Royal Robbins Announces Key New Sales and Marketing Hires

May 11, 2020

SAN FRANCISCO, Calif. (May 11, 2020)– Royal Robbins announces two executive leadership team hires, effective immediately. Tom Janettas joins Royal Robbins as the new Director of Sales and Anne Soderstrom has been hired as Director of Marketing.

“As we continue to face uncertainty in the world, I’m confident that our new Sales and Marketing team leaders – Tom Janettas and Anne Soderstrom – have the right experience and skillset needed to navigate us through the new demands put on our business,” said Michael Millenacker, President and Chief Executive Officer of Royal Robbins. “I also know they are going to fit in well with our passionate culture,” he added.

Tom Janettas brings 20+ years of outdoor industry experience, most recently as Director of Sales – Specialty at The North Face, to Royal Robbins’ veteran sales team. At Royal Robbins, Tom will oversee all sales activities and be responsible for overall revenue growth. As part of the company’s executive leadership team, Tom also will develop forward-looking strategic plans to ensure sustainable brand growth.

In her role as Director of Marketing, Anne Soderstrom will lead strategic marketing solutions to support the brand’s focus on the outdoor consumer. Anne most recently held the title of Director of Brand Marketing at JanSport where she worked in the marketing department since 2005.

About Royal Robbins®

Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To learn more, please visit www.royalrobbins.com.