Operations, Product Development, Sales and Technical Support Growth: HeiQ announces HeiQ China and HeiQ Taiwan

June 4, 2019

The Swiss textile innovation leader HeiQ announces its new subsidiaries in both China and Taiwan to serve customers in the region more closely and provide rapid support.

Celine Huang 黄秀蔚is named Chief Executive Officer for HeiQ Greater China and Ming Wen Liang 梁銘文is named Chief Executive Officer HeiQ Taiwan. Huang, with her background as a general manager of a large player in the same industry brings a total of over 20 years of solid testing lab, agent and country strategies management expertise with an excellent relationship skills with customers, distributors, dealers and end users. She has a chemical engineering degree in dyeing and finishing from China Textile University. Huang has worked in both Australia and China in senior management positions. Huang will lead the group’s Greater China business from the newly createdShanghai office (瑞士海屹科新材料有限公司上海办事处).

“I trust HeiQ can bring innovative and differentiating technology with high quality to China – boosting novelty and sustainability in the apparel and fashion market!”,says Huang.

Liang will manage mill relations, technical support and distribution at HeiQ Taiwan. She brings close to 20 years of experience in textile and garment production supply chain focusing on sales, material innovation and development, sourcing and production. Liang holds a Bachelor of International Trade from the National Taipei University of Business, Taiwan, speaks Chinese, English and Spanish and has lived in both Taiwan and Argentina. And will be based in the new office in Taipei (瑞士海屹科有限公司).

“I am very happy to join the team at HeiQ – HeiQ Taiwan is strategically located in the world’s largest technical textile innovation and production area and our mission is to provide the best support and value to our partners”says Liang. “For me, HeiQ means perfecting the everyday product of textiles.”

HeiQ continues to increase its global footprint with the creation of HeiQ Shanghai and HeiQ Taiwan. In addition to HeiQ Hong Kong, these offices aim to provide dedicated technical support in the Greater China area, further broaden its geographical reach in strategic locations and support HeiQ’s brand partners’ manufacturing activities in the region.

HeiQ’s co-founder and Group CEO, Carlo Centonze says “We are very proud to have Celine and Ming join the HeiQ family. We believe our people are our success, and with the creation of HeiQ China and HeiQ Taiwan, we add more depth and speed to our team”.

About HeiQ

Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile technologies on the market today. With the aim to improve the lives of billions of people by perfecting an everyday product, textiles, HeiQ combines three areas of expertise – scientific research, specialty materials manufacturing and consumer ingredient branding. This makes HeiQ the ideal innovation partner to create differentiating and sustainable products and capture the added value at the point of sale.