OMEALS Continues to Increase US Distribution with New Big Rock Sports Partnership

January 6, 2017

– Key retailers in the hunt/fish and outdoor sporting markets set to carry OMEALS –

Pembroke Park, Fl. (January 6, 2017) – OMEALS, the premium outdoor food brand with self-heating, fully cooked home-style meals and snacks that require no stove or fuel to heat, proudly announces a new partnership with Big Rock Sports, North America’s premier outdoor sporting goods distributor. Serving over 15,000 fishing, shooting, camping and marine retailers across the United States and Canada, Big Rock Sports will bring the full line of OMEALS’ HomeStyle Meals and Cheese Bites to outdoor retailers across North America beginning in January 2017.

Since being introduced in August 2015, OMEALS continues to amass distribution channels in the North American market. Due to its ease-of-use, the versatility of OMEALS products appeals to many consumer groups including the hunt/fish and outdoor markets, both of which are key to Big Rocks Sports retailers.

“Big Rock Sports strives to introduce innovative new products to our customers and OMEALS in another perfect example. We are very excited to be partnering with an outdoor food brand that offers tasty and lightweight meals that are nutritionally balanced, making them ideal for anyone who enjoys the outdoors,” said Bob Hunter, vice president of merchandising at Big Rock Sports. “Even more impressive is their ability to produce a piping hot meal anyone can enjoy in minutes, simply by adding a little water; a truly amazing product that will fly off of our retailer’s shelves.”

Designed to provide a pared down camp kitchen experience that offers up delicious home-style meals in minutes, OMEALS doesn’t sacrifice taste for convenience by using all-natural ingredients and lower sodium. The company’s innovative flameless heater takes just 3-to-5 minutes to heat with 3-to-5 ounces of any liquid, meaning adventurers can leave behind the added weight of stoves and fuel while also saving treated water for drinking.

“We strive to create the best experience possible across all aspects of our brand, from the shelf to the great outdoors. Big Rock Sports matches our enthusiasm for quality and innovation and is known for their premier service within the outdoor industry. We are thrilled to be working with the dedicated team of experts at Big Rock Sports,” said OMEALS Founder, Saul Mishkin.

OMEALS continues to lead in innovation among outdoor food brands with the introduction of improved utensils, new seasoning packets and enhanced flameless heater packaging that can double as a reflective signal in search and rescue situations. Passionate about creating a safe and streamlined outdoor eating experience for consumers, OMEALS has also invested in comprehensive testing through UL, a renowned global safety and science company, to offer a 100% guarantee that all emissions from the flameless heater are innocuous and non-flammable when used in small spaces.

Learn more about how OMEALS’ flameless heating process works by watching this video. Share how OMEALS is changing the way you eat outdoors on by tagging @OmealsUS in your outdoor adventures on Facebook, Twitter and Instagram. 

About OMEALS: 

OMEALS offers premium outdoor foods developed by athletes and outdoorsmen with a collection of self-heating, fully cooked Homestyle Meals and Cheese Bites designed for outdoor adventures. The first of their kind, OMEALS Homestyle Meals feature an innovative flameless heating process that only requires 3-to-5 minutes with 3-to-5 ounces of liquid to activate – from fresh water and runoff, to iced tea and soda. OMEALS Homestyle Meals are shelf-stable for 3-years, lightweight and easy to use for a simple solution to on-the-go home-style meals that do not require a stove or fuel to heat. For more information about OMEALS, please visit http://www.omeals.com.

About Big Rock Sports:

The premier outdoor sporting goods distributor in North America, Big Rock Sports, LLC, is focused on supplying more than 15,000 retailers with the best products from over 1,200 manufacturers as well as the tools needed to navigate the complexity of today’s marketplace. The company is strongly committed to protecting the rights of hunters, anglers and all outdoor enthusiasts. Big Rock Sports is a privately held company with a home office in Graham, NC.

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