Paka® releases PAKACLOUD™️, the first alpaca fiber fleece alternative

December 14, 2023

PAKACLOUD tests as 2x more thermally efficient than standard synthetic fleece

Boulder, CO (December 14th, 2023) .OUTDOOR SPORTSWIRE/ – Paka, the leading innovator in alpaca apparel, today launches their latest material innovation in alpaca fiber: PAKACLOUD™️. This alpaca-based fleece is the first of its kind and outperforms standard synthetic fleece in warmth to weight ratio, testing twice as warm in CLO value tests.

The original “fleece” fabric in the 1970’s was synthetic, despite the word originating from natural animal fiber. With PAKACLOUD™️, Paka is bringing fleece back to its origin with a pullover crafted with fully traceable alpaca fleece. The alpaca wool in PAKACLOUD™️ features hollow medullated air pockets, which reduce heat transfer and create an insulating buffer compared to synthetic fibers, which have a heavier, less insulating solid fiber structure. Alpaca wool also boasts exceptional moisture management, antibacterial and thermoregulating characteristics owed to alpacas’ evolution in the highly fluctuating alpine environment of the Andes.

Traditional synthetic fleece, made from oil, is the largest contributor to microplastic water contamination in the clothing industry, shedding up to 250,000 microfibers in a single wash^[1]. PAKACLOUD™️ offers a more sustainable option for the full fleece lifecycle: Paka’s alpaca fiber is renewable and ethically-sourced and the natural fibers in the fabric blend don’t shed microplastic pollution into our waterways when washed.

“What’s crazy to me is that the word ‘fleece’ means the wooly covering of an animal,” Kris Cody, PAKA Founder and CEO, said. “Yet 95% of fleeces currently made are from oil (polyester, acrylic, nylon). I’m so proud that we’ve re-infused nature back into fleece and made it 2x warmer in doing so.”

The PAKACLOUD™️ fleece is made with baby alpaca fiber, named for the softness of the wool. Each pullover features a handwoven Inca ID crafted by women artisans employed at 4x the living wage in Peru, and cordlock system at the hem featuring pullers made from corn byproduct. The PAKACLOUD™️ is available in a Unisex fit in Oat, Navy and Black for $165.

About PAKA:

Paka® is the leading innovator of alpaca fiber apparel. Founded in 2017, Paka started as a vision to bring the revolutionary alpaca fiber to the outdoor industry. Paka is a Certified B Corp, and secured the Best for the World™ award in 2022. The brand employs 200+ Quechua weavers at 4x the living wage in Peru, makes upwards of 90% of products locally, and donates 1% of its revenue to Peruvian Hearts, an NGO dedicated to the education and empowerment of young women in Peru. Learn more at www.paka.co Instagram: @paka

https://pubs.acs.org/doi/abs/10.1021/acs.est.6b03045 ↑

Media Contact: Allison Slusar

Purple Orange PR

262.374.1092

allison@purpleorangepr.com