OutsidePR Adds Emily Banks to Strengthen Account Teams

January 14, 2021

SAUSALITO, Calif. (January 14, 2021)– OutsidePR, an integrated marketing agency for outdoor and active lifestyle brands, appoints Emily Banks to the position of Account Director. Banks joined the California-based agency on January 11th and will contribute leadership to the account teams working with HOKA ONE ONE, Tracksmith, CamelBak and Injinji.

“Emily Banks is the one name in the outdoor industry that everyone knows; she’s widely loved, widely knowledgeable, engaging and dynamic — all the attributes that we value,” said Gordon Wright, a partner at OutsidePR. “We are thrilled to have her be a part of the team, and so are our clients, and it helps us continue to grow in 2021 and beyond.”

Prior to joining OutsidePR, Banks worked as a Senior Account Manager at rygr, where she was the agency’s first hire, leading strategic communications for cornerstone clients such as Salomon, Suunto, Rumpl, Deuter and ORTOVOX, among others. In this role, she worked alongside professionals with decades of experience to facilitate brand partnerships, develop and execute product launch announcements and crisis communication plans, and deepen relationships with hundreds of journalists to place stories in front of mainstream and endemic audiences.

“I’ve had my eye on OutsidePR for years and I could not be more thrilled to join the team. Not only do they represent some of the outdoor industry’s most prominent brands, but the incredible culture of excellence, collaboration, respect and empathy that they’ve built really sets them apart,” says Emily Banks. “I’m so excited to have the opportunity to work, learn and grow alongside some of the industry’s most talented marketers.”

Banks grew up on the coast of Mill Valley, California, before moving to Vermont, where she attended Middlebury College and pursued a passion for creative writing and journalism. After school, her love of the outdoors brought her to the mountains of Colorado, where she interned at Trail Runner magazine before making the jump to the fast-paced world of integrated marketing. When she isn’t at her desk, Emily Banks can be found running or skiing in the mountains near her home of Carbondale, Colorado, with friends, dogs and plenty of snacks.

OutsidePR, founded in 1995, specializes in endurance and outdoor sport public relations with an emphasis on publicity, story-telling, crisis communications, and ambassador and influencer programs. The agency currently represents Buff USA, Brompton, CamelBak, Cotopaxi, Decathlon, DECKED, DownTek, HOKA, icebreaker, Injinji, King Oscar, Machines For Freedom, Mammut, Merrow PPE, Mountain Hardwear, New Holland, Red Bull, Snowbasin, Sun Valley, Tahoe Blue Vodka, Taiga, thousand, Title Nine and Tracksmith.

For more information on OutsidePR, visit: http://www.outsidepr.com

To contact Account Director Emily Banks, please reach out to: <emily@outsidepr.com>

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About OutsidePR: OutsidePR is one of the leading endurance and outdoors PR agencies in the USA. While wholly dedicated to the sports category, OutsidePR is unusual in serving multi-national, multi-billion dollar brands as well as core endemic companies. Representing clients ranging from Red Bull and Epson to Mountain Hardwear and HOKA, the agency is known for its dedication to journalism, its objectivity in pitching clients, and its credibility in endurance and outdoor sports. For more information, please visit www.outsidepr.com.