All Posts by whitecloud.
Origin Announces Instagram Live Series with Katie Burrell
WHISTLER, B.C. — Award-winning outdoor marketing agency Origin today announced the launch of an Instagram Live series in collaboration with outdoor industry humorist and hellraiser Katie Burrell. The series, titled Are You OK?, features Katie…
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Mons Royale and Ghosts Team Up to Exclusively Outfit Freeride World Tour Riders Craig Murray and Jess Hotter
Lake Wanaka, NEW ZEALAND (January 23, 2020)—Mons Royale, New Zealand-based merino apparel company, announced today the exclusive outfitting of top Freeride World Tour athletes Craig Murray and Jess Hotterand a partnership with Ghosts, a new outerwear…
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Whistler Community Rallies to Replace Deep Winter with New Event “Uprising”
WHISTLER, B.C. (January 16, 2019) – Local creative agency, Origin, Fairmont Chateau Whistler and Tourism Whistler today announced the new event Uprising, a photo competition and fundraiser to fill the Deep Winter void in Whistler’s…
Tentsile Raises the Bar with New Generation 3 Tree Tents
LONDON (October 17, 2019) – Tentsile, the leaders in elevated and portable Tree Tents and hammocks, is thrilled to announce the launch of its Generation 3 line of products to consumers and retailers in Spring…
Gear.com Announces Inaugural Give-A-Buck Scholarship Winners, Welcomes Next Round of Applicants
SALT LAKE CITY (October 1, 2019)– Gear.com, a mission-driven e-commerce platform specializing in curated collections of high-quality gear, announced today its three inaugural Give-A-Buck Scholarship winners: Kyle Banzon, Keagan Cross and Kaj Hansen. The winners, chosen…
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Tentsile Commits to Climate Neutral
LONDON (September 23, 2019) – Tentsile, the award-winning brand known for its portable and elevated Tree Tents, is proud to announce it has joined Climate Neutral Certified, an independent and rigorous certification program that verifies…
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Origin and Arc’teryx to Release Spearhead Traverse Documentary October 18
WHISTLER, B.C. (September 23, 2019) — Award-winning outdoor marketing agency Origin and outdoor design and manufacturing company Arc’teryx today released the teaser for Spearhead: Pushing the Boundaries of BC’s Backcountry. The Origin-produced film, set for…
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Gear.com Joins Climate Neutral
Salt Lake City, (September 23, 2019) – Gear.com is proud to announce it is the first retailer to join Climate Neutral Certified, an independent and rigorous certification program that verifies a company has achieved net-zero…
Origin Welcomes Senior Writer Ben Hewitt to US Team
WHISTLER, B.C. (August 28, 2019)— Origin, an award-winning outdoor sport and tourism-focused creative, content and strategic marketing agency founded in Whistler, Canada, announced today the hire of Ben Hewitt as senior writer. Ben joins Account…
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gogglesoc Reports Record-Breaking Growth
Whistler, BC (August 19, 2019) — gogglesoc, Whistler, BC-based goggle cover company, announced today record-breaking growth and sales numbers. The brand, which started as an idea among three friends to protect pricey lenses from the…
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Tamarack Ski Resort Partners with Award-Winning Marketing Agency Origin
WHISTLER, B.C. (August 6, 2019) — Donnelly, Idaho four-season destination Tamarack Resort announced today its partnership with award-winning, Whistler, BC-based marketing agency Origin. The Origin team will develop a brand platform and marketing implementation plan…
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Mons Royale Selects White Cloud Communication to Lead North American PR
Lake Wanaka, NEW ZEALAND — New Zealand-based merino apparel company Mons Royale announced today its partnership with boutique communications and marketing consulting firm White Cloud Communication. Effective immediately, White Cloud will provide public relations and communications…
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Origin and MEC-Produced Short Film Facing Sunrise Wins Prestigious Gold Marketing Award
WHISTLER, B.C. (July 11, 2019) —Award-winning marketing agency Origin and leading Canadian outdoor sports retailer MEC received Gold: Multicultural Online Film from The Optimized Marketing Awards for its short film Facing Sunrise, announced in June.…
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Gear.com Announces Give-A-Buck Scholarship Program, Accepting Applications
Salt Lake City, UT (June 26, 2019) — Gear.com, a mission-driven e-commerce platform specializing in curated collections of high-quality gear, announced today its Give-A-Buck Scholarship Program. Gear.com will begin accepting applications for its first round of…
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Origin Expands its North American Presence, Opens US Office
WHISTLER, B.C. (June 17, 2019) – Origin, an award-winning outdoor sport and tourism-focused creative, content and strategic marketing agency founded in Whistler, Canada, has opened a United States presence as of April 2019. The subsidiary, located…
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Gear.com Partners with White Cloud Communication to Lead Public Relations
Salt Lake City, UT (May 29, 2019) — Gear.com announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active lifestyle, outdoor, and adventure industries, to manage its…
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Origin Retains White Cloud Communication for Public Relations and Communications Strategy
WHISTLER, B.C. (May 23, 2019) – Origin, an award-winning tourism and outdoor-focused creative, content and strategic marketing agency based in Canada, announced today its partnership with Idaho-based White Cloud Communication as its communications strategy, public…
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Chums Introduces Ambassador Team
Salt Lake City, UT. (October 10, 2018) — Chums, eyewear retainer and outdoor accessory brand, announced today its sixteen-member ambassador team. The team includes anglers Blake Wilson, LeAndra Guerike, Tyler Woolcott and Noah Lynk; paddlers…
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gogglesoc Partners with White Cloud Communication to Lead Public Relations
Whistler, BC (September 25, 2018) — gogglesoc, manufacturer of stylish and protective snow goggle covers, announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active lifestyle, outdoor,…
Beyond Coastal Expands its Athlete Team to 13 in 2018
Sun Valley, ID. (Sept. 13, 2018) – Beyond Coastal, manufacturer of premium sun care products, recently welcomed three new athletes to its Athlete Team including skier Hadley Hammer, endurance runner Joseph Gray and Ultrarunner Ian…
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Skida and The Salmon Sisters Release Ocean-Inspired Collection
Burlington, VT — Skida, a Vermont-based and ski-inspired headwear and accessories brand, announced the release of a collaborative collection with Salmon Sisters, an Alaska-based and ocean-inspired clothing brand. The nine-piece Red Fish, Blue Fish Collection honors…
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Chums Launches 35th Anniversary Apparel
Salt Lake City, UT – Chums, outdoor and active lifestyle accessory brand, will release a limited-edition collection of 35th anniversary promo wear on July 25, 2018, with 30 percent of purchase price directly benefiting American…
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Chums and Beyond Coastal Promote Andrew Bergquist to West Coast Sales Manager
Salt Lake City, UT. (June 12, 2018)- Chums, eyewear retainer and outdoor accessory brand, and sister brand Beyond Coastal, award-winning sun care product manufacturer, are pleased to announce the promotion of Andrew Bergquist to West…
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Chums Celebrates 35 Years with American Rivers Partnership
Salt Lake City, UT (June 7, 2018) – Chums, travel and active lifestyle accessory brand is pleased to announce a partnership with American Rivers, a nonprofit dedicated to protecting and restoring wild rivers and water…
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Chums Announces the Ultimate River Guide Competition
Salt Lake City, UT. (May 31, 2018) – Chums, eyewear retainer and outdoor accessory brand, announced today the finalists of its Ultimate River Guide competition. After receiving nominations from guiding outfitters across the country, Chums…
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Beyond Coastal Suncare Recognized Again as One of the Safest Brands on the Market
Sun Valley, ID. (May 24, 2018) – Beyond Coastal, manufacturer of premium suncare products, announced today that it has received top ratings for the seventh consecutive year in the recently published 2018 Environmental Working Group’s…
Chums Releases Second Limited Edition Artist Series Collection
Sun Valley, ID. (April 17, 2018) – Chums, travel and active lifestyle accessory producer, announced today the release of its second Artist Series collection designed by artist and outdoorsman, Andy Earl. Earl’s collection includes two…
Beyond Coastal Introduces New Active 34 Formula
Sun Valley, ID. (April 10, 2018) – Beyond Coastal, manufacturer of premium suncare products, introduces a new Active 34 formula. Dedicated to providing the healthiest and safest sunscreen products on the market, the company reformulated…
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Chums Releases Limited Edition Artist Series
Sun Valley, ID. – Chums, travel and active lifestyle accessory producer, announced today the release of their limited edition Artist Series with a collection designed by Kelly Halpin. The first of the series, Halpin’s collection includes…
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Beyond Coastal Announces New Athlete Team
Sun Valley, ID. (March 15, 2018) – Beyond Coastal, manufacturer of premium suncare products, announced today its new athlete roster. The team includes ten new athletes, including big mountain skiers, snowboarders, endurance athlete, climbers and…
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Chums & Beyond Coastal Hire New E-Commerce Director, Susie Tew
Sun Valley, ID. (Feb. 26, 2018) – Chums, travel and active lifestyle accessory producer, and sister brand Beyond Coastal, award-winning sun care product manufacturer, are pleased to announce the hire of Susie Tew as E-Commerce…
Skida Headwear and Accessories Releases 18/19 Vermont Collection
Burlington, VT. (Jan. 22, 2018) – Skida, a Burlington, Vermont-based and ski-inspired headwear and accessories brand specializing in locally-made, colorful, limited edition prints for men, women and kids, introduces the 2018-19 Vermont Collection, drawing inspiration…
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Chums Introduces A New Line of Hip Packs for Active, Modern Lifestyles
Salt Lake City, UT (January 18, 2018) – Chums, producer of adventure travel accessories to protect and organize your gear, introduces a new line of solution-based hip bags, the Transit Series, for active, modern lifestyles…
Black Crows Introduces Comprehensive Apparel Program
Chamonix, France – Black Crows, the French ski brand making waves in North America with design-driven, performance ski products, announced today the launch of its comprehensive apparel line. Designed for skiers seeking performance and elegant styling,…
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Chums and Beyond Coastal Bolster Marketing Department With Two New Hires
Sun Valley, ID. (Dec. 8, 2017)- Chums, travel and active lifestyle accessory producer, and sister brand Beyond Coastal, award-winning sun care product manufacturer, are pleased to announce the hire of James Denhalter and Aimee Evans…
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Black Crows Teams Up with White Cloud Communication for Public Relations
Chamonix, France (December 6, 2017) – Black Crows, the French ski brand making waves in North America with design-driven, performance ski products, announced today its partnership with White Cloud Communication, a boutique communication and marketing…
