Outdoor Economy Conference Taps Asheville-Based Darby Communications

September 2, 2020

Nation’s premier outdoor conference brings on proven PR & digital marketing agency

Asheville, NC – Sept. 1, 2020 – The Outdoor Economy Conference, the nation’s premier event for those looking to grow the outdoor industry in their own regions, is thrilled to announce its partnership with Asheville-based Darby Communications. Conference organizers have tapped Darby Communications as their PR agency of record to elevate awareness of the virtual conference and its impressive lineup of speakers and panelists.

The 3^rd annual Outdoor Economy Conference will virtually bring together outdoor leaders from around the country to advance five timely topics under one umbrella theme: The Future of the Outdoors. Through a series of keynotes, presentations, panels, and workshops, attendees will explore topics such as:  Healthy Communities Through Recreation; Growth Through Diversity, Equity, and Inclusion; Outdoor Innovation + Entrepreneurship; Next Generation Outdoors; and Building Outdoor Communities.

“Looking toward the future and adapting to change has always been at the heart of the Outdoor Economy Conference. By going virtual this year, we are able to reach a much wider audience, lower the barriers to attendance, and expand the impact of this event to reach even more states and communities,” says Noah Wilson, program director of the Growing Outdoors Partnership and lead conference organizer. “That’s why we’re so excited to have such an innovative and forward-thinking partner in Darby Communications. In the early months of our partnership, Darby has already proven to be one step ahead of the curve in all things PR and digital marketing.”

Darby Communications, who has long served the outdoor, fitness, and wellness industries, is perfectly poised to heighten the conference’s brand awareness and boost its ticket sales through a mix of PR, email marketing, and social media management. The agency has a proven track record of success in event promotion, having partnered with trade show association 360 Adventure Collective and longstanding popular music festival FloydFest.

“In its 3^rd year, the Outdoor Economy Conference has proven to be a vital resource for outdoor industry professionals across the country,” says Angie Robinson, vice president of Darby Communications. “We’re thrilled we get to lend our expertise to help advance such important and timely topics as improving diversity in our industry, engaging youth in the outdoors, and investing in outdoor infrastructure to improve community health.”

This year’s Outdoor Economy Conference will be held entirely online every Thursday in October from noon-4 p.m. EST. All Access Passes, regularly priced at $149, are available for just $99 until September 7, while Single-Session passes, regularly $60, are available for $40. To learn more about the event or to purchase tickets, please visit outdooreconomy.org and look out for a second release coming soon for more information on keynote speakers, panelists, workshops, and more. For media inquiries, please email ashleigh@darbycommunications.com.

About The Outdoor Economy Conference

The Outdoor Economy Conference connects, educates, and inspires leaders and doers working to grow the outdoor industry and craft an economy that’s intimately tied to the well-being of their places and communities. With the outdoors more essential than ever, this year’s conference will bring together outdoor leaders from around the country to advance five timely topics and ensure a better future for the outdoor economy, and for the people and places that it serves. These five topics include: Healthy Communities Through Recreation; Growth Through Diversity, Equity, and Inclusion; Outdoor Innovation + Entrepreneurship; Next Generation Outdoors; and Building Outdoor Communities. Learn more at outdooreconomy.org or follow on social @growingoutdoors.

About Darby Communications

Darby Communications is a boutique PR & digital marketing agency serving the outdoor, fitness, and wellness industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything they do for clients and have worked with many of the outdoor and fitness industries’ most respected companies. Their current client roster includes: 360 Adventure Collective, Appalachian Gear Company, Astral, Feetures, Hyland’s, Ignik, Industrial Revolution, Johnson Outdoors, LifeSaver, Ombraz Sunglasses, Outdoor Economy Conference, Poppy Hand-Crafted Popcorn, Sierra Designs, SylvanSport, Tarpestry, and Wildwater. Learn more at www.darbycommunications.com or follow on social @darbycomm.