes Trail Stewardship and Outdoor Alliance California Host California’s Natural Resources Agency on a Two-Day Field Tour in Plumas County
QUINCY, CA (May 18, 2023)/OUTDOOR SPORTSWIRE/ –The Sierra Buttes Trail Stewardship (SBTS) and Outdoor Alliance California partnered to bring a group of federal, state and local leaders in recreation, land management and natural resource protection to…
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Wyoming Whiskey Releases Wilderness to Support Yellowstone Forever
KIRBY, Wyo. (May 17, 2023) /OUTDOOR SPORTSWIRE/ – Wyoming Whiskey announces the release of its limited edition Wilderness straight bourbon whiskey in tandem with the brand’s continuing partnership with Yellowstone Forever, the official nonprofit partner…
Costa Sunglasses Gears Up for 40th Anniversary, Celebrates Four Decades of Witnessing The Best Moments On The Water
DAYTONA BEACH, Fla. (May 17, 2023) /OUTDOOR SPORTSWIRE/ – Born on the water in 1983, Costa Sunglasses is celebrating 40 years of making the best sunglasses on the planet and protecting the watery world we…
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Iron Horse Bicycle Classic Encourages Riders to Register Before it’s Too Late
Durango, Colo. /OUTDOOR SPORTSWIRE/ – Race organizers for the Iron Horse Bicycle Classic are encouraging riders to register for the event sooner rather than later. Taking place May 26-28, registration numbers are approaching the event’s…
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Outdoor Research and Nikwax Announce Strategic Partnership
SEATTLE (May 10, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor Research (OR), a leading outdoor gear and apparel company, has announced a strategic partnership with Nikwax, a pioneer in aftercare solutions for outdoor gear, apparel, and footwear. The partnership will…
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Outdoor Alliance unveils playbook to expand outdoor recreation while fighting climate change
Washington, D.C. (May 10, 2023)/OUTDOOR SPORTSWIRE/ – Expanding outdoor recreation access while fighting climate change and preserving biodiversity are some of the key benefits of natural climate solutions, according to a new policy report released today by…
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Tailwind Nutrition Athlete Sarah Ostaszewski Wins Cocodona 250
DURANGO, Colo. (May 5, 2023)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition athlete Sarah Ostaszewski won the Cocodona 250 trail running race in Flagstaff, Ariz. on Thursday with a time of 72:50:27, which placed her fourth-overall as well. The result…
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Advice For Girls, An All-Women’s Ski Film, Launches Kickstarter
Salt Lake City, UT (April 5, 2023) /OUTDOOR SPORTSWIRE/ – “Advice for Girls” is a brand-new, feature-length ski film showcasing the collective experience of women in the ski industry. Throughout the film, athletes will share…
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RECCO Hires North American Area Sales Manager
Stockholm, Sweden – (May 4, 2023) /OUTDOOR SPORTSWIRE/ – RECCO, the advanced rescue technology company focused on making more people searchable in the outdoors, announces the addition of Billy Treacy to its team as the…
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2023 Scuba Show Returns to Long Beach June 3rd & 4th
LONG BEACH, California (May 1, 2023)/OUTDOOR SPORTSWIRE/ – The largest consumer scuba diving exposition in the country returns to the Long Beach Convention Center on June 3rd and 4th. Scuba Show 2023 will feature over 260 exhibitors…
The Rossignol Group passes the milestone of €400 million in revenue with 28% growth and continues its all-season diversification and its commitment to a more responsible economic model
St-Jean-de-Moirans, France (April 27, 2023)/OUTDOOR SPORTSWIRE/ – After a strong rebound in the 2021-2022 financial year (€313 million in revenue), the Rossignol Group recorded very strong growth in its activities for the 2022-2023 financial year, up…
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The Original Astronaut Ice Cream is Back and Ready for Launch
BOULDER, Colo. (April 26, 2023) /OUTDOOR SPORTSWIRE/ – Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, is now available for purchase on its redesigned website, the Smithsonian Air…
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SCARPA Adds New Sales Team in Mid-Atlantic
BOULDER, Colo. (April 26, 2023)/OUTDOOR SPORTSWIRE/ – SCARPA, manufacturer of performance outdoor and mountain footwear, announced a new partnership this month with well-known outdoor industry sales group Alpin Sports Group, which will direct sales for SCARPA in…
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Outdoor Research Outlines Climate-Action Goals
SEATTLE (April 21, 2023)/OUTDOOR SPORTSWIRE/ – Following an extensive internal audit of the company’s ESG structure and sustainability initiatives, Outdoor Research (OR), the Seattle-based outdoor and tactical apparel and gear manufacturer, this week outlined the company’s goals…
SCARPA adds climber Shawn Raboutou to athlete roster, along with 10 other alpinists, trail runners and climbers
BOULDER, Colo. (April 20, 2023)/OUTDOOR SPORTSWIRE/ – SCARPA, one of the world’s leaders in performance mountain footwear, added climber Shawn Raboutou to its roster of professional athletes and ambassadors. The Boulder, CO native is currently the only…
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Cascade Designs, Inc. Welcomes Kevin Cooke as New Director of VARILITE™
SEATTLE, Wash. (April 20, 2023) /OUTDOOR SPORTSWIRE/ – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, announced today the hire of Kevin Cooke as its new Director of VARILITE, the leader…
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OrthoLite Cirql Welcomes Marc Kronenberg as Development & Commercialization Director in Ho Chi Minh City, Vietnam
AMHERST, Mass. (April 18, 2023) /OUTDOOR SPORTSWIRE/ – OrthoLite®, the global leader of branded, high-performance, sustainable and comfort footwear solutions, announces Marc Kronenberg as Development and Commercialization Director for OrthoLite Cirql™. The world’s first traditional plastics-free,…
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Diamondback To Debut New Mountain and Gravel Bikes at the 2023 Sea Otter Classic
KENT, Wash., (April 17, 2023) /OUTDOOR SPORTSWIRE/ – Continuing its core mission of getting more people on bikes, Diamondback is introducing two new collections of bikes in 2023. Designed for off-road adventure, the Yowie short travel…
Gunnison Rising Names Verde Brand Communications as Agency of Record
Gunnison, Colo., (April 13, 2023) /OUTDOOR SPORTSWIRE/ – Gunnison Rising – a new mixed development in the heart of Gunnison committed to providing ample housing, business opportunities, new trails, and a Maker’s District for entrepreneurs –…
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Outdoor Research Donates U.S. Made Surgical Masks to Ukraine
SEATTLE (April 13, 2023) /OUTDOOR SPORTSWIRE/ – Outdoor Research, in partnership with the Ukrainian Community Center of Washington and Washington Governor Jay Inslee’s office, will donate 1.2 million U.S. made surgical masks to medical-care efforts supporting the…
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Yakima Introduces RibCage, a Heavy Duty Track System for Jeep Wrangler Hardtop Models
Lake Oswego, Ore. (April 12, 2023) /OUTDOOR SPORTSWIRE/ – Yakima – the innovative manufacturer of cargo and gear management solutions – announces RibCage, a high-capacity, externally-mounted track system for 4-door JK and JL Jeep Wrangler hardtops…
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OrthoLite Cirql™ Named Finalist for Drapers Footwear Awards 2023 “Best Sustainable Initiative of the Year”
AMHERST, Mass. (April 6, 2023) /OUTDOOR SPORTSWIRE/ – OrthoLite Cirql™, the world’s first circular foam material solution for footwear, has been named to the shortlist in the “Best Sustainability Initiative of the Year” category by…
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Iron Horse Bicycle Classic Announces Mountain Bike Race Details
Durango, Colo. (March 6, 2023) /OUTDOOR SPORTSWIRE/ This year’s Iron Horse Bicycle Classic Subaru Mountain Bike Race will harken back to the past, using similar trails as the 2001 UCI World Cup course. The 5-mile lap…
Costa Sunglasses grows its hybrid category with frames built for life on and off the water
DAYTONA BEACH, Fla. (April 4, 2023) /OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, celebrates 40 years of making the best sunglasses on the water in 2023 by growing its…
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ROLL Recovery Partners with Ragnar Relay as Official Sponsor for 2023 Season
BOULDER, Colo. (April 04, 2023)/OUTDOOR SPORTSWIRE/ – ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, is delighted to announce its partnership with Ragnar Relays as their official…
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Backpacker’s Pantry Partners with Camping to Connect
BOULDER, Colo. (March 28, 2023) /OUTDOOR SPORTSWIRE/ – Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces today its latest partnership within its ‘Environmental Access and Education’ give back vertical, with the Young Masterminds Initiative…
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Climate Legislation, National Monument Protection Among 2022 Conservation Wins for Outdoor Alliance
Washington, D.C. (March 23, 2023)/ENDURANCE SPORTSWIRE/ – Helping pass historic climate funding legislation and securing a new National Monument in Colorado are among the key conservation successes achieved in 2022 by Outdoor Alliance, a non-profit working…
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Tailwind Nutrition Athletes John Kelly and Karel Sabbe Complete 2023 Barkley Marathons
DURANGO, Colo. (March, 2023) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition athlete John Kelly was the second to finish the infamous Barkley Marathons this year, finishing the 100 mile course in 58 hours 42 minutes and 23 seconds,…
Costa Sunglasses expands PRO series with launch of Corbina PRO
JUPITER, Fla. (Mar. 20th) /OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, brings next-level performance to its legacy frame Corbina for spring 2023. The enhanced Corbina PRO features new performance…
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American Mountain Guides Association Applauds Introduction of America’s Outdoor Recreation Act
Boulder, Colo. /OUTDOOR SPORTSWIRE/ – The American Mountain Guides Association applauds Senators Joe Manchin (D-WV) and John Barrasso (R-WY) for the introduction of the America’s Outdoor Recreation Act (AORA), a first-of-its-kind package of outdoor recreation…
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Outdoor Alliance urges public to support legislation designed to improve outdoor recreation opportunities
Washington, D.C. (March 17, 2023) /OUTDOOR SPORTSWIRE/ – This week, Sen. Joe Manchin (D-WV) and Sen. John Barrasso (R-WY) reintroduced America’s Outdoor Recreation Act (AORA), a first-of-its-kind policy package that aims to improve outdoor recreation on…
Krimson Klover Releases New Spring and Summer Collection that Inspires Women to Live Boldly
Boulder, Colo. (March 16, 2023) /OUTDOOR SPORTSWIRE/ – Krimson Klover, an outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back, just released its…
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Backpacker’s Pantry Hires Sarah Raizk as Vice President of Finance and Accounting
BOULDER, Colo. (March 15, 2023) /OUTDOOR SPORTSWIRE/ – Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces today the hire of Sarah Raizk as its new Vice President of Finance and Accounting. In this…
Life Time Sea Otter Classic Summit Announces Speakers and Programming for 2023 Event
MONTEREY, Calif. (March 15, 2023) /OUTDOOR SPORTSWIRE/ – The Sea Otter Classic Summit, which is owned and produced by Life Time, announces the speaker line-up for the second annual event taking place April 17-19 at the Monterey…
OrthoLite® Announces Exclusive Partnership with Novamont to Create the First Circular Foam Material Solution in Footwear
AMHERST, Mass., U.S. / Novara, Italy (March 13, 2023) /OUTDOOR SPORTSWIRE/ – OrthoLite®, the global leader of sustainable, performance and comfort insoles and footwear materials solutions, and Novamont, the international leader in the development, production and…
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American Mountain Guides Association applauds introduction of Protect America’s Rock Climbing Act
Boulder, Colo. (March 9, 2023) /OUTDOOR SPORTSWIRE/ – The American Mountain Guides Association applauds the introduction of the Protect America’s Rock Climbing Act by Utah Rep. John Curtis (UT-03) and Colorado Rep. Joe Neguse (CO-02). The…
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Matchstick Productions and Elevation Hotel Unveil New Lounge Concept at the Base of Crested Butte Mountain Resort
Crested Butte, Colo. /OUTDOOR SPORTSWIRE/ – Elevation Hotel & Spa – the only ski-in, ski-out resort located at the base of Crested Butte Mountain Resort – is partnering with the award-winning production company, Matchstick Productions…
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Tailwind Nutrition Athletes Dauwalter and Sonnesyn Race to Global Success at Transgrancanaria and The Birkie
DURANGO, Colo. (Feb. 27, 2023) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition athletes had a banner weekend on both sides of the pond with Courtney Dauwalter dominating the Transgrancanaria Classic 128-kilometer race and Alayna Sonnesyn winning…
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Elevation Hotel & Spa Opens New Bar at the Base of Crested Butte Mountain Resort
Crested Butte, Colo. [Feb. 24, 2023] /OUTDOOR SPORTSWIRE/ – Elevation Hotel & Spa – the only ski-in, ski-out resort located at the base of Crested Butte Mountain Resort (CBMR) – announces today the latest addition to…
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Cascade Designs, Inc. Hires Industry Veteran, David Fee as Vice President of Sales & Marketing
SEATTLE, Wash. (February 23, 2023) /OUTDOOR SPORTSWIRE/ – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and Varilite, announced today the hire of David Fee as its new Vice President of Sales &…
2023 Sea Otter Classic Summit to Host Can’t-Miss Outdoor Industry Event
MONTEREY, Calif. (Feb. 17, 2023) /OUTDOOR SPORTSWIRE/ – The Sea Otter Classic Summit produced by Life Time, is set to host an industry-exclusive dinner at the Monterey Bay Aquarium on April 19, 2023 – the final day…
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Outdoor Research promotes three team members to new senior leadership positions
SEATTLE (Feb. 15, 2023) /OUTDOOR SPORTSWIRE/ Capping a year of strong growth in 2022, Outdoor Research (OR), the Seattle-based manufacturer of leading outdoor apparel and gear, promoted three of its department leaders to new leadership positions.…
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OrthoLite® Achieves Brand Partner Milestone
AMHERST, Mass. (February 15, 2023) /OUTDOOR SPORTSWIRE/ – OrthoLite®, the category founder and global leader of sustainable, performance and comfort insoles and footwear materials solutions for over 25 years, celebrates a major milestone as it welcomes…
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Royal Robbins Announces Key Goals and Lower Impact Practices in a Look Toward Furthering Brand Sustainability
SAN FRANCISCO /OUTDOOR SPORTSWIRE/ – Since its inception in 1968, outdoor lifestyle apparel brand Royal Robbins has committed to honoring and protecting the environment. As a leader in eco-conscious outdoor apparel, Royal Robbins announces lower-impact…
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Tailwind Nutrition Launches Limited Edition Flavor Benefiting Big City Mountaineers
Durango, Colo. (Feb. 8, 2023) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched The Grape Outdoors, a limited edition flavor of Tailwind Endurance Fuel that…
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Broad Beta launches new podcast with in-depth interviews of women, gender queer climbers and skiers
Bozeman, MT (Feb. 3, 2023) /OUTDOOR SPORTSWIRE/ – Through special events and written and audio media, Broad Beta — a newly launched media outlet — empowers, inspires and creates belonging for a diverse, underserved outdoor community.…
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Kitsbow Recognized For Visionary Leadership in Sustainability by the North Carolina Business Council
Old Fort, N.C. (Feb. 2, 2023) /OUTDOOR SPORTSWIRE/ – Kitsbow Cycling Apparel was recognized for Visionary Leadership in Sustainability by the North Carolina Business Council as part of their Sixth Annual awards ceremony in Raleigh,…
Royal Robbins Announces Key Goals and Lower Impact Practices in a Look Toward Furthering Brand Sustainability
SAN FRANCISCO (Feb. 2, 2023) /ENDURANCE SPORTSWIRE/ – Since its inception in 1968, outdoor lifestyle apparel brand Royal Robbins has committed to honoring and protecting the environment. As a leader in eco-conscious outdoor apparel, Royal…
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Gregory Mountain Products unveils fall 2023 collection with innovative travel duffels and a resort-specific ski pack
SALT LAKE CITY, UTAH (Jan. 31, 2023) /OUTDOOR SPORTSWIRE/ – Gregory Mountain Products, a longtime leader in backpacks and active travel gear, redesigns its duffel collections and launches two new ski packs in fall 2023.…
Winnebago and Adventure Wagon Join Forces to Create Limited Edition Run of Versatile Adventure-Ready Vans
FOREST CITY, IA and PORTLAND, OR – (January 31, 2023)/OUTDOOR SPORTSWIRE/ – Winnebago, the flagship brand of outdoor lifestyle product manufacturer Winnebago Industries, and Adventure Wagon, the premier builder of modular camper vans, announce today their collaboration…
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U.S. House Once Again Eyes Plans to Dispose of Public Lands
Washington, D.C. (January 25, 2023) /OUTDOOR SPORTSWIRE/ – In its first vote as the 118th Congress, the U.S. House of Representatives passed a rules package containing a provision intended to pave the way for transferring or…
Outdoor Research partners with Retail Bloom to Launch OR Pro on Amazon
Seattle, Wash. (January 24, 2023) /OUTDOOR SPORTSWIRE/ – Outdoor Research (OR), the Seattle-based outdoor and tactical apparel and gear manufacturer, announces its partnership with Retail Bloom to launch OR Pro on Amazon. In early 2022, Outdoor…
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Snowsports Industries America Partners with Surf Industry Members Association to Jumpstart Sustainability and Climate Action with Series of Sustainability Sessions
PARK CITY, UT (January 23, 2023) /OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA) and the Surf Industry Members Association (SIMA) announced today a partnership to address sustainability and climate action in the action sports industry. The…
Outdoor Research shores up its tactical lineup with the SeaTac Pant and Deploy Backpack
Seattle, Wash. (January 18, 2023) /OUTDOOR SPORTSWIRE/ – For over 40 years, Outdoor Research (OR) has designed and manufactured products for the U.S. military and first responders in its U.S. factories based in Seattle, WA, and…
The GORE-TEX Brands ‘Outerwear on Demand’ Garment Rental Program Expands to New evo Retail Locations
ELKTON, Md. (January 18, 2023) /OUTDOOR SPORTSWIRE/ – W. L. Gore & Associates (Gore) has announced that their consumer garment rental program, Outerwear On Demand, will be expanding its collaboration with Seattle-based evo – the outdoor…
Outdoor Research introduces the US-Made Muzzle Brake Line for Spring 2023
Seattle, Wash. (January 17, 2023) /OUTDOOR SPORTSWIRE/ – Outdoor Research (OR), the Seattle-based outdoor and tactical apparel and gear manufacturer, introduces its new US Made-Muzzle Brake line of tactical apparel for Spring 2023, premiering at the…
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Outdoor Research Fall 2023 Collection Guided By Trusted Gear for you to Thrive Outside Mantra
SEATTLE (Jan. 11, 2023) /OUTDOOR SPORTSWIRE/ – Leaning into a new mantra that reflects brand roots four-decades deep, Outdoor Research (OR) releases a Fall 2023 collection that showcases a wide range of new technology and…
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Backpacker’s Pantry Donates Over $178,000 During the 2022 Calendar Year; Announces 2023 Partners
BOULDER, Colo. (Jan. 11, 2023) /OUTDOOR SPORTSWIRE/ – Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces its annual donations for the 2022 calendar year. Over the course of the past year, Backpacker’s Pantry donated…
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Tailwind Nutrition 2023 Athlete Team Headlined by Bandera 100k Winner Courtney Dauwalter
DURANGO, Colo. (Jan. 11, 2023) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition is proud to announce its 2023 Tailwind Athlete Team which includes 22 athletes whose specialties range across the spectrum of endurance sports. The team includes 5-year…
Outdoor Prolink Professionals Raise Over $82,000 Throughout the 2022 Calendar Year
BOULDER, Colo. (January 11, 2023) /OUTDOOR SPORTSWIRE/ – Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, asks that their members give a micro-donation at checkout when making purchases…
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Gregory Mountain Products Kicks Off the New Year with New Ambassador Team
SALT LAKE CITY, Utah (Jan. 10, 2023)/OUTDOOR SPORTSWIRE/ – Gregory Mountain Products, the longtime pack and active travel gear manufacturer, today shares its 2023 ambassador team roster. Comprised of adventurers, product testers, entrepreneurs and content creators –…
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Kitsbow Launches Experienced Apparel Store for Gear Needing a New Adventure
Old Fort, N.C. (Jan. 3, 2023) /OUTDOOR SPORTSWIRE/ –Kitsbow Cycling Apparel announces today a new retail store within Kitsbow’s existing online Direct-to-Consumer store: Kitsbow Experienced Apparel. The new online store enables Kitsbow customers to list and…
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Dakine Joins the RECCO Network With its Newest Apparel Launch
Stockholm, Sweden – (Dec. 22, 2022) /OUTDOOR SPORTSWIRE/ – RECCO, the advanced rescue technology manufacturer, has partnered with Dakine as the brand launches its new outerwear collection. RECCO rescue reflectors will be integrated into key Dakine outerwear products,…
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Princeton Tec Looks to Amplify Product Visibility with Trio of New Sales Rep Partnerships
TRENTON, N.J. (December 21, 2022) /OUTDOOR SPORTSWIRE/ – Princeton Tec, the family-owned personal lighting manufacturer that has built USA-made products since 1975, today announces a new partnership with well-known outdoor industry sales groups Hi Altitude Sales & Consulting,…
Camber Outdoors Releases 2022 Workplace Diversity, Equity and Inclusion Report
BOULDER, Colo. (Dec. 21, 2022)/OUTDOOR SPORTSWIRE/ – Camber Outdoors, the national nonprofit organization dedicated to amplifying diverse voices across the outdoor industry by supporting outdoor-recreation focused organizations as the vehicle of change to create diverse, equitable, and…
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Backpacker’s Pantry Hires Derek Hancock as Director of Sales
BOULDER, Colo. (December 15, 2022)/OUTDOOR SPORTSWIRE/ – Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces today the hire of Derek Hancock as its new Director of Sales. In this role, Hancock will oversee all…
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Spain’s First RECCO SAR Helicopter Detector is Operational, Expanding Global Search Network Capability
Stockholm, Sweden – (Dec. 13, 2022) /OUTDOOR SPORTSWIRE/ – RECCO, manufacturer of rescue technology that makes backcountry travelers more searchable, announces the launch of its new RECCO Search & Rescue Helicopter Detector system in Spain…
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Fenix Outdoor Appoints Erik Burbank as Global Brand President, Royal Robbins®
San Francisco, California (December 13, 2022) – Today, Fenix Outdoor announces that it has appointed Erik Burbank to the position of Global Brand President, Royal Robbins®. Burbank, an industry veteran, with significant experience leading brands…
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Rossignol’s recyclable ski wins a “Best of What’s New” Award from Popular Science
PARK CITY, Utah (Dec. 9, 2022) /OUTDOOR SPORTSWIRE/ – Rossignol, the 115-year-old legacy brand and a leader in ski industry innovation, aims to upend industry standards once more with the launch of the world’s most recyclable…
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Rossignol introduces its one-for-one ski program for 2022-23 winter season
Park City, UT – Dec. 7, 2022 /OUTDOOR SPORTSWIRE/ – Kicking off the “giving season” and in keeping with Rossignol’s many recent social and environmental commitments, the 115-year-old legacy brand is eager to announce its new…
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New Pace-Tuned Running Shoes Introduced By Vimazi at The Running Event 2022
Portland, Ore. (Dec. 6, 2022)/OUTDOOR SPORTSWIRE/ – Vimazi introduced its first collection of pace-tuned shoes during the 2022 TRE show in Austin, Texas last week. Each of the company’s 10 shoe models are engineered to perform best…
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SCARPA launches Maestrale Re-Made, a performance ski boot made from manufacturing scraps
BOULDER, Colo. (Dec. 6, 2022) /OUTDOOR SPORTSWIRE/ – SCARPA, a global leader in footwear for mountain sports, this month launched a version of its well-known Maestrale alpine-touring ski boot made entirely from production scraps saved from…
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Rossignol Group Opening a New Multi-Brand Mountain Sports Store Concept, “Start Gate”, in Bromont, Quebec
ST-JEAN-DE-MOIRANS, France, (Dec. 2, 2022) /OUTDOOR SPORTSWIRE/ – Seeking to offer mountain sports enthusiasts an enhanced multi-brand customer experience, the Rossignol Group has announced the opening of the “START GATE” store in Bromont, marking a new…
The Rossignol Group to invest $50M in three years targeting revenue growth, sustainability leadership
St-Jean-de-Moirans, France, and Park City, Utah – (Nov. 30, 2022) /OUTDOOR SPORTSWIRE/ – Targeting both significant revenue growth and category leadership in sustainable ski and outdoor products, the Rossignol Group this month unveiled a new strategic…
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Tailwind Nutrition Partners with Friends of CAIC at Trailheads to Promote Winter Backcountry Safety
Durango, Colo. (Nov. 29, 2022) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has partnered with Friends of the Colorado Avalanche Information Center (FoCAIC) to support its…
Outdoor Prolink Announces Latest Brand Additions to its Pro Purchase Website
BOULDER, Colo. (November 29, 2022) /OUTDOOR SPORTSWIRE/ – Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces recent additions to its catalog of brand partners. The 13 brands that…
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Kitsbow Launches Limited-Edition Plaid-on-Plaid Icon Shirt
Old Fort, N.C. (Nov. 28, 2022) /OUTDOOR SPORTSWIRE/ – Kitsbow Cycling Apparel announces today a very special Limited Edition of the Icon Flannel Shirt just in time for the holidays! From the blueprints of Kitsbow’s classic…
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Camber Outdoors Launches ‘Seat at the Table’ Fundraising Campaign
BOULDER, Colo. /OUTDOOR SPORTSWIRE/ – Today Camber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity and diversity for outdoor-recreation focused organizations, announces the launch of its ‘Seat at the Table’ fundraising…
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OrthoLite Cirql Welcomes Juan Cutina as Sales Director in Ho Chi Minh City, Vietnam
AMHERST, Mass. (Nov. 21, 2022) /OUTDOOR SPORTSWIRE/ – OrthoLite®, the 25-year global leader of branded, high-performance and comfort footwear solutions and the company behind the recent introduction of Cirql, the world’s first EVA plastics-free, recyclable, biodegradable…
BlackStrap Unveils ‘Moments in Motion’ Campaign
BEND, OR., (Nov 21, 2022) /OUTDOOR SPORTSWIRE/ – BlackStrap, the leading made-in-the-USA manufacturer of face gear, baselayers, and accessories for winter sports, anglers, and outdoor recreationists, today unveiled its new ‘Moments In Motion’ campaign as part…
2023 Life Time Sea Otter Classic Summit Set for April 17-19; Registration Now Open
MONTEREY, Calif. (Nov. 18, 2022)/OUTDOOR SPORTSWIRE/ – Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand and the Sea Otter Classic announced the opening of registration for the second annual Sea Otter Classic Summit – the…
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Life Time Announces 2023 Grand Prix presented by Mazda Series Details; Applications Accepted Beginning Dec. 1
CHANHASSEN, Minn., (Nov. 17, 2022) /OUTDOOR SPORTSWIRE/ – Following the successful finale of the 2022 Grand Prix race series at Big Sugar Gravel presented by Mazda in Bentonville, Ark., Life Time (NYSE: LTH), the nation’s…
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Introducing new GORE-TEX Laminates made with recycled BIONIC textile
ELKTON, Md. (November 17, 2022) /OUTDOOR SPORTSWIRE/ – W. L. Gore & Associates (Gore) has announced that the consumer business of its Fabrics Division will introduce two new 2-layer GORE-TEX Laminates with BIONIC textile made from…
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Yakima Announces New Global Organization Structure to Accelerate Growth and Increase Collaboration
Lake Oswego, OR (November 9, 2022) /OUTDOOR SPORTSWIRE/ – Yakima, the pioneering manufacturer of category leading cargo and gear management solutions, announces that Ryan Martin, current CEO of the Americas Region, will increase his responsibilities…
POC Launches RECCO Equipped Dimension Avalanche Backpack
Stockholm, Sweden – (November 8, 2022)/OUTDOOR SPORTSWIRE/ – Allowing winter backcountry users to be more searchable in the case of an accident or if they become lost, the new POC Dimension Avalanche Backpack integrates RECCO technology paired…
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Costa Sunglasses donates $50,000 to Captains for Clean Water for Hurricane Ian Disaster Relief Fund
JUPITER, Fla. (Nov. 8, 2022) /OUTDOOR SPORTSWIRE/ – Born on the water and committed to protecting the watery world it calls home, Costa Sunglasses continues supporting Hurricane Ian relief efforts with a $50,000 donation to its longtime…
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Kitsbow Launches Hybrid Icon Flannel Shirt To Support Even More Weather Conditions
Old Fort, N.C. (Nov. 7, 2022)/OUTDOOR SPORTSWIRE/ –Kitsbow Cycling Apparel announces today another variation of the venerable Icon Flannel Shirt. From the blueprints of Kitsbow’s classic Pendleton Wool® Icon, the Hybrid Icon Shirt purposely adds an…
Outdoor Research Releases Fall 2022 Collection, Leading The Way Forward with Innovative, Cold-Weather, Technical Apparel
SEATTLE (Nov. 2, 2022)/OUTDOOR SPORTSWIRE/ – With the release of its Fall 2022 collection to consumers, Outdoor Research, maker of Trusted Gear for You to Thrive Outside, continues its push to lead the outdoor industry in truly…
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Camber Outdoors Names Mindy Silva as Chief of Staff
BOULDER, Colo. (Oct. 27, 2022) /OUTDOOR SPORTSWIRE/ – Camber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity and diversity for outdoor-recreation focused organizations, announces Mindy Silva as Chief of Staff, effective…
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Rossignol Group appoints Director of Softgood Sales for U.S. market
PARK CITY, Utah (Oct. 25, 2022) /OUTDOOR SPORTSWIRE/ – The Rossignol Group, manufacturer of premium mountain sports equipment and apparel, is pleased to announce the appointment of Meredith Riley as Director of Sales for the softgoods…
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RECCO Renews Partnership With Freeride World Tour Until 2025
STOCKHOLM, Sweden. (Oct. 20, 2022)/OUTDOOR SPORTSWIRE/ – RECCO, manufacturer of rescue technology that makes backcountry travelers more searchable, renewed its partnership with the Freeride World Tour (FWT) through 2025. Each competitor on the FWT, the Qualifier Tour…
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Tailwind Nutrition Expands into New Facility, Welcomes New COO
Durango, Colo. (Oct. 19, 2022) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has made two moves that benefit not only the business, but the company’s…
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Backpacker’s Pantry Welcomes New CEO
BOULDER, Colo. (Oct. 19, 2022) /OUTDOOR SPORTSWIRE/ – Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, welcomes Duane Primozich as the company’s new CEO. In this role, Primozich will work closely with owner and head chef Soraya…
Rossignol Group shares composition of its first recyclable ski, the Essential
St-Jean-de-Moirans, France, October 18, 2022 /OUTDOOR SPORTSWIRE/ – To initiate a more collective industry movement, the Rossignol Group today shared its plans for its new recyclable ski with all stakeholders in the mountain / winter sport…
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Princeton Tec Focuses on Innovation with Hire of Veteran Don Meredith
TRENTON, N.J. (Oct. 18, 2022) — Princeton Tec, the family-owned personal lighting manufacturer that has built USA-made products since 1975, named Don Meredith as Vice President of Product. Meredith will lead product development with strategic…
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Yakima Partners with Meyer Distributing to Amplify Aftermarket Automotive Opportunities
Lake Oswego, OR (October 18, 2022)/OUTDOOR SPORTSWIRE/ – Yakima, the pioneering manufacturer of cargo and gear management solutions, is excited to announce its new partnership with Meyer Distributing, the leading distributor of specialty automotive parts to…
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Snowbound Expo Releases Full Lineup of Inspirational Snowsports Presenters
BOSTON /OUTDOOR SPORTSWIRE/ – Raccoon Media Group, the dynamic UK-based events business with extensive experience in organizing and executing consumer expos worldwide, has announced the full speaker lineup for Snowbound Expo, taking place November 18-20…
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Building on Success, Outdoor Research, Oboz, Osprey, and 52 Hike Challenge Launch Second Year of Over 50 Outside
SEATTLE (Oct. 11, 2022) — Over 50 Outside, a program created by Outdoor Research, Oboz, and Osprey in collaboration with 52 Hike Challenge and In Solidarity is pleased to announce the launch of its second annual…
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It’s Icon Season!
Old Fort, N.C. (October 6, 2022) /OUTDOOR SPORTSWIRE/ – Kitsbow Cycling Apparel now offers the Icon Flannel Shirt in more fits and sizes than ever before. With the recent introduction of the new Icon Ample Athletic…
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Introducing New GORE-TEX Products with Innovative Expanded Polyethylene (ePE) Membrane for AW22
ELKTON, Md. /OUTDOOR SPORTSWIRE/ – W. L. Gore & Associates (Gore) has announced that the consumer business of its Fabrics Division will be introducing new GORE-TEX Products with an innovative new expanded Polyethylene (ePE) membrane…
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Snowsports Industries of America Partners with A New Earth Project to Address Sustainable Packaging in the Winter Outdoor Industry
Park City, Utah (Sept. 21, 2022) /OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA) – the trade association of the winter outdoor industry – is pleased to announce a newly minted partnership with A New Earth Project,…
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Hot Chillys Reveals Brand Refresh and New Sustainable Packaging
SAN LUIS OBISPO, Calif. [Sept. 20, 2022] /OUTDOOR SPORTSWIRE/ – Hot Chillys, the classic brand that has been delivering performance base layers and winter accessories to outfit the whole family since 1985, has revealed a…
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Royal Robbins Partners with the Green Business Bureau to Accelerate Sustainability Practices at Brand Retail Stores
SAN FRANCISCO (September 20, 2022)/OUTDOOR SPORTSWIRE/ – Rooted in sustainability since its inception in 1968, Royal Robbins furthers its commitment to environmental stewardship by partnering with the Green Business Bureau (GBB) for its brand retail stores in…
Costa Sunglasses Launches Jose PRO, Honors Legendary Waterman
DAYTONA BEACH, Fla. (Sep. 20, 2022)/OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing, all-polarized glass sunglass lens, brings next-level PRO-formance to its best-selling Jose frame. As part of the brand’s fall 2022 collection, this…
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Mountain Towns 2030 Climate Solutions Summit Programming and Speaker Line-Up Brings Industry Leaders Together to Fight Climate Change with Action
PARK CITY, Utah (Sept. 20, 2022) /OUTDOOR SPORTSWIRE/ – Mountain Towns 2030 will be hosting an all-star speaker line-up for the annual MT2030 Climate Solutions Summit starting today and running through September 22 in Breckenridge, Colorado.…
Camber Outdoors, KEEN Welcome Fall Mentor Allyship Cohort
BOULDER, Colo. /OUTDOOR SPORTSWIRE/ (Sept. 14, 2022) – Camber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity and diversity for outdoor-recreation focused organizations, in partnership with KEEN Footwear, welcomes its fall…
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New GORE-TEX Brand Campaign Showcases Commitment to Innovation, Performance and Responsibility
ELKTON, Md. /OUTDOOR SPORTSWIRE/ W. L. Gore & Associates (Gore) has announced that the consumer business of its Fabrics Division will introduce a new GORE-TEX Campaign, titled “Our Work is Never Done,” which will launch on…
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SCARPA begins second year of Athlete Mentorship Initiative
BOULDER, Colo. (September 14, 2022)/OUTDOOR SPORTSWIRE/ – Almost two years after announcing its inaugural Athlete Mentorship Initiative (SAMI), SCARPA graduated 31 mentees and launched into the second year of a program designed to create more access, support…
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Spoketober: Durango’s 1st Annual Community Cycling Celebration
DURANGO, Colo. (Sept. 8, 2022) /OUTDOOR SPORTSWIRE/ – Visit Durango is excited to announce its inaugural Spoketober, a community cycling event that will take place throughout Durango and La Plata County, Colo. for the entire…
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Slingshot Sports Adds Jonathan Thesenga as New Director of Marketing
HOOD RIVER, Ore. (September 7, 2022)/OUTDOOR SPORTSWIRE/ – Slingshot Sports, industry-bending innovators and manufacturer of watersports equipment, today announces the hiring of Jonathan Thesenga as its new Director of Marketing. In his new role, Thesenga will be…
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Mountain Towns 2030 Welcomes Industry Leaders for September Climate Solutions Summit
PARK CITY, Utah (Aug. 30, 2022) /OUTDOOR SPORTSWIRE/ – Mountain Towns 2030 is proud to announce the return of the MT2030 Climate Solutions Summit, the annual gathering of key stakeholders from mountain and outdoor communities…
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Cascade Designs, Inc. Hires New National Sales Manager
SEATTLE, Wash. (August 15, 2022) – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine and PackTowl, announced today the hire of Jaime Buyagawan as its new National Sales Manager. In this role, Buyagawan…
Melissa Hess Named Business Development Manager, Hunt & Fish of Outdoor Prolink
BOULDER, CO. (Aug. 12, 2022)/OUTDOOR SPORTSWIRE/ – Outdoor Prolink, the pro-purchase program created for outdoor professionals at the heart of the industry, appoints Melissa Hess as Business Development Manager of its Hunt & Fish division. Hess was…
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Kitsbow Modernizes the Classic Denim Shirt
Old Fort, N.C. (July 26, 2022)/OUTDOOR SPORTSWIRE/ – Kitsbow Cycling Apparel today launches a purpose-designed denim shirt with high performance details that are sure to make it an American Classic. Unlike denim of the past, this…
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Gregory Mountain Products reimagines two fan favorites in spring 2023 with a focus on building the “perfect fitting pack”
SALT LAKE CITY, UTAH (July 25, 2022)/OUTDOOR SPORTSWIRE/ – Gregory Mountain Products, the longtime leader in pack comfort and design, continues to elevate its collection of backpacking and hiking packs in spring 2023. Long-standing fan favorites –…
Winnebago Industries Foundation Funds Summer Internships with Camber Outdoors
EDEN PRAIRIE, Minnesota, July 20, 2022 /OUTDOOR SPORTSWIRE/ – This summer, the Winnebago Industries Foundation is funding a new internship program in partnership with Camber Outdoors, a nonprofit leader driving workplace inclusion, diversity and equity in…
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Vimazi Secures $1M in Seed 3 Funding to Bring Pace-Tuned Running Shoes to Market this Fall
Portland, Ore. (July 18, 2022) – Vimazi, the hybrid direct-to-consumer startup that makes running shoes specifically tuned for the pace of the runner, completed its Seed 3 investment round of $1M on June 30, 2022,…
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Royal Robbins Ramps Up Marketing Team in Colorado
SAN FRANCISCO, Calif. (July 7, 2022)/OUTDOOR SPORTSWIRE/ – Royal Robbins, the outdoor lifestyle apparel brand born in Yosemite and designer of versatile trail to table clothing since 1968, announces Gareth Martins as the brand’s new Director of…
Camber Outdoors Names Tiffany Smith as CEO
BOULDER, Colo. (June 27, 2022) /OUTDOOR SPORTSWIRE/ – Camber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity, and diversity for Outdoor-Recreation focused organizations, announces Tiffany Smith as the organization’s new CEO,…
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BlackStrap Elevates Jim Sanco to VP of Brand Management, Hire Randy Torcom As Brand Director
BEND, OR., (June 17, 2022)/OUTDOOR SPORTSWIRE/ – BlackStrap, the leading made-in-the-USA manufacturer of face gear, base layers, and accessories for winter sports, anglers, and outdoor recreationists, today announced the promotion of Jim Sanco to Vice President…
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Therm-a-Rest NeoAir XLite NXT sets a new standard for lightweight comfort and performance in sleeping pads
SEATTLE, Wash. (June 9, 2022)/OUTDOOR SPORTSWIRE/ – Therm-a-Rest®, the leader in outdoor sleeping gear for more than 50 years, is introducing the next generation of its best-selling NeoAir® XLite™ sleeping pad in spring 2023. Making the best…
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OrthoLite® Expands O-Therm™ Range of Cold Block Solutions
AMHERST, Mass. (June 9, 2022)/OUTDOOR SPORTSWIRE/ – OrthoLite®, the industry leader of branded, sustainable, high performance and comfort footwear solutions, announces the expansion of its thermal foam, OrthoLite O-Therm™. Previously limited to a thickness of 2mm, O-Therm…
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MSR introduces the feature rich Habiscape™ Tent Series for adventurous families and groups
SEATTLE, Wash. (June 8, 2022)/OUTDOOR SPORTSWIRE/ – Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment that’s part of the parent company Cascade Designs, is excited to announce their newest tent series, the Habiscape™ Tent Series for…
Outdoor apparel, textile maker Youngone wins 2023/24 ISPO Textrends Award for best new synthetic insulation
SEOUL, South Korea (June 8, 2022)/OUTDOOR SPORTSWIRE/ – Youngone, a leading global manufacturer of outdoor and athletic clothing, textiles, footwear and gear, earned a 2023/24 ISPO Textrends Award for its Ecoloft™ ActiVe SR synthetic insulation. The award…
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Rossignol Group to open new Canadian headquarters
Park City, UT, June 2, 2022/OUTDOOR SPORTSWIRE/ – Rossignol Group will relocate its Canadian-based headquarters from Montreal to Bromont, QC next month. A global leader in winter sports equipment and home to Rossignol, Dynastar, Lange, and…
Camber Outdoors Announces 2021/2022 Survey System Results
BOULDER, Colo. (May 31, 2022)/OUTDOOR SPORTSWIRE/ –Camber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity, and diversity for Outdoor-Recreation focused organizations, announces groundbreaking results from Camber’s most recent industry survey, which showcases…
10 Barrel Brewing Introduces Canned Sparkling Wine
BEND, OR (May 24, 2022)/OUTDOOR SPORTSWIRE/ – Bend-based 10 Barrel Brewing is excited to welcome canned wine to the award-winning 10 Barrel libation portfolio. The Oregon-based brewery has partnered with an exclusive winery in the Columbia…
Costa Wins Impact Award for Contributions to United Nations Sustainable Development Goals
DAYTONA BEACH, Fla. May 24, 2022 /OUTDOOR SPORTSWIRE/ – Costa Sunglasses, a longtime leader in the conservation space, has been awarded the prestigious RELX SDG (Sustainable Development Goals) Customer Award for its Untangle our Oceans campaign.…
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Platypus® QuickDraw™ MicroFilter System Wins Coveted Outside/Backpacker Editors’ Choice Award
SEATTLE, Wash. /OUTDOOR SPORTSWIRE/ Platypus, the longtime market leader in taste-free hydration products and water filtration, a division of Cascade Designs, has been named the winner of Outside and Backpacker Magazine’s 2022 Editors’ Choice award…
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SCARPA Rapid hybrid approach-trail shoe earns 2022 Outside/Backpacker Editors’ Choice Award
BOULDER, Colo. (May 16, 2022) /OUTDOOR SPORTSWIRE/ – SCARPA, a global leader in footwear for mountain sports, earned a 2022 Editors’ Choice award from Outside and Backpacker Magazines for its new Rapid, a hybrid shoe…
Costa Grows Spring 2022 Collection With Two New Lifestyle Frames
DAYTONA BEACH, Fla. (May 12, 2022)/OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, welcomes two new lifestyle frames to its spring 2022 collection – Salina and Paunch. Inspired by salty…
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Kitsbow Cycling Apparel Sponsors the New England Mountain Bike Association
Old Fort, N.C. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Kitsbow has announced a new partnership with the New England Mountain Bike Association (NEMBA), one of the oldest mountain bike organizations in the United States, which works in six…
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Tailwind Nutrition Celebrates 10 Year Anniversary with Limited Edition Flavor, Giveaways, Events and Partnerships
Durango, Colo. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, a leading provider of simple and complete sports nutrition products for endurance athletes, is celebrating its 10 Year Anniversary this month. In 2012, athlete Jeff Vierling founded…
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Iron Horse Bicycle Classic: Celebrating 50 Years
Durango, Colo. (May 9, 2022)/OUTDOOR SPORTSWIRE/ –The Iron Horse Bicycle Classic will celebrate its 50th anniversary May 27-30 at the annual celebration of cycling in Durango, Colorado. In addition to the world renowned Durango-Silverton race and…
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Gregory signs 2022 ambassador team with the goal of getting more people outside
SALT LAKE CITY, Utah (May 3, 2022)/OUTDOOR SPORTSWIRE/ – Gregory Mountain Products, the longtime pack and active travel gear manufacturer, announces its 2022 Ambassador Team, composed of a talented and diverse group of 13 storytellers and content…
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Slingshot Sports Releases Introductory Winging Package & Launches Learning Platform: Foil-Academy.com
HOOD RIVER, Ore. (April 28, 2022)/OUTDOOR SPORTSWIRE/ – Slingshot Sports, industry-bending innovators and manufacturer of watersports equipment, launched their online learning platform, Foil-Academy.com, to provide users with a comprehensive library of learning resources for winging. With over…
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TransRockies Gravel Royale Looks Ahead to Successful Inaugural Event
Panorama, B.C. /OUTDOOR SPORTSWIRE/ – As the summer race season approaches, TransRockies Race Series, the global leader in adventure stage races, is looking forward to a successful inaugural TransRockies Gravel Royale gravel stage race August…
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Outdoor Research Launches First-Of-Its-Kind Plus Size Outdoor Apparel Collection
SEATTLE, Wash. (April 26 2022)/OUTDOOR SPORTSWIRE/ – Outdoor Research, the Seattle based manufacturer of outdoor apparel, in April officially launched its Spring 2022 plus-size collection of outdoor apparel for women — the most comprehensive line of…
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Kristin Kohler Burrows Joins Executive Leadership Team of OrthoLite and Cirql as Chief Brand Officer
AMHERST, Mass. (April 25, 2022)/OUTDOOR SPORTSWIRE/ – OrthoLite®, the 25-year global leader of branded, high-performance and comfort footwear solutions and the company behind the recent launch of Cirql, the world’s first EVA plastics-free, recyclable, biodegradable and industrially…
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Rossignol introduces a more sustainable ski with the Essential
Park City, UT, April 22, 2022 /OUTDOOR SPORTSWIRE/ – Currently celebrating its 115-year anniversary, Rossignol is highlighting its transformative commitment to more sustainable product development, eco-conscious design, product life-cycle and recycling solutions with the introduction of…
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ORCA Coolers and Drinkware Celebrates 10th anniversary with Refreshed Drinkware Collection
NASHVILLE, TN (April 19, 2022) /OUTDOOR SPORTSWIRE/ – ORCA Coolers & Drinkware, the U.S. based manufacturer of coolers and outdoor drinkware, celebrates 10 years of keeping your refreshments cool with four new drinkware styles and…
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BlackStrap Partners with USASA
BEND, Ore., (April 19,, 2022) /OUTDOOR SPORTSWIRE/ – BlackStrap, the leading made-in-the-USA manufacturer of face gear, base layers, and accessories for winter sports, anglers, and outdoor recreationists has become a primary sponsor and bib-supplier for…
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Diamondback Sponsored “Berm Park” Mountain Bike Park Envisioned by Seth Alvo Set To Open On April 23, 2022
KENT, Wash., (April 19, 2022) /OUTDOOR SPORTSWIRE/ – A long time supporter of Seth Alvo, the creator behind @sethsbikehacks, and his pursuits both on and off the bike, Diamondback is excited to announce the forthcoming…
Inspired by the Pacific shores, Costa Lido combines technical chops with west coast vibe
DAYTONA BEACH, Fla. (April 19, 2022) /OUTDOOR SPORTSWIRE/ –Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, brings next-level performance and style to its spring 2022 collection with the new Lido. Versatile, stylish and…
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Gregory expands its team and Salt Lake City headquarters amid record sales growth in 2021
SALT LAKE CITY, Utah (April 14, 2022) /OUTDOOR SPORTSWIRE/ Closing out the fiscal year, Gregory Mountain Products, a longtime leader in backpacks and active travel gear, saw 16% net sales growth globally in 2021. Key…
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OrthoLite® Unveils ESD Shield® an Innovative New ESD Insole Technology for Work and Service Footwear
AMHERST, Mass. (April 14, 2022) /OUTDOOR SPORTSWIRE/ – OrthoLite®, the 25-year industry leader of branded, high-performance and comfort footwear solutions, introduces OrthoLite ESD Shield®, the world’s first and only mechanically-bonded electrostatic discharge protection insole technology.…
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Kitsbow Announces 2022 Ambassador Team
Old Fort, N.C. /OUTDOOR SPORTSWIRE/ – Kitsbow Cycling Apparel announces its 2022 Kitsbow Ambassador Team, comprising a diverse group of 29 women and 30 men who were selected because of their passions for cycling, involvement…
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Snowsports Industries of America Focuses on Tangible Climate Change Action with ClimateUnited Month
Park City, Utah (April 4, 2022)/OUTDOOR SPORTSWIRE/ – Snowsports Industries of America (SIA) is pleased to announce the first ever ClimateUnited Month, April 2022. This entire month will be dedicated to reinforcing SIA’s commitment to uniting and…
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Indyeva Debuts Innovative, Sustainable Women’s Outdoor Apparel for Spring 2022, Including New Trail-To-River Swimwear and Re-Imagined Zip-Off Pant
MONTREAL (April 4, 2022)/OUTDOOR SPORTSWIRE/ – Indyeva, an outdoor clothing company for women with a focus on thoughtful, sustainable design and manufacturing, is set to release its Spring/Summer 2022 (SS22) apparel collection which features sustainably-made, versatile active…
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SCARPA begins second year of Athlete Mentorship Initiative
BOULDER, Colo. (March 31, 2022)/OUTDOOR SPORTSWIRE/ – Almost 18 months after SCARPA announced its inaugural Athlete Mentorship Initiative (SAMI), SCARPA has graduated 31 mentees and is launching into year two of a program designed to create…
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Newly Elected Snowsports Industries America (SIA) Board Members and New Board Chair Poised to Deliver Immediate Business Value, Facilitate Long-Term Industry Innovation
Park City, UTAH (March 31, 2022)/OUTDOOR SPORTSWIRE/ – Four new Directors have been elected to the SIA Board and a new Chair has been appointed, as SIA balances delivering immediate business value and working with…
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Businesses Invest $775,000 to Secure Protections for North America’s Wild Places
BEND, Ore. (March 29, 2022) /OUTDOOR SPORTSWIRE/ – The Conservation Alliance sent grants totaling $775,000 to organizations working to protect wild places across North America. Funding will help conservation groups in 13 states and provinces…
OrthoLite Announces New Sales Manager for Portugal
AMHERST, Mass. (March 29, 2022)/OUTDOOR SPORTSWIRE/ – OrthoLite®, the 25-year industry leader of branded, high-performance and comfort footwear solutions, expands its global sales management team in Europe and appoints Marisa Costa as sales manager for Portugal.…
Legendary Costa Frames go PRO With New Performance Features
/OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, brings next-level performance to two more of its legacy frames for spring 2022. The enhanced Reefton PRO and Tuna Alley PRO feature…
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Rossignol Group announces a record year for 2021-22 season
Saint-Jean-de-Moirans, France /OUTDOOR SPORTSWIRE/ – Following a challenging 2020-21 winter season, the Rossignol Group is recording a strong rebound for winter 2022 with 28% growth in activity across its portfolio of brands. Currently celebrating its…
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Tailwind Nutrition Signs On as Exclusive Hydration Sponsor for the 2022 Ragnar Trail Series
Durango, Colo. (March 24, 2022) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the complete nutrition provider to athletes, will be the exclusive hydration and supporting protein recovery partner of the Ragnar Trail Series throughout the 2022 calendar…
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Raccoon Events and Snowsports Industries America Partner to Transform Snowbound Fest into Snowbound Expo
Guilford, UK and Park City, UT (March 16, 2022) /OUTDOOR SPORTSWIRE/ – Raccoon Events (Raccoon) and Snowsports Industries America (SIA) are delighted to announce a long-term partnership in conjunction with the B2C event Snowbound. The partnership is…
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Renowned Ski Map Artist James Niehues Set to Release Original Vermont, New Hampshire, and Idaho Resort Art to the Public on March 17
DENVER (March 15, 2022) /OUTDOOR SPORTSWIRE/ – The inimitable artist responsible for crafting intimate depictions of more than 200 ski areas across the globe is set to release more than two dozen original artworks of…
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New hydration insulation technology by Gregory keeps water cold twice as long as standard packs
SALT LAKE CITY, UTAH (March 10, 2022) /OUTDOOR SPORTSWIRE/ – Gregory Mountain Products, the long-time leader in backpack design and innovation, unveils three new families of daypacks for fall 2022. The Tempo H2O and women’s Pace H2O…
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Kitsbow Introduces Women’s Madrone Short for Mountain Biking
Old Fort, N.C. (March 9, 2022) /OUTDOOR SPORTSWIRE/ – Kitsbow Cycling Apparel is expanding its range of women’s apparel with the introduction of the new Madrone Short. Designed by and for women in Old Fort, N.C., the…
10 Barrel Brewing Teams Up With Danner To Launch Limited-Edition Rock Hop Cold IPA
BEND, OR/ PORTLAND, OR (March 8, 2022) /OUTDOOR SPORTSWIRE/ – Bend-based 10 Barrel Brewing and Portland-based Danner announce a brand collaboration to launch the latest beer in 10 Barrel’s #drinkitforward program, Rock Hop Cold IPA.…
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OrthoLite Introduces Cirql Midsole Foam Solution to Revolutionize and Drive Sustainability in the Footwear Industry
AMHERST, Mass. (March 1, 2022)/OUTDOOR SPORTSWIRE/ – OrthoLite, the 25-year industry leader of branded, high performance, comfort footwear solutions, today unveils its first-ever midsole foam innovation to elevate sustainability in the footwear industry: Cirql. OrthoLite Cirql…
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Kitsbow Discontinues PPE Product Line to Focus Solely on Apparel Sewn in the U.S.
Old Fort, N.C. (Feb. 22, 2022)/OUTDOOR SPORTSWIRE/ – Kitsbow Cycling Apparel will discontinue PPE production on February 28 after 24 months of designing, making, and shipping the brand’s acclaimed face masks all over the U.S. Kitsbow…
Redline Launches New BMX Race Development Team: Redline/Dvide
KENT, Wash., (Feb. 15, 2022)/OUTDOOR SPORTSWIRE/ – Redline, a classic BMX bike brand, is launching a new BMX Race Development Team: Redline/Dvide, working with key athletes to support and develop the future of BMX racing. “Redline’s…
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Outdoor Industry Leaders to Emerald Expositions: We Won’t Participate in a Utah Trade Show
BEND, Ore. (February 14, 2022) /OUTDOOR SPORTSWIRE/ – The Conservation Alliance, along with 24 outdoor industry companies, are urging Emerald Expositions (“Emerald”) not to move the industry’s Outdoor Retailer trade show to Utah, stating that…
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Slingshot Sports names Verde Brand Communications as Agency of Record
HOOD RIVER, Ore. (February 8, 2022) /OUTDOOR SPORTSWIRE/ – Slingshot Sports, industry-bending creators and developers of watersports equipment, has retained Verde Brand Communications to lead its public relations and brand communications efforts to amplify its…
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GCI Outdoor Partners with Outdoors Empowered Network (OEN) to Help Improve and Increase Outdoor Accessibility
HIGGANUM, Conn. (February 8, 2022) /OUTDOOR SPORTSWIRE/ – GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, today announces an exciting new partnership with Outdoors Empowered Network (OEN) for 2022. Outdoors Empowered Network…
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GORE-TEX Brand Announces Expanded ‘Outerwear On Demand’ Garment Rental Program for Winter Snowsports Enthusiasts
ELKTON, Md. (February 4, 2022) /OUTDOOR SPORTSWIRE/ – For decades, the GORE-TEX brand has offered consumers the most protective, performance-oriented fabrics on the market for snowsports and other outdoor activities. Via the brand’s new Outerwear…
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Kitsbow Opens Applications for 2022 Ambassador Program
Old Fort, N.C. (February 3, 2022) /OUTDOOR SPORTSWIRE/ – Kitsbow Cycling Apparel is seeking applicants for its 2022 Ambassador program. The premium cycling apparel brand is looking for brand ambassadors who are passionate when it…
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Therm-a-Rest celebrates 50 years of sleeping under the stars
SEATTLE, WA. (Jan. 26, 2022) /OUTDOOR SPORTSWIRE/ – Therm-a-Rest® has been leading the industry with award-winning outdoor sleeping gear since 1971 when it introduced the first self-inflating sleeping pad to the market. In 2022, the…
OrthoLite Celebrates 25th Anniversary with Record Growth
AMHERST, Mass. (January 26, 2022) /OUTDOOR SPORTSWIRE/ – OrthoLite® celebrates its 25th anniversary celebration in 2022 on the heels of back-to-back, record-setting growth years. Demonstrating the global scale and endurance of the company’s value proposition,…
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MSR Trail Series Snowshoes to Receive New Paraglide Bindings and Colorways for Fall 2022
Seattle, Wash. (January 25, 2022) /OUTDOOR SPORTSWIRE/ – Mountain Safety Research (MSR) will be launching new, comfortable and easy to use bindings for Fall 2022 with the introduction of their Paraglide bindings on their Trail…
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SCARPA unveils 4-Quattro collection, the lightest GripWalk hybrid ski boots on market
BOULDER, Colo. (Jan. 25, 2022) /OUTDOOR SPORTSWIRE/ – As skiers demand new levels of do-anything performance in their gear, SCARPA, the Asolo, Italy-based manufacturer that has led the alpine-touring ski boot category for decades, introduces…
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Snowsports Industries America (SIA) Unveils New ClimateUnited Lab, A Free Online Tool for SIA Members to Build and Execute Climate Action Plans
PARK CITY, UT (January 24, 2022) /OUTDOOR SPORTSWIRE/ – Today, as part of their ongoing climate initiative, Snowsports Industries America (SIA) launches the ClimateUnited Lab, an online resource that provides the framework, tools, resources and…
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Gathr Outdoors Acquires Cascadia Vehicle Tents
BRENTWOOD, Tenn. [Jan. 24, 2022] /OUTDOOR SPORTSWIRE/ – Gathr Outdoors, a diversified global designer and manufacturer of outdoor products and sporting goods, announces its acquisition of Cascadia Vehicle Tents (CVT). Terms of the transaction were not…
Outdoor Prolink Professionals Donate Over $84,000 Throughout 2021
BOULDER, Colo. (January 20, 2022) /OUTDOOR SPORTSWIRE/ – Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, asks that their members give a micro-donation at checkout when making…
Outdoor Research Launches OR Pro™
Seattle, Wash. /OUTDOOR SPORTSWIRE/ – Outdoor Research, LLC (OR), a leading brand in outdoor and tactical gear, announced that the company will rebrand its existing and future tactical line and its expanding working professionals product…
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Snowsports Industries America (SIA) Launches Channel on FUEL TV to Thrill Viewers with Winter Enthusiast Content Featuring SIA Members
Park City, Utah (January 12, 2022) /OUTDOOR SPORTSWIRE/ – Viewers worldwide will soon enjoy eleven episodes of thrilling winter outdoor lifestyle content featuring SIA member brands. The new “Snowbound” series, the result of a new…
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Bode Miller joins SCARPA as ski ambassador
BOULDER, Colo. (Jan. 12, 2022) /OUTDOOR SPORTSWIRE/ – SCARPA, the leading producer of footwear for mountain sports, today named Bode Miller, the most successful male American alpine ski racer of all time, to its athlete…
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MacNeill Pride Group Continues Transformation; Rebrands as Gathr Outdoors
BRENTWOOD, Tenn. [Jan. 11, 2022] /OUTDOOR SPORTSWIRE/ – MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, is rebranding to Gathr Outdoors to better reflect its mission and the…
Costa Sunglasses names John Acosta Vice President of Marketing
DAYTONA BEACH, Fla. (January 11, 2022) /OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, appointed industry veteran John Acosta as its Vice President of Marketing. With more than 20…
Kitsbow Apparel, PBC Partners with Eagle Market Streets Development Corporation to Buy and Develop the Old Fort Community Building
Old Fort, N.C. (January 10, 2022) /OUTDOOR SPORTSWIRE/ – Kitsbow, maker of premium cycling clothing and accessories, announces its partnership with Eagle Market Streets Development Corporation (EMSDC), to purchase a 60,000-square-foot warehouse in the center…
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Outdoor Industry Leaders Call on Utah Governor to Drop Monument Litigation Efforts and Support Public Lands
BEND, Ore. /OUTDOOR SPORTSWIRE/ – In a joint letter to Utah Governor Spencer Cox, The Conservation Alliance and Outdoor Alliance wrote this week to express disappointment in the Governor’s efforts to bring the Outdoor Retailer…
Employees Purchase Kitsbow with Backing from N.C. Investors
Old Fort, N.C. (January 6, 2022) /OUTDOOR SPORTSWIRE/ – Kitsbow, maker of premium cycling clothing and accessories, was purchased by its employees with the assistance of a group of local North Carolina investors on January…
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Diamondback Adds Adventure and Gravel Cyclist Devin Cowens to Athlete Roster
KENT, Wash., (Jan. 6, 2022) /OUTDOOR SPORTSWIRE/ – Diamondback is pleased to announce the addition of Devin Cowens to its athlete roster for 2022. Cowens is a well known cycling advocate who has brought a greater…
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The Conservation Alliance Announces the 2021 Outstanding Partnership Awards
BEND, Ore. /OUTDOOR SPORTSWIRE/ – The Conservation Alliance announces the recipients of the organization’s 2021 Outstanding Partnership Awards: Bank of the West, Grayl, and Obōz. The yearly award recognizes Conservation Alliance member companies whose efforts…
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SCARPA Helps Forge a More Inclusive Path as Founding Partner of Inaugural All In Ice Festival
BOULDER, Colo. (January 5, 2021) – SCARPA, a leader in outdoor performance footwear, is proud to announce its founding support of the first-ever All In Ice Festival from January 7-9, 2022. SCARPA’s Athlete Mentorship Initiative…
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SIA NextGen Study Offers Detailed Insights Into Growing Participation, Diversity in Snowsports
Park City, Utah (December 16, 2021) /OUTDOOR SPORTSWIRE/ – The NextGen Study of Winter Participants, a report released today by Snowsports Industries America (SIA), offers a detailed look at the perceptions of young and diverse…
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The Conservation Alliance Announces New Confluence Program Grants
BEND, Ore. (December 15, 2021) /OUTDOOR SPORTSWIRE/ – This week, The Conservation Alliance announced the Confluence Program grantees: Apache Stronghold, Monumental SHIFT Coalition, Southeast Alaska Indigenous Transboundary Commission, and Valentine Conservation Community Project. Each of…
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15 Brands Raised $78,000 for the Protection of Wild Places
BEND, Ore. /OUTDOOR SPORTSWIRE/ – Last month, 15 business members of The Conservation Alliance raised more than $78,000 to support the non-profit’s efforts to protect wild places in North America. During the week of Nov.…
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Outsiders Network launches as first online marketplace of outdoor specific BIPOC talent
/OUTDOOR SPORTSWIRE/ – A new way to connect clients with real-deal outdoor talent and crew is here. Born from the growing need for vetted outdoor talent that truly represents the outdoors, Outsiders Network is on…
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Kitsbow Introduces New Haskell Pant
Old Fort, N.C. (Dec. 7, 2021) /OUTDOOR SPORTSWIRE/ – Kitsbow, maker of premium cycling clothing and accessories, is now accepting pre-orders for its updated and fan-favorite Haskell Pant now made in the U.S. Kitsbow artisans…
Ionic+™ Antimicrobial Treatment Features in Bed, Bath and More with Silvon Home Products
SCRANTON, PA. (December 2, 2021) /OUTDOOR SPORTSWIRE/ – Since launching its first antimicrobial yarn, Noble Biomaterials – creator of advanced antimicrobial systems and conductive energy textiles – has sought to protect, save, heal and improve…
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SIA Winter Outdoor Data Shows Increase in Consumer Spending and Jobs
Park City, Utah (December 1, 2021) /OUTDOOR SPORTSWIRE/ – As we continue through the busy time for consumer spending, data released today by Snowsports Industries America (SIA) shows that winter outdoor consumers are responsible for…
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Outdoor Prolink Welcomes New Brand Partners in 2021
BOULDER, CO. (November 23, 2021) /OUTDOOR SPORTSWIRE/ – Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces new brand partnerships for this year. The following companies have…
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ORCA Wins USA TODAY 10Best Readers Choice Award
NASHVILLE, TN (Nov. 22, 2021) /OUTDOOR SPORTSWIRE/ – ORCA Coolers & Drinkware, the U.S. based manufacturer of coolers and outdoor drinkware, won the coveted USA TODAY 10Best Readers Choice Award for its Walker Tote. The…
OrthoLite® Unveils Two New Sustainable Insole Technologies – HybridPlus-Bio™ and HybridPlus-Recycled™
AMHERST, Mass. (November 18, 2021) – OrthoLite®, the industry leader of branded, high-performance and comfort footwear solutions, expands its range of eco formulations with the release of OrthoLite® HybridPlus-Bio™ and HybridPlus-Recycled™ insole technologies. With formulations…
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New Outdoor Research SuperStrand insulation offers best-in-class warmth-to-weight ratio
SEATTLE, Wash. /OUTDOOR SPORTSWIRE/ – Pairing a new kind of synthetic insulation with innovative construction, the new SuperStrand LT jacket collection from Outdoor Research, the Seattle based manufacturer of category-leading outdoor apparel, results in the…
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Old Fort Trails Project Approved and Funded
OLD FORT, North Carolina /OUTDOOR SPORTSWIRE/ – In a press conference today, the community of Old Fort, N. C. announces plans to build 42 miles of new, accessible trails for people of all abilities and…
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SCARPA’s newest ski boot innovation aligns with brand promise to help protect the planet
BOULDER, Colo. (Nov. 12, 2021) – SCARPA, the leading producer of footwear for mountain sports, heads into winter 2021/2022 with a steadfast commitment to sustainability and renewable sources, aligned with the brand’s Green Manifesto. Every…
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Iconic Utah Ski Areas Immortalized by Legendary Ski Map Artist James Niehues Released for Public Purchase
SALT LAKE CITY, UT (Nov. 12, 2021) /OUTDOOR SPORTSWIRE/ – Renowned artist James Niehues, who spent his career crafting intimate depictions of more than 200 ski areas across the globe, announces the release of a…
Kitsbow Releases Fifth Film of 36 Hours Series
OLD FORT, N.C. (Nov. 9, 2021) — Kitsbow releases “Bear With Us” — the fifth film in the 2021 36 Hours in Kitsbow short film series. Produced by Dave Stanley and Matthew Kellogg, the film…
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Backpacker Magazine bestows Editors’ Choice Gold Award on Outdoor Research AscentShell Waterproof Fabric
SEATTLE, Wash. (Nov. 9, 2021) /OUTDOOR SPORTSWIRE/ – Outdoor Research, the Seattle based manufacturer of category-leading outdoor apparel, this week earned an Editors’ Choice Gold Award from Backpacker Magazine for its AscentShell™ waterproof/breathable fabric technology, calling…
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MacNeill Pride Group Acquires Rightline Gear
BRENTWOOD, Tenn. November 8, 2021 /OUTDOOR SPORTSWIRE/ – MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, has acquired Rightline Gear, an Asheville, North Carolina-based automotive and outdoor…
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Ten Brands are Giving to The Conservation Alliance This Week
BEND, Ore. (November 8, 2021) /OUTDOOR SPORTSWIRE/ – This week, The Conservation Alliance is hosting its annual We Keep It Wild fundraiser, where select member companies donate 5% of online sales during the campaign week. From…
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SCARPA North America Promotes Melanie Hood, Joe Higby to new roles on SNA’s leadership team
BOULDER, Colo. (Nov. 2, 2021) /OUTDOOR SPORTSWIRE/ – SCARPA North America, the wholly owned U.S. and Canadian distributor for SCARPA, a global leader in performance mountain footwear, recently promoted Melanie Hood to Director of Marketing…
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Snowsports Industries America Issues Inclusion Challenge to the Winter Outdoor Community: We Can and Must Do Better
Park City, Utah (November 1, 2021) – Snowsports Industries America (SIA) kicks off the 2021/2022 winter season with a commitment to make the industry more inclusive and diverse. Having singled out inclusion as one of…
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Katadyn North America Appoints Chris Voxland as President
ROCKLIN, California (November 1, 2021) / OUTDOOR SPORTSWIRE/– Continuing on a plan of measured growth, Katadyn North America appoints Chris Voxland as company president. An outdoor industry veteran with more than two decades at Katadyn,…
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Snowsports Industries America Releases Participation Study for 2020-2021 Season
Park City, Utah (October 26, 2021) /OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA) announces the release of their study on participation in winter sports across the 2020-2021 season, providing an in-depth look at skiing, snowboarding,…
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BlackStrap Launches Smokey Bear Partnership With USDA Forest Service
BEND, OR (Oct. 25, 2021) /OUTDOOR SPORTSWIRE/ –This fall, BlackStrap is partnering with the world’s most well-known bear and American icon – Smokey Bear – to offer licensed facegear, head wear and goggle covers. In…
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Outdoor Research promotes Liz Wilson to Senior Vice President of Global Product Creation
SEATTLE, Wash. (October 21, 2021) /OUTDOOR SPORTSWIRE/ – Outdoor Research (OR), the Seattle-based outdoor and tactical apparel manufacturer, has promoted Liz Wilson to its Senior Vice President of Global Product Creation. Wilson, who has worked for…
Kitsbow Receives North Carolina Governor’s NCWorks Award of Distinction for 2021; Recognized as Outstanding Employer
Old Fort, N.C. (Oct. 21, 2021) /OUTDOOR SPORTSWIRE/ – Kitsbow, maker of premium cycling clothing and accessories, is the proud recipient of the North Carolina Governor’s NCWorks Award of Distinction for 2021 in the category…
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Tailwind Nutrition Athlete Harvey Lewis Wins Big’s Backyard Ultra and Breaks World Record
DURANGO, Colo. (Oct. 21, 2021) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition athlete Harvey Lewis, 45, of Cincinnati, Ohio was the last man standing at the Big Dog Backyard Ultra in Bell Buckle, Tenn. earlier this week.…
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American Businesses Thank the Biden Administration for Saving Local Jobs and Protecting the Boundary Waters Canoe Area Wilderness from Mining
Bend, Ore. (Oct. 20, 2021) /OUTDOOR SPORTSWIRE/ – The Conservation Alliance and its 270 member businesses in the outdoor recreation, craft brewing and beverage, finance, and clean energy industries, are ecstatic today that the Biden…
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Snowsports Industries America and Winter Outdoor Industry Push for Passage of Bold Climate Legislation
Park City, Utah (October 20, 2021) /OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA) – with support from more than 40 businesses with an active interest in the winter outdoor industry – has sent an open…
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Outdoor Research Grows its Essential Coverage Collection with new 3-Layer Face Cover
SEATTLE, Wash. (October 18, 2021) /OUTDOOR SPORTSWIRE/ – Outdoor Research (OR), a longtime leader in outdoor and tactical apparel, has expanded its Essential Coverage Collection with a new 3-Layer Face Cover. The ASTM compliant Face…
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Diamondback’s Eat My Dust Gravel Scholarship Returns for its Second Year
KENT, Wash., (October, 15, 2021) /OUTDOOR SPORTSWIRE/ – Diamondback, a leader in the gravel cycling space, and professional triathlete and gravel racer Rach McBride have teamed up for the second annual Gravel Scholarship. This year with…
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Tailwind Nutrition unveils brand refresh & new matcha flavor
DURANGO, Colo. [Oct. 15, 2021] /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the complete nutrition provider to athletes, has undergone a brand refresh, complete with a new logo, new packaging and a new website. Along with the…
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The Conservation Alliance Welcomes the Public Lands Fund as its Newest Pinnacle Member
BEND, Ore. (October 13, 2021) /OUTDOOR SPORTSWIRE/ – The Public Lands Fund, a program of The DICK’S Sporting Goods Foundation, joins The Conservation Alliance as its newest Pinnacle member. As a Pinnacle member of The…
Leading Helmet Brands Move to Ionic+ Antimicrobial Platform
SCRANTON, PA. (October 12, 2021) — Noble Biomaterials, creator of advanced antimicrobial systems, announces today that their Ionic+™ fiber and fabric technology is being recognized by a slew of helmet manufacturers as the preferred choice…
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New Confluence Program Seeks to Fund Historically Racially Marginalized Groups Working to Protect Natural Places
Bend, Oregon (Oct. 5, 2021) – Conservation experts, business leaders, and grantmakers are inviting historically racially marginalized groups to apply for funding to protect natural places across the USA and Canada via a new initiative…
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Legendary Ski Map Artist James Niehues Releasing Original Paintings and Sketches to the Public for the First Time Ever
DENVER (October 5, 2021) — James Niehues, the celebrated artist behind the evocative hand-painted depictions of more than 200 ski resorts across the globe, announces a release of his collection of original paintings and sketches…
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Outdoor Research Grows Leadership Team with New VP of Finance
SEATTLE, Wash. (October 4, 2021) – Outdoor Research (OR), a leading manufacturer in the outdoor and tactical apparel industries, welcomes Stacie Robbins as its new Vice President of Finance. Robbins is responsible for providing finance…
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Introducing GORE-TEX products with an innovative expanded Polyethylene (ePE) membrane
ELKTON, Md. (September 29, 2021) – W. L. Gore & Associates (Gore) has announced that the consumer business of its Fabrics Division will be introducing the use of expanded Polyethylene (ePE) as a new complementary…
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Snowsports Industries America Partners with the Share Winter Foundation to Get More Kids on Snow
Park City, Utah (September 28, 2021) – According to 2020-2021 snowsports participation data, 69 percent of winter sports participants are white. This is in stark contrast to recent 2020 census data which reveals that more…
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Kitsbow Releases Fourth Film in 36 Hours Series
OLD FORT, North Carolina (Sept. 23, 2021) /OUTDOOR SPORTSWIRE/ Kitsbow releases “Masters of None” — the fourth film in the 2021 36 Hours in Kitsbow series. Directed and edited by Will Fryar and produced by…
Costa Sunglasses brings next level clarity and performance to the optical space with Costa Clear lenses
DAYTONA BEACH, Fla. (September 22, 2021) /OUTDOOR SPORTSWIRE/ Since 1983, Costa Sunglasses has built a reputation for creating the highest quality, best-performing sunglasses for anglers and outdoor enthusiasts – but Costa knows that not every…
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Rossignol Group appoints Sr. Vice President of sales for North America
Park City, UT – Sept 22nd, 2021 /OUTDOOR SPORTSWIRE/ Rossignol Group North America is pleased to announce the immediate appointment of Chris Horan as Sr. Vice President of Sales, Winter Sports Equipment. Horan will be…
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Royal Robbins Introduces New Eco-Conscious ReadyDry™ Essentials Underwear Collection
SAN FRANCISCO, Calif. (September 21, 2021) /OUTDOOR SPORTSWIRE/ Brand new for Fall 2021 and launching this month, Royal Robbins unveils its new ReadyDry™ Essentials underwear collection for men and women, made of 91% recycled content.…
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Outdoor Research Launches Insulated RadiantX Gloves Powered by HeiQ XReflex Technology
Seattle, Wash., and Zürich, Switzerland, Sept. 20, 2021 – Outdoor Research, the Seattle-based leader in performance apparel and outdoor gear, this fall launches its RadiantX Gloves and Mitts, a new line of insulated handwear, making…
Outdoor Prolink Expands Pro Purchase Program Into Canada
BOULDER, Colo. (September 16, 2021) – Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their expansion into Canada as of September 1, 2021. The first brands…
Snowsports Industries America Outlines Upcoming Education Initiatives
Park City, Utah (September 15, 2021) – On the cusp of the upcoming winter season, Snowsports Industries America (SIA) announces a number of new programs within the organization’s Education platform. With the aim of providing…
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Indyeva Unveils New FW2021 Apparel Collection
MONTREAL (September 9, 2021) — Indyeva, an outdoor clothing company for women with a focus on sustainable design and manufacturing, today unveiled its apparel collection for Fall/Winter 2021. The new Fall/Winter21 outdoor clothing collection includes…
Kitsbow Welcomes New Bike Shop to the Old Fort Ride House
OLD FORT, North Carolina (Sept. 9, 2021) — Kitsbow, maker of premium cycling clothing and accessories, will be bringing bike service and repair needs to Old Fort, North Carolina with the opening of the Old…
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Continued COVID-19 Uncertainty Prompts Postponement of Denver and Boston In-Person Snowbound Festivals to November 2022
Park City, UTAH (Sept. 8, 2021) – With the utmost concern for the health and safety of attendees, exhibitors, sponsors, guests and staff, the in-person Snowbound Festivals in Denver, Colo., Nov. 5-7 and Boston, Mass.,…
36 Hours in Kitsbow Series Debuts Third Film for 2021
OLD FORT, North Carolina (Sept. 2, 2021) — Kitsbow releases ‘The Mysteries of Saint Anthony’s’—the third film in the 2021 36 Hours in Kitsbow series. Directed and produced by mother-daughter duo Emily and Willow Zebel…
Western Spirit Cycling Posts Record Growth in 2021
Moab, Utah – For the past 30 years, Western Spirit Cycling, the Moab-based premier outfitter offering guided mountain bike, gravel, and e-bike trips for beginners and experts, have hosted cyclists of all ages and backdrops…
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TransRockies Gravel Royale Opens Registration for 2022 Event
Panorama, B.C. (Sept. 1, 2021) — After having to cancel all 2021 events in British Columbia due to the ongoing COVID-19 pandemic, TransRockies Race Series, the global leader in adventure stage races, is excited to…
Kitsbow Awarded Platinum Level Bicycle Friendly Business by the League of American Bicyclists
Old Fort, N.C. (August 27, 2021) – Kitsbow, maker of premium cycling clothing and accessories, is honored to be the recipient of a Platinum Level Bicycle Friendly Business (BFB) award for 2021 from the League…
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Gregory spring 2022 collection perfects best-sellers, expands sustainability efforts across the line
SALT LAKE CITY, UTAH (August 24, 2021) – With its Spring 2022 collection, Gregory Mountain Products, a leader in pack comfort and design for more than 44 years, perfects best-sellers like its category leading Baltoro…
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American Mountaineering Museum exhibit tells legacy of first African American Denali summiteer
SEATTLE, Wash. (Aug. 17, 2021) – Stories around first ascents in climbing are the stuff of legends in the Outdoor Industry, but few know of Charles Madison Crenchaw, the first black climber to reach the…
Outdoor Prolink’s 2021 Nonprofit Partner Organizations
Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their partner organizations for this year. The three organizations that Outdoor Prolink will support with donations throughout the…
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Therm-a-Rest® advances sustainability initiatives with expanded line of fast and light sleeping bags for spring 2022
SEATTLE, Wash. (August 10, 2021) — Ever since Therm-a-Rest® introduced the first-ever self-inflating sleeping pad more than 50 years ago, it has been leading technical innovation and design in the camp comfort space with the…
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MSR Updates its Best-Selling Tent Model, the Hubba Hubba for Spring 2022 and Introduces the LowDown Remote Stove Adapter
SEATTLE, Wash. (August 10, 2021) — Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment that’s part of the parent company Cascade Designs, is excited to announce updates to its award-winning Hubba series for spring…
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Outdoor Research Bases Spring 2022 Collection on 5 Values: Community, Collaboration, Innovation, Passion, Curiosity
With its new Spring 2022 line, Outdoor Research, the Seattle-based leader in outdoor apparel and gear, releases a collection of products directly tied to core company values — community, collaboration, innovation, passion and curiosity. The…
GCI Outdoor Showcases New Rocker Technology and More at Outdoor Retailer Summer Market
HIGGANUM, Conn. (August 9, 2021) – GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is excited to introduce its latest rocking technology for the spring 2022 season. The new ComPack Rocker will…
Outdoor Research Awarded U.S. Army Cold Weather Glove System (CWGS) Contract
SEATTLE, Wash. (Aug. 5, 2021) – Outdoor Research, LLC. (OR), a leading brand in the outdoor and tactical gear industry, announced that the company, in partnership with Prime Vendor ADS Inc., has been awarded a…
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The Conservation Alliance Welcomes New Staff and Board Members
BEND, Ore. (August 5, 2021) – The Conservation Alliance has added three new staff members to its team and four members to its Board of Directors. The new additions are a signal of where the…
Kitsbow Debuts Second Film in 36 Hours Series for 2021
OLD FORT, North Carolina (August 5, 2021) — Kitsbow releases ‘Out West’—the second film in the 2021 36 Hours in Kitsbow series. Directed by Jay Melena, this film captures the adventure of four friends, Everett…
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ROLL Recovery Introduces New R8 Plus Massage Tool
BOULDER, Colo. (August 5, 2021) — ROLL Recovery, a leader in the recovery and athletic performance space and innovators of deep tissue massage therapy, announces the launch of the new R8 Plus massage tool, the…
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OrthoLite® CEO Glenn Barrett Named 2021 Recipient of Two Ten Footwear Foundation A.A. Bloom Memorial Award
AMHERST, Mass. (August 4, 2021) – Two Ten Footwear Foundation announces OrthoLite® founder and CEO Glenn Barrett will be the 2021 recipient of its prestigious A.A. Bloom Memorial Award for his tireless commitment and longstanding…
Ionic+™ Antimicrobial Treatment to Feature Exclusively in Flylow Gear Apparel
SCRANTON, PA. (August 3, 2021) — Noble Biomaterials, creator of advanced antimicrobial systems, announces today that the Ionic+™ fabric treatment is now the sole antimicrobial for Flylow Gear, the independent, homegrown and mountain-raised creators of…
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Snowsports Industries America Voices Support for Energy Innovation and Carbon Dividend Act
PARK CITY, UT (July 30, 2021)– Today, Snowsports Industries America (SIA) announced their support of the Energy Innovation and Carbon Dividend Act, the most broadly supported carbon pricing bill in Congress. The bill puts a…
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SCARPA spearheads effort at The Big Gear Show to redistribute used outdoor equipment
BOULDER, Colo. (July 29, 2021) – At the upcoming Big Gear Show in Park City, Utah, SCARPA, manufacturer of high-performance footwear for mountain sports, will contribute to an effort to help distribute high-quality used outdoor…
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Save the Date! The Conservation Alliance Breakfast is August 11, 2021
BEND, Ore. (July 28, 2021) –The Conservation Alliance is once again hosting its inspiring breakfast event at Outdoor Retailer (Aug. 10-12), featuring stories from the Boundary Waters Canoe Area Wilderness. The in-person event will be…
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OrthoLite® Announces Zero Waste Initiative
AMHERST, Mass. (July 27, 2021) – As the industry leader of branded, high performance comfort footwear solutions, OrthoLite® recognizes a powerful opportunity to also lead the sustainability revolution in footwear. Among one of several actions…
Costa Sunglasses casts the next generation of its Untangled Collection
DAYTONA BEACH, Fla. (JULY 21, 2021)– For more than 38 years, Costa Sunglasses has been driven to protect the watery world it calls home. Continuing to put its mission into action by building products with…
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The new OPTIMUS Gemini: A twin to fall in love with
Kemptthal, 07/20/2021.With the OPTIMUS Gemini Double Burner, the Katadyn Group launches a true game-changer for the outdoor market. The clever double burner stove impresses with high performance, minimal weight, and extremely compact design. Its outstanding…
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XL Freedom: Katadyn expands its BeFree line with 6.0L and 10L water filters
For years, Katadyn BeFree water filters have been essential travel companions for athletes and outdoor enthusiasts. The lightweight filter systems ensure a safe supply of drinking water from streams and lakes and can be taken…
MacNeill Pride Group Expands Portfolio of Leading Outdoor Brands with Acquisition of Klymit
MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, has acquired Klymit, a leading outdoor gear designer. Terms of the transaction were not disclosed. MPG is a portfolio…
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Rossignol appoints Nordic Category Manager for North America
Park City, UT – July 13, 2021 – Rossignol Group is pleased to announce the immediate appointment of Jeff Courter as Rossignol Nordic Category Manager, North America. Courter will now oversee Rossignol’s Nordic business throughout…
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The Big Gear Show Announces List of Committed Exhibitors to Date
PARK CITY, UT (7/8/21) – The Big Gear Show, the outdoor industry’s only business to business event held entirely outdoors, announces an updated complete list of companies and brands attending to date. Held next month, August 3-5,…
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TransRockies Race Series Announces Garneau as Apparel and Stage Title Sponsor for TransRockies Gravel Royale
Calgary, A.B. (July 8, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Garneau, creator of durable and performance cycling apparel, as the official apparel and stage title sponsor for…
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IZIP Bikes Celebrates 15 Years of Innovation and Good Vibes
KENT, Wash. (July 8, 2021) — IZIP Bikes, a long-standing leader in the electric bike industry, celebrates its 15 year anniversary this summer. Founded by electric car pioneer Malcolm Currie, the company’s origins are rooted…
Kitsbow Unveils Updated Haskell Mountain Bike Short
Old Fort, N.C. (July 8, 2021)– Kitsbow, maker of premium cycling clothing and accessories, is now accepting pre-orders for its updated and fan-favorite Haskell mountain bike short. Leading the outdoor apparel industry in lean manufacturing,…
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Rossignol Group welcomes new sales agent for Dynastar and Lange brands
Park City, UT – July 8, 2021 – Rossignol Group is pleased to welcome John Segal to lead sales for the Dynastar and Lange brands in California and Nevada sales territory, effective immediately. Segal will…
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Gain Retail Knowledge and New Perspective at The Big Gear Show
PARK CITY, UT (7/2/21) – The Big Gear Show, a premier bike, camp, climb, hike, overland and paddle industry gear event for summer 2021, is pleased to announce an extensive range of retailer education opportunities…
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Snowsports Industries America Releases Second Study on the Impact of COVID-19 on Consumers
Park City, Utah (June 28, 2021)– Snowsports Industries America (SIA) releases their second of two reports on the impacts of COVID-19 on snowsports consumers “The Impacts of COVID-19 on Snowsports Consumers 2020-2021.” This report studies the changes…
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Kitsbow Debuts First Film in 36 Hours in Kitsbow Series for 2021
OLD FORT, North Carolina (June 17, 2021)— Kitsbow is thrilled to debut the first film in its 2021 36 Hours in Kitsbow series. 36 Hours in Kitsbow is a unique film series in which Kitsbow provides…
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The Big Gear Show welcomes Media
PARK CITY, UT (6/17/21) – The Big Gear Show, a premier outdoor industry gear event for summer 2021, has officially opened its media credential portal for the inaugural invite-only edition. The show will be held…
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SnoPlanks launches Street Surfers in collaboration with Gerry Lopez, with 100% of proceeds supporting The Conservation Alliance
BEND, Ore. (June 17, 2021) –SnoPlanks unveils its 2021 line of Street Surfer skateboards in collaboration with legendary surfer, Gerry Lopez, with 100% of proceeds directly supporting The Conservation Alliance, a coalition of companies committed…
Kenzie Rodriguez Named Chief Marketing Officer of Outdoor Prolink
BOULDER, CO. (June 15, 2021) —Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, appoints Kenzie Rodriguez as Chief Marketing Officer (CMO). Rodriguez was the former head of…
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Dometic Announces Green Initiatives for 2021 and Beyond
Elkhart, Ind. (June 14, 2021) – Dometic North America – part of Dometic Group AB – the global market leader in branded solutions for mobile living in the areas of food & beverage, climate, power…
TransRockies Race Series Announces Polar Bottle/ HydraPak as a Series Sponsor and Stage Sponsor for TransRockies Gravel Royale
Calgary, A.B. (June 10, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Polar Bottle, creator of the first ever insulated, BPA-free sports bottle, as the official hydration sponsor for…
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Diamondback Announces Partnership with LOGE Camps
KENT, Wash., (June 7, 2021) — Diamondback Bicycles, a leader in bike innovation, has announced a new demo partnership with LOGE Camps, the hotel that gets you outdoors. Beginning in Summer of 2021, Diamondback will…
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Implus LLC Announces Balega Brand Leadership Transition Appoints Jenna Campbell as VP Category and Brand Development
DURHAM, N.C. (June 7, 2021) — Balega International founders Tanya and Bert Pictor will be stepping away from the day-to-day business. Tanya and Bert have shepherded and guided Balega since its inception in 2003 to…
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Outdoor Research Donates Award-Winning Face Masks to The Big Gear Show
PARK CITY, UT (June 3, 2021) – The Big Gear Show, the outdoor industry’s only business to business event held entirely outdoors, is proud to partner with Outdoor Research to offer the brand’s award winning…
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MacNeill Pride Group Appoints CEO and Board of Directors to Bolster Market-Leading Outdoor & Sporting Goods Brands
BRENTWOOD, Tenn. – [June 3, 2021] – MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, today announced the appointment of Keith Bornholtz as Chief Executive Officer. MPG…
Outdoor Prolink Launches Manifesto; Outlines Commitment to A Responsible and Productive Pro Channel
BOULDER, CO. (June 3, 2021) — Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces its Manifesto – A Commitment to Responsibility & Authenticity in the pro…
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SCARPA names climber Jordan Cannon to athlete roster
BOULDER, Colo. (June 3, 2021)– SCARPA, one of the world’s leaders in performance mountain footwear, added climber Jordan Cannon, a longtime grassroots brand ambassador, to its professional athlete team. Cannon became the fifth person to…
TransRockies Race Series Adds 4iiii as a Sponsor for TransRockies Gravel Royale
Calgary, A.B. (June 3, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces 4iiii, maker of durable and affordable powermeters, as the newest sponsor for TransRockies’ latest stage race – Gravel…
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TriggerPoint Launches Compact GRID Travel Foam Roller
CARLSBAD, Calif. (June 2, 2021) — Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, announces the launch of the travel-size GRID Travel. Ideal for foam rolling on-the-go, the…
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Introducing: Outsiders Network, North America’s Outdoor Talent Marketplace
WHISTLER, B.C., June 1, 2021 – Outsiders Network, a first-of-its-kind online talent marketplace, aims to make it easy for brands and content producers to hire talent who have specific outdoor activity skills, but who also represent…
Kitsbow Reopens Old Fort Ride House and Launches Trip Giveaway
OLD FORT, North Carolina (May 27, 2021) — After closing its doors out of an abundance of caution during the pandemic, Kitsbow is thrilled to announce the reopening of the Old Fort Ride House. A…
Outdoor Research focuses on inclusivity by offering extended, plus sizing in technical apparel
SEATTLE, Wash. (May 27, 2021) – Inspired by the lack of truly technical apparel and layering systems in inclusive sizes, Outdoor Research, the Seattle based manufacturer of outdoor apparel, will introduce extended and plus sizing…
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Cascade Designs Expands Sales and IT Departments with Three New Hires
SEATTLE, Wash. (May 27, 2021) – Cascade Designs; the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and Varilite; announces three new hires in their sales and IT departments. Tim Lau will be joining the…
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Gregory’s first-ever plus size pack collection now available for purchase
SALT LAKE CITY, UTAH (May 25, 2021) –Gregory, a global leader in pack fit and comfort for more than four decades, announces today another industry first with the launch of its long-awaited Plus Size Collection…
New lifestyle frames by Costa Sunglasses offer premium lens technology in beach-ready styles
DAYTONA BEACH, Fla. – Costa Sunglasses– the first manufacturer of color-enhancing, all-polarized glass sunglass lenses – grows its lifestyle collection just in time for summer with two new beach-ready lifestyle frames, the Rincondo and the…
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A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign
KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from…
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TriggerPoint Rolls Out Fresh New GRID 1.0 Colors
CARLSBAD, Calif. (May 18, 2021) — Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, unveiled two new fresh colors in its iconic hollow core foam roller, the GRID…
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Leading Brands go Big at The Big Gear Show
PARK CITY, UT (5/18/21) –The Big Gear Show has become the go-to outdoor industry event for summer 2021 as it heads into the final push toward its inaugural invite-only edition, held August 3-5 in Park City,…
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Outdoor Research hires GM to drive continued growth in military, tactical arenas
SEATTLE, Wash. (May 18, 2021) – Building on its growing U.S. and off-shore manufacturing capabilities, Outdoor Research (OR), a leading manufacturer in the outdoor and tactical apparel industries, hired David Hein this month as General…
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LifeHandle Announces The Launch of Its Hands-Free Comfort Leash For Dogs and All-Purpose Handle For Carrying Gear
BOSTON, MA. (May 13, 2021) — LifeHandle, a new direct-to-consumer brand that manufactures assistive carrying devices and accessories, today announces the launch of its first two products, the Hands-Free Comfort Leash and the All-Purpose Handle.…
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Short film by Outdoor Research shares story of finding community and inclusivity
SEATTLE, Wash. (May 10, 2021) – Outdoor Research, the Seattle-based manufacturer of award-winning outdoor apparel, continues the important conversation about creating a more inclusive space in the outdoor community with its new film, Escaladora. The…
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Tailwind’s Maggie Guterl Takes First at Cocodona
DURANGO, CO [May 7, 2021]– After three grueling days on the trail, Tailwind Nutrition athlete Maggie Guterl placed first in the female category and seventh overall in the inaugural Cocodona 250 late Thursday evening (May…
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Kitsbow Expands Sizing Options to Meet Every Body’s Needs
OLD FORT, North Carolina (May 7, 2021)— Never afraid to explore new ground and innovate, Kitsbow announces an exciting step in their “Made to Order” journey: a renewed focus on inclusive sizing. Taking advantage of…
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MacNeill Pride Group Broadens Portfolio with Acquisition of GCI Outdoor
BRENTWOOD, Tenn. [May 6, 2021] – MacNeill Pride Group® (“MPG”), a diversified global designer and manufacturer of outdoor products and sporting goods, has acquired GCI Outdoor (“GCI”), a leading designer of portable, built-to-last outdoor recreation…
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Royal Robbins Opens New Retail Store in Seattle
SAN FRANCISCO, Calif. (May 5, 2021)— Royal Robbins has accelerated its retail expansion plan and announces its first retail store in downtown Seattle, opening its doors on May 7. The new 2,200-square-foot retail store is…
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Rossignol Group a proud supporter of the Share Winter Foundation
Park City, UT – May 5, 2021 – Reinforcing the pillar of ‘Community’ within its broad-reaching Respect program, the Rossignol Group is proud to announce its support of the Share Winter Foundation. A 501(c)(3) non-profit,…
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Legendary Artist James Niehues Sets Out to Illustrate America’s Most Iconic National Park Landscapes
DENVER (May 4, 2021) — James Niehues, the celebrated artist behind the evocative hand-drawn depictions of more than 200 ski resorts across the globe, announced today the start of a journey more than 30 years…
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TriggerPoint Celebrates International Foam Rolling Day with Exclusive Live Programming and Social Contest
Carlsbad, Calif. (May 4, 2021) —TriggerPoint, the leader in recovery and massage products in the athletic and personal wellness markets, encourages everyone to learn about the benefits and importance of foam rolling on International Foam…
10 Barrel Brewing and Simms Fishing Products Launch Limited-Edition Reel Good Summer Ale
BEND, OR (May 3, 2021) – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s #drinkitforward program, Reel Good Summer Ale.…
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Diamondback Adds City Bikes and Hardtails to Spring 2021 Collection
KENT, Wash., (April 28, 2021) — Diamondback Bicycles is furthering its commitment to exploring the road less traveled with the addition of the Division, Hatch and Metric bikes to its collection. Striking a balance between…
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Dometic Launches Drinkware for Outdoor Adventure
Chicago, IL – April 27, 2021 – Dometic is expanding its outdoor product portfolio further into the outdoor goods segment by providing consumers with durable and sustainable ways to transport their beverages. Dometic’s new drinkware…
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Outerbike Plans to hold October Bike Demos in Bentonville and Moab
MOAB, Utah (April 26, 2021) –Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, announced today that they will be running this year’s Moab, October 1-3, and Bentonville,…
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Outside Interactive partners with The Big Gear Show in Park City, Utah
PARK CITY, UT (4/20/21) – The Big Gear Show is proud to announce Outside Interactive as a supporting partner for its inaugural Park City, Utah event. The Big Gear Show brings together global brands and…
Wyoming Whiskey Introduces New Collection Inspired by The Majesty and Beauty of America’s Great Wide-Open Spaces
NEW YORK (April 20, 2021) –Wyoming Whiskey, a world-class American Whiskey distillery committed to the preservation of America’s wide-open spaces, today announces a new collection inspired by the beauty of our national parks. The Wide-Open…
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TransRockies Race Series Names Ride with GPS as a Series Sponsor, Launches Hometown Challenge Series
Calgary, A.B. (April 19, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces Ride with GPS, a bike route planner and tracking app, as a series sponsor. Transrockies Race Series and…
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The Conservation Alliance Hosts a Virtual Visit to Washington D.C. for 40 Business Leaders
Bend, Ore., April 16, 2021. Today The Conservation Alliance is wrapping up a four-day virtual trip to Washington D.C. with business members spanning the outdoor, craft beverage, and renewable energy industries. Forty business leaders conducted meetings…
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Kitsbow Furthers Made in the USA and Lean Manufacturing Efforts with Launch of New Mountain Bike Shorts
Old Fort, N.C. (April 15, 2021) – Kitsbow, maker of premium cycling clothing and accessories, continues to lead the cycling apparel industry in lean manufacturing with the introduction of the new Mescal Ventilated Short and…
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Royal Robbins Celebrates Earth Day; Announces Sustainability Initiatives for 2021
SAN FRANCISCO, Calif. (April 13, 2021)— Since its inception in 1968, outdoor lifestyle apparel brand Royal Robbins has committed to honoring and protecting the environment. Today, Royal Robbins remains dedicated to making durable, eco-conscious clothes…
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Tailwind Announces New Non-Profit Partnership with Outride
Durango, CO (April 12, 2021) – Tailwind Nutrition, the sports nutrition brand whose headquarters and manufacturing are based in Durango, Colorado announces its new partnership with Outride, a non-profit organization aimed at breaking down barriers…
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Origin Announces New Partnership with Taiga, a Leading Developer of Electric Off-Road Vehicles
WHISTLER, B.C., April 8, 2021 – Award-winning marketing agency Origin announced today its newest partnership with Taiga, a leading developer of electric off-road vehicles including the world’s first mass-production electric snowmobiles and personal watercrafts. Origin…
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New PRO frames by Costa add performance features to help keep anglers on the water longer
DAYTONA BEACH, Fla. (April 6, 2021) – Costa Sunglasses, the first manufacturer of color-enhancing all-polarized glass sunglass lenses, overhauled two of its most trusted and well-loved frames this season, the Blackfin PRO and Fantail PRO…
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Diamondback Amplifies Spring 2021 Lineup with New ebike Collection
KENT, Wash., (April, 6 2021) — Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable…
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Panaracer Announced as Sponsor of the Battle Royale Hill Climb Challenge for TransRockies Gravel Royale Gravel Bike Stage Race
Panorama, B.C. (April 5, 2021) — TransRockies Race Series, a global leader in adventure stage events, today announces that Panaracer, maker of high quality, Japanese-crafted bicycle tires, will sponsor the Battle Royale for the TransRockies…
Costa Sunglasses releases first-ever Protect Report – 38 years of protecting the watery world it calls home
DAYTONA BEACH, Fla. – For more than 38 years, Costa® Sunglasses has prioritized protecting the watery world it calls home. Today, the brand is proud to release its first-ever Protect Report highlighting three-plus decades of…
Noble Biomaterials Launches New Antimicrobial Fabric Solution Under Ionic+™ Brand
SCRANTON, PA. (April 1, 2021) — Noble Biomaterials, creator of the most advanced antimicrobial system on the planet, announces today the release of their new Ionic+™ fabric solution, Ionic+™ Durable. Ionic+ Durable is a silver-based…
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Kitsbow Unveils Adjustable, Reusable Face Mask with HEPA Type Filter
Old Fort, N.C. (March 25, 2021) — Premium cycling apparel manufacturer Kitsbow, known for its craftsmanship and impeccable fit, today unveils its new Adjustable & Reusable Face Mask, HEPA Type with adjustable head straps for…
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Industry veteran Jim Osgood named new President of North America and Pacific Rim for Cascade Designs
SEATTLE, Wash. (March 25, 2021) – Cascade Designs; the parent company of Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite; is pleased to announce the appointment of Jim Osgood as the organization’s newest President of North…
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Gregory receives 2020 Outdoor Sports Industry Performance Award by NPD Group
SALT LAKE CITY, UTAH (March 16, 2021) –Gregory, a global leader in the pack space for more than four decades, was awarded an inaugural Outdoor Sports Industry Performance Award by the NPD Group. The award…
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SKLZ Launches into Lacrosse with Quickster Lacrosse Goal and Universal Shooting Targets Training Products
Carlsbad, Calif. (March 16, 2021)— SKLZ, the leader in premium sports training equipment and fitness gear, debuts two new lacrosse training products—the Quickster Lacrosse Goal and the Universal Shooting Targets—to establish the SKLZ lacrosse category. The…
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GCI Outdoor Introduces New Outdoor Rockers and Chairs for Spring/Summer 2021
HIGGANUM, Conn. (March 16, 2021) – GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is excited to introduce five new chairs to its already impressive catalog of camp and outdoor chairs. “The new…
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Royal Robbins Opens Retail Store on Newbury Street in Boston
SAN FRANCISCO, Calif. (March 11, 2021) — Outdoor lifestyle apparel brand, Royal Robbins, whose vision is to inspire adventure, opens its first retail store in downtown Boston located at 304 Newbury Street. Opening its doors…
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Backpacker Magazine Bestows MSR with Coveted Editors’ Choice Award for New Guardian™ Gravity Purifier
SEATTLE, Wash. (March 10, 2021) –Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand and leader in water treatment science, is honored to receive an Editor’s Choice award from Backpacker magazine for the Guardian™ Gravity Purifier,…
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Indyeva Launches New Spring/Summer 2021 Women’s Apparel Collection
MONTREAL (March 9, 2020) — Indyeva (formerly Indygena), a thoughtful outdoor clothing company for women, unveils its highly anticipated apparel collection for Spring/Summer 2021 today. With sustainability, comfort and style at the core of the…
Best-selling Costa sunglasses now available in extended sizing – for every angler
DAYTONA BEACH, Fla. (March 9, 2021) – Costa Sunglasses, maker of high-performance, adventure-ready eyewear, is expanding its core performance line to include extended sizing in two of its best-selling frames, Ferg™ and Spearo™. The Ferg…
Rebecca Rusch Partners with Chamois Butt’r for the 2021 Season
Pleasant Valley, MO (March 8, 2021) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, is thrilled to partner with seven-time world champion, MTB Hall of Famer, and Emmy Award winner, Rebecca Rusch. Rebecca…
GCI Outdoor Sponsors the 2021 AdventurUs Women Escape Event Series
HIGGANUM, Conn. (March 8, 2021) – GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, today announce a new partnership with AdventurUsWomen Escape Event Series for 2021. Returning after a pause in 2020 due…
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National Bicycle Dealer Association Activates Endorsement of The Big Gear Show to Support Challenges IBDs Continue to Face in 2021
PARK CITY, UT (MARCH 5, 2021) – The National Bicycle Dealer Association (NBDA), the bicycle industry’s best-in-class provider of retailer-specific education and business growth resources, is issuing a call to action for IBDs to inform…
Applications Now Open for the 2021 ‘36 Hours in Kitsbow’ Grant Program
Old Fort, N.C. (March 4, 2021)– Kitsbow, maker of premium cycling clothing and accessories, announces grant applications are now open for its 2021 36 Hours in Kitsbow film series which highlights unique, short films telling…
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Climbing Community Hardgoods, Footwear Buyers and Brands Choosing The Big Gear Show in 2021
PARK CITY, UT (MARCH 4, 2021) – Petzl, SCARPA North America, La Sportiva, Liberty Mountain’s Edelweiss, Singing Rock, Grivel, Beal, Cypher and Kong, and Eldorado Climbing are committed to exhibit at The Big Gear Show’s…
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TriggerPoint Introduces New RUSH Foam Roller With a Unique Textured Pattern
Carlsbad, Calif. (March 2, 2021) —TriggerPoint, the leader in recovery and massage products in the fitness and wellness markets, expands its collection of innovative foam rollers with the addition of the RUSH Roller. This new…
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SCARPA adopts comprehensive sustainability platform, pursues Certified B Corporation status by 2022
BOULDER, Colo. (March 2, 2021)– SCARPA, a global leader in high-performance footwear built for all aspects of mountain sports, in February unveiled an extensive commitment to sustainability along with a series of initiatives designed to…
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Costa Sunglasses Names Verde Brand Communications as PR Agency of Record
DAYTONA BEACH, Fla. (February 26, 2021) – Costa Sunglasses, the category leader in performance eyewear for fishing and all aspects of watersports, this week retained Verde Brand Communications to lead its brand communications and public-relations…
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Diamondback Sponsors Seth Alvo’s North Carolina “Berm Park” Mountain Bike Park
KENT, Wash., (February 26, 2021) — A long time supporter of Seth Alvo, the creator behind @sethsbikehacks, and his pursuits both on and off the bike, Diamondback is excited to announce its pivotal role in…
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Rossignol opens the doors to its all-new Aspen retail store location
Park City, UT – Feb. 25, 2021 – Building upon the success of their Aspen retail “pop-up” boutique, Rossignol is excited to open the doors to its larger, permanent retail location in downtown Aspen. Located…
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Pro Cyclist Travis McCabe Rejoins Felt Bicycles With A Gravel Focus
Rancho Santa Margarita, California (February 25, 2021) — Felt Bicycles is excited to announce the return of professional cyclist Travis McCabe to its stable of athletes, where he’ll focus on gravel races and other endurance…
OrthoLite® Creates World’s First and Only Aerogel-Infused Open Cell PU-Foam
AMHERST, Mass. (February 25, 2021)– OrthoLite®, the industry leader of branded, high performance and comfort footwear solutions, unveils OrthoLite O-Therm™, an innovative new thermal insole technology that sets a new standard in cold-weather footwear protection.…
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Nisa Meineke Joins The Big Gear Show as Marketing and Project Director
PARK CITY, UT (February 24, 2021) – The Big Gear Show is proud to announce the hire of Nisa Meineke, who will serve as the show’s Marketing and Project Director. Nisa brings a decade of…
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SKLZ Launches Athletic Intelligence™ Training System in Partnership with SwitchedOn
Carlsbad, Calif. — SKLZ, the leader in premium fitness gear and sports training equipment, unveils a groundbreaking new training platform for athletes and coaches designed to engage both your brain and body during training. SKLZ…
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Utah Governor Spencer Cox Welcomes The Big Gear Show to Park City, Utah
PARK CITY, UT (February 16, 2021) – The Big Gear Show is proud to host their inaugural event in Park City, Utah with the support of the Utah State Government. The Big Gear Show supports…
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OrthoLite® Partners with Buffalo Groupe and Verde Brand Communications as Collective Agencies of Record
AMHERST, Mass. (February 16, 2021) – OrthoLite®, the industry leader of branded, high performance, comfort footwear solutions, announces Buffalo Groupe and Verde Brand Communications as the company’s agencies of record to lead and architect brand…
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Cascade Designs Begins the New Year With Three New Hires
SEATTLE, Wash. (Feb. 5, 2021) – Cascade Designs is excited to announce the addition of three new members to both their product development and marketing teams. Kalon Pilmanis will serve as the Senior Director of…
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SCARPA’s First Fully Biodegradable Shoe Wins 2021 Outdoor Retailer Innovation Award
BOULDER, Colo. (Feb. 2, 2021)– The new SCARPA Mojito Bio, the first 100-percent biodegradable shoe with a performance rubber sole, was recognized this month as a industry winner in the third-annual Outdoor Retailer Innovation Awards.…
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TAXA Outdoors Unveils 2021 Woolly Bear Adventure Trailer + Basecamp
HOUSTON, TX (February 2, 2021)— TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, introduces its updated Woolly Bear rugged adventure trailer and basecamp for 2021. Lightweight, versatile and a camper’s…
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Responsibility Update: Summary of Gore Fabrics’ Division Sustainability Initiatives and Goals in 2020
PUTZBRUNN – W. L. Gore & Associates (Gore) has published its 2020 Responsibility Update for the Fabrics Division. The Responsibility Update 2020 shares details on how the Division plans to leverage the newly introduced sustainability…
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FORLOH and Montana Knife Company Launch Special Edition USA-Made Hunting Knives
WHITEFISH, Mont. (Feb. 1, 2021) — FORLOH, the first brand to manufacture high-end technical hunting apparel that is 100 percent made in the USA, has launched a new line of 100 percent USA-made hunting knives.…
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1Climb Announces Grand Opening of College Park, GA Program in Partnership with adidas and Climbing 4 Change
COLLEGE PARK, Ga. – The 1Climb Foundation has announced their partnership with Climbing 4 Change, whose goal is to make the climbing and outdoor community more inclusive, to further 1Climb’s mission of introducing 100,000 kids…
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Pro Triathlete Ashleigh Gentle Re-Signs with Felt Bicycles for 2021
Rancho Santa Margarita, California (January 28, 2021)— Felt Bicycles is excited to announce that pro triathlete Ashleigh Gentle has renewed her partnership with the Southern California brand for the 2021 season. The Australian star first…
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TransRockies Gravel Royale Names Easton Cycling as Title Partner of the Four-Day Royal Flush Event
Panorama, B.C. (January 28, 2021) — TransRockies Race Series, a global leader in adventure stage races, today names Easton Cycling as the title partner of the TransRockies Gravel Royale four-day event — “Easton Cycling 4-Day…
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PeopleForBikes Joins The Big Gear Show as Presenting Sponsor
PARK CITY, UT – The Big Gear Show, the first of its kind outdoor and bike hardgoods buying and demo experience debuting in Park City, Utah in August of this year, announces PeopleForBikes as presenting…
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SKLZ Expands Diamond Collection with Upgraded Best-Selling Hurricane Select Baseball Swing Trainer
Carlsbad, Calif. — SKLZ, the leader in premium baseball training equipment, unveils its upgraded baseball swing trainer, the Hurricane Select, to help athletes improve hand-eye coordination, hip rotation, swing path and muscle memory through repetition…
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SKLZ Launches Elite-Level Soccer Trainer Pro Rebounder With Patented Rapid-Tension Tightening and Release System
Carlsbad, Calif. — Today, SKLZ is launching its elite-level soccer training rebounder with game-like ball returns, the SKLZ Soccer Trainer Pro, to help soccer players develop and master elite-level skills. Unlike most high-level rebounders, the…
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SKLZ Expands Home Fitness Collection with New Pro Knit Resistance Bands
Carlsbad, Calif. – SKLZ, the leader in premium fitness gear and sports training equipment, expands its home fitness collection with the launch of a new line of resistance bands made from a super comfortable and…
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World’s best-selling backcountry ski boots get supercharged in new Fall 21 versions of Maestrale, Gea family from SCARPA
BOULDER, Colo. (Jan. 14, 2021)– SCARPA has led the ski market for a decade by building the world’s best-selling and highest performing backcountry ski boots, the award-winning Maestrale and Gea family. Leadership, however, requires constant…
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Dometic Protects Wild Habitats by Joining the Conservation Alliance
Elkhart IN – January 13, 2021 Dometic envisions a future with their customers happily enjoying their natural playground. To further the realization of this goal, Dometic joins the Conservation Alliance, a group of companies that…
GCI Outdoor Announces “The Mad Fisherman” Charlie Moore as Newest Brand Ambassador
HIGGANUM, Conn. (January 11, 2021) – GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is proud to announce 11 time Emmy winner Charlie Moore aka “The Mad Fisherman” as a new brand…
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Verde Brand Communications Names Rachel Gardner as Chief Innovation Officer
Durango, Colo. (January 8, 2021) – Verde Brand Communications, a full-service brand communications agency focused on the outdoor and active lifestyle markets, announces Rachel Gardner as Chief Innovation Officer (CIO). Gardner is a digital-marketing executive…
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Pro Triathlete Braden Currie Joins Forces With Felt Bicycles For Three Seasons
Rancho Santa Margarita, California (January 7, 2021) — Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails…
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77 Businesses and The Conservation Alliance Urge President-Elect Biden To Take Immediate Action To Protect the Arctic Refuge
Bend, Ore., January 6, 2021– The Conservation Alliance and 77 business members spanning the outdoor, craft beverage, financial, and renewable energy industries penned a letter to President-Elect Biden urging him to take immediate action to…
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Kitsbow Updates Face Mask with Double-Entry Filter Pocket Design
Old Fort, N.C.(January 4, 2021)— In March, premium cycling apparel manufacturer Kitsbow was among the first to commercially-produce reusable fabric face masks, and one of the very few to offer a HEPA-type filter. Today, the…
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The Conservation Alliance Announces Fourteen New Members
Bend, Ore. (December 21, 2020) – The Conservation Alliance is excited to welcome 14 new member organizations as we close out the 2020 year, adding to its growing list of more than 250 companies committed…
Outdoor Research welcomes new Vice President of People and Culture
SEATTLE, Wash. (Dec. 18, 2020) – Outdoor Research, a leader in functional outdoor, tactical and medical apparel and accessories, welcomed Brett Kruse to its leadership team this week. Kruse joins OR as its new Vice…
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TAXA Outdoors Announces New Headquarters with Increased Production Capacity
HOUSTON (December 17, 2020) — Marking a year of significant growth in the Outdoor industry with an uptick in outdoor recreation and rising demand for recreational vehicles, TAXA Outdoors, the leading manufacturer of lightweight, mobile…
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SCARPA continues work towards diversity, equity and inclusion in the outdoor industry through launch of athlete mentorship initiative
BOULDER, Colo. (December 17, 2020) – SCARPA, a trusted leader in the outdoor space, is excited to announce the launch of its first-ever “SCARPA Stands for Guiding Growth” Athlete Mentorship Initiative. This initiative will live…
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Dometic North America Expands Team, Welcomes Tom Montague as Director of RVOE
Elkhart, Ind. — Dometic North America – part of Dometic Group AB – the global market leader in branded solutions for mobile living in the areas of Food & Beverage, Climate, Power & Control and…
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LifeHandle, The Simple and Versatile “Carry Anything” Sling, Has Launched on Kickstarter
BOSTON, MA. (December 11, 2020) — LifeHandle, a brand new direct-to-consumer brand that manufactures assistive carrying devices and accessories that grow and adapt with you, has recently launched on Kickstarter. The campaign has seen success…
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Lost Paddle Media Acquires Four Consumer Fishing, Boating & Outdoor Sport Shows from National Marine Manufacturers Association
ASHEVILLE, NC (December 10, 2020)– Lost Paddle Media announces it has acquired the Kansas City Boat and Sportshow, Chicagoland Fishing Travel & Outdoor Expo, Suffern New York’s World Fishing & Outdoor Exposition, and the Saltwater Fishing Expo in…
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Therm-a-Rest TwinLock and WingLock Valves Receive “Best of What’s New” Award from Popular Science
SEATTLE, Wash. (Dec. 9, 2020) – Therm-a-Rest has been leading the industry with award-winning outdoor sleeping gear since 1972, and this year is no different as Popular Science honors the brand’s new TwinLock and WingLock…
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TAXA Outdoors Expands Overland Edition with New TigerMoth and Mantis Overland Habitats for 2021
HOUSTON, TX — TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, expands its Overland edition for the road less traveled with its brand new Mantis and TigerMoth Overland habitats, and…
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Outdoor Research announces Roger Barton as New President
SEATTLE, Wash. (November 23, 2020) – Outdoor Research, a leader in functional outdoor, tactical and medical apparel and accessories, this week announced a new leadership structure with industry veteran Roger Barton taking the helm of…
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TAXA Outdoors Seeks Nominations to Gift a Habitat-Getaway for the Holidays
HOUSTON, TX (November 18, 2020) — TAXA Outdoors, the leading manufacturer of lightweight, mobile and adaptable human habitats for outdoor adventure, wants to offer a deserving person in the Houston area the opportunity to safely…
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Balega Now Accepting Applications for 2021 Impi Ambassador Team
Durham, N.C. – Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its sixth annual Impi ambassador team. For 2021, Balega welcomes applicants from around…
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Outdoor Research Expands Face Mask Program, Adds New Protective Essentials Collection
SEATTLE, Wash. (Nov. 16, 2020) – Outdoor Research, a longtime leader in outdoor and tactical apparel, has expanded its Protective Essentials Collection this fall, adding two new performance masks with a built-in replaceable filter, along…
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Outerbike Announces New Online Bike Finder Connecting Riders with Exhibiting Bike Brands & Releases 2021 In-Person Event Dates and Locations
MOAB, Utah (November 12, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, today launches an exciting new website feature that will help riders determine which…
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Cascade Designs Continues Partnership with Big City Mountaineers for 2021
SEATTLE, Wash. (November 10, 2020) – Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl, announces today a continued partnership with Big City Mountaineers (BCM), an organization committed…
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Kitsbow & Swift Industries Collaborate to Launch All-New Hip Pack & Specialty Icon Shirt
Old Fort, N.C. (November 10, 2020) — Cut from the same cloth and mutual admiration of cycling and outdoor adventure, Kitsbow and Swift Industries are excited to announce the launch of the Swift Anchor Pack and…
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Balega Launches Fall 2020 Limited Edition Hidden Comfort Sock to Benefit Lesedi Project
DURHAM, N.C. – Since its inception 17 years ago, community and helping those less fortunate has been a cornerstone of Balega International. This year, Balega is proud to launch a limited edition collection of Hidden…
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Upcoming evolution of leadership in the Rossignol Group
Bruno CERCLEY joined Rossignol in 2002 and left in 2005 after Quiksilver acquired the Group. In 2008 he led a consortium that acquired Rossignol from Quiksilver, and he took over as CEO upon completion of…
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Diamondback Partners with Rach McBride to Provide Women’s Gravel Scholarship
KENT, Wash., (Oct. 28, 2020) — Diamondback, a leader in the gravel cycling space, has partnered with athlete Rach McBride to facilitate and launch the Women’s Gravel Scholarship for one deserving rider. The partnership is…
TransRockies Gravel Royale Pairs with Felt Bicycles as Presenting Sponsor
Panorama, B.C. (Oct. 28, 2020) — TransRockies Race Series, a global leader in adventure stage races, today announces Felt Bicycles as presenting sponsor of TransRockies Gravel Royale. Together, they are eager to continue to build…
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Rossignol’s BLACKOPS Sender Ti is Outside’s “2021 Gear of the Year”
Park City, UT – Oct. 26, 2020 – In the lead-up to the 2020-21 ski season, Rossignol’s all-new flagship freeride ski, the BLACKOPS Sender Ti, has been turning heads and drawing praise throughout every major…
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SKLZ Debuts Pro Mini Hockey and Pro Mini Soccer Training Goals
Carlsbad, Calif. (October 22, 2020)— Capitalizing on its wildly successful Pro Mini Hoop series, SKLZ unveils Pro Mini Soccer and Pro Mini Hockey for endless hours of indoor entertainment for kids of all ages. The new Mini…
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Tailwind Athlete Courtney Dauwalter Wins U.S. Big’s Backyard Ultra, Running 283+ Miles Over 3 Days
Durango, CO (October 21, 2020) – Tailwind athlete Courtney Dauwalter wins the 2020 U.S. Big’s Backyard Ultra, two years after a second place finish in 2018. This year, the ultrarunner also tied the record for…
Outdoor Research adds Midwest Outdoor Sales as sales agency in Midwest territory
SEATTLE, Wash. (Oct. 14, 2020) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, this month added Midwest Outdoor Sales, a sales agency representing the brand in the Midwest territory. Emily…
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Tailwind Nutrition Introduces Limited Edition Salted Caramel Rebuild
DURANGO, Colo. (Oct. 14, 2020) – Tailwind Nutrition, the complete nutrition provider to athletes, introduces its newest, limited edition flavor. For this season only, Salted Caramel flavor joins the Tailwind Rebuild family. Tailwind Rebuild products,…
Member Companies of The Conservation Alliance Team Up to Protect Wild Places
Bend, Ore., October 12, 2020– A coalition of 14 companies have joined together to share their commitment to conservation by participating in The Conservation Alliance #WeKeepItWild campaign. From October 12-18, participating companies will donate five-percent…
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Royal Robbins Debuts Switchform Outerwear for Fall 2020
SAN FRANCISCO, Calif. (October 9, 2020)— Royal Robbins revolutionizes packable outerwear with the introduction of its new Switchform collection, debuting now for Fall 2020. Designed for adventure and travel, Switchform outerwear takes functionality, versatility and…
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Balega Introduces New Styles in Hidden Comfort and Hidden Dry Collections
DURHAM, N.C. (October 8, 2020) — Balega International, a leading sock brand in the run specialty market, expands two of its favorite sock styles for Fall 2020 with the introduction of new colorways of the…
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Helly Hansen Launches LIFA® Face Masks, with All Profits in the U.S. Supporting The Conservation Alliance
BEND, Ore. (October 7, 2020)–Helly Hansen today announced a new initiative to support The Conservation Alliance with the launch of its new line of LIFA® face masks. All profits from U.S. sales of the new masks…
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SKLZ Introduces New Line of Premium Baseball Batting Tees
Carlsbad, Calif. (October 1, 2020) – SKLZ, the leader in sports training equipment, introduces a new collection of premium baseball batting tees, available at sporting goods retailers beginning in October. The new SKLZ batting tees…
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Outdoor Related Businesses Invest $950,000 to Secure Protections for Wild Places
BEND, Ore. (October 1, 2020) –The Conservation Alliance sent grants totaling $950,000 to organizations working to protect wild places throughout North America. Funding will help conservation groups secure new protections for remote wild lands and…
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Cascade Designs Welcomes New Senior Director of Sales
SEATTLE, Wash. (September 30, 2020) – Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl, welcomes Jeremy Hancock as Senior Director of Sales, effective September 21, 2020. Hancock…
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Balega Debuts 2020 Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its Fall 2020 limited…
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Verde Brand Communications Launches Second Cohort of the Multi-Channel Marketing Academy
DURANGO, Colo. (September 15, 2020) – Verde Brand Communications, a full-service communications agency serving the specialty active lifestyle markets, opens registration today for the second cohort of its online marketing training, the Multi-Channel Marketing Academy.…
IZIP Partners with Cascade Bicycle Club to Provide Resources for Seattle Riders
KENT, Wash. (September 15, 2020) — IZIP, a leader in the eBike space, is excited to partner with Cascade Bicycle Club for fall 2020. Together they have created a number of resources for the wave…
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The Conservation Alliance Announces Three New Success Stories for 2020
BEND, Ore. (September 10, 2020) – The Conservation Alliance, a coalition of companies committed to protecting wild places, announces three additional success stories for the 2020 calendar year with projects in Hunger Mountain, Vt., Klickitat Canyon,…
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Outdoor Research adds Sespe Group as sales agency in SW territory
SEATTLE, Wash. (Sept. 9, 2020) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, this month added Sespe Group, a sales agency representing the brand in the Southwest territory, to its…
TransRockies Launches New Gravel Stage Race In British Columbia
Panorama, B.C. (Sept. 9, 2020) — TransRockies Race Series, a global leader in adventure stage races, is excited to announce a brand new premiere gravel bike race – the TransRockies Gravel Royale, which will take…
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Uncharted Supply Co. Celebrates National Preparedness Month with Their Best Sale of the Year
PARK CITY, UT (Sept. 8, 2020) – From the COVID-19 pandemic to riots and natural disasters sweeping the nation, there’s never been a better time to get equipped for the unexpected. In honor of National…
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ORCA Coolers Expands Offerings for Fall 2020 with Vino Tumbler and Soft-Sided Coolers
NASHVILLE, TN. (Sept. 8, 2020) — A brand created by outdoor enthusiasts for outdoor enthusiasts, ORCA (Outdoor Recreation Company of America) announces the launch of its all-new ORCA Vino wine tumbler and two soft-sided coolers,…
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Verde Brand Communications and the Multi-Channel Marketing Academy Announce New Webinar Series
DURANGO, Colo. (September 1, 2020) – The Multi-Channel Marketing Academy, an eight-week immersive online marketing course presented by Verde Brand Communications, announces a new webinar series throughout the month of September. The series kicks off…
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Balega Launches New Reflective Enduro Sock for Fall 2020
DURHAM, N.C. (September 1, 2020) — Balega International, a leading sock brand in the run specialty market, offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. With fall quickly…
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Diamondback Expands Haanjo Gravel Bike Collection
KENT, Wash., (August 27, 2020) — Diamondback Bicycles is furthering its commitment to exploring the road less traveled with the introduction of new gravel and adventure bikes. Defined by versatility and premiere capabilities on road…
SBT GRVL Raises $30K for Advocacy Partners Through SBT VRTL Ride Experience
STEAMBOAT SPRINGS, Colo., (August 26, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, raised $30,000 dollars for its advocacy partners through its global virtual ride, SBT VRTL . This free community ride…
New Poll Reveals Political Power of Growing Outdoor Voting Bloc
BEND, Ore. (August 25, 2020) – A new poll conducted by The Conservation Alliance, a coalition of companies committed to protecting wild places, reveals the political potential of a growing outdoor voting bloc that is…
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TAXA Outdoors Introduces New Models for 2021
HOUSTON, TX (August 21, 2020) — TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, expands its collection with updates and renovations to its Mantis and Cricket habitats for 2021. In…
Royal Robbins Launches Hemp Sock Collection; Debuts New Website
SAN FRANCISCO, Calif. (August 17, 2020) — Royal Robbins launches into a new product category with the release of its Hemp Sock collection, rolling out today on the newly designed Royal Robbins website. With improved…
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IZIP Introduces New Commuting, Cruising and Adventure Bikes for Every Kind of eBike Riding
KENT, Wash. ( August 12, 2020) — With 15 years of experience designing electric bikes , IZIP introduces five new eBikes into its Commuting, Cruising and Adventure collections for Fall 2020. With a focus on…
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Outerbike Cancels Remaining 2020 Events; Announces New Website Page Connecting Riders with Exhibiting Bike Brands
MOAB, Utah (July 20, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, announces an exciting new feature to the Outerbike website launching later this year,…
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FORLOH Launches Technology-Driven ‘Made in America’ Apparel Brand for Hunting, Fishing and Outdoor Markets
WHITEFISH, Mont. (July 1, 2020) — For the first time in decades, premium technical apparel that’s made in America pairs with the best technology on the market thanks to FORLOH, a new direct-to-consumer hunting, fishing…
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New Gregory Paragon, Maven backpacks earn top awards from Outside, Backpacker, Popular Mechanics magazines
SALT LAKE CITY, Utah (June 16, 2020)– Scoring a trifecta of awards for Spring 2020, the Gregory Paragon and Maven, the newest lightweight category backpacks from Gregory Mountain Products, earned accolades for versatility and functionality…
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Royal Robbins Announces Partnership with Adventure Leader, MT Sobek
SAN FRANCISCO, Calif. (June 15, 2020) – Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation…
Dirty Kanza Announces Dirty Kanza: *Ad Astra* Edition, a Virtual Gathering from May 27 – 31
EMPORIA, Kans., May 29, 2020 —Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, launches their Garmin Dirty Kanza: Ad Astra Edition weekend, that will kick off today…
Outdoor Research launches face mask program with proprietary filter system for retailers, consumers
SEATTLE, Wash. (May 26, 2020) – After converting its onshore manufacturing facilities over the last 60 days to address the national shortage of Personal Protective Equipment (PPE) in the medical and defense communities, Outdoor Research,…
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Outdoor Brands Invest in Public Lands Defense
Bend, Ore., May 18 2020– Outdoor brands Velocio, Patagonia, and The North Face are supporting The Conservation Alliance’s effort to preserve and defend the integrity of our public lands system in 2020. Thanks to the…
World-Class Gravel Race SBT GRVL, Presented by Canyon Bicycles, Cancels August Event Due to COVID-19
STEAMBOAT SPRINGS, Colo., (May 13, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, has cancelled the 2020 event due to COVID-19 concerns. Based on guidelines from the Centers for Disease Control…
Kris McDivitt Tompkins and Timmy O’Neill to Speak at The Conservation Alliance (at Home) Breakfast
Bend, Ore., May 11, 2020– Climber and comedian Timmy O’Neill will interview conservationist Kris McDivitt Tompkins during the first ever Conservation Alliance (at Home) Breakfast taking place on May 21 at 10:00 a.m. PST. This…
Royal Robbins Announces Key New Sales and Marketing Hires
SAN FRANCISCO, Calif. (May 11, 2020)– Royal Robbins announces two executive leadership team hires, effective immediately. Tom Janettas joins Royal Robbins as the new Director of Sales and Anne Soderstrom has been hired as Director of…
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Kitsbow Announces Addition of Andrew Chmar to Board of Directors
Old Fort, N.C. (May 6, 2020) — Kitsbow, maker of premium cycling clothing, and most recently PPE to equip medical workers and first responders fighting the COVID-19 pandemic, today announces that Andrew Chmar has joined Kitsbow’s…
Outdoor Research Seattle Factory Converting to Produce Personal Protective Medical Equipment
SEATTLE, Wash. (March 30, 2020) Outdoor Research, LLC. (OR), a leading brand in the outdoor and tactical apparel industry, is converting its onshore manufacturing facility in Seattle to produce Personal Protective Equipment (PPE) for the…
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Balega Expands Ultralight Collection with New Colorways for Spring 2020
DURHAM, N.C. (March 15, 2020) — Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew…
LEM Helmets Partners With Polygon UR Enduro Race Team
MORGAN HILL, Calif. (March 11, 2020)–LEM Helmets, manufacturer of innovative, stylish, and performance head protection for cycling and motorsports, today announces its partnership with the world-class Polygon UR Enduro Race Team. The international pro team…
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Outerbike Adds Four New Experiential Event Destinations, Activating ‘See Try Buy’ in Seven Iconic Riding Locations in 2020
MOAB, Utah (Feb. 10, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike and gear, celebrates a decade of successful partnership connecting specialty bike brands with…
Royal Robbins to Open “Travel Outfitting” Stores
SAN FRANCISCO, Calif. (February 5, 2020)— Royal Robbins announces a new retail concept with stores opening in Denver and Seattle this summer. The stores will be Royal Robbins’ next generation designs and first retail openings since the…
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Kitsbow Partners with California Mountain Biking Coalition to Energize Trail Advocacy Statewide
PETALUMA, Calif. — With a shared passion for trail advocacy in California, Kitsbow is thrilled to partner with California Mountain Biking Coalition (CAMTB) to improve and increase trail access for mountain biking throughout the state.…
Coaching Industry Pioneer CTS Celebrating 20th Anniversary in 2020
(Colorado Springs, CO – January 27, 2020) – CTS, a pioneer brand in the endurance coaching industry, celebrates 20-years of guiding and inspiring 20,000-plus athletes since its founding in 2000. The company moves into its…
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Applications Open for Third-Annual ‘36 Hours in Kitsbow’ Grant Program
Old Fort, N.C. (January 28, 2020) – Kitsbow, maker of premium cycling clothing and accessories, announces grant applications are now open for its third-annual 36 Hours in Kitsbow film series which highlights unique, short films telling…
TAXA Outdoors Introduces New 2020 Models
HOUSTON, TX — TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure is expanding its collection of habitats with the introduction of new 2020 models. The new Mantis, Cricket, Tiger Moth…
The Man Behind the Maps Expands into Retail after Holiday Success, Continues Book Tour with Additional Events in Denver
DENVER, Colo. (January 27, 2020) – Legendary ski artist James Niehues, in tandem with Open Road Ski Company, is continuing the success of The Man Behind the Maps: Legendary Ski Artist James Niehues with expansion into…
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TAXA Introduces New Cricket Overland Edition
HOUSTON, TX (January 27, 2020) — TAXA Outdoors, the leading outdoor manufacturer of lightweight, mobile human habitats for outdoor adventure is expanding its collection of habitats with the introduction of the new 2020 Cricket Overland.…
SCARPA unveils cross-category footwear innovation for Fall 20 in ski touring, climbing, trail, mountaineering
BOULDER, Colo. (Jan. 23, 2020) – From ski touring to rock climbing, and trail sports to mountaineering, SCARPA, the leader in high-performance footwear for more than 80 years, will introduce cutting-edge new products across the…
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Open Sky Wilderness Therapy Celebrates Therapist, Jonathan Mitchell’s 10 Year Anniversary
Durango, Colo., (January 23, 2020) – Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah, is proud to celebrate Clinical Therapist for Adolescent Boys, Jonathan…
Gregory Takes Steps Toward a Greener World Fall 2020 with 100% Recycled Resin Pack
SALT LAKE CITY, UTAH (January 23, 2020) – Gregory’s fall 2020 collection is focused on increased sustainability, faster transition times and more effective organization and versatility. From everyday adventures, to skiing big lines and traveling…
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Cascade Designs Welcomes Kelly Kraus as Newest Board Member
SEATTLE, Wash. (January 22, 2020) – Cascade Designs, Inc.®, the iconic American outdoor company known for product innovation, is pleased to welcome outdoor industry veteran Kelly Kraus as the newest member of their board of directors. Kelly…
Camber Outdoors Welcomes Five New Board Members
Boulder, Colo. (January 22, 2020) – Camber Outdoors, a national nonprofit supporting workplace inclusion, equity and diversity across the active-outdoors industries, announces the appointment of five new board members: Katie Carlson – Vice President of…
The Channel Mastery Podcast Announces Partnership with SNEWS
Durango, Colo. (January 21, 2020) — The Channel Mastery Podcast announces that SNEWS will be the co-presenting sponsor, along with Verde Brand Communications, for specific monthly episodes created just for specialty business and brand leaders…
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Fall 2020 Outdoor Research shells, insulation built on a foundation of significant materials advancement
SEATTLE, Wash. (Jan. 21, 2020) – For Outdoor Research, Fall 2020 represents a season of significant materials advancements in outerwear and insulation. The new season brings with it notable new launches in fabric technology –…
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Outdoor Research hires creative leaders in design, marketing to drive brand evolution
SEATTLE, Wash. (Jan. 16, 2020) – Adding deep experience and new energy to help direct its ongoing evolution as a brand, Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, recently made…
LEM Helmets Continues Partnership with Italian UCI Pro Women’s Cycling Team BePink for 2020 Season
MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling…
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Rossignol launches retail boutique in heart of New York City’s SoHo district
Park City, UT (Dec. 9, 2019) – Rossignol, a global leader in ski equipment and apparel, is launching its newest storefront in the heart of New York’s SoHo district just in time for the holidays.…
The Conservation Alliance Welcomes TripOutside as Newest Member
BEND, Ore. – December 2, 2019 – The Conservation Alliance is proud to welcome new member TripOutside.com, a new site that provides an easier way to research top outdoor destinations, find top notch local outfitters…
Rossignol launches “White Friday” in support of Protect Our Winters
Park City, UT, – Nov. 26, 2019 – Rossignol, a global leader in winter-sports is accelerating its commitment to initiatives addressing climate change, including its longtime partnership with Protect Our Winters (POW). In addition to…
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Balega Now Accepting Applications for 2020 Impi Ambassador Team
Durham, N.C. (November 13, 2019) – Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its sixth annual Impi ambassador team. For 2020, Balega welcomes…
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Open Sky Wilderness Therapy and Colorado Recovery Partner to Bring Digital Media Overuse and Treatment Training to Boulder
Durango, Colo. (November 12, 2019) –Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah, is excited to partner with Colorado Recovery to provide a free…
PEARL iZUMi Introduces New Footwear Styles for Fall 2019
LOUISVILLE, Colo., (November, 7 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces a number of new shoes, including the brand’s first ever shoe designed specifically for gravel riding, a women’s…
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The Conservation Alliance Heads to Washington D.C. with Outdoor and Craft Brew Business Leaders
Bend, Ore., November 5, 2019– The Conservation Alliance is in Washington D.C. this week advocating for land and water protections across the country. Conservation Alliance staff is joined by representatives from five member companies including…
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PEARL iZUMi Introduces First-Ever Women’s Indoor Cycling-Specific Collection
LOUISVILLE, CO (October 25, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces the Wander studio collection. While created predominantly for indoor cycling and spin classes, the Wander Collection is perfect…
Rossignol Group reorganizes North American apparel team
Park City, UT, Oct. 22, 2019 – Rossignol, a global leader in winter sports and a name intrinsically linked with the history of skiing, is restructuring its apparel and retail operations team in North America…
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New for Fall 2019, PEARL iZUMi Expands PI / Black Collection to Excel in Winter Conditions
LOUISVILLE, Colo., (October 21, 2019) – PEARL iZUMi, the world leader in cycling apparel and footwear, has upgraded its high-end, performance-oriented PI / Black product line to include an assortment of new pieces for cyclists…
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velofix Continues Momentum with Investment in Strategic Hires and New U.S. Headquarters
VANCOUVER, British Columbia (October 15, 2019) – velofix, the leading Mobile Bike Shop operator in North America, is on a mission to get more people on bikes by redefining the service experience to meet the demands…
Brady Robinson Joins The Conservation Alliance as Executive Director
BEND, Ore. (October 15, 2019) – The Conservation Alliance Board of Directors welcomes Brady Robinson as the organization’s new Executive Director. Robinson will begin his role on November 1, 2019. Robinson’s career as a conservationist,…
New Iconic Coffee Table Book, The Man Behind The Maps: Legendary Ski Artist James Niehues Now Available
DENVER, Colo., (October 15, 2019) — Legendary ski artist James Niehues, in tandem with Open Road Ski Company, is proud to announce the official launch and online availability of his new coffee table book The…
GORE-TEX brand reveals real-life athlete stories to show why its products are TESTED FOR LIFE
ELKTON, MD (October 1, 2019) – W. L. Gore and Associates (Gore) revolutionised the outerwear industry when it invented waterproof, breathable GORE-TEX fabrics more than 40 years ago. Today, it remains a leading innovator of performance apparel,…
Uncharted Supply Co. Opens Application for 2019 Influencer Team
PARK CITY, UTAH (Sept. 23, 2019) – Preparedness product maker, Uncharted Supply Co. ©, has opened the application for adventure-minded enthusiasts to join their first-ever influencer team. The Uncharted team is looking to welcome a…
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Winter Riding Authority PEARL iZUMi Debuts New Fall 2019 Road Collection
LOUISVILLE, Colo., (September, 19 2019) — Addressing the changing needs of riders in the road performance category, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces an entirely new line of cold weather…
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PEARL iZUMi New BikeStyle Collection Blends Performance with Style for Fall 2019
LOUISVILLE, Colo., (September, 19 2019) — For Fall 2019, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces a new line of fresh designs via its BikeStyle Collection, gear designed to let riders…
The Conservation Alliance Contributes a Record $900,000 in Grants to 22 Organizations
BEND, Ore. (September 11, 2019) – The Conservation Alliance sent grants totaling $900,000 to 22 organizations working to protect wild places throughout North America. This is the organization’s single largest grant disbursal since The Conservation…
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The Conservation Alliance, Protect Our Winters, and 59 Businesses Urge Congress to Vote to Protect the Arctic Refuge
Bend, Ore., September 10, 2019– This week, the U.S. House of Representatives is expected to vote on the Arctic Cultural and Coastal Plain Protection Act (H.R. 1146), the first stand-alone bill to protect the Arctic…
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Rossignol Group Partners with Verde Brand Communications
Park City, UT (Aug. 28, 2019) – Rossignol Group, a global leader in winter sports and outdoor recreational equipment, and a name intrinsically linked with the history of skiing, has teamed up with Verde Brand…
Kitsbow Will Double U.S. Manufacturing with Relocation to Asheville, North Carolina
PETALUMA, Calif. (August 28, 2019) — Kitsbow, maker of premium cycling clothing and accessories has expanded its commitment to U.S. manufacturing by relocating to a new facility near Asheville, North Carolina that will open before the…
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Verde Brand Communications Partners with the 1Climb Foundation to Introduce 100,000 Kids to Climbing
ST. LOUIS, Miss. (Aug. 27, 2019)– The 1Climb Foundation – a St. Louis based organization with the goal of introducing 100,000 kids to climbing – this week named Verde Brand Communications as its agency of…
LEM Helmets Introduces New Strong, Light, Carbon Motiv™Air Cycling Helmet
MORGAN HILL, Calif. (August 26, 2019) – LEM Helmets, manufacturer of innovative, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, introduces its new lightweight Motiv™Air cycling helmet. Precision-built for road, XC, and…
The Conservation Alliance Hosts Successful Backyard Collective Event in Grand Rapids, Michigan
BEND, Ore. (August 23, 2019)– The Conservation Alliance was excited to return to Michigan for its second annual Backyard Collective event in Grand Rapids on Tuesday, August 20. The stewardship project drew 60 volunteers from…
Uncharted Supply Co. Partners with Harley-Davidson
PARK CITY, Utah (August 22, 2019)– Uncharted Supply Co. ©, the leader in innovative products and education designed to help people navigate unforeseen emergency situations, has teamed up with Harley-Davidson via a licensing agreement to…
GCI Outdoor Alleges Rocker Patent Infringement with ITC Complaint Filing
Higganum, CT. (August 20, 2019) — GCI Outdoor, Inc. (“GCI Outdoor”), creators of industry leading portable, built-to-last outdoor recreation equipment, announced today that it has filed a Complaint for patent infringement with the U.S. International Trade…
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PEARL iZUMi Exceeds Expectations for Its Social Purpose Pledge
LOUISVILLE, CO (August 15, 2019) — Today marks one year since PEARL iZUMi announced a new Social Purpose, Ride More, Do More: “Because we believe how we live shapes how future generations ride, we pledge…
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James Niehues, The Man Behind the Maps, Nominated to U.S. Ski and Snowboard Hall of Fame
Denver (August 8, 2019) – James Niehues, the artist behind more than 300 ski resort trail maps worldwide, is among 15 candidates nominated this year for the U.S. Ski and Snowboard Hall of Fame. This prestigious honor highlighting…
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Sof Sole Unveils New Packaging; Introduces New Full-Length Plantar Fascia Insole
Durham, N.C. (August 7, 2019) – Sof Sole, the leading insole brand and makers of shoe care accessories, introduces the new Full-Length Plantar Fascia Insole to provide support to the plantar fascia, which connects the…
The Conservation Alliance Hosts Successful Backyard Collective Event in Portland, Oregon
BEND, Ore. (August 6, 2019)– The Conservation Alliance held its Backyard Collective event in Portland, Oregon on Thursday, August 1. The stewardship project drew 290 volunteers from 13 member companies, three conservation partners and one…
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Balega Introduces Crew Length Ultralight, New Colorways in Hidden Comfort and Hidden Contour Collections
DURHAM, N.C. (August 1, 2019) — Balega International, a leading sock brand in the run specialty market, is expanding several of its favorite sock collections for Fall 2019 with the introduction of a new Ultralight…
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Royal Robbins Embarks on Cross Country Road Trip Tour: #BeyondTheMap
SAN FRANCISCO, Calif. (July 29, 2019)– Royal Robbins, the world’s leading sustainable travel apparel brand, has kicked off its 14-week cross country #BeyondTheMap road trip adventure, and is currently in Austin, Texas before heading to…
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Kitsbow Announces New Board Member and Vice President of Product and Design
PETALUMA, Calif. (July 25, 2019) — Kitsbow, maker of premium cycling clothing and accessories, today announces the addition of Jim Gingrich to the Kitsbow Board of Directors as well as the promotion of Tim Clark…
The Conservation Alliance Highlights Four Campaigns
Bend, Ore., July 24, 2019 – The Conservation Alliance has identified four campaigns for heightened attention during the current Congressional session. The four priorities would protect and defend wild places in Alaska, Montana, Utah, and…
MSR® Updated Hubba Hubba™ NX Tent Wins ISPO Gold Award
SEATTLE, Wash. (July 23, 2019)– Mountain Safety Research (MSR®), the high-performance outdoor equipment brand, is honored to receive two awards last month, from ISPO and BestProducts.com, for updates to one of their most popular products,…
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The Conservation Alliance Announces 2019 Outstanding Partnership Awards
Bend, Ore., July 10, 2019 – Osprey Packs, KEEN Footwear, Northwest Rafting Co., and Peak Design are the winners of The Conservation Alliance Outstanding Partnership Awards for 2019. The award recognizes companies who provide meaningful…
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Outdoor Research awards $10k We Can Grant to First Waves program serving at-risk youth through paddling, river clean-up
SEATTLE, Wash. (July 9,2019) –In the third year of its We Can Grant program, which supports grassroots efforts to improve outdoor access, Outdoor Research, the Seattle-based manufacturer of industry-leading outdoor apparel and gear, this month…
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PEARL iZUMi Collaborates with PeopleForBikes to Encourage 2019 Tour Fans to Discover More Rides Using New RideSpot App
LOUISVILLE, Colo. (July 8, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear,is partnering with PeopleForBikes, a cycling advocacy group consisting of more than 1.3 million members, to bring a taste of…
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The Conservation Alliance Hosts Successful Backyard Collective Event in Seattle, Washington
BEND, Ore. (July 3, 2019)-The Conservation Alliance held its Backyard Collective event in Seattle, Washington on Thursday, June 27. The stewardship project drew 165 volunteers from 12 member companies, two conservation partners and one local…
LEM Helmets Welcomes World-Class Freeride and Dirt Jump Champ Grant ‘Chopper’ Fielder to Ambassador Team
MORGAN HILL, Calif. (July 1, 2019): LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes world-class freeride and dirt jump champion Grant ‘Chopper’ Fielder to the…
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Yaktrax Debuts Quick Trax Portable Ice Traction Device
DURHAM, N.C. (June 18, 2019) — Yaktrax, the outdoor brand synonymous with snow and ice traction, is making it easier for everyone to safely stand up to winter with the all-new portable Quick Trax ice traction…
Balega Aims to Eliminate Hot Spots with New UltraGlide Sock for Friction-Free Running
Durham, N.C. (June 18, 2019) — Balega International, a leading sock brand in the run specialty market, aims to eliminate the most common ailment among runners with its innovative new UltraGlide sock. Many runners struggle with…
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MSR Celebrates 50 Years of Unruly Dreamers
SEATTLE, Wash. (June 17, 2019) — Twenty-nineteen marks the 50th Anniversary of Seattle-based Mountain Safety Research® (MSR®), the world leader in reliable and high-performance outdoor equipment. For five decades, MSR has been a company of…
A First in the Industry, Gregory’s new FreeFloat Hybrid Suspension System Offers a Dynamic Carry for Next Level Comfort on the Trail
Salt Lake City, UT (June 17, 2019)– Since 1977; the engineers, designers, backpackers and dog lovers at Gregory Mountain Products have been focused on one thing: building backpacks that you can trust. Backpacks that you…
Kitsbow Debuts the First Short Film in the 36 Hours Series for 2019
PETALUMA, Calif.(June 14, 2019) — After accepting applications for the second-annual 36 Hours in Kitsbow film series, a program giving anyone the chance to showcase their favorite cycling adventure, Kitsbow is excited to debut the first of six…
The Conservation Alliance Announces New Staff
Bend, Ore., June 14, 2019 – The Conservation Alliance has hired Conor McElyea as its new Membership and Development Program Manager. In his role, Conor is responsible for growing The Conservation Alliance membership in the…
GCI Outdoor Releases First of Its Kind Zero Gravity Lounger at Outdoor Retailer Summer Market 2019
HIGGANUM, Conn. (June 13, 2019) – GCI Outdoor, creators of portable, durable, outdoor recreation equipment and furniture, is proud to announce the introduction of its newest chair: the Freeform Zero Gravity Lounger. Unlike a typical…
Stasher Becomes Newest Member of The Conservation Alliance
EMERYVILLE, Calif. (June 13, 2019) – Stasher, the first 100% plastic-free, endlessly reusable, pure-platinum silicone storage bag with an air-tight Pinch-Loc™ seal is the newest member to join The Conservation Alliance in order to support the…
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JUNE 13, 1969: MSR® Newsletter Serves as Pioneering Safety Resource
SEATTLE, Wash. (June 13, 1969) — Seattle-based Mountain Safety Research® (MSR®), today mails Issue 1 of the Mountain Safety Research Newsletter. Published by Editor, Chief Engineer, and Founder Larry Penberthy, the newsletter pioneers a new…
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OCTOBER 26, 1984: MSR® Debuts WhisperLite™ Stove, the Most Advanced Liquid Fuel Stove
SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), the leader in durable and reliable mountaineering equipment, introduces the WhisperLite™ Stove, a powerful, efficient, and compact liquid fuel stove allowing mountaineers to achieve the same performance…
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Two Years in the Making, Therm-a-Rest® Debuts New Valves for Speedier Inflation & Deflation
SEATTLE, Wash. (June 12, 2019) – Since the introduction of the first-ever self-inflating pad in 1974, Therm-a-Rest has been focused on a single mission: promising the best night’s sleep under the stars. Carrying this focus…
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30+ Years of Innovation in Waterproof Protection Continues With Spring 2020 SealLine® Pro™ Zip Duffel
SEATTLE, Wash. (June 12, 2019) – For the past three decades, SealLine has been pushing the envelope to create products that will withstand the rigors of any adventure on or near the water, and that…
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March 10, 1974: Mountain Safety Research® Opens First Storefront Today
SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), introduces its first ever brick and mortar retail storefront. The newly constructed MSR Retail Store is now open year-round in Seattle according to the schedule below. “The…
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57hours Launches New Trips and Summer Activities including Mountain Biking, Hiking, and Water Sports
NEW YORK, N.Y. (June 10, 2019) – 57hours, the adventure booking platform that launched its mobile app earlier this year, unveils new offerings and resources for the modern explorer and outdoor enthusiast. In addition to…
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Gear for Multisport Rebrands as Dash-Sports, Opens Second Location in South Lake, Florida
(Clermont, FL.) June 10, 2019– After 13 years of empowering the Clermont and surrounding South Lake, Florida communities to #LiveActively, Kevin and Kimberly Grogan, owners of Gear for Multisport, announce a rebrand and expansion for…
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MSR® Habitude™ Tents Provide Adventurous Families with Standing-Height Shelters They can Trust
SEATTLE, Wash. (June 6, 2018) — Since the debut of its first shelter in 1973, Seattle-based Mountain Safety Research® (MSR®) has set the standard for high quality backpacking tents and shelters. MSR extends its renowned…
Royal Robbins Introduces Eco-Friendly Hemp Travel Socks
SAN FRANCISCO, Calif. (June 6, 2019) — Royal Robbins, the world’s leading sustainable travel apparel brand, today announced the launch of Hemp Travel Socks, a new product category specifically designed to meet the rigors of…
Uncharted Supply Co.© Launches New Line of Preparedness Products at Outdoor Retailer
PARK CITY, Utah (June 5, 2019) – Uncharted Supply Co.©, maker of industry leading emergency preparedness products, is proud to announce three exciting new products that will debut at Outdoor Retailer Summer Market (booth #24138-SL).The…
DMM Launches Expansion in North American Climbing Market
BOULDER, Col, June 5, 2019 – DMM, the last remaining UK-based climbing hardware manufacturer, announced expansion plans for the North American market today that include a new U.S. office, new sales structure, and focused product…
The Conservation Alliance Hosts Successful Backyard Collective Event in Vancouver, B.C.
BEND, Ore. (June 5, 2019) – The Conservation Alliance held its Backyard Collective event in North Vancouver, British Columbia on Friday, May 31. The stewardship project drew 45 volunteers from six member companies, two conservation…
LOGE Camps and Rainier Beer Present Their Unique 2019 Outdoor Concert Series
SEATTLE, Wash. (June 4, 2019) – Summer just got a lot more fun as LOGE Camps [pronounced ‘lodge’] announces its exciting new partnership with Rainier Beer to present the 2019 Outdoor Concert Series. Now in…
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Open Sky Wilderness Launches SKYlights Podcast
Durango, CO., (May 30, 2019) – Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah, is excited to announce the launch of its SKYlights podcast.…
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Outdoor Research doubles U.S. manufacturing to more than 200 jobs with second onshore factory
SEATTLE, WA. (May 29, 2019) – Outdoor Research, the Seattle-based leader in performance apparel and outdoor gear, has expanded its decades-long commitment to making products in the U.S. by investing in a new manufacturing facility…
Doug Peacock, John Sterling to Speak at The Conservation Alliance Breakfast
Bend, OR; May 29, 2019– Author and naturalist Doug Peacock will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Summer Market in June. Peacock’s presentation will cover his 50…
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SOAR Act Seeks to Improve Outfitter and Guide Permitting System
(Boulder, CO) —The American Mountain Guides Association (AMGA) today praised Senator Martin Heinrich (D-NM) and Senator Shelley Moore Capito (R-WV) for introducing the Simplifying Outdoor Access for Recreation Act (SOAR Act) in the U.S. Senate.…
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52 Businesses Urge Secretary Perdue to Protect Utah’s National Forest Lands
Bend, Ore., May 23, 2019 – Fifty-two businesses from across the country joined The Conservation Alliance in a letter to U.S. Department of Agriculture Secretary Sonny Perdue urging him to protect North America’s wild places…
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Kitsbow Announces 2019 Trail Advocate Award Winners
PETALUMA, Calif. (May 20, 2019) — After putting out a call for nominations last month, Kitsbow, maker of premium cycling clothing and accessories, today announces the winners of its second annual Trail Advocate of the…
Announcing 2019 AdventurUs Womxn Escapes at LOGE Camps
Pasadena, CA. – AdventurUs Womxn and LOGE Camps are pleased to announce three new weekend getaways for women in 2019 – The AdventurUs Womxn Escapes at LOGE Camps. This series of all-inclusive, multi-sport adventure weekends…
LEM Helmets-Sponsored Pro Women’s Cycling Team BePink Sets Sights on Amgen Tour Of California
MORGAN HILL, Calif. (May 14, 2019): This week, the Italian-based UCI pro women’s cycling team BePink will compete at the 3-day Amgen Tour of California road race from May 16-18. The team, sponsored by LEM…
Uncharted Supply Co. Prepares for Outdoor Retailer Debut with Executive Hires, Wholesale Business Expansion
PARK CITY, Utah (May 13, 2019) – Uncharted Supply Co., maker of industry leading emergency preparedness products, is poised for an impactful first ever exhibition at Outdoor Retailer Summer Market 2019 in Denver this June. …
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LEM Helmets Welcomes Pro Cyclocross & Mountain Bike Racer Rebecca Gross to Ambassador Team
MORGAN HILL, Calif. (May 8, 2019) – LEM Helmets, manufacturer of safe, stylish and performance-driven cycling helmets for road, mountain, commute and kids, welcomes Cyclocross Champion Rebecca Gross to its growing ambassador team of talented and…
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The Conservation Alliance Hosts Successful Backyard Collective Event in Crockett, California
BEND, Ore. (May 7, 2019) – The Conservation Alliance held its Backyard Collective event in Crockett, California on Thursday, May 2. The stewardship project drew 130 volunteers from 11 member companies, three conservation partners, and…
SCARPA Spin Ultra earns Outside Magazine 2019 Gear of the Year Award for trail-running shoes
BOULDER, Colo. (April 30, 2019) – Earning its second major trail-running award this year, SCARPA, a leader in building performance footwear for all aspects of mountain sports, today was named winner of Outside Magazine’s 2019…
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Outdoor Research opens new ‘We Can’ Grant cycle to award $10k to efforts that improve outdoor access, opportunity
SEATTLE, Wash. (April 30, 2019) – People looking to jump-start grassroots efforts supporting outdoor access or other outdoor-related causes in their communities can earn up to $10,000, as Outdoor Research opens the application window for…
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Alpacka Raft Partners with The Conservation Alliance
BEND, Ore. – April 29, 2019 – Alpacka Raft, the industry-leading packrafting company headquartered in Mancos, Colorado, is proud to join The Conservation Alliance as a new member supporting the organization’s mission to protect and…
The Conservation Alliance Welcomes Concept III Textiles
BEND, Ore. – April 22, 2019 – The Conservation Alliance welcomes its newest member, Concept III, the premier resource for the performance textile industry. Through the partnership, Concept III joins a group of more than…
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Kari Traa Invites Girls to GO ALL OUT this Spring
BROOMFIELD, Colo. (April 19, 2019) — This Spring, Kari Traa is inviting girls to put all their energy into their outdoor activities and challenging them not to hold back – inviting them to GO ALL…
IMBA Announces Fourth Trail Labs Event in Bentonville, AR
(BOULDER, Colo., April 18, 2019) — The International Mountain Biking Association will host its fourth Trail Lab in Bentonville, Arkansas on June 10-12, 2019. Trail Labs are intensive two-day workshops designed to catalyze the next…
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International Mountain Biking Association (IMBA) Grows Leadership Team in 2019
(BOULDER, Colo., April 16, 2019) — Over the last year International Mountain Biking Association (IMBA) has been steadily building out its leadership team; promoting long-time employees to leadership roles while also adding three new directors…
SCARPA Spin Ultra wins Trail Runner Magazine Editors’ Choice Award
BOULDER, Colo. (April 16, 2019) – SCARPA, an industry leader in performance footwear for all aspects of mountain sports, earned a 2019 Editors’ Choice Award from Trail Runner Magazine for its lightweight, highly cushioned new…
The Conservation Alliance Hosts Successful Backyard Collective Event in Ventura, California
BEND, Ore. (April 16, 2019) – The Conservation Alliance held its second Backyard Collective event of 2019 in Ventura, California on Thursday, April 11. The stewardship project drew 230 volunteers from nine member companies and…
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Kitsbow Announces Second-Annual Trail Advocate Program
PETALUMA, Calif. (April 16, 2019) — Kitsbow, maker of premium cycling clothing and accessories, today announces its second-annual Trail Advocate Program and is in search for 2019 nominations. The program recognizes local leaders working tirelessly…
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The Conservation Alliance Kicks Off First Backyard Collective Stewardship Event of 2019 in Asheville, N.C.
BEND, Ore. (April 10, 2019) – The Conservation Alliance held its first Backyard Collective event of the year in Asheville, North Carolina on Friday, April 5. The stewardship project drew 25 volunteers from six member…
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SCARPA North America Hires new Sales Manager and Sales Operation Manager
BOULDER, Colo. (April 9, 2019) – SCARPA North America, maker of category leading footwear for the full range of mountain sports, welcomes Matt Ginley and Danny Ciavarro to its sales team. Matt Ginley joins as…
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Therm-a-Rest, Cairn and Gear Fix Partner for “Gear Up, Give Back” Program
SEATTLE, Wash. (Apr. 8, 2019) — Therm-a-Rest, the industry leader in award-winning outdoor sleeping gear, is partnering with Cairn and Gear Fix to “do good with gear” through the Gear Up, Give Back program. Send…
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PEARL iZUMi and The Renewal Workshop to Offer CircleBack Program at Sea Otter Classic
LOUISVILLE, Colo. (April 5, 2019)—PEARL iZUMi & The Renewal Workshop are setting up shop at the Sea Otter Classic, April 11-14, 2019, to collect used PEARL iZUMi gear to repair and refurbish through CircleBack, giving…
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TAXA Outdoors Brings Home Six Awards at Inaugural RVX Show
HOUSTON, TX — TAXA Outdoors, the leading outdoor manufacturer of lightweight adventure campers and trailers, earned six awards at the first-ever RVX: The RVX Experience in Salt Lake City. TAXA received three Judge’s Choice awards…
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Outdoor Companies Put Conservation First in April
(BEND, Ore. April 2, 2019) – A diverse assortment of 22 companies are hosting fundraisers and online promotions during the month of April to benefit The Conservation Alliance in the fifth annual “We Keep It Wild”…
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Balega Unveils New Kids Socks and Fresh Colorways For Spring 2019
Durham, N.C. (April 1, 2019) — Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Hidden Dry, Blister Resist, Women’s Enduro and children’s Hidden…
IMBA Announces Spring 2019 Trail Accelerator Grant Recipients
(BOULDER, Colo., March 28, 2019) — The International Mountain Bicycling Association (IMBA) is pleased to award its second round of Trail Accelerator grants to four recipients. IMBA’s Trail Accelerator grant fund is a competitive grant…
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MSR® Global Health Technologies Create Lasting Change for Thousands in the Developing World
Seattle, Wash. (March 27, 2019) – Mountain Safety Research® (MSR®), the leader in effective water treatment and purification, releases its 2018 global health impact summary, highlighting its improvements to safe drinking water access in developing…
The Conservation Alliance Contributes $945,000 in Grants to 29 Organizations
BEND, Ore. (March 26, 2019) – The Conservation Alliance sent grants totaling $945,000 to 29 organizations working to protect and defend wild places throughout North America. The grants came from the group’s regular grant fund…
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LEM Helmets Partners with Italian UCI Pro Women’s Cycling Team BePink for 2019 Season
MORGAN HILL, Calif. (March 21, 2019): LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, today announces its sponsorship of leading UCI pro women’s cycling team BePink. The…
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GU Energy Labs is proud to sponsor 2019 North American IRONMAN® and IRONMAN® 70.3® events
Berkeley, Calif. (March 20, 2019) — GU Energy Labs will be the official energy gel sponsor of the 2019 North American IRONMAN® and IRONMAN® 70.3® events. GU Energy Labs will support each event with their…
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Therm-a-Rest Hyperion 20F/-6C Sleeping Bag Wins Backpacker Magazine 2019 Editor’s Choice Award
SEATTLE, Wash. (March 19, 2019) — Therm-a-Rest has been leading the industry with award-winning outdoor sleeping gear since 1972, and this year is no different as Backpacker Magazine honors the brand with its 2019 Editor’s…
LEM Helmets Welcomes Ultra-Endurance & Adventure Cyclist Jay Petervary To Ambassador Team
MORGAN HILL, Calif. (March 14, 2019) – LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, welcomes Jay Petervary to its growing ambassador team. Charismatic, focused, and driven,…
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MSR® Reactor® Stove System and DynaLock™ Ascent Poles Receive Awards from Backpacker and ISPO
Seattle, WASH (March 13, 2019) – Mountain Safety Research® (MSR®) is honored to receive two prestigious awards, from ISPO and BACKPACKER, for two of their standard-setting high-performance mountaineering products this spring. The MSR DynaLock Ascent…
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TAXA Outdoors Partners with Snow Peak for RVX: The RV Experience
HOUSTON, TX (March 12, 2019) — TAXA Outdoors, the leading outdoor manufacturer of lightweight, adventure campers and trailers is exhibiting at the first-ever RVX: The RVX Experience, in Salt Lake City March, 12-14 at The…
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Royal Robbins Reawakens Brand with Laser Focus on Active Travel and Growth Under Fenix Outdoor Ownership
SAN FRANCISCO, Calif. (March 11, 2019) — Royal Robbins unveils its Spring 2019 collection of men’s and women’s apparel in conjunction with a new brand campaign laser focused on active travel. Created by San Francisco-based…
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The Conservation Alliance Announces Leadership Change
Bend, Ore., March 11, 2019 – The Conservation Alliance announces that Executive Director John Sterling will transition out of his role later this year. Following is a statement from John: Dear Conservation Alliance Members and…
LOGE Camps Rounds Out Its Leadership Team for 2019
SEATTLE, Wash. ( March 5, 2019) – LOGE Camps adds executive level talent and formalizes its executive team, which now includes a VP of Marketing, VP of Operations, VP of People, Chief of Staff, Director…
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Hit the Trails With GU Energy Labs’ Newest Gel Flavor, Hoppy Trails
Berkeley, Calif. (March 1, 2019) — GU Energy Labs announces the launch of its newest Energy Gel flavor, Hoppy Trails. Inspired by the celebratory cold beer many enjoy at the end of a long training…
Historic Package of Public Lands Bills Protects Nearly Two and a Half Million Acres and Reauthorizes LWCF
Bend, Ore. – Congress passed a package of public lands bills today that protects nearly 2.5 million acres of public land and 676 miles of rivers throughout the U.S. The legislation also reauthorizes the Land…
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GORE-TEX Brand Challenges Users to Share their Life in Action
Elkton, MD, (February 21, 2019) – The GORE-TEX brand is the gold standard for living life outdoors. GORE-TEX technologies in apparel and footwear improve people’s active lives in a myriad of ways. But what, exactly,…
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36-Hours in Kitsbow Film, “Not Quite Out of the Woods” to Showcase at Ciclismo Classico Bike Travel Film Festival
PETALUMA, Calif. (Feb. 20, 2019) — “Not Quite Out of the Woods,” a 36-hours in Kitsbow film shot and edited by Emmy Award winner Kate Geis, has been selected for the 10th annual Ciclismo Classico…
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PEARL iZUMi Debuts New Road Pieces and Designs
Louisville, Colo. (February 19, 2019)— PEARL iZUMi, the world’s leader in cycling apparel and footwear, has transformed its Road collection with new styles, colors and designs. With a refocus on simple sophistication and sleek design,…
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PEARL iZUMi Introduces BikeStyle Line for Spring 2019
LOUISVILLE, Colo. (February 19, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, set out create the perfect apparel for those dressing for the destination, not just the journey. Comfortable, versatile and…
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PEARL iZUMi Announces New Designs and Updates to Mountain Collection for Spring 2019
LOUISVILLE, Colo. (February 19, 2019)— For Spring 2019, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces new styles and updates to its Mountain apparel line. “We’ve invested a lot into our Mountain product…
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Gore Fabrics Outlines Sustainability Efforts Made in 2018
FELDKIRCHEN-WESTERHAM (February 19, 2019) – W. L. Gore & Associates´ (Gore) Fabrics Division published its Responsibility Update 2018 this month. The update details how Gore Fabrics is using scientific research to drive environmentally improved material…
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PEARL iZUMi Undergoes a Transformation
LOUISVILLE, CO (February 6, 2019) — PEARL iZUMi is introducing a powerful new brand position with an inclusive foundation, designed to bring-to-life and directly tie to the depth of its Mission and Values. This positioning…
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Applications Now Open for Second-Annual 36 Hours in Kitsbow Grant Program
PETALUMA, Calif. (Feb. 5, 2019) – Following the conclusion of its successful 36 Hours in Kitsbow film series, Kitsbow announces that 2019 applications are now open for its second annual grant program that features unique…
Go RVing Launches First-Ever Kick Off to Camping Season Campaign Backed by a Multi-Million Advertising Buy
RESTON, VA (February 5, 2019)— Designed to ignite consumer interest and drive traffic to RV dealers nationwide as the spring/summer vacation season approaches, Go RVing is launching a new multi-million dollar Kick Off to Camping…
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DÆHLIE launches “Run 365” collection along with Nordic Ski styles for Fall 2019
BROOMFIELD, Colo. (February 1, 2019) DÆHLIE is launching a run apparel collection at Outdoor Retailer Snow Show that is designed to outfit the runner for any winter training conditions. Along with the Run 365 line,…
LOGE Camps Partners with Verde Brand Communications
SEATTLE, Wash. (Jan. 30, 2019) – LOGE Camps, [pronounced ‘lodge’] the adventure-focused hospitality company, announces a partnership with Verde Brand Communications. Verde’s integrated communication strategy will encourage media and influencers to fully dive into the…
Pro Mountain Bike Champ Amy Beisel Joins the LEM Helmets Ambassador Team
MORGAN HILL, Calif. (Jan. 29, 2019) – LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes seasoned rider Amy Beisel to the family as brand ambassador.…
Go RVing To Exhibit For First Time at Outdoor Retailer Snow Show
RESTON, VA (Jan. 29, 2019) — Go RVing, the marketing communications initiative of the RV industry will exhibit at the 2019 Outdoor Retailer Snow Show for the first time at the Colorado Convention Center in…
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Balega Unveils Updated Ultralight Collection for Spring 2019
Durham, N.C. (January 29, 2019) – Balega International, a leading performance sock brand in the run specialty market, updates its innovative Ultralight collection for Spring 2019 with new colorways, improved fit and compression, as well…
The Conservation Alliance Announces 36 New Members in 2018
Bend, Ore., January 24, 2019 – The Conservation Alliance is proud to announce that 36 companies have joined the organization since the start of 2018. This growth strengthens the organization as threats to our public…
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LEM Helmets Welcomes Keith Cozzens as Global Brand Marketing Director
MORGAN HILL, Calif. (Jan. 23, 2019) – LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes Keith Cozzens to the team as Global Brand Marketing Director.…
SCARPA North America names KnS Reps as 2018 Sales Agency of the Year
BOULDER, Colo. (January 23, 2019) – Based on strong growth and proactive teamwork, SCARPA North America named KnS Reps, its sales team for the Rockies region, as 2018 Sales Agency of the Year. KnS Rep…
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MSR® Debuts New Paragon™ Snowshoe Binding for Ultralight Comfort and Safety in the Backcountry
SEATTLE, Wash. (January 22, 2018) — Seattle-based Mountain Safety Research® (MSR®), the world’s leading snowshoe manufacturer, introduces the Paragon™ Binding, the world’s first single-strap mesh snowshoe binding delivering the pinnacle of simplicity, security, durability, and…
All-New Gregory Tribute Awarded Best Travel Backpack at ISPO
SALT LAKE CITY, Utah (January 22, 2019) – The Tribute 55, a new adventure travel-focused backpack from Gregory Mountain Products, was named best travel pack of 2019 by a panel of independent, expert judges at…
Indigitous Agency Achieves Amazon Advertising Accreditation
Seattle, Wash. (January 22, 2019) – Indigitous, a Seattle-based Amazon services agency serving outdoor and active lifestyle brands, recently was approved by Amazon as an authorized Amazon Advertising agency. As a result of the official…
Verde Brand Communications Adds Partners, Hires Integrated Services Director, Chief Operating Officer
DURANGO, Colo. (January 22, 2019) – Verde Brand Communications, a full-service communications firm serving the outdoor and active-lifestyle markets for nearly 20 years, promoted its two longest-tenured employees to agency partners. In addition, Verde hired…
Sisu Magazine Launch Targets Broader Outdoor Audience
DENVER, Colo. (January 17, 2019) — Coalition Snow will celebrate the release of its first magazine, Sisu, with a launch party in Denver that’s free and open to the public on January 29, 2019. The…
W.L. Gore & Associates Earns Gear Junkie Gear of the Year Award for new GORE-TEX Fabric with Stretch Technology
ELKTON, MD – W.L. Gore & Associates, makers of GORE-TEX products, recently won a Gear of the Year Award from Gear Junkie, a heavily trafficked consumer media site that tests and reports on leading gear…
Royal Robbins Growth Plans Fueled by Key New Hires, New Headquarters and New Global Distribution Network
SAN FRANCISCO, Calif. (January 14, 2019) — In the wake of significant investments from its new parent company, Royal Robbins is undergoing a brand transformation, bringing aboard 11 key new personnel in the last six…
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57hours Launches Mobile-Based App for Connecting Outdoor Enthusiasts With Certified Mountain Guides
NEW YORK, N.Y. (January 10, 2019) — Created by a team of avid travelers, climbers, skiers and outdoor aficionados, 57hours today announces the launch of its mobile app. 57hours has created a platform where vetted…
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Zodiac Event Displays Joins The Conservation Alliance
BEND, Ore. – January 8, 2019 – The Conservation Alliance welcomes Denver-based Zodiac Event Displays as its newest member. In joining The Conservation Alliance, the boutique branding agency that specializes in soft signage and event…
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SCARPA Maestrale, Gea, Freedom families of ski boots compatible with new Salomon S/Lab Shift MNC 13, Atomic Shift MNC 13 bindings
BOULDER, Colo. (Dec. 20, 2018) – Following recent inquiries from retailers, ski technicians and consumers stemming from new developments in ski bindings, SCARPA announces that its popular Maestrale, Gea and Freedom series ski boots follow…
Jessica Wahl Named Executive Director of the Outdoor Recreation Roundtable
Washington, D.C. (December 19, 2018) – The Outdoor Recreation Roundtable (ORR) Board of Directors announced the appointment of Jessica Wahl as executive director following an extensive national search. Jessica brings a decade of experience navigating…
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Balega Presents Annual Ubuntu Award to Dick Pond Athletics
Durham, N.C. (December 18, 2018) – Balega International, a leading performance sock brand in the run specialty market, presented its annual Ubuntu Award for community service to Carol Stream, Illinois-based Dick Pond Athletics during The…
SCARPA Maestro rock shoe family earns Rock and Ice 2018 Best in Gear Award
BOULDER, Colo. (Dec. 17, 2018) – The SCARPA Maestro family, a high-performance new collection of rock shoes built for trad climbing and situations where people are in their shoes for longer periods of time, earned…
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Therm-a-Rest’s Senior Product Developer Jim Marson Retires After 31 Years
SEATTLE, Wash. (Dec. 12, 2018) – Seattle-based Therm-a-Rest®, the industry leader in premium outdoor camp comfort, announces the retirement of its Senior Product Developer, Jim Marson, at the end of the year. After more than…
Go RVing Partners with Verde Brand Communications
RESTON, VA (Dec. 12, 2018) — Go RVing, the industry-leading vehicle-supported adventure platform, announces it will partner with Verde Brand Communications to support a range of public relations and digital marketing programs. Verde will help…
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Kitsbow To Release Latest Film in 36 Hours Series: “Not Quite Out of the Woods”
PETALUMA, Calif. (Dec. 10, 2018) — After launching the first-ever 36 Hours in Kitsbow film series, a program giving anyone the chance to apply for a production stipend to showcase their favorite adventure, Kitsbow is…
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PEARL iZUMi’s 2019 Sugar and Tour Road Shoes Now Available
LOUISVILLE, Colo. (Dec. 7, 2018) — PEARL iZUMi has transformed its road collection for 2019 with new styles, colors and patterns. With a refocus on sleek and effortless design, the new road collection—from head to…
The Conservation Alliance Announces New Board Member
(Bend, Ore., December 4, 2018) – The Conservation Alliance board elected Strick Walker, Chief Marketing Officer at Merrell, to serve on the organization’s board of directors. Walker was elected by the board of directors to…
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The Conservation Alliance Pushes Legislation to Protect Public Lands
Bend, Ore., November 29, 2018 – The Conservation Alliance is leading a delegation of outdoor business leaders to Washington, D.C. this week to demonstrate support for a package of legislation in Congress that would protect…
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Sam Whitley Joins LEM Helmets as National Sales Manager
MORGAN HILL, Calif. (Nov. 28, 2018) – LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes Sam Whitley to the team as National Sales Manager. With a…
Petzl Earns Accolades for New Ergonomic Ice Tool
SALT LAKE CITY, Utah (November 28, 2018) — Petzl, the leader in solution-based verticality and lighting equipment, was recently awarded a Gear of the Year from Men’s Journal for its all-new ERGONOMIC ice tool. The ERGONOMIC…
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Kitsbow Releases Polartec® Power Wool™ Collection
PETALUMA, Calif. (Nov. 27, 2018) Expanding its line of premium bike apparel designed in partnership with Polartec, Kitsbow is excited to release the new Power Wool Performance Knicker, Tight, Arm Warmer and Knee Warmer, all…
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Bindle Bottle Selected as One of This Year’s Oprah’s Favorite Things
Encinitas, CA, November 27, 2018 – Bindle Bottle LLC announced today that the Bindle Bottle, the world’s first insulated water bottle with integrated storage, is included in this year’s Oprah’s Favorite Things holiday gift list featured in…
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Balega Opens Application for 2019 Global Impi Ambassador Team
Durham, N.C. (Nov. 21, 2018) – Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its fifth annual “Impi” ambassador team. This year, Balega expands…
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Kitsbow Appoints David Billstrom as CEO
PETALUMA, Calif. (Nov. 21, 2018) — Kitsbow, maker of premium cycling clothing and accessories, announces David Billstrom as the company’s new CEO, effective immediately. Billstrom has been a member of the Board of Directors since…
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MSR® Impact Project Sets Goal to Raise Money for Safe Water on Giving Tuesday
SEATTLE, Wash. – Seattle-based MSR’s new non-profit fund, the MSR Impact Project, will launch a #GivingTuesday fundraiser on November 27th to encourage people to donate to safe water projects on this global day of giving…
W.L. Gore & Associates Wins Three Gear of the Year Awards from Runner’s World, Bicycling for GORE-TEX Footwear, Fabric Technologies
ELKTON, MD (November 6, 2018) – W.L. Gore & Associates, makers of GORE-TEX products, recently won two 2018 Gear of the Year awards from Runner’s World magazine for its GORE-TEX Invisible Fit footwear technology in…
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Outdoor Research leads way with higher-performing insulation in apparel, gloves, headwear, booties
SEATTLE, Wash. (Oct. 31, 2018) – Higher-performing outdoor apparel and glove insulation technology, alongside a bigger focus on sustainably sourced materials, takes center stage in the new Fall 2019 Outdoor Research product collection, which will…
Katadyn Group Welcomes Mike Jue as General Manager at Spectra Watermakers
MINNEAPOLIS, Minn. (Oct. 30, 2018) – Today, Katadyn Group welcomes Mike Jue to the team as new General Manager at Spectra Watermakers. Jue comes to Katadyn Group with more than 20 years of experience in…
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American Mountain Guides Association Announces Angela Hawse as new Board of Directors President
Boulder, COLO. – The American Mountain Guides Association (AMGA), an educational non-profit dedicated to supporting and furthering the profession of American mountain guiding, has named veteran guide and industry leader Angela Hawse as President of…
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Outdoor Research Earns Two Editors’ Choice Awards for Gloves, Gaiters from Backpacker
SEATTLE, Wash. (Oct. 29, 2018) – Outdoor Research, the Seattle-based manufacturer of leading outdoor apparel and gear, won two Editors’ Choice Awards this month from Backpacker Magazine. The awards call out a category leading glove…
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Outdoor Research Invests with Sales Team Hires, New Technology Platform to Support Wholesale
SEATTLE, Wash. (October 25, 2018) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, hired Andy Burke as Head of Commercial Sales. Burke comes to his new post from Prana, where…
Petzl Teams Up with Strava for Night Running Challenge this November
SALT LAKE CITY, Utah (October 24, 2018) — Petzl, the leader in solution-based verticality and lighting equipment, has teamed up with Strava to encourage runners to get outdoors, even after we set our clocks back on…
Browne Accounting Joins The Conservation Alliance
(BEND, Ore. – Oct. 23, 2018) – The Conservation Alliance welcomes Seattle-based accounting firm Browne Accounting as its newest member. In joining The Conservation Alliance, the full-service, virtual firm is helping to protect public lands…
Aaron Huey to Speak at The Conservation Alliance Breakfast
Bend, Ore., October 18, 2018 – Photographer Aaron Huey will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Winter Market. Huey’s presentation will provide a rare and intimate look…
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Four Wheel Campers Partners with Verde Brand Communications for Public-Relations, Digital Strategy
WOODLAND, Calif. (October 16, 2018) – Four Wheel Campers, the category leader in lightweight, compact truck campers, this month retained Verde Brand Communications as its agency partner to support a range of public-relations and digital-marketing…
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Outdoor Research Hemispheres ski-specific apparel earns awards from Powder, Backcountry
SEATTLE, Wash. (Oct. 9, 2018) – The first North American brand to use a new stretch GORE-TEX fabric that dramatically improves mobility in waterproof apparel, Outdoor Research earned awards this fall from two of the…
Cascade Designs® Welcomes David J. McDonald as Sr. Vice President and Chief Operations Officer
SEATTLE, Wash. (DRAFT) – Cascade Designs, Inc.®, parent company to some of the most respected and iconic brands in the outdoor industry, welcomes Dave McDonald to their team as the new Sr. VP and Chief…
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Conservation Alliance Stewardship Event Draws 110 Outdoor Industry Volunteers
Westminster, Colo. (October 4, 2018) – More than 110 volunteers from 12 Conservation Alliance member companies participated in the organization’s 11th Annual Backyard Collective stewardship event near Boulder, Colorado on Friday, September 28. The volunteers…
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The Conservation Alliance Contributes a Record $879,000 in Grants to 22 Organizations
BEND, Ore. (October 1, 2018) – The Conservation Alliance sent grants totaling $879,000 to 22 organizations working to protect wild places throughout North America. This is the organization’s single largest grant disbursal since The Conservation…
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Balega Debuts Fifth Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
Durham, N.C. (Sept. 25, 2018) – Balega, a leading performance sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its…
Businesses Unite as the Country’s Premier Conservation Program Faces Expiration
BEND, Ore., and BOULDER, Colo. – Sept. 25, 2018 – The Conservation Alliance and Outdoor Industry Association released a letter today signed by more than 280 outdoor-focused businesses and organizations asking Congress to permanently reauthorize…
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PEARL iZUMi & Revelate Designs Present “I’m Not Stopping—Lael Wilcox Races the Navad 1000 Across Switzerland”
LOUISVILLE, Colo. (Sept. 19, 2018)— PEARL iZUMi has partnered with Revelate Designs to present “I’m Not Stopping – Lael Wilcox Races the Navad 1000 Across Switzerland.” The Navad1000 is a 1000-kilometer-long self-supported mountain bike race…
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Kitsbow x Mechanix Wear Gloves Hit The Store
PETALUMA, Calif. (Sept. 18, 2018) Following Kitsbow’s announcement this spring regarding its collaboration with Mechanix Wear, a brand known for their innovative and highly-specific work gloves, the new HiLine Midweight Glove and Kitchel Lightweight Glove…
Petzl Partners with The Craggin’ Classic Series To Send An Important Message to Climbers
SALT LAKE CITY, Utah (September 14, 2018) – Showcasing its ongoing commitment to education and improving safety for climbers, Petzl is going on tour to educate climbers on the importance of wearing helmets at the…
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MSR® Renews its Partnership with American Alpine Club for 2018
SEATTLE, Wash. (September 13, 2018) – Mountain Safety Research (MSRⓇ) is proud to extend its partnership with the American Club and its Craggin’ Classic Series, the national grassroots climbing festival, for the third year in…
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Implus Announces Interex Industries as Canadian Distributor for STABIL®
(DURHAM, N.C.) – Sept. 13, 2018 – Implus, a provider of athletic, fitness and outdoor accessories, announces a strategic partnership with Interex Industries, Inc. to distribute STABIL® performance footwear traction products across all Canadian territories…
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Bike Industry Veteran Michael Grim Joins LEM Helmets as General Manager
MORGAN HILL, Calif. (Sept. 10, 2018) – LEM Helmets, a new, inclusive cycling helmet brand whose mission is to inspire the fun in biking by focusing on safety, style, and performance in all its innovative head…
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DÆHLIE Teams Up with Verde Brand Communications for Integrated Media Relations
BROOMFIELD, Colo. (September 7, 2018) – DÆHLIE, the #1 active Nordic apparel company in Scandinavia, is joining forces with Verde Brand Communications as its agency of record for integrated media relations & brand communications. Verde…
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A jacket needs to do “more”
ELKTON, MD, – adidas Originals has introduced a GORE-TEX jacket with the patented packable technology KARKAJ designed in partnership with functional clothing pioneer Conroy Nachtigall. adidas Originals wanted to create a lightweight, packable, reliable solution…
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Balega and TriggerPoint Partner with Ragnar Series to Become Official Sock and Foam Roller Brands of the Race
Durham, N.C. (August 28, 2018) – Balega, a leading performance sock brand in the run specialty market, and TriggerPoint, the market leader in foam rolling, movement products and education, announce their partnership with Ragnar, the…
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PEARL iZUMi Introduces New Winter MTB Pants and Additions to the BikeStyle® Collection
LOUISVILLE, Colo. (August 23, 2018)— For Fall/Winter 2018, PEARL iZUMi is introducing a new collection of winter mountain bike pants— the Summit collection includes the new Summit AmFIB® Pant, Summit AmFIB® Lite Pant and Summit…
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PEARL iZUMi’s Fall 2018 Road Apparel Now Available
LOUISVILLE, Colo. (August 23, 2018)— For Fall 2018, PEARL iZUMi introduces an extensive line of new and updated jackets, jerseys and tights to keep you riding into the Fall and Winter months. With a focus…
The Conservation Alliance Travels to Grand Rapids for First Backyard Collective Event in Grand Rapids
BEND, Ore. (August 22, 2018) – More than 50 volunteers from five member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Grand Rapids, Michigan on Tuesday, August 14. The volunteers worked in…
Outdoor Research awards $10K We Can Grant to nonprofit focused on cycling advocacy, youth empowerment
SEATTLE, Wash. (Aug. 21, 2018) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, this week awarded its second-annual We Can Grant for $10,000 to The Winnipeg Repair Education and Cycling…
The Conservation Alliance Hosts Successful Backyard Collective Event in Portland, Oregon
BEND, Ore. (August 16, 2018) – More than 250 volunteers from nine member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Portland, Oregon on Thursday, August 9, 2018. The volunteers worked in…
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New MSR® Athlete Dani Arnold Breaks Speed Record
SEATTLE, Wash. (August 13th, 2018) — Seattle-based Mountain Safety Research® (MSR®), is proud to add Swiss mountaineer and alpinist Dani Arnold to its team of athlete ambassadors. MSR is excited to announce that Arnold has…
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MSR® Introduces Ultralight Pro™ Bivy
SEATTLE, Wash. (August 9th, 2018) — Since 1969, Seattle-based Mountain Safety Research® (MSR®) has set the standard for creating high-performance outdoor products meant to withstand the harshest conditions of the mountains. New for 2019, MSR…
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Pure Project Joins The Conservation Alliance
BEND, Ore. – August 9, 2018 – The Conservation Alliance welcomes San Diego-based craft beer producer Pure Project as its newest member. In joining The Conservation Alliance, the brewing company is helping to protect public…
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MSR® 4L Trail Base™ Water Filter Kit Provides Two Filter Modes in One
SEATTLE, Wash. (August 7, 2018) — Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand, introduces the 4L Trail Base™ Water Filter Kit for 2019, expanding the capacity of its previously-release 2L filter kit.…
Hydro Flask Raises $79,000 for The Conservation Alliance at Annual Garage Sale
Bend, Ore., August 7, 2018 – Hydro Flask named The Conservation Alliance the beneficiary of its annual Garage Sale in Bend, Oregon, hometown for both the company and the organization. The event, which took place…
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MSR® Introduces Ultralight, Thru-Hiker Mesh House Shelter for Soloists
SEATTLE, Wash. (August 2, 2018) — Seattle-based Mountain Safety Research® (MSR®), introduces the Thru-Hiker Mesh House 1, the new lightweight long-distance backpacking shelter for minimalist soloist travelers. Ultralight micromesh fabric offers maximum moisture control, ventilation…
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2019 Therm-a-Rest® NeoAir® UberLite™ Mattress Collects 6 Awards At Outdoor Retailer Summer Market
SEATTLE, Wash. (August 2, 2018) – Therm-a-Rest has set the standard in innovation and design in outdoor sleep systems for more than 45 years, and there’s no sign of stopping. Recently, the iconic brand took…
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Swiss Rock Climber Nina Caprez Joins MSR®’s Roster of Athlete Ambassadors
SEATTLE, Wash. (July 31, 2018) — Seattle-based Mountain Safety Research® (MSR®) is proud to announce that Swiss rock climber Nina Caprez has joined MSR’s team of athlete ambassadors. Now hailing from Grenoble, France, Caprez is…
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MSR® Introduces Lightweight Pika™ Teapot
SEATTLE, Wash. (July 27, 2018) — Seattle-based Mountain Safety Research® (MSR®), introduces the Pika™ 1 L Teapot, an ultralight, compact, hard-anodized aluminum teapot for backcountry adventures. Designed with a strong, precise pour, the teapot provides…
Wenzel Expands The Tribute Collection for Spring 2019
BOULDER, Colo. (July 20, 2018) — Wenzel, makers of a wide range of tents, sleeping bags and accessories to complement any outdoor lifestyle, introduces new tents, sleeping bags, hammocks and airbeds to its ever popular…
Slumberjack Introduces New Overland and Hunt Gear for Spring 2019
BOULDER, Colo. (July 20, 2018) – Slumberjack (SJK), known for hunting, camping and overland gear, is taking the authentic experience of overland adventuring to the next level. The 2019 product line has something for the…
SCARPA North America promotes Sarah Fansler to Direct Sales Manager
BOULDER, Colo. – SCARPA North America this week promoted Sarah Fansler, who has worked at the brand for the past three years, to Direct Sales Manager. In her new role, Fansler will work to elevate…
GCI Outdoor Introduces Latest Outdoor Rocking Chair at ORSM 2018
HIGGANUM, Conn. (July 19, 2018) – GCI Outdoor, creators of portable, durable outdoor recreation equipment and furniture, is proud to announce the Pod Rocker and Pod Rocker with SunShade. Joining a growing collection of campsite…
Petzl Spring 2019 line continues commitment to TOP AND SIDE PROTECTION helmet standards
SALT LAKE CITY, Utah (July 19, 2018) – Petzl, the leader in solution-based lighting and verticality equipment, announces a Spring 2019 product collection that continues the brand’s commitment to helmets that offer TOP AND SIDE…
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Balega Evolves its Iconic, Mid-Weight Enduro V-Tech Performance Sock for Fall 2018
Durham, N.C. (July 19, 2018) – Balega International, a leading performance sock brand in the run specialty market, debuts updates to its innovative and iconic mid-weight Enduro V-Tech collection for Fall 2018 with improved fit…
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Yaktrax Opens Application for 2018-19 Ambassador Team
Durham, N.C. (July 19, 2018) – Yaktrax, the premium outdoor brand synonymous with snow and ice traction, has opened the application portal today for its 2018-19 influencer team, #YakPak. Team members will represent Yaktrax as…
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Newly Launched shār Joins The Conservation Alliance
BEND, Ore. – July 19, 2018 – The Conservation Alliance welcomes its newest member, shār, makers of organic trail mix that provides healthy fuel on-the-go. The brand will be introducing its new “Original Mix” at…
Gore Presents GORE-TEX Products with a PFCEC Free DWR at Outdoor Retailer Show
Newark, DE –W. L. Gore & Associates is proud to announce that it reached a first key milestone on its Fabrics Division’s journey towards the goal of eliminating PFCs of Environmental Concern (PFCEC) from the…
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New All-Mesh, Spacious MSR® Zoic™ Tents Stay Cool and Comfortable
SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand, introduces the all-mesh Zoic™ Tent Series, a lightweight, spacious and ultra-livable 3-season tent designed for maximum breathability and comfort across a variety…
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New MSR® PocketRocket® Deluxe Stove Delivers Premium Features
SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), introduces the PocketRocket® Deluxe stove, a feature-packed enhancement to its predecessors. The innovative, ultralight stove offers premium features, including an instant push-start piezo igniter, a wind-resistant, broad…
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Boasting 50-Percent Faster Flow Rate, Platypus® Launches Big Zip™ EVO for Spring 2019
SEATTLE, Wash. – Platypus, the leader in taste-free hydration, introduces the latest evolution of its best-selling Big Zip Reservoir – the Big Zip™ EVO – for spring 2019. Delivering a 50-percent increase in flow than…
As SCARPA celebrates 80th anniversary, brand’s experience in trail, mountain, climbing footwear shows in its Spring 19 line
BOULDER, Colo. (July 12, 2018) – Celebrating its 80th anniversary in 2018, SCARPA, an industry leader in footwear for all aspects of performance mountain sports, unveils a collection of 20 new or redesigned products for…
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Award-Winning MSR® Hubba™ NX Tent Series Receives 2019 Updates
SEATTLE, Wash.— When Seattle-based Mountain Safety Research® (MSR®) introduced the MSR Hubba Tent series in 2002, the innovative, lightweight, one-pole-to-pitch design revolutionized the lightweight backpacking tent category and quickly became the cornerstone of the company’s…
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Lighter shelters, warmer gaiters, more advanced apparel technologies featured in Outdoor Research SS19 line
SEATTLE, Wash. (July 12, 2018) – Showcasing its commitment to solution-driven innovation, Outdoor Research, maker of industry leading outdoor apparel and gear, introduces a line of new products for Spring-Summer 2019 that unveils groundbreaking new…
The Conservation Alliance Announces 2018 Outstanding Partnership Awards
Bend, Ore., July 11, 2018 – REI, Nau, and Justin Bailie Photography are the winners of The Conservation Alliance Outstanding Partnership Awards for 2018. The award recognizes member companies who go above and beyond in…
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Spice Up Your Workout with a CHAi LATTe
Berkeley, Calif. (July 11, 2018) — A little bit sweet, a little bit spicy – what better way to fuel your most strenuous of activities than with a CHAi LATTe. This coffee shop classic is…
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SealLine® Makes Waves With Updated Pro™ Dry Pack & New Line of Dry Daypacks for Spring 2019
SEATTLE, Wash. – Offering the best support you can find in waterproof protection, SealLine’s most supportive large-capacity waterproof pack, the Pro™ Dry Pack, just got better. The newly-refined pack offers a full-length framesheet with adjustable…
Gregory advances backpack suspension technology with three new and redesigned systems for spring 2019
SALT LAKE CITY, Utah (July 10, 2018) – For more than 40 years, Gregory Packs has led its category with backpack suspension that makes outdoor adventures more comfortable and enjoyable. That continues in Spring 2019,…
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TransRockies Run Sells out for Twelfth Straight Year, Draws National Geographic Adventurer of the Year, Ultrarunning Elite and More
Buena Vista, Colo. (July 10, 2018) – TransRockies Events, host of the 12th annual TransRockies Run, is proud to announce another sold out event with a stellar field of athletes, including the return of National…
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PEARL iZUMi Updates PI / BLACK Collection
LOUISVILLE, Colo. (July 9, 2018) – PEARL iZUMi is expanding the exclusive PI / BLACK collection, which sets new standards in both aesthetics and function for the most discerning riders. The new pieces combine cutting edge…
Princeton Tec Debuts its Most Adaptable Lighting System Yet, The SNAP
PENNSAUKEN, NJ (July 09, 2018) – Princeton Tec, industry-leader of U.S. manufactured lighting products for more than 40 years, introduces its most versatile light yet, the SNAP. Princeton Tec engineers designed an intuitive modular system…
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The Conservation Alliance Welcomes Topo Athletic
(BEND, Ore. – July 9, 2018) – The Conservation Alliance welcomes its newest member, Topo Athletic, the shoemakers dedicated to providing a better running and fitness experience through instinctive and natural movement. Through the partnership,…
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The Conservation Alliance Hosts Successful Backyard Collective Stewardship Event in Seattle
SEATTLE, Wash. (July 6, 2018) – More than 170 volunteers from 12 member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Seattle, WA on Thursday, June 28. The volunteers worked in support…
Royal Robbins Celebrates 50 Years of Adventure
SAN FRANCISCO, Calif. (June 29, 2018) — Celebrating its 50th anniversary in 2018, Royal Robbins unveils its Spring 2019 collection of adventure-ready clothing aimed at avid travelers and outdoor enthusiasts. Poised for growth as a new…
Katadyn Announces Fourth Addition to its Award-Winning BeFree Water Filtration System Line
MINNEAPOLIS, Minn. (June 28, 2018) — Katadyn, global manufacturer of industry leading water treatment systems, is proud to launch the Gravity BeFree 3.0L Filtration System, the fourth addition to the BeFree water filtration system line.…
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PEARL iZUMi Reveals Social Purpose Statement
Louisville, Colorado (June 27, 2018) – PEARL iZUMi, the world’s leader in cycling apparel and footwear, announces an elevated focus on actions to positively impact the environment and riding communities. The defining perspective for this increased…
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LEM Helmets Unveils New 2018-19 Collection of Cycling Head Protection Across North America
MORGAN HILL, Calif. (June 27, 2018) – LEM Helmets, a brand with a rich history in head protection and safety products, introduces a fresh, new bike helmet division who’s mission is to produce innovative cycling helmets…
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Uncharted Supply Co. Launches New Life Uncharted Podcast
PARK CITY, Utah (June 27, 2018) – Christian Schauf, entrepreneur and founder of emergency preparedness brand Uncharted Supply Co., is launching the new Life Uncharted podcast. The series focuses on guests who have forged unique paths to success and…
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Therm-a-Rest Launches Lightest Insulated Mattress on the Market for Spring 2019
SEATTLE, Wash. (June 26, 2018) – Therm-a-Rest has set the standard in innovation and design in outdoor sleep systems for more than 45 years. The legacy continues into spring 2019 as the brand unveils its…
Named a revolution in comfort, Gregory’s new Jade backpack earns prestigious OutDoor Award
SALT LAKE CITY, Utah (June 25, 2018) – The all-new Jade 53 from Gregory Packs offers backpackers a “revolution in pack comfort,” according to an independent panel of expert judges who this month awarded it…
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GU Energy Labs and NICA Team Up on New Special-Edition Energy Gel
Berkeley, Calif. (June 21, 2018) — GU Energy Labs is teaming up with the National Interscholastic Cycling Association (NICA) to support student-athletes. Crafted with the help of NICA student-athletes at GU’s headquarters in Berkeley, a…
Bipartisan Conservation Leaders Pledge to Save America’s Most Important Conservation Program
Washington, D.C. – Land and Water Conservation Fund champions in the House and Senate rallied on the steps of the U.S. Capitol with conservation leaders and outdoor recreation advocates today and vowed to save America’s…
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Gore Launches New GORE-TEX 3D Fit Footwear
ELKTON, MD – As industry leaders in innovation, W.L. Gore & Associates (Gore) continues to bring new product technologies to the market within the GORE-TEX ‘waterproof & breathable’ footwear category. With the growth in popularity…
Petzl Athlete Alex Puccio Takes Home Gold at IFSC Climbing World Cup
SALT LAKE CITY, Utah (June 14, 2018) – Petzl team member Alex Puccio successfully completed all four finals problems at the International Federation of Sport Climbing World Cup to take home the gold medal at…
The Conservation Alliance Announces Two New Board Members
Bend, Ore., June 13, 2017 – The Conservation Alliance board and membership elected Amy Beck, Brand Manager at Waypoint Outdoor, and Kate Larramendy, Design and Sustainability Advisor at Toad&Co., to serve on the organization’s board…
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MSR Global Health Launches Impact Project
SEATTLE, Wash. (June 12, 2018) — Mountain Safety Research® (MSR®), the Seattle-based high-performance outdoor equipment brand, has launched the MSR Impact Project to advance the company’s work in global health. The new nonprofit fund will…
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Princeton Tec Unveils Revamped Website and Lumen Upgrades
Pennsauken, NJ (May 30, 2018) – For over 40 years, Princeton Tec has pushed the limits of top-tier lighting by listening to consumers and giving them a more intimate relationship with the brand. From the…
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Mountain Safety Research® Partners with the American Mountain Guides Association
SEATTLE, Wash. (May 16, 2018) – Mountain Safety Research® (MSR®), the Seattle-based high-performance outdoor equipment brand, recently announced their newest partnership with the American Mountain Guides Association (AMGA). This partnership will enhance MSR’s already rigorous…
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Mountain Safety Research® Awarded Innovator of the Year by Seattle Business Magazine
SEATTLE, Wash. (May 15, 2018) – Mountain Safety Research® (MSR®) is honored to be named Seattle Business Magazine’s Manufacturing Company of the Year in the Innovation Category. MSR was nominated among dozens of other manufacturers…
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Kitsbow Unveils V2 Collection for Spring-Summer 2018
PETALUMA, Calif. (May 15, 2018) — Kitsbow, maker of premium cycling clothing and accessories, today introduces the Spring-Summer 2018 V2 collection, built for the relentless cyclist, bearing craftsmanship, function, and style. “Creating cycling apparel that…
As it celebrates 80 years of crafting premium footwear, SCARPA launches new N.A. website to more effectively convey its heritage
BOULDER, Colo. (May 15, 2018) – As SCARPA celebrates its 80th anniversary of crafting premium footwear for all aspects of mountain sports, SCARPA North America, its wholly owned distributor for the U.S. and Canada, this…
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Mountain Safety Research® Takes Home OUTSIDE Summer Buyer’s Guide Gear of the Year Award
SEATTLE, Wash. (May 9, 2018) – Mountain Safety Research® (MSR®), the Seattle-based high-performance outdoor equipment brand is proud to announce that the Hubba Tour 3 tent wins a 2018 Gear of the Year award presented…
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Balega Unveils New Website to Better Engage Passionate Audience
Durham, N.C. (May 8, 2018) – Balega International, a leading sock brand in the run specialty market, debuts a new website this week at balega-socks.implus.com. With new digital tools and resources, the new site helps…
Wenzel, Heritage Outdoor Equipment Brand, Launches 2018 Camp Swagger Tour
Boulder, Colo. (May 8, 2018) – Wenzel, makers of a wide range of tents, sleeping bags and accessories to complement any outdoor lifestyle, is proud to announce the launch of their 2018 Camp Swagger Tour. …
Chamois Butt’r Returns as Official Dirty Kanza 200 Partner for 2018
PLEASANT VALLEY, Mo. (May 7, 2018) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, announces its continued sponsorship as the official skin care sponsor of the Dirty Kanza 200, the world’s premier endurance…
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MSR®’s 2018 Ambassador Team Roster puts Gear to the Test
SEATTLE, Wash. (May 3, 2018) – Mountain Safety Research® (MSR) is proud to announce their 2018 team of ambassadors, an accomplished and talented group of six athletes that define modern day adventure and exploration. Hailing…
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Exceptional Climber Alex Megos Joins Global GORE-TEX Athlete Team
FELDKIRCHEN-WESTERHAM — Alex Megos, one of the most accomplished sport climbers in the world, is new team member of the global GORE-TEX athlete team. Born and raised in Erlangen, Germany, the 24-year-old Megos started climbing…
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Outdoor Research Interstellar Jacket wins Outside Magazine 2018 Gear of the Year Award
SEATTLE, Wash. (May 1, 2018) – In the Spring 2018 Buyer’s Guide, Outside Magazine awarded its prestigious 2018 Gear of the Year Award to the Outdoor Research Interstellar Jacket, which uses the brand’s proprietary AscentShell…
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MSR® Signs on as Exclusive Stoves Sponsor for BACKPACKER’s 18th Annual Get Out More Tour
SEATTLE, Wash. (May 1, 2018) – Mountain Safety Research® (MSR®) is proud to sign on as BACKPACKER magazine’s exclusive stove sponsor for their Get Out More Tour. The nationally-traveling, 75-minute interactive seminars aim to unite readers…
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Gregory Baltoro, Deva Win 2018 Outside Gear of the Year Award
SALT LAKE CITY, Utah (May 1, 2018) – Gregory Mountain Products, a longtime leader in backpacks and adventure travel gear, is honored to announce the new Baltoro, and women’s specific Deva, were the chosen recipients…
The Conservation Alliance Hosts Successful Backyard Collective Event in Santa Rosa, California
Santa Rosa, Calif. (April 30, 2018) – Over 220 volunteers from 10 member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Santa Rosa, California on Thursday, April 26, 2018. The volunteers worked…
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Implus Acquires Leading Winter Traction Brand
(DURHAM, N.C.) – April 30, 2018 – Implus, a provider of athletic, fitness and outdoor accessories today announced the acquisition of 32 North Corporation d/b/a STABIL®, the maker of STABILicers®, Stat-A-Rest® and STABIL Turf performance…
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Implus Expands Independent Retail Sales Team with New Territory Managers
Durham, N.C. (April 30, 2018) – Implus expands its Independent Retail sales team with the addition of seven new territory managers to better support specialty retailers for Balega, FuelBelt, Yaktrax, DryGuy, TriggerPoint, Perfect, FootZen, Sof…
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Accell North America Launches Commerce-Enabled Haibike Website Experience
Simi Valley, CA – April 19, 2018 – Accell North America (ANA) brings more new consumers and fulfillment opportunities to its Independent Bicycle Dealers (IBD) with the launch of a commerce-enabled website for its ePerformance…
Timothy Egan to Speak at The Conservation Alliance Breakfast
(Bend, Ore., April 19, 2018) – Renowned author Timothy Egan will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Summer Market. Egan’s presentation will put the current battle over…
GCI Outdoor Continues Partnership, Grows Support for Big City Mountaineers
Higganum, CT (April 18, 2018) – GCI Outdoor, creator of portable, durable outdoor recreation equipment, is once again partnering with Big City Mountaineers to provide transformational outdoor experiences for underprivileged youth. For 2018, GCI Outdoor…
Jaybird Joins The Conservation Alliance
(BEND, Ore. – April 17, 2018) – The Conservation Alliance welcomes sports audio and technology pioneer, Jaybird, as its newest member. To celebrate this new relationship and to underscore the company’s commitment to preserving wild…
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PEARL iZUMi Launches Custom iracelikagirl Apparel
Louisville, Colo. (April 16, 2018) – PEARL iZUMi has partnered with iracelikeagirl— a women’s endurance team and community founded by professional triathlete Angela Naeth— on an exclusive apparel collection that will launch on May 10…
The Conservation Alliance Kicks Off First Backyard Collective Event of 2018 with Six Member Companies in Santa Barbara, California
Santa Barbara, Calif. (April 16, 2018) – More than 200 volunteers from six member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Santa Barbara, California on Thursday, April 12. The volunteers worked…
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Supporting grassroots efforts to foster public-lands access, Outdoor Research creates ‘We Can’ Grant
SEATTLE, Wash. (April 10, 2018) – Supporting grassroots efforts to foster public-lands access, Outdoor Research, the Seattle-based manufacturer of outdoor apparel and gear, this week announced the 2018 window to submit applications for its new…
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Outdoor and Craft Brew Companies Put Public Lands Before Profit
BEND, Ore. (April 2, 2018) – Outdoor and craft brew companies are putting public lands before profit throughout the month of April by hosting “We Keep It Wild” online promotions to benefit The Conservation Alliance.…
American Mountain Guides Association Announces New Discipline for Certified Mountain Guides
Boulder, Colo. (March 29, 2018) – Since 1979, the American Mountain Guides Association (AMGA) has set the standard for guiding in the United States. AMGA Certification requires completing the alpine, ski and rock disciplines. However,…
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Accell North America Acquires Mobile Service Company Beeline Bikes
Kent, WA – March 28, 2018 – Accell North America (ANA), announces the acquisition of Beeline Bikes, a pioneering mobile channel expansion solution that delivers a turn-key sales, service and data acquisition solution tailored for…
Chamois Butt’r Announces Key Sponsorships and Athletes for 2018
PLEASANT VALLEY, Mo. (March 28, 2018) – Celebrating its 25th year in business in 2018, Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve riding comfort, announces its support and sponsorship of…
RinseKit Launches New Portable Shower Products and Accessories for Heat and Pressure On-The-Go
CARLSBAD, Calif. (March 27, 2018) – After a successful Kickstarter campaign and an incredible showing on Shark Tank, the award-winning portable pressurized shower system, RinseKit, reveals its new family of products. RinseKit debuts two new…
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The Conservation Alliance Contributes $800,000 in Grants to 21 Organizations
BEND, Ore. (March 26, 2018) – The Conservation Alliance sent grants totaling $800,000 to 21 organizations working to protect wild places throughout North America. The Conservation Alliance has awarded more than $20 million to grassroots…
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Uncharted Supply Co. Welcomes Brad Drennan as Director of Consumer Experience
PARK CITY, Utah (Mach 22, 2018) – Uncharted Supply Co., makers of the finest high-quality, high-utility, and full-package emergency preparedness systems, today welcomes Brad Drennan to the family as Director of Consumer Experience. Drennan brings…
Katadyn Group Welcomes Teresa Coryell House as Global Head of Digital
MINNEAPOLIS, Minn. (March 21, 2018) – Today Katadyn Group welcomes Teresa Coryell House to the team as new Global Head of Digital. Coryell House comes to Katadyn Group with over 20 years of experience in…
Kitsbow Announces Inaugural Trail Advocate Program and Recipients
PETALUMA, Calif. (March 20, 2018) — Kitsbow, maker of premium cycling clothing and accessories, announces its inaugural Trail Advocate Program and its first Trail Advocate of the Year recipients—Joe Lopresti (Homer Glen, Illinois), Tim Kugler…
GCI Outdoor Supports the 365-Mile Challenge, Helps Mothers Stay Active Throughout 2018
Higganum, CT (March 19, 2018) – GCI Outdoor, creator of portable, durable outdoor recreation equipment, is proud to sponsor the 365-Mile Challenge. Designed to engage mothers and get them outside for one mile of self-propelled…
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GU Energy Labs Gels are Now “Made by the Sun” at Berkeley Headquarters
Berkeley, Calif. (March 13, 2018) – Thanks to a newly installed 206 Kw DC solar power system, GU Energy Labs will now offset over 95 percent of its energy needs at their headquarters, which is…
Gregory Baltoro, Deva Win Backpacker Magazine Editor’s Choice 25th Anniversary Hall of Fame Award
SALT LAKE CITY, Utah (March 12, 2018) – One of the best-selling and best-carrying backpacks on the market, the Gregory Baltoro and its women’s-specific counterpart the Deva, were chosen as recipients of the first-ever Backpacker…
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Cascade Designs, Inc. Welcomes Jerry Heinlen as CEO
SEATTLE, Wash. (March 12, 2018) – Cascade Designs, Inc.,® the iconic American outdoor company known for product innovation, today announces that outdoor industry veteran Jerry Heinlen will be the company’s new CEO. Heinlen brings more…
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Accell North America Appoints New CEO
Kent, Wash. (March 8, 2018) – Accell North America (ANA) announced today that it has appointed W. John Short as its new Chief Executive Officer. Short will oversee all Accell Group operations and investments in…
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Outdoor Research hires Roger Barton as Head of Finance and Operations
SEATTLE, Wash. (March 6, 2018) – Outdoor Research, the Seattle-based maker of industry leading apparel and gear, this month hired Roger Barton as Head of Finance and Operations. Barton is a 24-year veteran of the…
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Cascade Designs, Inc.® Founder and Chairman of the Board John Burroughs Steps Down After 46 Years at the Helm
SEATTLE, Wash. (March 5, 2018) – Cascade Designs, Inc.,® the classic American outdoor company steeped in product innovation and heritage, today announces that company founder and Chairman of the Board, John Burroughs, will be leaving…
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GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel
Berkeley, Calif. (March 1, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel…
Accell North America Announces Omnichannel Brand and Digital Leader in Stuart Johnson
Kent, Wash. (February 28, 2018) – Today, Accell North America (ANA) announces Stuart Johnson as its Chief Marketing and Digital Officer (CMO, CDO). This newly created position supports ANA’s recently launched 2018 Consumer-Centric Omnichannel Strategy,…
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PEARL iZUMi Expands Aero Apparel Collection
Louisville, Colo. (February 26, 2018) – PEARL iZUMi expands its Aero Apparel Collection, making Patented Speed Sleeve technology available to more riders in new Spring 2018 Jerseys. Of the total power produced by a rider,…
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PEARL iZUMi Introduces Patented Drop-Tail Design in Women’s Bibs
Louisville, Colo. (February 26, 2018) – PEARL iZUMi, maker of performance cycling apparel and footwear, releases its new Spring 2018 line with exciting road styles including the all new Women’s P.R.O. Escape Bib Shorts. With a…
Bergreen Photography Joins The Conservation Alliance
Bend, Ore. – The Conservation Alliance welcomes Evergreen, Colo.-based Bergreen Photography as its newest member. This new partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to…
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PEARL iZUMi’s 2018 Dirt Collection Now Available
LOUISVILLE, Colo. (February 20, 2018) — For Spring 2018, PEARL iZUMi introduces significant evolutions of its apparel line — with a focus on the emerging category of Dirt riders— including exciting new Versa apparel, an…
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Balega Launches Redesigned Blister Resist Line for Spring 2018
Durham, N.C. – Balega International, a leading sock brand in the run specialty market, launches its completely redesigned Blister Resist sock collection for Spring 2018. Made from natural mohair, Blister Resist socks protect against sheer…
Katadyn Partners with World Hope International
MINNEAPOLIS, Minn. (February 14, 2018) — Katadyn, a global manufacturer of industry-leading water treatment systems, is proud to announce a partnership with World Hope International (WHI), a Christian relief and development non-profit organization working with…
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MSR’s Winter Category Manager Joins Northwest Avalanche Center Board of Directors
SEATTLE, Wash. (February 13, 2018) — Mountain Safety Research® (MSR®), the Seattle-based high-performance outdoor equipment brand, has announced that its Winter Category Manager, Sarah Courtney has joined the Board of Directors at Northwest Avalanche Center…
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Therm-a-Rest Welcomes Industry Veteran Greg Dean as New Brand Director
SEATTLE, Wash. (February 12, 2018) — Seattle-based Therm-a-Rest, the industry leader in premium outdoor camp comfort, welcomes industry veteran Greg Dean to the team as its new brand director. Dean brings 20-plus years of product…
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Balega Enhances Its Favorite Collections with Fresh New Colorways for Spring 2018
Durham, N.C. (Feb. 8, 2018) – Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Women’s Enduro, Hidden Dry and Ultralight sock collections with new…
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Uncharted Supply Co. Raises Growth Capital from The Chernin Group
PARK CITY, Utah (February 8, 2018) – Uncharted Supply Co., an industry-leading emergency preparedness company behind The Seventy2, the innovative 72-hour survival kit, has partnered with Los Angeles-based The Chernin Group (TCG), a privately held,…
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Uncharted Supply Co. Joins Forces with Verde Brand Communications as Media Relations Partner
PARK CITY, Utah (February 6, 2018) – Uncharted Supply Co., makers of the finest high-quality, high-utility, and full-package emergency preparedness systems, is partnering with leading active lifestyle and integrated media relations agency, Verde Brand Communications, as…
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Cairn Launches Gear Up, Give Back™ Program
Bend, Oregon (Feb. 5, 2018) – Cairn, best known for curating subscription boxes that help outdoor enthusiasts discover innovative products, announced their Gear Up, Give Back™ program, set to launch in Spring 2018. In partnership…
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Under Armour Launches UA HOVR, a Next Generation Cushioning Platform Built to Make You Better
BALTIMORE, MD (Feb. 1, 2018) — Today, Under Armour, a global leader in innovative performance apparel, footwear and equipment, launches UA HOVR, the brand’s latest innovation in footwear cushioning technology. The UA HOVR platform is…
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MSR Names Scott Youmans Stoves and Combustion Category Manager
SEATTLE, Wash. (January 31, 2018) — Mountain Safety Research® (MSR®), the Seattle-based leader in high-performance outdoor equipment, has named Scott Youmans as its Stoves and Combustion Category Manager. The category includes award-winning stove systems like…
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Thomson Bike Tours Offers First-Ever Scenic Gravel Trip from Barcelona to Girona
GUILFORD, Conn. – Thomson Bike Tours, the leading operator of premier cycling tours around the world for more than 15 years, announces its first-ever gravel bike trip along the Mediterranean coast from Barcelona to Girona…
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Balega Hires Mary Hannah Andrews as Brand Manager
Durham, N.C. – Balega, a leading performance sock brand in the run specialty market, welcomes Mary Hannah Andrews as Balega brand manager. Mary Hannah will oversee Balega’s brand’s promotional programs as well as support the…
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Sweet Protection takes home ISPO Gold Award for the new for Fall/Winter 2018 Switcher helmet
Trysil, Norway (January 23, 2018) – The Norwegian-based Sweet Protection, designers of cutting-edge paddle sports, snow sports, and mountain bike helmets and apparel, is proud to announce the versatile Switcher snow sport helmet is a…
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GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel
Berkeley, Calif. (January 23, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel…
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FuelBelt® Welcomes Kenzie Hunnings as Marketing Specialist
Durham, N.C. (January 23, 2018) – FuelBelt®, the pioneer in hydration belts and accessories, hires Kenzie Hunnings as marketing specialist to support the brand in the run specialty market. Hunnings, who has worked with Implus as…
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MSR Global Health Celebrates Record Year of Impact
Seattle, Washington (January 23, 2018) – MSR Global Health®, a division of Seattle-based Mountain Safety Research® (MSR®), celebrates the start of 2018 by looking back on a record-setting year of impact in 2017. In total,…
Accell North America Launches 2018 Consumer-Centric Omnichannel Strategy; Built to Modernize IBD’s
Kent, Wash. (January 21, 2018) – The retail correction has set in to the bike industry, and by all accounts, bicycle wholesale is broken. Independent Bicycle Dealers (IBD’s) are carrying more than their fair share…
Chamois Butt’r Ships Eco-Friendly, Retail Ready Packaging in 2018
PLEASANT VALLEY, Mo. (January 22, 2018) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve riding comfort, boasts a new, more environmentally-friendly Retail Ready Packaging (RRP) that can be put straight…
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MSR® Launches Convenient, All-in-One Snowshoe Kit
SEATTLE, Wash. (January 22, 2018) – MSR® (Mountain Safety Research), the Seattle-based high-performance outdoor equipment brand, will be launching their first-ever snowshoe kit, complete with Evo Trail showshoes, DynaLock Trail backcountry poles, and a carrying…
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Stake in the Ground: Outdoor Industry Leads Paradigm Shift for Women in the Workplace
BOULDER, Colo. (January 22, 2018) – As #TimesUp for Hollywood and weekly headlines implicate one tech company after another, the $800 billion outdoor industry has been, for the past three years, investing in a cultural…
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MSR® Introduces New Backcountry Pole Line with DynaLockTM Technology at Outdoor Retailer Winter Market
SEATTLE, Wash. (January 18, 2018) – MSR® (Mountain Safety Research), the Seattle-based high-performance outdoor equipment brand, will be introducing three new backcountry pole designs at Outdoor Retailer Winter Market in Denver, Colo. The Ascent, Explore,…
Nighthawk Safety Introduces Night Trek Xtreme Tactical Shoe Lights
Orlando, FLA (Jan. 18, 2018) – Nighthawk Safety, creators of the world’s first tactical shoe lighting system, is proud to announce the launch of the newest addition to the shoe Night Trek family: the Night…
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Therm-a-Rest Debuts Questar™ 0F/-18C Sleeping Bag for Cold-Weather Adventures
SEATTLE, Wash. (January 18, 2018) — Seattle based Therm-a-Rest has been leading innovation and design in the camp comfort category for more than 45 years, because they know (from personal experience) that when you rest…
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Fall 2018, Gregory debuts Adventure Travel, Everyday Adventure Pack Lines for people with adventurous mindsets
Salt Lake City, UT (Jan. 18, 2018) – Responsible for many firsts in the industry, Gregory Mountain Products has long set the standard for handling outdoor adventures with ease. For Fall 2018, Gregory continues to…
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MSR Introduces Fuel Canister Recycling Program
SEATTLE, Wash. (January 17, 2018) — Seattle-based Mountain Safety Research® (MSR®) has launched a new fuel canister recycling program aimed to reduce the number of canisters that end up in landfills. Customers who return empty…
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Camber Outdoors Recognizes Ann Krcik, The North Face, with Lifetime Achievement Award
BOULDER, Colo., January 17, 2018 – Camber Outdoors, the only national organization dedicated to equality for all women in the outdoors from the backcountry to the boardroom, is proud to recognize Ann Krcik, co-founder of…
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Partnering with Indigenous Tribes Offers Hopeful Path for Public Lands Preservation
While the struggle over the preservation of Bears Ears National Monument and other wild places continues, a coalition of American Indian recreation enthusiasts has a unique message about how to protect public lands. The group…
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PEARL iZUMi is Exclusive Apparel Sponsor of the Oskar Blues Old Man Winter Bike Rally
Louisville, Colo. (Jan. 16, 2018) – PEARL iZUMi, maker of performance cycling apparel and footwear, will be the exclusive clothing partner of the Old Man Winter Rally held Feb. 11, 2018 in Lyons, Colorado. They will…
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SCARPA North America names 2017 Sales Rep Group of the Year: End 2 End Outdoors
BOULDER, Colo. (Jan. 16, 2018) – SCARPA North America this month named End 2 End Outdoors, its sales agency in the South Central U.S., as its Sales Rep Group of the Year for 2017. “Conner…
Hot Chillys Supports the Apa Sherpa Foundation’s Hot Lunch Program with a Happy Hour at 2018 Outdoor Retailer + Snow Show
SAN LUIS OBISPO, Calif. (January 16, 2018) – Hot Chillys®, creators of the world’s most well known base layers for over 30 years, is supporting the Apa Sherpa Foundation with a happy hour fundraiser on…
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Cascade Designs® Welcomes Steve McClure as Chief Financial Officer
SEATTLE, Wash. – Cascade Designs®, renowned for its collection of award-winning brands including Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, has named Steve McClure as Chief Financial Officer. McClure steps into his new…
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Under Armour Mountain Running Series, Presented by GORE-TEX® Products, Announces 2018 Race Calendar
BALTIMORE, MD (Jan. 16, 2018) — Under Armour, the global leader in innovative performance apparel, footwear and equipment, announced today the race dates and locations for the 2nd annual Under Armour Mountain Running Series, presented…
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Outdoor Research unveils three leading-edge apparel technologies, yielding better mobility and warmth
SEATTLE, Wash. – A commitment to offering leading-edge technology has always been a hallmark of Outdoor Research gear. With its Fall 2018 apparel and glove collections, Outdoor Research continues that trajectory with three new fabric…
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MSR Teams Up with Verde Brand Communications for PR Initiatives
Seattle, Washington (January 11, 2018) – Mountain Safety Research® (MSR®), trusted manufacturer of premium, high-performance outdoor equipment, is appointing Verde Brand Communications as its public relations and communications agency of record. Verde will work with…
Snow Angel Blends Fashion and Function, Introduces New for Fall 2018 Women’s Base Layer Collection
SAN LUIS OBISPO, Calif. – Snow Angel, makers of a complete line of base and mid-layers designed for women, by women, moves into its 20th year with a focus on fitting women with highly functional…
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G3 goes big with lightest, fully-featured AT tech binding, retooled climbing skin line
At the upcoming Outdoor Retailer winter show, G3, makers of premium backcountry ski and snowboard equipment, will launch an array of new backcountry-specific products for the 18/19 winter season, including an all-new tech binding, the…
Therm-a-Rest®, Platypus®, SealLine®, and PackTowl® Team Up With Verde Brand Communications as Public Relations Agency of Record
SEATTLE, Wash. (January 9, 2018) – Known for their award-winning products, innovation, and leadership across the outdoor industry, Therm-a-Rest®, Platypus®, SealLine®, and PackTowl® kick off 2018 by partnering with Verde Brand Communications as its public relations…
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Kevin Fedarko, Pete McBride to Speak at The Conservation Alliance Breakfast
Bend, Ore., January 9, 2018 – Writer Kevin Fedarko and photographer/filmmaker Pete McBride will be the featured speakers at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer + Snow Show. Fedarko and McBride’s multi-media…
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Hot Chillys Expands Popular Chil-Block Mask Line, Adds New Styles and New Prints
SAN LUIS OBISPO, Calif. – Hot Chillys®, creators of the most well known base layers for over 30 years, is expanding on their highly popular line of Neoprene-free Chil-Block masks and Balaclavas. With one entirely…
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Hot Chillys Caters to Kids, Introduces New Toddler Size Base Layers for Fall 2018
SAN LUIS OBISPO, Calif. – Hot Chillys®, creators of the most well-known base layers for over 30 years, is proud to help families stay warm and active all winter long with the introduction of their…
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Hot Chillys Grows Winning Micro-Elite Chamois Line for Fall 2018, Offers Fiesta Prints and One-Piece Base Layers
SAN LUIS OBISPO, Calif. – Hot Chillys®, creators of the most well-known base layers for over 30 years, is proud to announce the expansion of their top-of-the-line Micro-Elite Chamois collection. The newest garments joining this…
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Sweet Protection, International Leader in Head Protection, Introduces Two New Snow Helmets for Fall/Winter 2018
Trysil, Norway – The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and bike helmets, is set to introduce two new snowsport helmets during this year’s Outdoor Retailer + Snow Show in Denver, Colo.…
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Sweet Protection Amplifies Marketing Program for Fall 2018, Introduces New Assets Alongside New Helmets
Trysil, Norway – The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets, is updating and amplifying their marketing efforts for fall 2018. With a revitalized logo, new “Our Best Helmet.…
Camber Outdoors Kicks Off Outdoor Retailer Snow Show with a Unique Thought-Leadership Keynote
BOULDER, Colo. (December 27, 2017) – Three years ago, Camber Outdoors (formerly OIWC) launched its CEO Pledge, which ushered in a nationally recognized thought-leading paradigm shift around accelerating women’s leadership within the business cultures of…
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G3 strengthens customer service department, retains NE sales agency with deep experience
Vancouver, B.C. (Dec. 20, 2017) – G3, the Vancouver-based manufacturer of premium backcountry ski and snowboard equipment, recently hired Steve Ingold as its customer service manager, bringing his many years of experience in the field…
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Thomson Bike Tours Launches New, First-Class Trip to Colombia
escape the January cold while immersing in a cycling and cultural GUILFORD, Conn. (December 18, 2017) – Thomson Bike Tours, the leading operator of premier cycling tours around the world for the past 15 years,…
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The Conservation Alliance Funds Legal Challenges to Trump Assault on National Monuments
BEND, Ore. – The Conservation Alliance made a $75,000 grant to Earthjustice today, supporting the organization’s legal challenges to President Trump’s unprecedented changes to national monument boundaries. The grant is the largest contribution The Conservation…
GCI Outdoor Honors Fallen US Veterans, Donates Wreaths to Wreaths Across America
Higganum, Conn. (Wednesday, December 6) – GCI Outdoor, creators of portable, durable outdoor recreation equipment and furniture, is helping to honor fallen US veterans this holiday season with a generous donation of wreaths to the…
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The Conservation Alliance Responds to President Trump’s Unprecedented Attack on National Monuments
BEND, Ore. (December 4, 2017) – Today, President Trump launched an unprecedented attack on America’s public lands. In a move that favors short-term profits for extractive industries over Native American cultural heritage and a sustainable…
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Gore launches new GORE-TEX® INFINIUM™ product brand
FELDKIRCHEN-WESTERHAM (30 November 2017) — For more than 40 years, the GORE-TEX® brand has stood for performance, functionality, quality, comfort and trust. W. L. Gore & Associates (Gore) is building upon this expertise to lead…
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Balega Silver Sock Honored with Awards from SELF and Runner’s World Magazine
Durham, N.C. (November 28, 2017) – Balega International, a leading sock brand in the run specialty market, earned Gear of the Year from Runner’s World Magazine for 2017 for its innovative Silver performance running sock.…
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Outdoor Research hires Liz Braund as Head of Product
SEATTLE, Wash. (November 27th 2017) – Outdoor Research, the Seattle-based apparel and gear manufacturer, hired Liz Braund, a veteran with 20 years of experience in outdoor and active apparel product development, as its new head…
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Implus Announces Plan to Bolster Sales Team
Durham, N.C. (November 27, 2017) – Balega, a leading performance sock brand in the run specialty market, this week announced plans to realign its sales territories and add to its sales team to better serve…
Thomson Bike Tours Signs with Canyon Bicycles as Official Bike Partner for 2018
GUILFORD, Conn. (November 27, 2017) – Thomson Bike Tours, the leading operator of premier cycling tours around the world for the past 15 years, today announces it is joining forces with Canyon Bicycles as its…
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Arc’teryx Giving Tuesday Sales to Support The Conservation Alliance
BEND, Ore. (November 21, 2017) – Recognizing the urgent need to defend public lands in the US, Arc’teryx will donate all proceeds from U.S. online sales on Giving Tuesday, November 28, to The Conservation Alliance’s…
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G3 jumps into 17/18 ski season with more awards and accolades
Vancouver, B.C. (Nov. 21, 2017) – G3, maker of cutting-edge backcountry ski and snowboard equipment, has earned a range of awards and accolades for its Fall 2017 ski collection. Recognition poured in from a range…
Outdoor Brands Commit to Raising Money for The Conservation Alliance Grant Fund on Giving Tuesday
BEND, Ore. (November 16, 2017) – With help from brands in the Outdoor Industry, The Conservation Alliance will launch a fundraising campaign on Giving Tuesday to help protect and defend wild lands and waters across…
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Balega Opens Application for 2018 Impi Ambassador Team
Durham, N.C. (Nov. 15, 2017) – Balega, a leading performance sock brand in the run specialty market, has opened the application portal today for its fourth annual “Impi” influencer team. Impi team members will represent…
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Yaktrax and TriggerPoint Sign Winter Vinecki to Athlete Roster
DURHAM, N.C. (For Immediate Release) – Two of Implus’ specialty brands, Yaktrax and TriggerPoint, proudly announce their partnership with accomplished athlete and 2018 Olympic hopeful, Winter Vinecki. Yaktrax®, the active outdoor brand synonymous with snow…
Kitsbow to Donate 50 Percent of November 3 Sales to Redwood Credit Community Fund
PETALUMA, Calif. (November 3, 2017) — Kitsbow, Sonoma County based maker of premium cycling clothing and accessories, is donating 50 percent of its total sales from Friday, November 3 to the Redwood Credit Community Fund.…
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Yaktrax Amplifies Marketing with New Website and “Stand Up to Winter” Campaign
DURHAM, N.C. (November 2, 2017) – Yaktrax, the active outdoor brand synonymous with snow and ice traction, brings extra muscle to its winter 2017/18 consumer efforts with the introduction of the all new www.yaktrax.com website…
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Outdoor Research awards 2017 sales agencies of the year
SEATTLE, Wash. (Oct. 31, 2017) – Outdoor Research this month named Les Agences Stéphane Morin (ASM), of eastern Canada, as its 2017 North America Sales Agency of the Year and Bivouac Outdoor, of New Zealand,…
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Oregon Youth Outreach Joins The Conservation Alliance
Bend, Ore., (October 19, 2017) — The Conservation Alliance today welcomes its newest member, Oregon Youth Outreach, a nonprofit dedicated to empowering youth to make positive, lasting changes that help them become happy, healthy, successful adults.…
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Raleigh Electric Partners With The Bahati Foundation to Auction Electric Bike to Support Inner-City Youth
SIMI VALLEY, Calif. (Oct. 19, 2017) – Raleigh Electric, maker of industry-leading electric bikes, is partnering with the Los Angeles-based Bahati Foundation to support underprivileged youth, and bring educational programs to kids living in the…
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AlpineAire Classic Guacamole Awarded Backpacker Editors’ Choice
Minneapolis, Minn. (October 17, 2017) — AlpineAire, a pioneer and leader in the freeze-dried food marketplace for over 30 years, earned the prestigious Editors’ Choice award from Backpacker Magazine for its Classic Guacamole—confirming AlpineAire’s commitment…
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GU Energy Labs Contributes Additional $20,000 to Public Lands Defense Fund
Berkeley, Calif. (October 17, 2017) – Following a $25,000 donation in lieu of attending the Outdoor Retailer Summer Market, GU Energy Labs has contributed an additional $20,000 to The Conservation Alliance, funded in part by…
Katadyn Partners to Supply Water Treatment for Hurricane Relief
Minneapolis, Minn. (October 16, 2017) Katadyn, a global manufacturer of industry-leading water treatment systems, partners with relief organizations to supply water filtration technologies for treating contaminated drinking water in areas affected by hurricanes, tsunamis and…
The Conservation Alliance’s Backyard Collective Event Draws Seven Member Companies to Boulder, Colorado
Boulder, Colorado (October 16, 2017) – More than 80 volunteers from seven member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Boulder, Colorado on October 6. The group worked in support of…
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Outdoor Brands Stand for Permanent Protection of the Arctic Refuge
BEND, Ore. (October 12, 2017) – The Conservation Alliance released today a letter signed by 90 outdoor companies and recreation organizations opposing any effort to open the Arctic National Wildlife Refuge to oil drilling, and…
Petzl SIROCCO Wins Outside Buyer’s Guide Gear of the Year Award
SALT LAKE CITY, Utah (October 10, 2017) — Thanks to an innovative, lightweight and breathable design that features top, rear and side head protection, the Petzl SIROCCO helmet won Outside magazine’s prestigious Gear of the…
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Raleigh Electric & IZIP Reduce Eco-Footprint Through Call2Recycle Partnership
SIMI VALLEY, Calif. (Oct. 5, 2017) – Focusing on its long-term environmental impact, Raleigh Electric, maker of industry-leading electric bikes, and IZIP, a leader in fun-focused electric bikes, are leading the way in the cycling…
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Confluence Outdoor Names Courtney Moore as Director of National Accounts
Greenville, S.C. – Confluence Outdoor named Courtney Moore Director of National Accounts, where he’ll oversee Confluence Outdoor’s retail chain business. “Courtney’s business acumen, category expertise and product passion make him the ideal leader for this…
GCI Outdoor Partners with Westminster College and their Westminster Expedition Semester on the Road
Higganum, CT – GCI Outdoor, the creator of portable, durable outdoor recreation equipment and furniture, is partnering with the Westminster Expedition, one of the nation’s first semester-long, experiential-education programs to be offered at any college or…
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Petzl America Names Jon Rockefeller Marketing Director
SALT LAKE CITY, Utah (September 26, 2017) — Petzl, the leader in solution-based verticality and lighting equipment, today named Jon Rockefeller as marketing director for Petzl America. Rockefeller returns to Petzl after more than five…
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The Conservation Alliance’s Backyard Collective Event Draws Six Member Companies to Asheville, North Carolina
ASHEVILLE, North Carolina (September 25, 2017) – More than 20 volunteers from six member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Asheville, North Carolina on September 15. The volunteers worked in…
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National Monument Changes Could Adversely Affect Local Economies
Jackson, Wyo., September 21, 2017 – Following a leaked memo from the Department of the Interior, which recommends resizing national monuments or opening them up to mining, logging and industrial purposes, The Center for Jackson…
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The Conservation Alliance Contributes $700,000 in Grants to 18 Organizations
BEND, Ore. (September 20, 2017) – The Conservation Alliance sent grants totaling $700,000 to 18 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s second funding disbursal for 2017.…
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Outdoor Research adds website shopping tool to send online customers to local brand retailers
SEATTLE, Wash. (Sep. 19, 2017) – In a move designed to bridge the digital shopping experience with local service and convenience, Outdoor Research, the Seattle-based leader in technical outdoor apparel and accessories, has partnered with…
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GU Energy Labs Launches New Campfire S’mores Energy Stroopwafel
Berkeley, Calif. (September 19, 2017) – GU Energy Labs has turned a campfire favorite into a portable Energy Stroopwafel, perfect for fueling your next ride, run or adventure. The Campfire S’mores Energy Stroopwafel delivers the…
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Raleigh Electric and IZIP Bring On 3 New Territory Sales Managers
SIMI VALLEY, Calif. (Sept. 18, 2017) – Raleigh Electric and IZIP, manufacturers of industry-leading electric bikes, have added three new territory managers to the sales team, as both brands continue to grow and expand in…
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Balega Debuts Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
Durham, N.C. (September 18, 2017) – Balega, a leading performance sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its limited-edition Grit…
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Kari Traa Launches “Celebrate Yourself” Marketing Campaign, Addresses Daily Pressures and Expectations Women Face
Oslo, Norway — Kari Traa, Europe’s fastest-growing women’s apparel manufacturer and No. 1 baselayer brand in Scandinavia, launches its largest marketing campaign to date — “Celebrate Yourself” — a full-scale initiative in Europe and North…
Kitsbow Introduces Alpine-Grade Technical Apparel for Fall 2017
PETALUMA, Calif. (September 8, 2017) — Kitsbow, maker of premium cycling clothing and accessories, introduces new and updated technical layer options with continued quality partnerships with Polartec, Schoeller and Pendleton. “Few brands hold time-tested,…
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Dagger Reveals Team-Driven Phantom Kayak for February 2018
GREENVILLE, S.C. (August 29, 2017) – Dagger, the industry leader in whitewater kayak innovation, introduces the new Phantom: an agile, fast and furious whitewater kayak designed for speed and fit like a glove for optimal…
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Perception Kayaks Introduces Branded Accessories and “Made in the USA” Paddle Collections
GREENVILLE, S.C. (August 29, 2017) – Perception Kayaks, the leader in recreational, touring and fishing kayaks for more than 40 years, today announced the launch of its all-new accessories and ‘Made in the USA’ paddle…
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Wilderness Systems Announces New Tsunami Kayak for 2018
GREENVILLE, S.C. (August 29, 2017) – Wilderness Systems, the industry leader in premium performance touring and fishing kayaks, reintroduces the Swiss Army Knife® of touring kayaks: the Tsunami. “The Tsunami is one of the most…
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Boardworks Surf Acquires Global License Agreement to Rogue SUP and Surf Brand
CARLSBAD, Calif. (August 28, 2017) – Boardworks, a SoCal-based leader in surf and standup paddle (SUP), today announced its global license agreement with Rogue, an authentic core performance SUP and surf brand, founded in 2008.…
Katadyn Debuts BeFree 3.0L Filtration System
Minneapolis, Minn. (August 24, 2017) — Katadyn is proud to launch the new BeFree 3.0L Filtration System, the largest addition to its award-winning BeFree water filtration system line. The new BeFree 3.0L holds the most…
The Conservation Alliance Responds to Interior Secretary Ryan Zinke’s National Monument Review Summary Report
Interior Secretary Ryan Zinke today submitted a report to President Trump in which he reportedly recommends that the President alter the boundaries of some National Monuments designated since January 1996. The Interior Department did not…
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Third Annual SHIFT Makes Business Case for Public Lands
Jackson, WY (August 23, 2017) — The Center for Jackson Hole announces its third annual SHIFT Festival will take place November 1-3 in the birthplace of the world’s first national park, Jackson Hole, Wyoming. Tickets…
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Sweet Protection Introduces Next Generation Paddlesports Helmets and Apparel at Paddlesports Retailer Trade Show
Trysil, Norway (August 15, 2017) – The Norwegian-based Sweet Protection, designers of cutting edge paddle sports, snow sports, and mountain bike helmets and apparel, will unveil their newest paddling gear at the 2017 Paddlesports Retailer…
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Royal Robbins Introduces ROYAL: Built for the Urban Climber
SAN FRANCISCO, Calif. (August 14, 2017) — In 1968, legendary Sierra Nevada climbers Royal and Liz Robbins introduced the world’s first climbing-specific apparel brand, Royal Robbins, to North American climbers. Today, the brand is back…
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Conservation Alliance “Backyard Collective” Draws Over 200 Volunteers
PORTLAND, Oregon (August 10, 2017) — More than 200 volunteers from seven member companies attended The Conservation Alliance’s 10th anniversary of its Backyard Collective in Portland, Oregon. The volunteers worked alongside Portland’s Forest Park Conservancy,…
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Ruffwear Contributes $50,000 to Public Lands Defense Fund
BEND, Ore. (August 9, 2017) – Ruffwear has contributed $50,000 to The Conservation Alliance to support the organization’s efforts to protect and defend public lands in the United States. The Conservation Alliance will direct the…
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GU Energy Labs Launches New Small Batch Collection
Berkeley, Calif. (August 7, 2017) – Last fall, GU Energy Labs turned to its community of athletes to nominate and vote for the next great Energy Gel flavor. After the votes were tallied, GU’s innovation team…
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Pearl Izumi Introduces Versa Collection for Fall 2017
Louisville, Colo. (Aug. 2, 2017) – Responding to a growing number of riders who want technical cycling gear that doesn’t look like cycling gear, Pearl Izumi introduces the Versa collection. Versa apparel is designed to…
Camp Native Founder David Woodbury Departs on 4,354-Mile Bike Ride to Raise Awareness for Family Camping
SPEARFISH, South Dakota (August 1, 2017) – Camp Native Founder David Woodbury departs today for a 4,354-mile bike ride through nine Western states and 82 towns. Woodbury will visit dozens of Camp Native campsites each…
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GU’s New Campfire S’mores Gel: The tastiest way to support public lands
Berkeley, Calif. (July 25, 2017) – The country’s cherished public lands are under threat, and GU is teaming up with The Conservation Alliance to make joining the fight to protect the places we play easier…
Petzl Introduces Ultra-Light and Compact BINDI Headlamp
SALT LAKE CITY, Utah (July 24, 2017) – Petzl, the leader in lighting and verticality products, today unveiled the BINDI: a compact and ultra-lightweight headlamp for everyone from runners and hikers to sailors and urban…
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Petzl Introduces BOREO Helmet for Multisport Adventures
SALT LAKE CITY, Utah (July 25, 2017) – Petzl, the leader in lighting and verticality products, today introduced the BOREO: a durable, lightweight helmet designed for any adventure. “The helmet defines versatility. It’s suitable for…
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Petzl Introduces Easily Adjustable Harness for Children Less than 66 Lbs
SALT LAKE CITY, Utah (July 25, 2017) – Petzl, the leader in lighting and verticality products, today introduced the Ouistiti harness: an easily adjustable harness for children less than 66 lbs. “Petzl has had full-body kid harnesses…
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Petzl Introduces First-Ever Headlamp for Children
SALT LAKE CITY, Utah (July 25, 2017) – Petzl, the leader in lighting and verticality products, today introduced the TIKKID: a fun, brightly colored headlamp for children. “Parents will appreciate this new headlamp for children…
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Raleigh Bicycles Introduces New Urban-Focused Carlton Collection
KENT, Wash. – Raleigh Bicycles unveils its new urban bike collection that continues the Raleigh heritage while complimenting city life. The new Carlton line combines classic, timeless style with great handling, for everything from riding…
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Rokum Outdoor Debuts New Tents and Sleeping Bags that Redefine Comfort
SANTIAGO (July 24, 2017) – Rokum Outdoor, Chilean-based makers of fun and comfortable tents and sleeping bags, is launching into the North American market at Outdoor Retailer, July 25-29, 2017, in Venture Out booth #VO2386.…
Brooks-Range Unveils New Tent Collection Spring 2018, Including 2lb 15oz Two-Person Tent, Among the Lightest on the Market
San Leandro, Calif. – Brooks-Range Mountaineering has more than three-decades of experience designing top-quality, reliable outdoor gear and apparel tried-and-tested by some of the world’s top mountaineering and backcountry professionals. Spring 2018, Brooks-Range brings their…
From a new line of ultralight backpacks to reimagined classics, Gregory leads the pack in design and technology spring 2018
SALT LAKE CITY, Utah – Building on 40 years of crafting the best-carrying backpacks on the market, Spring 2018 Gregory will unveil a new line that takes a collective step forward in gear tailored for…
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Croakies Announces Industry Happy Hour at Outdoor Retailer in Support of Parks4Kids Utah
JACKSON, Wyo. (July 20, 2017) – Croakies, manufacturer of industry-leading outdoor eyewear retention products, who is celebrating its 40th Anniversary this year, announces an industry happy hour in support of Parks4Kids Utah to take place…
Katadyn Group to Acquire Hydro-Photon, Inc., Makers of SteriPEN
KEMPTTHAL, Switzerland (July 20, 2017) – Katadyn Group announced that it has signed an agreement to acquire the assets of Hydro-Photon, Inc. the makers of the world’s leading ultraviolet, handheld water purifier, the SteriPEN. The…
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Princeton Tec Debuts New Line of Precision-Controlled Axis Headlamps
PENNSAUKEN, NJ (July 20, 2017) – Princeton Tec, makers of industry-leading outdoor lighting products made in the USA for more than 40 years, debuts its new Axis and Axis Rechargeable headlamps at this year’s summer…
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Balega Expands Hidden Comfort, Hidden Contour Collections with Fresh New Colors and Designs for Fall 2017
Durham, N.C. (July 19, 2017) – Since its inception in 2003, Balega’s Hidden Comfort sock has captured the hearts and feet of runners all over the world – making it an instant favorite for performance…
From trail to rock, alpine to running, SCARPA leads footwear tech in Spring 18 for core mountain sports
BOULDER, Colo. (July 19, 2017) – Based in Italy’s Dolomites where mountain sports are a way of life, SCARPA for 80 years has focused singularly on footwear innovation crafted from real-world experience. For Spring 2018,…
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Pearl Izumi Introduces PI DRY™ Fabric Technology for Fall 2017
LOUISVILLE, Colo.— Pearl Izumi is dedicated to developing innovative cycling apparel to enable athletes to ride 365 days a year. Building on this commitment, Pearl Izumi announces PI DRY™ fabric technology that will allow riders…
Raleigh Bicycles Introduces Nelson Vails Tribute Bikes
KENT, Wash. (July 18, 2017) – On the Velodrome at the 1984 Summer Olympics in Los Angeles history was made. Racing for the US, Nelson Vails won the silver medal in the sprint to become…
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Chamois Butt’r Hosts Butt’rd Up Morning Bike Ride/Run at Outdoor Retailer Summer Market
Pleasant Valley, Missouri (July 18, 2017) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve skin comfort, invites you for an early morning bike ride or run at Outdoor Retailer Summer…
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Sweet Protection Increases Sales Force, Adds Three New Rep Groups to Growing Roster
Trysil, Norway (July, 17) – The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets and apparel, has added three new sales teams to their growing roster for the busy summer…
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In Spring 18 line, Outdoor Research builds on core categories of shells, climbing, travel, accessories
SEATTLE, Wash. (July 17, 2017) – As its guiding principle, Outdoor Research creates gear built ‘For the Journey Ahead.’ Part of all adventurous journeys is being prepared for any kind of outdoor sport or situation.…
Chas Fisher Joins Verde Brand Communications and Verde Strategy
DURANGO, Colo. (July 17, 2017) – Chas Fisher will serve Verde Brand Communications as COO, and Verde Strategy as Co-leader, effective immediately. “Chas was the very first person to hire me to do brand communications…
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Sweet Protection Joins Marin Bikes, Sponsors 2017 Marin Enduro Team Mountain Bike Athletes
Trysil, Norway (July 13, 2017) – The Norwegian-based Sweet Protection, makers of premium mountain bike helmets and apparel, is joining with Marin Bikes to sponsor the Marin Enduro team in the California Enduro Series (CES),…
Ibex Outdoor Clothing & ROMP Host Commemorative Benefit Climb up Mt. Sherman
White River Junction, VT. (July 12, 2017) — Ibex Outdoor Clothing, premium Merino wool apparel company, joins forces with The Range of Motion Project (ROMP), a nonprofit organization that provides prosthetic and orthotic care to…
As higher-intensity activities trend, Gore Fabrics leads with innovations in apparel, footwear performance
ELKTON, MD (July 12, 2017) — As outdoor activities trend toward higher-energy, fitness-focused pursuits done in shorter periods of time, W.L. Gore & Associates, the company that created the category of waterproof/breathable, continues to lead…
The Conservation Alliance “Backyard Collective” Rallies Volunteers to Dig in the Dirt with Vermont State Parks on July 14
WATERBURY, Vt. (July 11, 2017) — Vermont State Parks will team up with The Conservation Alliance’s Backyard Collective on Friday, July 14 for a volunteer event at Camp Smith in Little River State Park. Close…
Perception Reintroduces the Pescador 10.0 and 12.0 Kayaks
GREENVILLE, S.C. (July 11, 2017) – Perception, a leader in recreational, touring and fishing kayaks for more than 40 years, today announced it overhauled its beloved, sit-on-top Pescador 10.0 and 12.0 kayaks for 2018. “Perception…
Wilderness Systems Announces New Accessories for Kayak Anglers
GREENVILLE, S.C. (July 11, 2017) – Wilderness Systems, the industry leader in kayak fishing innovation, today introduces a dozen-plus new accessories designed to enhance kayak anglers’ experiences on the water. “Wilderness Systems accessories give anglers…
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Five Outdoor Industry Brands Come Together to Host Contest & Benefit Party for The Conservation Alliance Defense Fund
SALT LAKE CITY, UTAH (July 10, 2017) — Celebrating both advocacy and gratitude, long-time outdoor industry brands Mountainsmith, Ibex, KÜHL, Big Agnes and Darn Tough team up to host a two-tier affair benefiting The Conservation…
Balega Presents Induna Award to Two Stores at Fleet Feet Sports National Conference
Durham, N.C. (June 28, 2017) – Balega International, a leading performance sock brand in the run specialty market, honored two Fleet Feet Sports stores for outstanding community service and presented its prestigious Induna award to…
Royal Robbins’ Moves Exclusively to 100% Fluorocarbon-Free DWR
SAN FRANCISCO, Calif. (June 28, 2017) — Royal Robbins’ Spring 2018 collection will exclusively feature 100% non-fluorinated “Ec-0 DWR™”: an eco-friendly upgrade with the same waterproof performance features of its predecessor. Royal Robbins is the first…
The Conservation Alliance Grants $110,000 to Defend Public Lands
BEND, Ore. (June 27, 2017) – The Conservation Alliance awarded nine emergency grants to organizations working to defend public lands. The grants, totaling $110,000, come from the organization’s new Public Lands Defense Fund, created to…
bambu® Outdoor Launches Into Outdoor Market with Functional & Beautiful USDA-Certified Organic Cookware
PORTLAND, OR (June 26, 2017) – Whether you’re in the frontcountry or backcountry, what you eat with should be as good as what you eat. That’s the essence behind bambu® Outdoor, maker of elegantly simple,…
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The Conservation Alliance Announces Two New Board Members, New Staff
Bend, Ore., (June 26, 2017) – The Conservation Alliance board elected Tyler LaMotte, vice president of global brand marketing at KEEN, Inc., and Mary Maliff, director at The Forest Group, to serve on the organization’s…
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Zenbivy Enters Final 3 Days of Kickstarter Campaign Ending June 29
SPOKANE, Wash. (June 26, 2017) – Zenbivy, an innovative, outdoor start-up company focused on bringing you a comfortable night’s sleep in the outdoors, is entering the homestretch of its successful Kickstarter campaign. With just three…
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Katadyn BeFree 1.0L Wins Gold Award at OutDoor Show
Minneapolis, Minn. (June 23, 2017) — The Katadyn BeFree 1.0L earned a prestigious Gold Award at the 2017 OutDoor Show in Friedrichshafen, Germany for its ultra-light, compact design and trusted filtration performance. On the heels…
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Confluence Outdoor Names Todd King Vice President of Marketing
Greenville, S.C. – King comes to Confluence from Gaia Herbs where he served as vice president of marketing. During his tenure, he was a catalyst for growth as Gaia nearly doubled sales and was named…
Adventure Travel Conservation Fund and Conservation Alliance Announce Dual Memberships
Bend, Ore., (June 22, 2017) — The Conservation Alliance and Adventure Travel Conservation Fund (ATCF) today announce their dual memberships. The pair’s unique partnership allows them to maximize their North American and international fight to…
The Conservation Alliance Awards Five Grants to Support Public Lands Rallies Nationwide on July 27
BEND, Ore. (June 21, 2017) – The Conservation Alliance awarded five grants to conservation organizations to support “This Land is Our Land” celebrations in Oregon, California, Minnesota and New Mexico. The public lands celebrations will…
Brooks-Range Mountaineering Hires South Central U.S. Sales Rep
San Leandro, Calif. (June 20, 2017) – Brooks-Range Mountaineering, maker of high-quality, innovative outdoor equipment has hired John Swartz as regional sales rep in the South Central U.S. Swartz’ territories include New Mexico, Texas, Arizona,…
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New Gregory Baltoro backpack wins Gold OutDoor Award
SALT LAKE CITY, Utah (June 19, 2017) – The all-new Baltoro 65 from Gregory Mountain Products won a Gold OutDoor Award at the OutDoor Trade Show in Friedrichshafen, Germany. Out of 330 entries, the judges…
iShoxs® POV Camera Mounts Make North American Debut
Mönchengladbach, Germany – iShoxs®, manufacturer of top-quality mounts and accessories for POV cameras, will make their way to North America this June. The German-based brand looks to expand the reach of their premium products across…
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Katadyn Debuts Hiker Pro Clear
Minneapolis, Minn. (June 14, 2017) — Katadyn introduces its best-selling Hiker Pro in a new, transparent housing built for quick and efficient use in the backcountry. The lightweight, high-performance microfilter system maintains easy operation and…
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LCA journey continues: Gore offers solution dyed and recycled textiles
FELDKIRCHEN-WESTERHAM (June 12, 2017) — Stemming from its ongoing commitment to Life Cycle Assessment (LCA) studies and its commitment to deliver the optimal combination of high technical performance and low environmental footprint, W.L. Gore &…
Kitsbow Debuts Summer ’17 MTB Collection and New Website
PETALUMA, Calif. (June 12, 2017) — Kitsbow, maker of premium cycling clothing and accessories, introduces their latest mountain bike apparel, available now on a reengineered, content-rich website. “We’re rooted in tireless research and development. The…
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Confluence Outdoor Names Greg Cattrano Vice President of Sales
Greenville, S.C. (June 8, 2017) – Confluence Outdoor announces the appointment of Greg Cattrano as Vice President, Sales. Cattrano comes to Confluence from New Balance’s Warrior & Brine Lacrosse business. Warrior & Brine is the…
The American Alpine Club Launches Largest Fundraiser of the Year
GOLDEN, Colo. (June 9, 2017) — The American Alpine Club, the nation’s leading mountaineering and climbing organization, today kicks off its largest fundraising membership drive of the year to combat threats to the vertical frontier.…
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Zenbivy Reaches $50,000 Kickstarter Crowdfunding Goal in First 48-Hours of Campaign
SPOKANE, Wash. – Zenbivy, an innovative, outdoor start-up company focused on bringing you a comfortable night’s sleep in the outdoors, successfully funded its recently launched Kickstarter campaign in the first 48 hours. With a fundraising…
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Petzl Announces New Sales Leadership for the Rockies
SALT LAKE CITY, Utah (June 1, 2017) — Petzl the leader in solution-based verticality and lighting equipment, welcomes Ascension Sales LLC as new sales representation for the Rocky Mountain territory. Petzl appointed Ascension Sales LLC,…
Chamois Butt’r Launches Newly Designed Website
Pleasant Valley, Missouri (May 31, 2017) – Chamois Butt’r, the ultimate athletic skin lubricant and chamois cream developed to improve skin comfort, unveils a newly designed website to coincide with the launch of its new…
AMGA Partners with Sterling to Create the Craig Luebben Education Fund
Biddeford, ME – With a goal of $25,000 by the end of 2018 and $50,000 by 2019, the 10-year anniversary of Luebben’s death, Sterling will kick-off the fundraising with a match initiative to encourage others…
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Executive leaders of outdoor industry release statement on Outdoor Retailer show move
Executive leaders from the outdoor industry are releasing the below statement in regards to Outdoor Retailer, and the future of the show’s location. Denver is the answer. As executive leaders of outdoor industry companies, with…
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College Outside Joins The Conservation Alliance
Bend, Ore., (May 23, 2017) — The Conservation Alliance today welcomes College Outside as its newest member. College Outside is the outdoor industry’s primary connection to the college demographic. Over 200 collegiate outdoor groups use…
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iShoxs Names Verde Brand Communications as Agency of Record
Mönchengladbach, Germany (May 24, 2017) – iShoxs, German-based maker of premium mounts and accessories for POV cameras, has retained Verde Brand Communications to serve as its agency of record. Verde will increase visibility and engagement…
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SCARPA North America names All Mountain Group as 2016 Rep Group of the Year
BOULDER, Colo. (May 22, 2017) – SCARPA North America this month named All Mountain Group, its sales agency in the New England and Mid-Atlantic territories, as its Rep Group of the Year for 2016. “The…
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Katadyn Launches Award-Winning BeFree 1L
Minneapolis, Minn. (May 17, 2017) — Katadyn proudly announces the new 1-liter iteration of its award-winning BeFree water filtration system. On the heels of the Katadyn BeFree .6L wins for Runner’s World Gear of the…
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Petzl GRIGRI+ Drives High Demand at Specialty Retailers
SALT LAKE CITY, Utah (May 16, 2017) — The new Petzl GRIGRI+ is driving high demand at specialty retail stores thanks to its user friendliness, durability and anti-panic function. “The demand for the GRIGRI+ has…
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The Conservation Alliance Makes Grants to Defend Public Lands
BEND, Ore. (May 9, 2017) – The Conservation Alliance made two emergency grants to support organizations working to defend public lands. The grants, totaling $35,000, come from the new Public Lands Defense Fund, created by…
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Statement from SCARPA on the loss of Ueli Steck
During this difficult time our thoughts go first to Ueli Steck’s family and closest friends. However, because Ueli was also an athlete and collaborator who worked with us since the beginning of his career as…
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GORE-TEX® ‘Think’ campaign challenges people to get inspired by trying something new
FELDKIRCHEN-WESTERHAM— Think about your passions. Think about having fun. Think about being inspired. Think about trying something new. As W. L. Gore & Associates launches its new “Don’t Think About GORE-TEX®” brand campaign, it is…
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bambu Outdoor Joins The Conservation Alliance
Bend, Ore., (May 2, 2017) — The Conservation Alliance today welcomes bambu® Outdoor as its newest member. bambu Outdoor provides outdoor enthusiasts with hand finished cooking and eating accessories made from nature. “We are on…
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The Conservation Alliance Responds to President Trump’s Review of National Monument Designations
BEND, Ore. (April 27, 2017) – President Trump today signed an executive order directing Interior Secretary Ryan Zinke to review all national monument designations larger than 100,000 acres from the past 21 years to determine…
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Ibex Outdoor Clothing, KEEN Inc. and Osprey Packs Come Together to Secure Owyhee Canyonlands Permanent Protection
PORTLAND, OR. (April 24, 2017) —Ibex Outdoor Clothing (Ibex), KEEN Inc. (KEEN) and Osprey Packs (Osprey) are pleased to announce the release of “Wild Owyhee.” This 14-minute film celebrates the beauty and treasure of Oregon’s…
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Outdoor Retailer, Outdoor Industry Association, The Conservation Alliance and Outdoor Alliance Host March to Celebrate Public Lands at Outdoor Retailer Summer Market Thursday, July 27, from 4:30 – 6:30 p.m.
SAN JUAN CAPISTRANO, Calif. — April 19, 2017 — Outdoor Retailer, Outdoor Industry Association (OIA), The Conservation Alliance and Outdoor Alliance today announced that cooperatively they will host a march to the Utah State Capitol…
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Beeline Bikes Launches Beeline2U Program
SAN CARLOS, Calif. (April 18, 2017) – Beeline Bikes, the mobile bike shop, announces the Beeline2U Program allowing specialty product brands to access its network of mobile bike shops for fulfillment. Previously, this functionality required…
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Sweet Protection’s Strutter, the Most Iconic Whitewater Helmet Ever Created, is Turning 20
Trysil, Norway – The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets and apparel, is proud to announce the 2017 launch of a limited edition (LE) version of the world’s…
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Zenbivy To Launch Kickstarter Campaign on May 9 for New Sleeping Bag System
SPOKANE, Wash. (April 12, 2017) – Zenbivy, an innovative, outdoor-inspired start-up company where minimalism and comfort intersect, officially announces the launch of its Kickstarter campaign on May 9 to support the brand’s flagship product the…
The Conservation Alliance “Backyard Collective” Rallies 150 Volunteers to Dig in the Dirt with the Ventura Hillsides Conservancy on April 13
BEND, Ore. (April 11, 2017) – The Conservation Alliance kicks off its 10th anniversary of its Backyard Collective volunteer event series with an event in Ventura, Calif. on Thursday, April 13. The Conservation Alliance is…
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Gaia Announces Debut of Docu-series Yogic Paths Sharing the magic of an ancient tradition
LOUISVILLE, Colo. (April 6, 2017) — Gaia, the world’s largest network of conscious media, announces the debut of Yogic Paths, a new docu-series capturing a deeper exploration of yoga. Filmed throughout India, Yogic Paths shares…
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The Conservation Alliance Contributes $850,000 in Grants to 20 Organizations
BEND, Ore. (April 6, 2017) – The Conservation Alliance sent grants totaling $850,000 to 20 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s first funding disbursal for 2017,…
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Pearl Izumi Named Exclusive Training Apparel & Cycling Shoe Sponsor of USA Triathlon
Louisville, Colo. (April 4, 2017) – Pearl Izumi today was announced as the exclusive cycling apparel, training apparel and cycling shoe sponsor of USA Triathlon, including the USA Triathlon National Team, USA Paratriathlon National Team and…
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GORE-TEX® Brand Aims To Become Leading Fabric Partner For International Lifestyle Brands
Today, Gore Fabrics announces its strategy to expand into the lifestyle market during Milan’s annual design week, Fuorisalone 2017. Gore Fabrics will promote its best-in-class fabric technologies to international urban and lifestyle fashion brands –…
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The Conservation Alliance Announces Third Annual ‘We Keep It Wild Campaign’
BEND, Ore. (April 3, 2017) — The Conservation Alliance, whose mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values, is thrilled to announce…
Ibex Outdoor Clothing Unveils Woolies Wonder Bodysuit
White River Junction, VT. (April 1, 2017) — Leading the charge in performance Merino wool apparel of the highest quality, Ibex Outdoor Clothing proudly unveils the ultimate one-layer, head to toe Merino solution for your…
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Wilderness Systems Sponsors 2017 KBF National Championship
GREENVILLE, S.C. (March 30, 2017) – Wilderness Systems is proud to be the official kayak and co-title sponsor of the 2017 Kayak Bass Fishing National Championship, the United States’ premier freshwater kayak-fishing tournament. “Wilderness Systems…
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Wilderness Systems’ Patent-Pending Helix PD™ Pedal Drive is in High Demand at Specialty Retail
GREENVILLE, S.C. (March 29, 2017) – Wilderness Systems today announced the arrival of its sleek, high performance, patent-pending Helix PD Pedal Drive at specialty retail stores. “The Helix PD Pedal Drive is the most efficient…
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GORE-TEX® brand campaign encourages people to find their state of ‘flow’
Feldkirchen-Westerham (March 28, 2017) — Building on the high level of trust that consumers have in GORE-TEX® products, W.L. Gore & Associates is launching a new GORE-TEX® brand campaign in 2017 that encourages people to…
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Pearl Izumi Spring 2017 Line Available Now
Louisville, Colo. (March 28, 2016)- Pearl Izumi, maker of performance cycling apparel and footwear, releases its new Spring 2017 line with fresh styles in road cycling, mountain biking and triathlete apparel. With a continued focus on…
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Gaia Now Available on Comcast’s Xfinity on Demand
LOUISVILLE, Colo. (March 27, 2017) — Gaia (Nasdaq:GAIA) today announced its subscription video on demand service – featuring videos from Gaia’s large library of conscious media, including original programs, documentaries, films, yoga and meditation practices…
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Sweet Protection Introduces Two New High-Performance Mountain Bike Helmets for Spring 2017
Trysil, Norway (March 23, 2017) – Sweet Protection, Norwegian developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, is proud to introduce the massively updated, top-of-the-line Bushwhacker…
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FSN Capital Acquires a Majority Stake in Active Brands from Holta Invest
Oslo, Norway (March 16, 2017) – FSN Capital IV has signed an agreement with Holta Invest to acquire a majority stake in Active Brands, a leading Nordic supplier of premium sporting goods brands. Holta Invest, existing…
Ibex Outdoor Clothing Introduces New Advocacy Program
White River Junction, VT (March 16, 2017) – Continually looking for ways to give back and affect change, Ibex Outdoor Clothing is proud to introduce the Ibex Impact Fund – a new advocacy program to…
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Zenbivy Teams-Up with Verde Brand Communications for Integrated PR, Social Media, and Crowdfunding Partnership
SPOKANE, Wash. (March 15, 2017) – Zenbivy, an innovative, outdoor-inspired start-up company where minimalism and comfort intersect, has partnered with leading active lifestyle, integrated communications agency Verde Brand Communications for PR, social media management, and…
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Implus Announces Acquisition of Global Leisure Concepts
(DURHAM, N.C.) – March 15, 2017 – Implus, a provider of athletic, fitness, and outdoor accessories, today announced the acquisition of Global Leisure Concepts Pty Ltd. (GLC). Based just outside of Melbourne, Australia, GLC previously…
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Royal Robbins Joins The Conservation Alliance
Bend, Ore., (March 14, 2017) — The Conservation Alliance today welcomes Royal Robbins as its newest member. The heritage brand’s commitment to The Conservation Alliance is the latest in a series of new environmental and corporate…
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Beeline Bikes Works with Amazon To Offer Free Bicycle Assembly
SAN FRANCISCO, Calif. (March 14, 2017) – Beeline Bikes, the mobile bike shop that comes to you, is working with Amazon to provide on-site bicycle assembly and set-up for customers in eligible areas. Offering seamless…
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GU Welcomes New Athletes to the 2017 GU Crew
Berkeley, Calif. (March 13, 2017) – GU Energy Labs announces 13 new athletes to the GU Crew in the run, bike, triathlon, field and ski categories. These new additions round out an amazing group of…
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Petzl Partners with REI Outessa to Offer Women Outdoor Experiences, Inspiration and Adventures
SALT LAKE CITY, Utah – Petzl today announced its sponsorship of REI Outessa, three immersive, three-day outdoor adventures designed to connect women with the outdoors in a supportive learning environment. Now in its second year, these women’s getaways are filled with activities and inspiration,…
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Sweet Protection Welcomes Mike Erwin as New Sales Manager for North America
Trysil, Norway (March 7, 2017) – Sweet Protection, Norwegian developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, welcomes Mike Erwin as the new Sales Manager for North America. With…
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GU Energy Labs Appoints Roxanne Vogel as Sports Nutritionist
Berkeley, Calif. (March 6, 2017) – GU Energy Labs announces the addition of Roxanne Vogel, MS, EP-C, CSCS, CES, CISSN, as sports nutritionist, a new role on the GU team. Vogel will be the in-house nutrition expert, responsible for…
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Katadyn BeFree Awarded Backpacker Editor’s Choice
Minneapolis, Minn. (March 1, 2017) — The Katadyn BeFree earned the prestigious Editor’s Choice award from Backpacker—acknowledging Katadyn’s innovation in performance for the integrated microfilter and Hydrapak® SoftFlask™. “We chose the BeFree for an Editors’ Choice award because of…
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Perception Pescador Pilot Hits Retailers Nationwide
Perception, a leader in recreational, touring and fishing kayaks and SUP for 40 years, today announced the arrival of its newest Pescador fishing kayak at specialty retail stores: the Pescador Pilot. The feature-rich, sit-on-top kayak offers fishermen…
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Implus® Builds for the Future with Expansion of Balega’s Sales Team
Durham, N.C. (March 1, 2017) – Continuing its investment in brand and company growth, Balega, a leading performance sock brand in the run specialty market, is expanding its fast-growing sales support team with the announcement of new…
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Petzl Athlete Margo Hayes Becomes First Woman to Send a 5.15a
SALT LAKE CITY, Utah (February 28, 2017) — Petzl athlete Margo Hayes became the first woman to send a confirmed 5.15a with a successful climb of La Rambla in Siurana, Spain. “I am overwhelmed and humbled by the support…
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Perception Launches Super Durable, Budget-Friendly Escapade SUP to Specialty Retailers
Greenville, S.C. — Feb 28, 2017 – Perception, a leader in recreational, touring and fishing kayaks and SUPs for 40 years, today released the Escapade 10’6” to specialty retailers nationwide. The super-stable SUP is durable…
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Summit Bicycles Acquires the Beeline Bikes San Francisco/Silicon Valley Franchise
SAN FRANCISCO, Calif. (February 28, 2017) – Beeline Bikes, the mobile bike shop that comes to you, has partnered with Summit Bicycles, the largest local bike shop in San Francisco/Silicon Valley. Summit will serve the needs of…
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GU Energy Labs Withdraws from Outdoor Retailer in Solidarity
Berkeley, Calif. (February 15, 2017) – GU Energy Labs stands with other leading outdoor businesses in withdrawing from the Outdoor Retailer tradeshow in Salt Lake City, UT. GU will return to Outdoor Retailer when Utah officials demonstrate a more progressive…
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Confluence Outdoor Announces Leadership Change
Greenville, S.C. (February 14, 2017) – Confluence Outdoor announces the appointment of Richard Krause as CEO and president, effective today. Krause was announced as the new leader of Confluence Outdoor following the news that long-standing CEO and President…
Metolius Withdraws From Outdoor Retailer
Bend, Ore. (February 13, 2017) – Metolius, a leading manufacturer and designer of innovative climbing gear, has announced they will not attend Outdoor Retailer Summer Market in Salt Lake City in opposition to Utah’s campaign to rescind Bears…
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Statement from The Conservation Alliance Regarding Public Lands and the Outdoor Retailer Trade Show
Since 1989, The Conservation Alliance has participated in the Outdoor Retailer trade shows, held for the past 20 years in Salt Lake City. The shows have provided an important opportunity for us to meet with…
Ibex Outdoor Clothing Will Attend Outdoor Retailer to Defend Public Lands
White River Junction, VT (February 10, 2017) – Ibex Outdoor Clothing today announced that it is limiting the size of its Outdoor Retailer presence in direct response to Utah Governor Herbert’s continued attack on public lands. “Outdoor…
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Katadyn BeFree Wins ISPO Gold Award
The Katadyn BeFree earned a prestigious Gold Award at ISPO Munich 2017 in the outdoor segment for its ultra-light, compact design and trusted filtration performance. The ISPO jury stated, “Making something so simple, so easy to use is hard…
The Conservation Alliance to Grow Advocacy Program
Bend, Ore., February 6, 2017 – In response to new threats to our public lands, The Conservation Alliance will add staff to focus on educating member companies and their employees on public lands issues, and engaging those companies…
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Reynolds Cycling Supports Huntsman Foundation Cancer Research Through Raffle at NAHBS 2017
Sandy, Utah (February 3, 2017) – Reynolds Cycling will be supporting the Huntsman Cancer Foundation and the work of the Huntsman Cancer Institute by hosting a fundraising raffle that will start today and conclude at the…
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Wilderness Systems Sponsors “Kayak Bassin’’’ and “Knot Right Kayak Fishing”
GREENVILLE, S.C. (February 2, 2017) – Wilderness Systems today announced it will sponsor Heliconia’s acclaimed “Kayak Bassin’” and “Knot Right Outdoors” television series with kayak fishing superstar, retired navy officer and all-around funny-man Chad Hoover for the sixth annual year.…
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Gregory Baltoro 65 Named in Backpacker “Gear Hall of Fame”
SALT LAKE CITY, Utah (February 2, 2017) – Gregory’s best-selling Baltoro 65 backpack was inducted into the Backpacker Magazine “Gear Hall of Fame,” this month. The award, given to outdoor gear that has stood the test of time…
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AlpineAire Launches New Snack Line to Retailers
Minneapolis, Minn. (February 1, 2017) — AlpineAire Foods, the leaders in quality and healthy dried food, just launched their new Snack Line collection. The entirely gluten-free and vegetarian lineup includes sweet and savory snack mixes, fruit blends and first…
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Verde Brand Communications Selected as Finalist for PR News’ CSR Awards for KEEN’s Live Monumental Campaign
BOULDER, Colo. (February 1, 2017) – Verde Brand Communications, a full-service, integrated brand communications agency, has been recognized as a finalist for PR News’ Corporate Social Responsibility (CSR) Awards in the Environmental Stewardship category for its PR and…
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Vapur Sponsors 2017 Public Lands Alliance Convention and Trade Show
Oxnard, Calif. (February 1, 2017) – Vapur®, manufacturer of the flexible, reusable Anti-Bottle®, is proud to support the Public Lands Alliance and provide customized Vapur bottles for attendees of the PLA Convention and Trade Show, which will be…
Sweet Protection Searches the Globe for Aspiring Ski Video Producers in Sweet Line Contest
Trysil, Norway (January 31, 2017) – Sweet Protection, developers of premium helmets, protective gear and technical clothing for snow, mountain bike and whitewater, is partnering with Field Productions and Fri Flyt for the stoke-worthy Sweet…
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Southern California-Based RinseKit To Appear on ABC’s “Shark Tank”
CARLSBAD, Calif. (January 26, 2017) – RinseKit, the innovative, portable pressurized shower system, is poised to continue its significant growth trajectory as they take the stage on ABC’s popular, Emmy-Award winning “Shark Tank” program. Showcasing their revolutionary, versatile…
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Conservation Alliance Grantees Start 2017 with Three Big Victories
Bend, Ore., January 26, 2017 – At the start of the new year, Conservation Alliance grantees delivered three major victories that protected 155,251 acres of land and 107 river miles in California and Oregon. With these…
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The Conservation Alliance Announces 14 New Members
Bend, Ore., January 25, 2017 – Fourteen companies have joined The Conservation Alliance since August 2016. This growth strengthens the organization as the political landscape for conservation in the U.S. becomes more challenging. The new members…
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Kari Traa Names Verde Brand Communications as PR Agency of Record
Oslo, Norway (January 24, 2017) — Kari Traa, Europe’s fastest-growing women’s apparel manufacturer and No. 1 baselayer brand in Scandinavia, taps Verde Brand Communications as its agency of record. Effective immediately, Verde will enhance Kari Traa’s rapid North American growth with strategic…
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Confluence Outdoor Appoints Rick Karr General Manager of Boardworks
CARLSBAD, Calif. (January 23, 2017) – Confluence Outdoor names SUP industry veteran Rick Karr as General Manager of Boardworks, a surf and stand up paddleboard (SUP) brand out of Carlsbad, California known for its innovative…
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Royal Robbins Introduces Fluorocarbon-free Outerwear for Fall 2017
SAN FRANCISCO, Calif. (January 5, 2017) —Royal Robbins’ Fall 2017 line of outerwear will feature a 100% non-fluorinated DWR treatment: an eco-friendly upgrade with the same waterproof performance features of its predecessor. The heritage apparel brand is…
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Royal Robbins® Names Joseph Brunetti Chief Financial Officer
SAN FRANCISCO, Calif. (January 5, 2017) —Royal Robbins today named Joseph Brunetti chief financial officer. Brunetti brings with him an extensive background of leading teams in general management, finance, sales, strategic planning and operations to the…
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Fall 2017 additions broaden Gregory line with redesigned technical packs, new offerings in lifestyle
SALT LAKE CITY, Utah (January 4, 2017) – Gregory’s heritage is rooted in durable, high-performing backpacks, starting with the company’s pioneering designs in 1977. Now, 40 years later, Gregory’s line has grown to include more than 100…
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KEEN’s Live Monumental Campaign Celebrates one of our Country’s Newest National Monuments: Nevada’s Gold Butte
PORTLAND, OR (December 29, 2016) – Today, President Obama penned the designation of two of our country’s newest National Monuments – Nevada’s Gold Butte and Utah’s Bears Ears. The Gold Butte designation permanently protects approximately…
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SCARPA promotes Mark Mathews to VP of Sales
BOULDER, Colo. (Dec. 20, 2016) – SCARPA North America promoted Mark Mathews, a nine-year veteran of its sales and product development team, to VP of Sales. In his new position, Mathews will direct all sales strategy…
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RovR Products, Colorado Manufacturer of Premium, Made in the USA Coolers, Signs Verde Brand Communications for PR Support
Boulder, Colo (Dec. 19, 2016) – RovR Products, creators of the first premium, made in the USA camping cooler with all-terrain capabilities, is signing Verde Brand Communications as their communications agency of record. Verde will handle all…
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Katadyn BeFree Wins Runner’s World Gear of the Year
Minneapolis, Minn. (December 15, 2016) — The Katadyn BeFree earned the prestigious Gear of the Year award from Runner’s World for its ultra-light, compact design and trusted filtration performance. The Swiss leaders in water filtration and purification partnered with SoftFlask™ technology leader Hydrapak® to create…
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National Geographic Adventure Awards Petzl ALTITUDE Gear of the Year
SALT LAKE CITY, Utah (December 14, 2016) — The Petzl ALTITUDE harness earned a prestigious Fall/Winter 2016 Gear of the Year award from the National Geographic Adventure for its innovative and weight-saving construction. National Geographic Adventure wrote “Petzl’s Altitude strips away all the unnecessaries…
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Yoga on Gaia Launches Morning Ritual Experience
LOUISVILLE, Colo. (December 13, 2016) — Gaia, the world’s largest resource of conscious media, announces its new yoga experience Morning Ritual. Featuring some of Gaia’s most coveted teachers, Morning Ritual includes two yoga series’—Sunrise Yoga and Yoga Every Day—designed to inspire, encourage and…
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Wilderness Systems Launches Dynamic Tri-Powered Radar Kayak at Specialty Retail Stores Nationwide
GREENVILLE, S.C. (December 12, 2016) — Wilderness Systems today announced the arrival of the exceedingly versatile, tri-powered Radar 135 kayak at specialty retail stores—with the smaller Radar 115 arriving later this month. “The Radar is the culmination of anything and everything a…
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Pearl Izumi Launches Limited Edition Jersey to get you in a vacation state of mind
Louisville, Colo. (Dec. 8, 2016) – Pearl Izumi, maker of performance cycling apparel and footwear, announces the launch of a limited edition Pearl Izumi Vacation Jersey for both men and women. The inspiration for this fun tropical…
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Wilderness Systems Releases New A.T.A.K. 120
GREENVILLE, S.C. (December 7, 2016) – Wilderness Systems today announced the highly anticipated release of its new compact, 12-foot A.T.A.K. 120 kayak to specialty retailers nationwide. “The A.T.A.K. 120’s new abbreviated length and increased rocker makes it the ideal compact kayak…
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Sweet Protection Teams Up with Verde Brand Communications
Trysil, Norway (December 7, 2016) – Sweet Protection, developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, is appointing Verde Brand Communications as its public relations and communications agency of record. As…
Petzl REACTIK+ Awarded Runner’s World Gear of the Year
SALT LAKE CITY, Utah (December 6, 2016) — The Petzl REACTIK+ headlamp earned a prestigious Gear of the Year award from Runner’s World for its innovative design and intelligent smartphone application. The headlamp debuts Petzl’s new smartphone application, MyPetzl Light. The app provides users…
KEEN Hires Footwear Operations Leader Jens Christian Meier as Executive Vice President, Global Value Supply Chain
PORTLAND, OR. (December 5, 2016) – KEEN, a values-led, privately-owned outdoor footwear company, known for its original and versatile products, announces Jens Christian Meier as Executive Vice President of its global Value Chain. Bringing more than 35…
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Vapur Co-Founder Brent Reinke named one of the most influential business leaders in the greater San Fernando Valley
Oxnard, Calif. (Dec. 1, 2016) – Brent Reinke, Co-Founder of Vapur®, the flexible, reusable anti bottle®, was named to “The Valley 200” by the San Fernando Business Journal (SFVBJ). The Valley 200 is a Special Edition of…
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RinseKit Partners with Spartan Race for End-of-Season Championship
Carlsbad, Calif. – RinseKit, the award-winning, portable, pressurized shower system, is the Official Shower Area Sponsor of the Spartan Race Los Angeles for the series’ December 10-11 end-of-season championship. The innovative product will allow muddy competitors to clean themselves…
American Mountain Guides Association, Outdoor Research and Petzl Launch Tech Video Series
Boulder, Colo. (November 23, 2016) – The American Mountain Guides Association (AMGA) is releasing a technical video series with its longtime partners Outdoor Research and Petzl. The ten-part series will feature fundamental ice and self-rescue skills. The first…
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Team Dagger Excels at 21st Annual Green Race
GREENVILLE, S.C. (November 22, 2016) — Dagger, the premier designer and manufacturer of high-performance whitewater, touring and recreational kayaks, is proud to announce Pro Team Athlete Adriene Levknecht swept the women’s field once again at this year’s 21st…
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Wilderness Systems and Adventure Technology Sponsor 2014 Bassmaster Classic Champion Randy Howell
GREENVILLE, S.C. (November 21, 2016) – Wilderness Systems and Adventure Technology announced today their new partnership with 2014 Bassmaster Classic Champion Randy Howell. “The freshwater fishing community has been and continues to be one that…
AMGA Annual Meeting Honors Mountaineers
SALT LAKE CITY, Utah (November 18, 2016) — The 2016 AMGA Annual Meeting at the Petzl Technical Institute in October 2016 awarded three guides for excellence. “The award winners have demonstrated a passion and commitment to the mountain…
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Application Opens for Pearl Izumi Ambador Program
Louisville, Colo. (Nov. 18, 2016) – Pearl Izumi, maker of performance cycling apparel and footwear, announces the opening of their application portal for a team of 2017 ambassadors. Fifty athletes will be hand selected to help deliver…
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GU Energy Labs Releases New Convenient Packaging for GU Energy Chews
Berkeley, Calif. (11/18/16) – GU Energy Labs releases a new packaging sleeve for GU Energy Chews. This convenient sleeve gives athletes a new way to carry a double serving of portable energy that fits easily in…
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Verde Brand Communications Recognized in OUTSIDE’s Best Places to Work 2016
Verde Brand Communications has been named to OUTSIDE’s Best Places to Work of 2016. Each year, OUTSIDE recognizes the top 100 companies in the United States that help their employees strike the ideal balance between work…
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Royal Robbins Announces New Sales Leadership for the Rockies, the Great Lakes and Additional Presence in the Southeast
SAN FRANCISCO, Calif. (November 14, 2016) — Royal Robbins welcomes new sales leadership and additional sales support for the Rocky Mountain, the Great Lakes and Southeast territories. Royal Robbins appointed Joe Stintzi, owner and principal at The Stintzi…
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G3 Partners With Three New Sales Agencies in Rockies, Northeast, Southwest
Vancouver, B.C. (November, 10) – G3, manufacturer of premium backcountry ski and snowboard equipment, added new sales agencies ahead of the 16/17 ski season to represent the brand in the Rocky Mountain, Southwestern and Northeastern regions.…
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Outdoor Project Joins The Conservation Alliance
The Conservation Alliance today welcomes Outdoor Project as its newest member. As a resource for outdoor enthusiasts, the partnership helps to shine a light on conservation in North America through the breadth of Outdoor Project’s online community. “As…
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Momentum Indoor Climbing and HERA Ovarian Cancer Foundation to Host Summit Party and Silent Auction at Petzl Technical Institute
SALT LAKE CITY, Utah (November 9, 2015) — HERA Ovarian Cancer Foundation will host the 2016 HERA Climb4Life Event’s dinner, silent auction and Summit party at the Petzl Technical Institute 6-8 p.m. Saturday, November 12, 2016. “We are proud to be a…
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Vapur adds new representation in key domestic territories
Supporting Vapur’s® continued brand growth, the flexible water bottle manufacturer adds new representation to seven key markets in the U.S. – Mid Atlantic and New England, Southern California, South and Southeastern U.S., Pacific Northwest and…
Ibex Outdoor Clothing Launches Online Revenue Sharing Program with Retailers
White River Junction, VT (November 3, 2016) – As Ibex Outdoor Clothing continues to expand and grow its wholesale channel, the company is proud to announce its new online revenue sharing program with retailers beginning in 2017. The new Elite…
Balega Partners with Achilles International to Help Disabled Athletes Run the TCS New York City Marathon
Durham, N.C. (November 3, 2016) – With a commitment to service and a desire to give back, Balega International, a leader in performance running socks, is proud to partner with Achilles International to help disabled athletes compete in the…
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Reynolds Cycling Brings on New Hires and Restructures Current Staff
Sandy, Utah (Nov. 1, 2016) – Sandy, Utah-based manufacturer of premium carbon wheels, Reynolds Cycling, has recently completed a phase of hires and restructuring of current staff. Mike Riley, Reynolds Cycling’s new marketing coordinator, joined the company…
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SCARPA North America retains new sales representative in south-central U.S.
BOULDER, Colo. (November 1, 2016) – Effective immediately, SCARPA North America will retain Conner Larsen to represent the brand in the south-central U.S., including: Texas, Oklahoma, Kansas, and Louisiana. Larsen joins the team as sales in the territory…
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G3 Hires Ski Industry Veteran Chris Clark as Sales Director
Vancouver, B.C. (October 30, 2016) – G3, manufacturer of cutting-edge backcountry ski and snowboard equipment, hired ski- and outdoor-industry veteran Chris Clark as its Sales Director, effective the week of Oct. 24. Clark comes to G3…
KEEN Hires Veteran Outdoor Industry Leader and Former CEO of Patagonia, Casey Sheahan as President
PORTLAND, OR. (October 26, 2016) KEEN, a privately-owned outdoor footwear company, known for its original and versatile products, announces Casey Sheahan as its next President. With a decorated career spanning more than 35 years in the outdoor,…
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Wilderness Systems Radar 115 Kayak Wins PADDLEexpo’s Coolest Product of the Show 2016 Award for ‘Kayak Fishing’ Category
GREENVILLE, S.C. (October 13, 2016) —The Wilderness Systems Radar 115 kayak earned Kayak Session‘s prestigious Coolest Product of the Show 2016 award in the “kayak fishing” category at PADDLEexpo 2016. The exceedingly versatile Radar 115 is a truly unique tri-powered…
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G3 kicks off 2016/17 season with awards for backcountry-ski bindings, skis and skins
Vancouver, B.C. (Oct. 12, 2016) – G3, maker of cutting-edge backcountry ski and snowboard equipment, earned multiple awards and accolades for its Fall 2016 gear from a range of ski and outdoor publications, including Backpacker, Skiing, Transworld…
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AMGA Announces Partnership with Hestra
Boulder, Colo. (October 5, 2016) – American Mountain Guides Association (AMGA) announces its newest partner Hestra, a Colorado-based and Sweden-born glove manufacturer. For 80 years Hestra has supplied gloves to mountain athletes worldwide. “AMGA guides serve clients…
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The Conservation Alliance Contributes $820,000 in Grants to 23 Organizations
Bend, Ore., October 5, 2016 – The Conservation Alliance sent grants totaling $820,000 to 23 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s final funding disbursal for 2016. The Conservation Alliance…
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Berkeley Residents Show Strong Support for Royal Robbins’ Clothing Recycling Initiative
SAN FRANCISCO, Calif. (Sept. 27, 2016) — Royal Robbins returns to its environmental safekeeping roots with its Royal’s Rewear Program, a new recycling program that takes a strong stance against sending used clothing to landfills. The Royal Robbins store…
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Vapur and Sierra-at-Tahoe Team Up to End Disposable Water Bottle Waste
In collaboration with Sierra-at-Tahoe, Vapur®, manufacturer of the flexible, reusable Anti-Bottle®, is installing four on-mountain Hydration Stations for the 16/17 season. The Hydration Stations further Vapur’s mission of eco-responsibility by minimizing the use of plastic water bottles,…
Ibex Outdoor Clothing Hires Regan Betts as Director of Brand
White River Junction, VT (September 22, 2016) – Ibex Outdoor Clothing welcomes Regan Betts as the newest member of its marketing team to take on the role of Director of Brand. Regan Betts joins Ibex with extensive…
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Helly Hansen Joins The Conservation Alliance
Bend, Ore., September 21, 2016 – The Conservation Alliance announces Helly Hansen as the newest member of the organization. As a pillar in the outdoor industry, Helly Hansen’s partnership strengthens the Alliance as conservation opportunities flourish throughout North America. This new partnership…
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Haibike Brings Award-Winning UrbanPlus ePerformance bike featuring COBI to North America
SAN FRANCISCO (Sept. 19, 2016)– Haibike and COBI, two highly-awarded German-based pioneering companies within the cycling and tech industries, have teamed up to bring the new Haibike UrbanPlus ePerformance bike featuring COBI’s connected biking system to the U.S. Haibike, having recently…
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COBI “Connected Biking” System Announces Partner Program
FRANKFURT, Germany (Sept. 16, 2016) – COBI, the first integrated system to connect your bike with your smartphone, announces its all-new direct sales platform. COBI partners will receive commission for every unit sold without any initial investment,…
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Go Hands Free With New Vapur DrinkLink™
Oxnard, Calif. (Sept. 15, 2016) – The Vapur® team, manufacturers of the flexible, reusable Anti-Bottle®, have made it their life’s mission to make hydration incomparably portable to support and inspire active lifestyles. Staying on course with their…
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The International Snow Science Workshop Returns To Breckenridge, Colorado After 24 Years
BRECKENRIDGE, Colo. (September 14, 2016) – The International Snow Science Workshop (ISSW), the world’s marquee conference for snow and avalanche professionals, returns to Colorado Oct. 3-7, 2016. The five-day event will allow expert researchers and practitioners in the…
AMGA’s 2017 Petzl Scholarship Recipient Announced
SALT LAKE CITY, Utah (September 8, 2016) — Petzl is proud to support Naz Ahmed, winner of the American Mountain Guide Association (AMGA) 2017 Petzl Scholarship. Ahmed will utilize the scholarship pursue AMGA Rock Guide Course. “We are happy to help…
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Reynolds Cycling Updates Ride to Decide Demo Program for 2017
Sandy, Utah (Sept. 7, 2016) – Reynolds Cycling’s Ride to Decide demo ride program is updated moving into 2017 with benefits for both the consumer and dealer. Ride to Decide gives consumers the chance to take…
KEEN, Inc., Announces 2016 Grantees of KEEN Effect Grant Program
PORTLAND, Ore. (September 7, 2016) – KEEN, Inc., a values led, independently-owned outdoor and lifestyle footwear brand, is dedicated to protecting and preserving access to the places we all play. Today, KEEN announces the grantees of its KEEN Effect…
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Confluence Outdoor Leads New Watersports Wave at Surf Expo 2016
GREENVILLE, S.C. (September 1, 2016) – Confluence Outdoor, the parent company of eight premier watersports brands, will lead Surf Expo’s expansion into the kayak, canoe and paddle markets. Wilderness Systems kayaks and accessories, Perception and Dagger kayaks, Adventure Technology paddles, and Harmony accessories will be at…
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ProEditors Partners with 3D Robotics, Creates Professionally Edited Drone Video from Raw Footage
Telluride, Colo. (For Immediate Release) – ProEditors, a video editing solution that transforms raw point-of-view camera footage into professionally edited movies, is proud to announce a partnership with 3D Robotics (3DR), makers of the world’s most user-friendly personal drones. …
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Dagger Reintroduces Kaos for Surf Kayaking
GREENVILLE, S.C. (August 31, 2016) – Dagger, a leader in whitewater, performance recreational and touring kayaks, today reintroduced its fan-favorite Kaos 10.2: a maneuverable, roto-molded kayak for surf zones. “Surf junkies will love its durability and high…
KEEN’s Live Monumental Campaign Hits Nearly 90 College Campuses Nationwide
PORTLAND, Ore. (August 30, 2016) — Following the success of its Live Monumental documentary film launch, KEEN, Inc., – a values led, independently-owned lifestyle and outdoor footwear brand – will be landing on nearly 90 college campuses across the country as part…
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Royal Robbins® Unveils the Historical Timeline of Founders Royal and Liz Robbins
SAN FRANCISCO, Calif. (Aug. 26, 2016) — Royal Robbins today revealed the storied timeline of legendary founders, Royal and Liz Robbins. “Royal Robbins has inherited this rich history that we feel is our duty to keep alive,” said Michael Millenacker,…
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The Conservation Alliance Launches New Donor Program with Outdoor Industry Icons
Bend, Ore., August 18, 2016 – The Conservation Alliance announced a new major donor program at the Outdoor Retailer Summer Market in Salt Lake City. The Leading Edge program provides the opportunity for individuals to make a significant contribution…
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COBI “Connected Biking” System Fully Integrates Cycling Data with Apple Health App
FRANKFURT, Germany (Aug. 18, 2016) – COBI, the first integrated system to connect your bike with your smartphone, now fully syncs cycling data from the COBI app for iOS with the Apple Health app. The easy-to-read dashboard that previously included health…
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Supconnect Awards Boardworks Muse ‘Best Overall SUP’ for 2016
CARLSBAD, Calif. (August 17, 2016) — Boardworks, the manufacturer of high-performance surfboards, standup paddleboards, paddles, and accessories, received a prestigious 2016 Supconnect Editor’s Choice Award for ‘Best Overall SUP’ for the Muse 10’6”. The win comes on the heels of…
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Canoe & Kayak Names Dagger Athlete Adriene Levknecht Female Paddler of the Year 2016
GREENVILLE, S.C. (August 11, 2016) – Dagger is proud to announce that Canoe & Kayak Magazine awarded Dagger Pro Team Athlete Adriene Levknecht with Female Paddler of the Year for 2016. The 28-year-old female paddler is one of the top athletes, male or female, in the largely…
AMGA Welcomes New Partner Entre-Prises
Boulder, Colo. (August 5, 2016) – American Mountain Guides Association (AMGA) announces its newest partner, Entre-Prises, the world leader in custom climbing walls and climbing holds. On behalf of AMGA, Entre-Prises will gain better mind share with…
KEEN, Inc., Hires Footwear Industry Veteran John Eberle as GM of Outdoor, Lifestyle, and Kids
PORTLAND, Ore. (August 4, 2016) – KEEN, Inc., a values led, independently-owned outdoor and lifestyle footwear brand known for its original and versatile products, expands its depth of footwear industry experience and knowledge with the hire of John…
Leading Utah & US Businesses Show Strong Backing for a Bears Ears National Monument During Outdoor Retailers Show
Salt Lake City, UT (August 4th, 2016) – Fifteen leading companies attending the Outdoor Retailer Show, many from Utah, expressed support for a national monument designation for the Bears Ears area in the southeastern part of the…
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Wilderness Systems Debuts New Accessories for Kayak Anglers
GREENVILLE, S.C. (August 2, 2016) – Wilderness Systems, the industry leader in kayak fishing innovation, today introduces an extensive array of new accessories designed to elevate kayak anglers’ experiences on the water. “Wilderness Systems is committed to…
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Boardworks Takes Fitness to New Waters with the Verve 11′
CARLSBAD, Calif. (July 29, 2016) – Boardworks, a leader in innovative and award-winning surfboards and standup paddle (SUP) boards, paddles, and accessories, unveiled today the Verve 11’: a small, lightweight board optimized for touring, fitness and recreational races. “The…
KEEN, Inc., Continues to Innovate with New, Custom UNEEK Footwear Robot to Debut at Outdoor Retailer Summer Market
PORTLAND, Ore. (July 29, 2016) – Continuing the growth and success of its industry-disrupting UNEEK footwear platform, KEEN, Inc. (KEEN), a values led, independently-owned outdoor and lifestyle footwear brand, is taking on the next innovative challenge of automating the process of footwear…
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Wilderness Systems Reveals Patent-Pending Helix PD™ Pedal Drive
GREENVILLE, S.C. (July 28, 2016) – Wilderness Systems ushers in a new wave of innovation with the debut of its sleek, high performance, patent-pending Helix PD Pedal Drive—the most efficient and intuitive pedal system ever engineered. “Propulsion is…
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Major Increase in Sales for Brooks-Range Mountaineering in 2016
San Leandro, Calif. (July 28, 2016) – Sales are on the rise for Brooks-Range Mountaineering in 2016, with a 28 percent increase in the first two quarters of the year. The winter season kick-started the growth thanks…
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AlpineAire Debuts New, Unique Snack Line for 2017
Minneapolis, Minn. (July 28, 2016) — AlpineAire, a pioneer and leader in the freeze-dried food marketplace for over 30 years, announced today their new Snack Line collection of sweet and savory snack mixes, fruit blends and first to market…
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Perception Introduces Escapade 10’6” SUP
Greenville, S.C. (July 28, 2016) – Perception, a leader in recreational and touring kayaks for 40 years, today unveiled the Escapade 10’6”: a super stable SUP that’s durable enough to last year after year of family vacations…
KEEN, Inc., Unveils New, Women’s-Specific Terradora Performance Footwear at OR Summer Market
PORTLAND, Ore. (July 27, 2016) – From off-the-grid trails to urban trekking on city streets, adventure-seeking women know that the right shoe makes all the difference. KEEN Inc., a values led, independently-owned outdoor footwear and lifestyle brand, understands that…
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Royal Robbins® launches “Beat the Heat” brand campaign with innovative fabric technologies
SAN FRANCISCO, Calif. (July 27, 2016) —Royal Robbins announced the launch of a major new brand campaign – “Beat the Heat” with four innovative fabric technologies for Spring 2017: Wick-ed Cool™, Cool Mesh, Diablo and Hempline™. “Royal…
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COBI “Connected Biking” System Proudly Announces Global Launch
FRANKFURT, Germany (July 27, 2016) – COBI, the first integrated system to transform your ride into a smart cycling experience, is now available for purchase in 34 countries and five different languages around the world. Designed and…
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Perception’s Hi Life Kayak Embodies Fun on Water
GREENVILLE, S.C. (July 27, 2016) – Perception, a leader in recreational and touring kayaks for 40 years, today introduces the SUP-influenced Hi Life 11.0: a highly stable, sit-on-top kayak that can be paddled like a kayak or…
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Boardworks Introduces Rukus 10’6” SUP for All-Around Use
CARLSBAD, Calif. (July 27, 2016) – Boardworks, a leader in innovative and award-winning surfboards and standup paddle (SUP) boards, paddles, and accessories, unveiled today the Rukus 10’6”: an all-around SUP chock full of premium features at budget-friendly price point.…
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Princeton Tec Moves to Larger New Jersey Facility
PENNSAUKEN, NJ (July 27, 2016) – Princeton Tec, makers of industry-leading lighting products for more than 40 years, recently completed the initial phase of its move into their new headquarters in Pennsauken, New Jersey. The…
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Adventure Technology Elite Series Now Available in Straight Shaft with Carbon and Carbon Duraweave™ Constructions
GREENVILLE, S.C. (July 26, 2016) — Adventure Technology announces today that its coveted Elite Series touring and whitewater paddles will now be available in a straight shaft option featuring AT’s proprietary carbon and carbon Duraweave™ constructions, making these…
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Spring 2017, Gregory sets new standard in lightweight packs and introduces new technology in hydration
Continuing its legacy in developing backpacks that are worn, not carried, Gregory introduces four new pack lines for Spring 2017 that set a new standard in their respective categories. The common theme – going lighter,…
Ibex Outdoor Clothing Partners with The Renewal Workshop to Refurbish Returns and Excess Inventory
WHITE RIVER JUNCTION, VT (July 26, 2016) — Ibex Outdoor Clothing, manufacturer of premium technical Merino wool apparel and accessories, is proud to be a founding brand partner of The Renewal Workshop to refurbish Ibex’s “unsellable” returns…
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Boardworks Introduces Newly Redesigned Eradicator for Endurance Paddling
CARLSBAD, Calif. (July 25, 2016) – Boardworks, a leader in innovative and award-winning surfboards and standup paddle (SUP) boards, paddles, and accessories, today unveiled its redesigned Eradicator 12’6 and 14’ boards for advanced paddlers and elite racers. “The…
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Perception Introduces the Pescador Pilot
GREENVILLE, S.C. (July 15, 2016) – Perception, a leader in recreational and touring kayaks for 40 years, today announced the newest member of its renowned Pescador family of fishing kayaks. The Pescador Pilot is an affordable sit-on-top…
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Wilderness Systems’ Award-Winning A.T.A.K. Now Available in 12-Foot Model
GREENVILLE, S.C. (July 14, 2016) – Wilderness Systems, the industry leader in kayak fishing innovation, today announced the highly anticipated release of its A.T.A.K. 120—an advanced tactical angling kayak that maintains the original 14-foot kayak’s award-winning features with…
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Lightest-in-class Gregory pack line wins 2016 OutDoor Industry Award for innovation
Setting the new standard for light weight in its category, a new series of backpacks from Gregory won the 2016 OutDoor Industry Award, which is bestowed on the most innovative new products introduced at the…
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Vapur Packaging Gets a Sleek New Facelift
Oxnard, Calif. (July 13, 2016) – Vapur®, manufacturer of the flexible and reusable Anti-Bottle®, releases new, stylish and equally functional packaging for all Vapur water bottles. The sharp-looking new design takes on the shape of a Vapur…
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Royal Robbins® Launches Clothing Recycling Initiative
SAN FRANCISCO, Calif. (July 13, 2016) — Returning to the company’s roots built upon environmental reverence and safekeeping, Royal Robbins takes a stance against sending clothing to landfills. With fast fashion taking a heavy toll on the planet, Royal…
KEEN, Inc. Welcomes Industry Veteran Tyler LaMotte as VP of Brand Marketing
PORTLAND, Ore. (July 13, 2016) – KEEN, Inc., a values led, independently-owned outdoor and lifestyle footwear brand known for its original and versatile products, welcomes Tyler LaMotte as the company’s first-ever global Vice President of Brand Marketing. Bringing…
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Gregory Mountain Products Launches Goal Zero Packs
SALT LAKE CITY, Utah (July 6, 2016) – The Baltoro 75 GZ and women’s Deva 70 GZ by Gregory Mountain Products, a longtime leader in backpacks and adventure travel gear, are available to Gregory dealers across the…
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Niner Bikes Hires New Inside Sales Manager and Independent Midwest Sales Representative
July 5, 2016 (Fort Collins, CO) – Niner Bikes has hired Linda Travis as Inside Sales Manager along with Scott Sherman as the company’s newest Independent Midwest Sales Representative. Linda Travis makes the move from Sierra…
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ElliptiGO, Inc. joins MetroConnect Program to expand international growth
SAN DIEGO, Calif. (June 30, 2016)– ElliptiGO is pleased to announce it has been selected to take part in the MetroConnect Program, a comprehensive export support program run by the World Trade Center San Diego and designed to…
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Adventure Technology Welcomes Erik Boomer to its Pro Team
Greenville, S.C. (June 30, 2016) – Adventure Technology today welcomed legendary paddler and adventure photographer Erik Boomer to its pro team. “Boomer made a name for himself paddling some of the world’s wildest whitewater with first descents in the…
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Outdoor Research Applauds Forest Service Access Announcement
This past week U.S. Secretary of Agriculture Tom Vilsack and U.S. Forest Service Chief Tom Tidwell announced steps aimed at making it easier for the recreation community to access national forests. The new policies, once fully…
Ibex Outdoor Clothing Taps Scott Parr as VP of Sales
White River Junction, VT (June 16, 2016) – Ibex Outdoor Clothing announces Scott Parr will be leading its sales team as Vice President, effective immediately. Parr brings a wealth of experience to his new sales position at Ibex.…
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Sciessent Announces Partnership with Haglöfs, Supplies Lava™ Odor-Fighting Fabric Treatment
Wakefield, Mass. (June 16, 2016) – Sciessent, makers of a wide variety of odor-fighting and DWR finishes for the outdoor industry, today announces a partnership with Swedish apparel and footwear company Haglöfs. Sciessent will supply their Lava odor-adsorbing technology…
Royal Robbins® Stocks New Talent in Global Management Positions
SAN FRANCISCO, Calif. (June 16, 2016) — Royal Robbins today announced several new additions to the leadership team under new CEO Michael Millenacker in design, marketing, sourcing and international development. “Since Vice President of Merchandising and Design Liz…
ProEditors Offers Outdoor Industry Businesses Custom Video Content
Telluride, Colo. (June 15, 2016) – The value of video content has become a critical part of every marketing manager’s plan – from telling brand stories, presenting new products, athlete-ambassadors’ video diaries or highlight reels to live events.…
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Ibex Outdoor Clothing Hires J.P. Skala Enterprises for Sales Representation in Ontario, Canada
White River Junction, VT (June 14, 2016) – Ibex Outdoor Clothing welcomes Peter Skala of J.P. Skala Enterprises as the newest member of its sales team. Skala will handle sales representation for Ibex in Ontario, Canada. A long…
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Reynolds Cycling Hires Alexander Mai as General Manager of European Sales—Travis Erwin Promoted to Director of Global Sales
Sandy, Utah (June 14, 2016) – Reynolds Cycling’s current European General Manager, Travis Erwin, has been promoted to Director Of Global Sales. Travis has been based in Maastricht, NL and will relocate to Reynolds headquarters…
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Gregory Mountain Products Sponsor Event Raising Awareness for Injured Veterans
SALT LAKE CITY, Utah (June 14, 2016) – Gregory Mountain Products, a global leader in backpacks and adventure travel gear, is helping to raise awareness and funds for injured veterans through support of the Nine Line…
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Vapur Takes a Walk on the Darkside with New BlackOut Bottle
Oxnard, Calif. (June 13, 2016) – Vapur®, manufacturer of the flexible and reusable Anti-Bottle®, is announcing the release of their darkest water bottle yet, the fashionable and highly practical, (though nobody needs to know that) matte black…
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Niner Bikes Sponsors Ride Sun Valley’s Fox Trot 40 Cross-Country Race
June 9, 2016 (Fort Collins, CO) – Niner Bikes has signed on as the title sponsor of the Fox Trot 40 cross-country mountain bike race taking place during Sun Valley, Idaho’s annual mountain bike festival, Ride Sun…
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Ibex Announces New Retail Store in Denver
White River Junction, VT (June 8, 2016) — Ibex Outdoor Clothing heads to the Rocky Mountains and will open its third brick-and-mortar retail storefront this Fall in Denver’s Cherry Creek Shopping Center. Ibex’s new 1,500-square-foot store will…
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Dagger and Adventure Technology support GoPro Mountain Games
GREENVILLE, S.C. (June 6, 2016) – Dagger and Adventure Technology are heading back to Vail, Colo. this year to support their pro team athletes at the 2016 GoPro Summer Mountain Games. Competitors from both teams will be participating in the Steep…
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GU Energy Labs Teams Up with Verde Brand Communications
Berkeley, Calif. (June 2, 2016) – GU Energy Labs announces Verde Brand Communications as its public relations agency of record. Verde will work with GU to help athletes unlock the power of nutrition planning to fuel breakthrough performances in…
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Sciessent’s LAVA XL™ Becomes First ECO PASSPORT by OEKO-TEX® Certified Product in U.S.
Wakefield, Mass. – Sciessent today announced that Lava XL, a next generation odor control technology, has been awarded the ECO PASSPORT by OEKO-TEX® certification. OEKO-TEX® sets standards and evaluates products for potentially harmful substances. ECO PASSPORT helps brands achieve or maintain…
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Katadyn® Launches Its Smallest, Most Compact Water Filter
Minneapolis, Minn. (June 1, 2016) — Katadyn is proud to announce the launch of its latest addition, the BeFree™. An integrated microfilter and flexible soft flask for backcountry and urban travel. The Swiss leaders in water filtration and purification…
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John Sears of Gregory Packs earns SGB ‘40 Under 40’ leadership award
SALT LAKE CITY, Utah – John Sears, Vice President of Design and Development at Gregory Mountain Products, a global leader in backpacks and adventure travel gear, was named this month to the Sporting Goods Business (SGB) ’40…
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The Conservation Alliance Announces Two New Board Members
Bend, Ore. – The Conservation Alliance board elected Kirsten Blackburn, Marketing Manager at KEEN, Inc., and Deven Clemens, Senior Director of Corporate Finance at Clif Bar & Company to serve on the organization’s board of directors.…
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Four-Time Olympian Meb Keflezighi to Speak at Sports Medicine Conference on Benefits of “Cross-Training to Extend Competitive Performance”
SAN DIEGO, Calif. (May 23, 2016) – ElliptiGO Inc. announced today its title sponsorship of a presentation on the benefits of cross-training by 2016 United States Olympian Meb Keflezighi at the American College of Sports Medicine (ACSM)…
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Florian Schulz to Speak at The Conservation Alliance Breakfast
Bend, Ore., May 19, 2016 – Photographer Florian Schulz will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Summer Market. Schulz’s multi-media presentation weaves stories and images from his new book The…
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Outdoor Industry Leaders Denounce Utah Legislature’s Short Sightedness on Bears Ears
Salt Lake City, UT (May 18, 2016) – Outdoor industry leaders expressed disappointment following the Utah State Legislature’s adoption of a resolution opposing the protection of the Bears Ears region in the Southeastern part of the state. A national…
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The Conservation Alliance Announces 2016 Outstanding Partnership Awards
Bend, Ore., May 17, 2016 – The Conservation Alliance announces Ibex Outdoor Clothing, Patagonia, and KEEN as the winners of its Outstanding Partnership Award for 2016. The award recognizes member companies that go above and beyond in building relationships with Conservation Alliance…
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Katadyn Group Taps Verde Brand Communications as North American Agency of Record
Minneapolis, Minn. (May 12, 2016) — Katadyn Group today named Verde Brand Communications as its North American agency of record for brand communications. Katadyn Group tapped Verde to drive brand awareness for Katadyn, AlpineAire and Optimus’ solution-based products. “Since 1928, Katadyn Group has manufactured the world’s…
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PeopleForBikes Hosts Top Executives at D.C. Fly-In
Boulder, Colo. (May 12, 2016)- This week, PeopleForBikes hosted its first Executive Fly-in of 2016 in Washington, D.C. Six top bicycle industry executives–all members of the Bicycle Product Suppliers Association (BPSA)–brought powerful economic stories of their companies to…
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COBI Crowdsources Brand Video Talent, Gives Away Trip to Berlin
Berlin, Germany (May 11, 2016) – Today COBI, the first integrated system to connect your cycling experience with the rest of your life, begins accepting video submissions for consideration in their upcoming brand video talent search. This contest…
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PeopleForBikes’ National Protected Bike Lane Week Kicks-Off Today!
BOULDER, Colo. (May 9, 2016) – Today marks the first day of National Protected Bike Lane Week which celebrates the positive change these lanes have brought to cities across the United States. Protected bike lanes separate…
KEEN, Inc. Launches New Season of KEEN Effect Grant Program
PORTLAND, OR. (May 4, 2016) – KEEN manufacturer of original hybrid footwear, unveils its third year of the KEEN Effect grant program to support non-profits globally. This year’s grant-making program will award at least 10 grants totaling $100,000 to non-profits…
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RinseKit’s New Field Fill Kit and Kickstarter Campaign Boost Line of Accessories
Carlsbad, Calif. (May 4, 2016) – After an incredibly successful first year at retail, RinseKit, the award-winning portable pressurized shower system, announces its expanded product offerings and the launch of a Kickstarter campaign that will fund a new Heater Accessory…
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Sciessent Proudly Expands bluesign® Partnership
Wakefield, Mass. – Sciessent, the leading provider of antimicrobial and odor adsorption solutions for the textile and apparel industries, today announced their partnership with bluesign® systems for their fluorocarbon-free durable water repellent, CURB. CURB joins Sciessent’s odor adsorbing Lava technology…
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ElliptiGO Steps Up to Support REI Outessa Summit
SAN DIEGO, Calif. and Boise, ID – April 28, 2016 – ElliptiGO Inc. today announced its sponsorship of the REI Outessa Summit, outdoor weekend getaways for women which offer authentic outdoor adventures led by professional…
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PeopleForBikes and Cottonelle Announce 2016 National Bike Challenge
Boulder, Colo. (April 28, 2016)— PeopleForBikes announces the fifth annual National Bike Challenge in partnership with Kimberly-Clark’s Cottonelle Products Brand. The Challenge will unite 100,000+ bicycle riders to pedal 75 million miles from May 1,…
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Dagger’s 2016 Team Roster Boasts World-Renowned Paddlers
GREENVILLE, S.C. (April 26, 2016) – Team Dagger is proud to announce its 2016 roster of world-class kayakers. This year, outstanding athletes, adventurers, entrepreneurs and filmmakers make up the larger, more diversified team. “Team Dagger’s 2016 roster is made up…
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Gregory Mountain Products Partners with Verde Brand Communications
SALT LAKE CITY, Utah – Gregory Mountain Products, a longtime global leader in backpacks and adventure travel gear, is partnering with Verde Brand Communications to lead its integrated public-relations efforts in North America. Verde will support and…
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Wilderness Systems Launches Tarpon 130X Kayak
GREENVILLE, S.C. (April 19, 2016) – Wilderness Systems today announced the hotly anticipated arrival of its performance driven, sit-on-top Tarpon 130X kayak. The new Tarpon 130X combines the original Tarpon’s speedy and exceptionally stable performance attributes with modern shaping…
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Niner Adds Field Marketing Program to Support Sales Team and Opens Factory Retail Storefront
Niner Bicycles, manufacturer of a full line of high-performance bikes, has added two Field Marketing positions to its growing sales and marketing infrastructure. The move helps redefine and focus the responsibilities of the sales team…
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Wilderness Systems Launches New Helix MD™ Motor Drive
GREENVILLE, S.C. (April 14, 2016) – Wilderness Systems today announced the hotly anticipated arrival of its plug-and-play Helix MD™ Motor Drive at specialty retailers. Wilderness Systems paired a compact design with Torqeedo technology to create a 16 lbs. drop-in electric motor…
KEEN Launches Live Monumental Film Tour with Premiere on Earth Day
PORTLAND, OR. (April 14, 2016) – In the first 10 months of KEEN’s Live Monumental campaign, the movement traveled 7,500 miles across 25 states, captured more than 40,000 petition signatures, rallied support from more than 50 businesses, and hosted…
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SCARPA hires Ground Up Sales to direct Southeastern U.S. territory
BOULDER, Colo. (April 12, 2016) – Adding sales-agency experience that bolsters its brand heritage in rock climbing and hiking, SCARPA North America this week retained Ground Up Sales to direct its sales efforts in the Southeastern U.S.…
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Boardworks Kraken wins Outside Magazine’s Gear of the Year Award
CARLSBAD, Calif. (April 12, 2016) — Boardworks is honored to announce the Outside Buyer’s Guide magazine’s editors awarded the Kraken with its prestigious Gear of the Year award in the “SUPs” category. Outside selected the Kraken for its versatile design and stable,…
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Dagger Stratos wins Outside Magazine’s Gear of the Year Award
GREENVILLE, S.C. (April 12, 2016) — Dagger is honored to announce Outside magazine’s editors awarded the Stratos with its prestigious Gear of the Year award in the “kayak” category. Outside selected the Stratos for its innovative, adaptable design. The Stratos is a…
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Wilderness Systems Expands 2016 Pro Staff Team
GREENVILLE, S.C. (April 11, 2016) – Wilderness Systems is proud to announce 20 new kayak anglers will join its deep Pro Staff roster. The 2016 Pro Staff roster includes more than 65 of North America’s top guides, tournament…
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Petzl RopeTrip 2016 Yields French Team Victory
SALT LAKE CITY, Utah (April 5, 2016) — Team France beat out rope access technicians from 16 countries to take gold at the 2016 Petzl RopeTrip. The third edition of the international competition and symposium spanned three days and…
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SPOT LLC Is The Title Sponsor of AMGA Field Communications
(Boulder, Colo.) April 5, 2016 – The American Mountain Guides Association (AMGA), a 501 (c)(3) educational, non-profit committed to supporting and advancing the profession of American mountain guiding, announces mobile satellite technology leader SPOT LLC, a subsidiary of…
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PeopleForBikes Announces National Protected Bike Lane Week
BOULDER, Colo. (April 5, 2016)— PeopleForBikes’ Green Lane Project is excited to announce the first-ever National Protected Bike Lane Week May 9-13, 2016. Protected bike lanes, which separate bike and car traffic using curbs, planters, parked cars or posts,…
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The Conservation Alliance Announces 2nd Annual ‘We Keep It Wild Campaign’
BEND, Ore. (March 31, 2016) — The Conservation Alliance, whose mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values, is thrilled to announce its second annual…
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With Aero Disc Brake Now Shipping, Reynolds Cycling Boasts Greatest Offering of Road Disc Brake Wheels
After being debuted in 2015, Reynolds Cycling now has a clincher, tubeless clincher, and tubular road disc wheel available to consumers for any type of riding imaginable. Most recently available to consumers is the company’s 46 Aero Disc Brake, a…
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PeopleForBikes Departs Asheville Today for 400-mile Ride on Atlanta
Asheville, NC (March 30, 2016)— This morning, PeopleForBikes and 30 riders pedaled east out of Asheville, North Carolina to begin a four-day awareness and fundraising bicycle tour. The PeopleForBikes Ride on Atlanta (ROA) celebrates bike riding in the Southeast…
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Public Lands Alliance Awards Vapur for Environmental Efforts
Oxnard, Calif. (March 30, 2016) – Vapur®, manufacturer of the flexible, reusable Anti-Bottle®, has been awarded the coveted Public Lands Alliance Corporate Stewardship Award for their work on the Bryce Canyon National Park Hydration Program. Vapur was one…
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The Conservation Alliance Contributes $790,000 in Grants to 20 Organizations
Bend, Ore., March 29, 2016 – The Conservation Alliance sent grants totaling $790,000 to 20 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s first funding disbursal for 2016. The Conservation Alliance…
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Petzl RopeTrip 2016 Headed to USA
SALT LAKE CITY, Utah (March 24, 2016) — In April 2016, rope access specialists will descend on the Petzl Technical Institute (PTI) in Salt Lake City, Utah to compete in the third edition of the Petzl RopeTrip. The…
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Petzl Athlete Ashima Shiraishi Makes History as the First Woman to Climb V15
SALT LAKE CITY, Utah (March 23, 2016) — Fourteen-year-old American climbing prodigy Ashima Shiraishi made history today when she became the first female and the world’s youngest person, male or female, to climb a V15. She sent Horizon (8C/V15) at…
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Petzl Athlete Margo Hayes Wins Gold at the 2016 Sport & Speed Open National Championships
SALT LAKE CITY, Utah (March 23, 2016) — Petzl athlete Margo Hayes scored first place at USA Climbing’s 2016 Sport & Speed Open National Championships, walking away with a $3K cash prize. “I saw my first national competition in 2011 and,…
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PeopleForBikes Enlists Wagenschutz as Director of Local Innovation
PeopleForBikes has hired Kyle Wagenschutz to serve as its Director of Local Innovation. Wagenschutz worked for six years as the Bicycle/Pedestrian Manager at the City of Memphis where he put Memphis on the map as a…
ElliptiGO Co-Founder Bryan Pate Discusses International Trade, Patents and Innovation on SXSW 2016 Panel
SAN DIEGO, Calif. (March 10, 2016) – The co-founder and CEO of ElliptiGO elliptical bicycles, Bryan Pate, will discuss his experience as an inventor at South by Southwest 2016 (SXSW) alongside a distinguished panel of international trade and patent experts.…
Ibex Outdoor Clothing Hires Parallel 33 for Southwest Sales Representation
White River Junction, VT (March 10, 2016) – Ibex Outdoor Clothing welcomes Bill Schmid and Parallel 33 Sales Group, Inc. to its sales rep team. Parallel 33 Sales Group’s territory will cover the states of California, Nevada and Arizona. Headquartered…
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Confluence Outdoor Announces Promotion and Hire in Marketing Communications to Support Business Growth
GREENVILLE, S.C. (March 10, 2016) — Confluence Outdoor announced the promotion of Evan Lyendecker to marketing director for its industry-leading watersports brands. He will oversee strategy and execution of all marketing communications for Wilderness Systems, Dagger, Adventure Technology, Perception, Mad River Canoe and Harmony Gear.…
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Princeton Tec Welcomes Caitie Caroleo as Marketing Manager
BORDENTOWN, N.J. (March 7, 2016) – Continuing its commitment to industry leading American designed, manufactured and assembled outdoor lighting products, Princeton Tec welcomes Caitie Caroleo to the team in the role of Marketing Manager. With the addition of…
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Access Fund and Petzl to Engage Climbing Community on Issue of Aging Bolts
March 4, 2016. Boulder, CO – Access Fund and Petzl have teamed up to bring the Future of Fixed Anchors II conference to Las Vegas, Nevada on April 1-2, 2016. The conference will address the issue of aging…
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Petzl Announces Exclusive Partnership with USA Climbing
SALT LAKE CITY, Utah (March 2, 2016) — USA Climbing, the national governing body of competition climbing, today named Petzl as its exclusive lighting and safety sponsor. As part of the long-term strategic partnership, Petzl will sponsor more than 200 events, including…
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New Belgium Brewing Joins The Conservation Alliance
Bend, Ore., February 29, 2016 – The Conservation Alliance announces New Belgium Brewing as the newest member of the organization. With a deep-rooted commitment to environmental stewardship, Fort Collins, Colorado-based New Belgium honors nature at every turn of its business.…
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Rockies sales agency Mtn Stuff invests in staff role focusing on data analysis, communications
Denver, Colo. (Feb. 23, 2016) – Investing in a staff position that will allow it to better serve its retailers, Mtn Stuff, a premier and growing outdoor sales agency based in the Rockies, this month added…
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New SCARPA North America Finance Manager hits ground with working knowledge of brand
BOULDER, Colo. – Adding leadership in its finance and accounting department, SCARPA North America this month hired Joe Higby as its Finance Manager. Higby hits the ground with an intimate knowledge of SCARPA North America’s business…
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Ibex Outdoor Clothing Partners with Locally.com to Support Specialty Retailers
WHITE RIVER JUNCTION, VT (February 10, 2016) — As Ibex Outdoor Clothing continues to expand its wholesale channel in a constantly evolving retail environment, the manufacturer of premium technical Merino wool apparel and accessories announces…
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Sciessent Launches Fluorocarbon-Free CURB Durable Water Repellent
Wakefield, Mass. (February 9, 2016) – Sciessent, the leading provider of antimicrobial and odor adsorption solutions for the textile and apparel industries, is proud to announce the release of CURB, a new, fluorocarbon-free durable water repellent (DWR)…
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SJK (Slumberjack) Signs Verde Brand Communications for Public Relations Support
Boulder, Colo. – Slumberjack, recently rebranded as SJK, today announced a strategic partnership with Verde Brand Communications for traditional public relations support. Effective immediately, Verde will manage all media relations for the 58-year-old outdoor and hunting brand. With…
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Dagger’s Highly Acclaimed New Nomad Launches
GREENVILLE, S.C. (February 3, 2016) — Dagger will now offer whitewater kayakers a modernized version of the Nomad, the best-selling creek boat of all time. Starting today, specialty retailers will begin selling the newly redesigned Nomad in size…
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KEEN Receives Inaugural RODALE 100 Award for Live Monumental Campaign
PORTLAND, Ore. (Feb. 1, 2016) – KEEN, maker of original hybrid footwear, is honored to be named to the inaugural RODALE 100, a definitive list of the 100 people, products, companies, and organizations positively impacting the world. KEEN was recognized…
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The Conservation Alliance Releases 2015 Annual Report
Bend, Ore., January 28, 2016 – The Conservation Alliance released its 2015 Annual Report this week, providing an overview of the organization’s accomplishments last year. During the year, the organization contributed a record $1.6 million to 43 conservation…
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Brooks-Range Mountaineering Welcomes Four New Athletes to its 2016 Ambassador Team
San Leandro, Calif. – Brooks-Range Mountaineering, manufacturer of innovative and high-quality backcountry and outdoor equipment and accessories, adds four new athletes, Ali Criscitiello, Eric Layton, Miranda Oakley, and Drew Smith, to its 2016 Ambassador Program. The…
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K2 Skis Goes Big for the 16/17 Season
K2 Skis continues its 50-plus year mission of bringing Serious Fun to skiers across the globe with its 16/17 products. Highlights of the line include new comfort-focused boots, athlete-influenced Factory Team skis, an addition to the popular Pinnacle…
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Selk’bag® USA, Inc. Announces Star Wars License with Lucasfilm
Solana Beach, Calif. (Jan. 20, 2015) – Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, announces a new license with Lucasfilm and Disney Consumer Products to launch the first ever…
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Ultrarunner Joe Grant joins SCARPA athlete roster
BOULDER, Colo. – Ultrarunner Joe Grant will join SCARPA’s athlete/ambassador roster starting this month, reflecting the brand’s ongoing push in the trail-running category, most recently with a new global Alpine Running shoe collection for Spring 2016. An endurance…
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American Mountain Guides Association Partners with Outdoor Research to Launch Backcountry Skiing Video Series
American Mountain Guides Association (AMGA) and its longtime partner, Outdoor Research (OR), are announcing the release of the first video in an 8-part series on ski safety and technique in the backcountry. The first video, “Beacon…
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SCARPA adds Sean McColl to climbing roster for 2016
BOULDER, Colo. (January 18, 2016) – As it continues to lead the way forward in rock shoe design and performance, SCARPA will add world-renowned boulderer and climber Sean McColl to its athlete/ambassador roster for 2016. Adding athletes like McColl and…
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Petzl Welcomes Conrad Anker to the Petzl Family
SALT LAKE CITY, Utah (January 15, 2016) — Petzl, leader in the world of verticality and lighting, today welcomed legendary climber Conrad Anker to its professional athlete team. “Conrad Anker stunned us all with his four Zion walls in a…
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Brooks-Range Mountaineering Expands Line Collection for Fall 2016
San Leandro, Calif. (Jan. 7, 2015)- Brooks-Range Mountaineering, manufacturer of innovative and high-quality backcountry and outdoor equipment and accessories, expands its apparel collection for Fall 2016. The line will include two new Polartec Alpha products, designed…
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Selk’bag® USA, Inc. Announces Partnership with Realtree® Licensed Products
Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, is partnering with Realtree to launch the Selk’bag Realtree collection for Spring 2016. Since its inception, Selk’bag has been embraced by hunters and outdoorsmen alike…
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Sciessent Partners with TANATEX Chemicals for Odor Control in Europe, the Middle East, and Africa
Wakefield, Mass. (January 6, 2016) – Sciessent, the leading provider of antimicrobial and odor absorption solutions for the textile and apparel industries, is proud to announce a strategic partnership with TANATEX Chemicals. TANATEX will act as exclusive EMEA (Europe,…
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Outdoor Research leading for Fall 2016 with expanded Active Insulation, 3DFit Technology™
SEATTLE, Wash. – Whether it’s insulation that breathes more effectively or gloves that mimic the human hand for superior fit and performance, Outdoor Research believes that leading the way in outdoor apparel and accessories means sweating…
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The Avalanche Project Announces Events at 2016 Outdoor Retailer Winter Market
Denver, Colorado (December 22, 2015) – The Avalanche Project, a coalition to engage and educate backcountry wintersports enthusiasts on safety in avalanche terrain, announced today their 2016 Outdoor Retailer Winter Market planning. The four-day trade show based in Salt…
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Brooks-Range Mountaineering Hires Terry Shively as Pacific Northwest Sales Representative
San Leandro, Calif. (Dec. 21, 2015) – Brooks-Range Mountaineering, manufacturer of innovative, high-quality backcountry and outdoor equipment and accessories, hires Terry Shively as Pacific Northwest Sales Representative. “We’re so glad to welcome Terry to the Brooks-Range…
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Outdoor Research Pioneers 3DFit™ Glove Technology for Fall 2016
SEATTLE, Wash. – Pioneering a new approach that improves fit and dexterity in gloves, Outdoor Research is offering 3DFit Technology™ in four models of gloves and mitts for Fall 2016. 3DFit Technology™ takes an innovative and unique approach…
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Madshus Integrates IntelliGrip® Skin Technology into 2016 Ski Models
Seattle, Wash. (December 17, 2015) – Madshus, the world’s leading performance Nordic ski company, has expanded its IntelliGrip® skin program to include an integrated base solution in a variety of new ski models for a more hands-off classic skiing…
RinseKit Experiences Rapid Growth After a Successful 2015
CARLSBAD, Calif. (Dec. 17, 2015) – RinseKit, makers of the revolutionary portable pressurized shower/clean up system, experienced a tremendous first year in business and is poised to continue its success into 2016. Popular among surfers, fisherman, boaters,…
Tubbs Snowshoes Expands Collection of Products Featuring Boa® Closure System
Seattle, Wash. (December 17, 2015) — Tubbs Snowshoes, the leading manufacturer of lightweight, versatile snowshoes, is excited to announce the addition of two new models featuring Boa®-equipped DynamicFit™ and CustomWrap™ bindings. The all new Panoramic and Wayfinder both showcase Tubbs’ heritage of technological innovation and…
Atlas Snow-Shoe Co. Introduces New Peak Series Collection of Snowshoes
Seattle, Wash. (December 16, 2015) – On the heels of its 25th Anniversary year, Atlas-Snow-Shoe Co. is introducing a brand new series of snowshoes to its ever-evolving line. Launching in 2016, the Atlas Peak Series will feature three distinct…
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Upslope Brewing Company Announces #ApresByUpslope Winter Photo Contest
Boulder, Colo. (Dec. 15, 2015) – Upslope Brewing Company and Exum Mountain Guides are teaming up to celebrate winter adventures with their #ApresByUpslope social media photo contest. Skiers and outdoor recreationalists are encouraged to snap and post a picture of themselves…
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Tubbs Snowshoes Introduces the FLEX HKE snowshoe for “Tweeners”
Seattle, Wash. (December 14, 2015) — Tubbs Snowshoes, a global leader in snowshoe technology and snowshoe education, announces the next addition to its kid-friendly snowshoe line. Designed specifically for those who have outgrown smaller kids’ snowshoes, but aren’t…
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Royal Robbins® Taps Co-Founder Liz Robbins as Advisor
SAN FRANCISCO, Calif. (December 14, 2015) — Royal Robbins, LLC announced today that climbing pioneer Liz Robbins, co-founder of the company and former head of design, is rejoining the heritage apparel brand as a trusted advisor. “It’s exciting…
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Tubbs 1906 Series Brings New Vermont-Inspired Model into 2016 Collection
Seattle, Wash. (December 9, 2015) — Tubbs Snowshoes, the leading manufacturer of lightweight, versatile snowshoes, is excited to announce the launch of its second limited edition snowshoe of the 1906 Series, the Mount Mansfield. With inspiration drawn from Tubbs…
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BOCO Gear Joins The Conservation Alliance
Boulder, Colo. (December 8, 2015) — Boulder-based BOCO Gear pledges to protect the places we play by becoming the newest member of The Conservation Alliance. Through this new partnership, BOCO Gear will support The Conservation Alliance’s mission to protect and preserve…
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Atlas Snow-Shoe Company Expands Adventure Team with New Athletes
Seattle, Wash. (December 8, 2015) — The impressive Atlas Snow-Shoe Company Team is excited to announce three new members to its 2015 Adventure Team. Building on its existing roster of brand advocates, the Atlas Adventure Team will span…
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Congress Passes FAST Act: $4 billion for bicycle and pedestrian projects
BOULDER, Colo. (Dec. 4, 2015)- PeopleForBikes commends the U.S. Congress for passing the FAST Act, Fixing America’s Surface Transportation, a five-year reauthorization of the federal surface transportation program. The FAST Act will dedicate $835 million annually for…
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Outdoor Research customers #OptOutside on Black Friday, give back via Instagram challenge
SEATTLE, Wash. (Dec. 3, 2015) – Following an Instagram challenge in which it encouraged its customers to get outside instead of shopping on Black Friday, Outdoor Research, the manufacturer of industry leading outdoor apparel and accessories, this…
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Confluence Outdoor Announces Promotion in Product Management to Support Business Growth
GREENVILLE, S.C. (December 3, 2015) — Confluence Outdoor, the industry’s leading watersports company, today appointed Hastings Blumer, Director of Product Management for Confluence’s surf, stand up paddleboard and paddle brands: Boardworks and Adventure Technology. Blumer previously led strategic product line…
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Atlas Snow-Shoe Co. Introduces Reengineered Run Snowshoe to its 2016 Collection
Seattle, Wash. (December 3, 2015) – Atlas Snow-Shoe Co., the worlds leading innovator of performance snowshoes, is excited to announce the launch of its new Run snowshoe model. A staple of the Atlas Speed Series, the…
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Tubbs Snowshoes’ Ambassador Program Grows in 2016
Seattle, Wash. — Tubbs Snowshoes, a global leader in snowshoe technology and snowshoe education, announces the fourth season of its Ambassador Program, introducing new faces from across North America to add to the current team roster. This year,…
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Royal Robbins Invests in Public Relations Support and New Marketing Leadership
Royal Robbins, a heritage outdoor apparel brand, today named Verde Brand Communications as its agency of record for brand communications to drive product awareness in trade, endemic, and broad markets. Industry veteran Aaron Carpenter of AVC Consulting…
International Women’s Ski Day Returns for Third Annual Gathering
K2 Skis and the K2 Ski Alliance, an organization that helps unite female skiers, is proud to announce the third annual International Women’s Ski Day (IWSD). On Saturday, Dec. 12, 2015 women from around the world will come…
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Boardworks Announces New Sales Leadership and Expanded Sales Support for West Coast
CARLSBAD, Calif. (November 23, 2015) — Boardworks, a premier surf and standup paddleboard company, announced today its new sales leadership and expanded sales support for the West Coast region. Boardworks named Andrew Valentine sales director, promoted Rick…
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Inaugural Grassroots Outdoor Alliance Connect Event Charts the Way Forward for Specialty Retailers
Asheville, N.C. (November 19, 2015) — The way business is done within specialty outdoor retail continues to evolve and with the changes, the opportunities for specialty outdoor retailers have never been stronger. But specialty retailers operate…
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HERA Climb4Life Event Raises $20,000 for Ovarian Cancer Research
SALT LAKE CITY, Utah (November 16, 2015) — Petzl is proud to announce the 2015 HERA Women’s Cancer Foundation’s Climb4Life series raised more than $20,000 for ovarian cancer research. The Petzl Technical Institute hosted a special screening of Reel…
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Petzl Recognized in OUTSIDE’s Best Places to Work 2015
SALT LAKE CITY, Utah (November 16, 2015) – Petzl has been selected as one of OUTSIDE’s Best Places to Work 2015. Each year, OUTSIDE recognizes the top 100 companies in the United States that help their…
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Confluence Outdoor Raises Funds for American Whitewater
GREENVILLE, S.C. (November 12, 2015) — Confluence Outdoor, the owner of eight unique watersports brands, today announced it raised $6,000 for American Whitewater, a national non-profit organization dedicated to the conservation and restoration of America’s whitewater resources.…
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Pearl Izumi Pushes the Pace with Road NØ v2 Minimalist Run Shoe
Louisville, Colo. (Nov. 9, 2015)- Pearl Izumi, maker of run, ride and triathlon performance footwear and apparel, is excited to release the Road NØ v2 minimalist road running shoe for Winter 2015/2016. This shoe is an update…
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PeopleForBikes Hosts Top Executives at D.C. Fly-In
Boulder, Colo. (Nov. 9, 2015)- Last week, PeopleForBikes was in Washington D.C. for an all-women’s Fly-in with sixteen of top bicycle industry executives to help make biking better in America. PeopleForBikes leaders and industry executives met with members of…
