Rocky Talkie Selects Purple Orange Digital as PR & Affiliate Agency of Record
August 29, 2023
DENVER, CO (August 29, 2023)/OUTDOOR SPORTSWIRE/ – Rocky Talkie, a manufacturer of best-in-class rugged two-way radios, is pleased to announce its partnership with Purple Orange Digital to handle PR and affiliate management. Founded in 2019 by friends Bryce Jones and Alex Page, Rocky Talkie enhances the backcountry experience through intuitive and ruggedly-built communications tools.
Prior to Rocky Talkie, Jones and Page struggled to find reliable two-way radios with the ideal combination of battery life, range and rugged build that could withstand the duo’s many climbing adventures. Their need sparked the development of the original Mountain Radio – a 2-watt, 128-channel hand-held radio with 3-day battery life in a rugged form factor. Since its introduction, Rocky Talkie has earned its reputation by weekend warriors and backcountry professionals alike for reliable and intuitive backcountry communication.
“The Mountain Radio is the two-way communication tool we had been dreaming of when we were in the backcountry and frustrated by existing solutions,” said Bryce Jones, CEO and co-founder of Rocky Talkie. “It took us countless iterations and prototyping to land on the sweet spot of range, durability and battery life without sacrificing the simple UX we craved. We’re excited for the future of Rocky Talkie and we’re happy to have Purple Orange share our products and story with a wider audience.”
In addition to leading a full-funnel performance PR strategy for Rocky Talkie, Purple Orange will apply its distinctive blend of Search Engine Visibility and PR to help scale DTC affiliate revenue and new customer acquisition.
Purple Orange Founder and President, Chris Dickey, said of the partnership, “Rocky Talkie has earned itself a top-shelf reputation among serious outdoor users through the best way possible; great, great product. We’re thrilled to have the opportunity to work with the brand to scale their brand communications and affiliate revenue funnel.”
For more information on Rocky Talkie, please visit: http://www.RockyTalkie.com
About Rocky Talkie
Founded in 2019, Rocky Talkie is guided by a simple truth: backcountry communication doesn’t need to be complex. Designed and rigorously tested in the Colorado Rockies, Rocky Talkie radios are intuitive to use, rugged, lightweight and trusted by outdoor professionals and enthusiasts alike. In its commitment to adventure, Rocky Talkie pledges $2 from each radio sold to the vital work of search and rescue teams across the country. Learn more at http://www.rockytalkie.com
About Purple Orange Digital Communications
Founded in 2009 in Jackson Hole, WY, Purple Orange produces high-quality digitally integrated brand communications mixed with creativity, modern mediums and a respected voice. We connect marketing silos to achieve superior results by blending traditional public relations with SEO, influencer, affiliate, and experiential marketing. Our professional influences range from publishing, large and small agency work and former in-house marketing; we like to think we see the whole picture for our clients. Above all else, we strive to create, execute and measure thoughtful communication campaigns that meaningfully connect brands with their audiences. Visit us at PurpleOrange.agency