Obviouslee Joins Distinguished 1% of Certified B Corps™ Worldwide, Setting New Standard for Purpose-Driven Marketing

September 26, 2024

CHARLESTON, S.C. (September 26, 2024) /OUTDOOR SPORTSWIRE/ – Obviouslee, a dynamic, full-service marketing company renowned for strategic collaborations with innovative brands worldwide, today proudly announced its certification as a Certified B Corporation™  Out of millions of businesses worldwide, only 8,254 have achieved B Corp™ certification. Obviouslee is now proudly part of this select 1%, proving its commitment to social and environmental responsibility on a global scale.

“Achieving B Corp certification is a powerful validation of everything we’ve been building at Obviouslee for nearly two decades,” said Lee Deas, Founder and Visionary of Obviouslee. “From the very beginning, we’ve been committed to ‘Be about it,’ harnessing our marketing expertise to create positive change. This certification proves doing good is good business.”

This commitment to purpose is reflected in Obviouslee’s remarkable B Impact Score of 87.5, far exceeding the median score of 50.9. The company’s high Governance, Workers, and Community scores highlight its dedication to ethical business practices, transparency, employee well-being, and community engagement.

“Obviouslee’s B Corp Certification demonstrates the power of values-driven marketing. When agencies prioritize people, planet, and purpose alongside profit, they can truly contribute to a better world.” Comments Lindsey Wilson, Director, Growth & Customer Success at B Lab United States & Canada. “As one of only eight B Corps in South Carolina, Obviouslee is not only setting a new standard for ethical marketing but also paving the way for a more inclusive and regenerative economy in the state.”

Be About It: Obviouslee’s Commitment to People, Planet, and Purpose

At Obviouslee, fostering a thriving and inclusive workplace is a priority. The company prioritizes employee well-being through flexible work arrangements, unlimited paid time off, and professional development opportunities, particularly those focused on culturally competent marketing. Beyond its internal team, Obviouslee is deeply committed to its community. This commitment is evident in its active contributions through paid time off for volunteering, the Act in Solidarity Collective that champions diversity, and pro bono work with values-aligned organizations.

In addition to social responsibility, Obviouslee champions environmental responsibility. The company actively pursues sustainability through energy and water conservation efforts, waste management programs, and green purchasing practices, all with the ultimate goal of reducing its ecological footprint.

Obviouslee’s dedication to its customers is unwavering. The company focuses on ethical marketing practices, prioritizing data privacy and security, and continually striving to measure and enhance customer satisfaction.

Since 2005, Obviouslee has provided expert marketing services, including strategy, brand development, event marketing, media relations, digital marketing, social media management, graphic design, media buying, content marketing, and photography/video production to a diverse portfolio of brands. Obviouslee is a leader in marketing for impact-driven brands, outdoor and active lifestyle products, and sports and entertainment.

To learn more about Obviouslee and stay updated on company happenings, visit obviouslee.com or follow us on Linkedin or Instagram.

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About Obviouslee

Obviouslee incubates ideas, builds relationships, and delivers real results for causes, brands, and partners we believe in. As a certified B Corporation, we use business as a force for good and, as a female-founded and led marketing agency, we are a proud member of WBENC. Established in 2005 and headquartered in Charleston, SC, our team spans the nation, collaborating on marketing and creative campaigns with clients ranging from emerging entrepreneurs to iconic brands. We are honored to partner with organizations making a difference in the impact, sports and events, and outdoor industries. To learn more, visit obviouslee.com.

About B Corp Certification

B Corp Certification assesses the overall social and environmental impact of a company. To achieve B Corp Certification, a company must meet a score of at least 80 points in the B Impact Assessment, an evaluation of a company’s positive impact, and pass a risk review, an evaluation of a company’s negative impact.

It must change its corporate governance structure to be accountable to all stakeholders, not just shareholders, and exhibit transparency by allowing information about their B Corp Certification performance to be publicly available on their B Corp profile on B Lab’s website. B Corps recertify every three years and, once certified, are expected to increase their score over time as they progress towards becoming more equitable, inclusive, and regenerative businesses.

Editor’s note: Link to images here.

For inquiries, please contact:

Obviouslee Marketing

Kate Schmieding

Kate@obviouslee.com