Outdoor Market Alliance Wraps Up Successful Summer Events with Fifth OMA Media Show and Second OMA Footwear Showcase

August 14, 2024

Growth and Connections Continue for Denver’s Outdoor and Active Industry Hub

August 14, 2024 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is showing continued growth and commitment to the community as it wraps its summer shows. The growing series of shows includes its biannual regional market weeks, its fifth OMA Media Show, and its second Footwear Showcase.

All three OMA-hosted shows are seeing steady expansion, with the Footwear Showcase hosting brands from within and outside of OMA. July’s showcase, a two-day market event for retail buyers, hosted over 80 footwear brands.

The OMA Media Show, also held in July, hosted 60 media and 58 outdoor and active lifestyle brands, with 16 PR agencies supporting new product launches and brand storytelling.

In keeping with OMA’s founding vision to support community initiatives through its non-profit association, proceeds from the shows have fueled the OMA’s giving of $30,000 to outdoor organizations. This year, funds were awarded to Protect Our Rivers, Save A Brain, and Women’s Wilderness.

“We always refer to our founding vision of finding new ways of doing business,” said Steve Copeland, president of the OMA. “Extending our market weeks for greater convenience, continually hosting biannual Media Shows and now our rapidly growing Footwear Showcases are proof points of that vision coming to life and being realized in new ways, as we see market needs that we can fulfill. The OMA continues to grow and deepen connections as an industry hotbed for brands, sales agencies, and media partners, and mostly, it has become a hub where our industry can meet in person to do business and continue to thrive. ”

The OMA will host its next seasonal Market Weeks with a Fall/Winter Preview show from November 4th-8th, and a Fall/Winter Market Week from December 2nd-6th, 2024. The next OMA Media Show will take place from February 19-20, 2025.

The Outdoor Market Alliance is located at 11111 West 6th Avenue in Lakewood, Colorado. For more information and to view brands in residence, visit www.outdoormarketalliance.org.

About Outdoor Market Alliance

Outdoor Market Alliance is a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. Located in Lakewood, Colorado, the OMA physical location offers 32,000 square feet of showroom and community meeting space. OMA’s mission is two-fold: to elevate the experience for its brand partners and retailers through a fresh showroom venue, while acting responsibly to support community initiatives through its non-profit association. Each OMA agency commits time and monetary support to the environment, diversity and inclusivity in the outdoor markets. Learn more at www.outdoormarketalliance.org