Primus Launches Global Outdoor Cooking Content Hub, ‘Primus Camp’

May 10, 2022

Food tastes better outside, which is why Primus Camp is a resource for camp stove specific recipes, helpful packing tips and blogs that focus on everything outdoor cooking

LOUISVILLE, Colo. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, has launched Primus Camp, a global content hub for all things related to outdoor cooking, from picking out equipment to choosing the perfect recipe. Primus Camp features blog posts from partner chefs and users, tips and tricks for a seamless outdoor cooking experience, and of course, delicious recipes. Primus Camp will be updated regularly with new content at www.camp.primusequipment.com.

“Cooking in the outdoors should feel easy and enjoyable for everyone, but there hasn’t been a dedicated resource for aspiring chefs to learn and share their experiences of cooking outside on their camp stoves. Primus Camp provides this in the form of instructions and recipes from our incredible partners, how-to guides and other insights into best practices for cooking outdoors, and more,” says Per Wââg, CEO of Primus.

An important feature of Primus Camp is blog posts and international recipes from Primus’ distinguished and valued partner chefs, including Therese Elgquist (SE), Chef Adam Dulye and Markus Sämmer (DE). Partner and feature chefs will regularly share new meals to cook on a variety of different heat sources, ranging from open fire cooking to, double burner camp stoves to single pot backpacking stoves. In addition to recipes, Primus Camp also includes best practices, how-to guides and insights on how to get outside and cook in a safe and sustainable way, such as setting up the perfect camp kitchen, how to safely handle food, stove maintenance and more. Primus Camp will regularly be updated with new content from these categories and others.

Primus Camp is available in English, German and Swedish at www.camp.primusequipment.com. For more information on Primus Camp and Primus, please direct media inquiries to Senior Account Manager Beth Holland at beth.holland@rygr.us.

About Primus: Primus has powered expeditions and fueled pioneers since 1892, including the first ascent of Mount Everest in 1953 by Sir Edmund Hillary and Tenzing Norgay. Primus products are engineered in Sweden with an emphasis on technology, innovation and sustainability, resulting in reliable equipment that serve as life-long companions on any outdoor adventure—from summit bids to weekend picnics. Primus AB, based in Solna, Sweden, is an independent unit of Fenix Outdoor AB and is distributed in North America by the U.S. compass manufacturer, Brunton Outdoor Inc., out of Louisville, Colorado. Primus products are sold in more than 70 countries worldwide. For more information, please visit www.primus.us.

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