PAKA Expands Scholarship Program, Offering 17 Full-Ride Scholarships for Young Peruvian Women
July 25, 2024
The Peru-based brand continues its commitment to women’s education by providing 9 additional scholarships in 2024
Boulder, CO (July 25, 2024)/OUTDOOR SPORTSWIRE/ – PAKA, the sustainable apparel brand best known for its performance-based alpaca fiber gear, announces today the expansion of the PAKA Scholars program that provides full-ride scholarships to underprivileged Peruvian women and allows them to continue their education at universities. PAKA has added 9 scholarships this year, for a total of 17 annual scholarships offered to support higher-level education.
Research from the World Bank and the Council on Foreign Relations shows that the commitment to women’s education benefits all: women typically reinvest 90% of their income back into their families, compared to 30-40% for men, and investing in women’s education adds half a percent to a country’s per capita GNP. Enabling better futures for women in Peru is crucial to improving Peruvian economy, and a core pillar of PAKA’s mission.
The 17 PAKA Scholars that have been chosen this year feature women who are furthering their education within the fields of: Psychology, Education, Business, Dentistry, Tourism, Nursing and Engineering. PAKA Scholars aims to give recipients the tools that they need to become impactful members of their community. As an extension of the PAKA Scholars program, PAKA is also creating an Entrepreneurship Fund that will allow past and present PAKA Scholars to receive funding to create their own business.
PAKA donates 1% of annual revenues to Impact programs in Peru: Peruvian Hearts (17 Scholarships), Centro Textil (250+ Quechua women weavers), and is now stepping in to work directly with the Alpaqueros and alpacas themselves.
“Giving back to the Cusco community is not a gesture of goodwill; it is a vital aspect of building a thriving and supportive society,” said Gisella Garate, PAKA’s Director of Impact. “Cusco, like many cities around the world, has traditionally been influenced by patriarchal structures and societal norms that historically favor men in various aspects of life – the act of giving back by empowering women promotes gender equality, breaking down barriers and creating a more equitable society for everyone.”
Margarita, one of this year’s PAKA scholars, beautifully captured the sentiment that she is now a role model for the other young women in her community: “Life is not about who you were yesterday; it is about who you are now and who you have the potential to be. Remember that every day can be the beginning of something wonderful.”
To learn more please go to https://www.pakaapparel.com/blogs/basecamp/expanding-pakas-scholarship-program
Reach out with any questions to Allison Slusar at allison@purpleorangepr.com.
About PAKA:
Paka® is the leading innovator of alpaca fiber apparel. Founded in 2017, Paka started as a vision to bring the revolutionary alpaca fiber to the outdoor industry. Paka is a Certified B Corp, and secured the Best for the World™ award in 2022. The brand employs 200+ Quechua weavers at 4x the living wage in Peru, makes upwards of 90% of products locally, and donates 1% of its revenue to Peruvian Hearts, an NGO dedicated to the education and empowerment of young women in Peru. Learn more at www.paka.co Instagram: @paka