Ruffwear Launches New 2021 Spring/Summer Collections

February 24, 2021

BEND, OR (February 24, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch three new collections for Spring/Summer 2021. The Trailhead, Front Range and Water Collections offer practical and playful gear for making the most of the warmer months ahead.

“Whether your dog is your road trip co-pilot, backcountry explorer, or work-from-home assistant, our new Spring and Summer collections are designed with outdoor-loving dogs and humans in mind,” says Ruffwear Director of Marketing, Susan Strible. “Inspired by patterns and hues found in some of our favorite landscapes, Ruffwear’s latest gear celebrates the excitement that comes with a new season of exploration.”

SPRING/SUMMER 2020

For Spring/Summer 2021, Ruffwear is taking a deeper look at the role dogs play in getting us outside – and helping us find our way – as we navigate life’s journey. Whether it’s searching for a place of belonging in the outdoors, learning a new activity alongside our furry best friend, or simply getting our feet underneath us, our dogs add lightness, joy, and connection to whatever we’re experiencing. They’re our constant companions.

Trailhead Collection

Available February 17, 2021

This gear celebrates the versatility and multi-functionality needed to both function in the frontcountry and equip you to step out, seek new trails, and venture further.

The all-new Switchbak™ Harness blurs the lines between harness and pack. The Switchbak™ Leash – another new style – is a single leash that adapts to almost any connection need as dogs and their humans face changing conditions.

The new designs of the Roamer™ Leash, Flat-Out™ Leash & Flat Out™ Collar (formerly the Hoopie™ Collar) receive improved webbing durability and updated colors and patterns. New colors on the Quencher™ and Quencher Cinch Top™ Bowls freshen up the classic packable bowls.

NEW: Switchbak™ Harness

Padded everyday harness with low-profile pockets for carrying small essentials. Features two leash attachment options: V-ring centered on the back, and reinforced webbing at the chest to redirect dogs that pull on leash. Sizing: XS-L/XL. Colors: Aurora Teal, Blue Moon. $59.95

NEW: Switchbak™ Leash

Adjustable-length, double-ended leash. Supple, lightweight webbing pairs with Ruffwear’s custom sliding V-rings for seamless transitions between various leash configurations: waist-worn, over-the-shoulder, hand-held, as a coupler, double-clipped, and more. Colors: Granite Gray, Red Sumac. $39.95

 New Design: Roamer ™ Leash

Adjustable Wavelength™ stretch webbing leash that can be hand-held or worn around the waist for a dynamic hands-free leash experience. Two Sizes: 5.5-7 ft, 7.3-11 ft. Colors: Granite Gray, Red Sumac, Blue Atoll. $39.95

 New color: Quencher Cinch Top ™ Bowl

Simplifies fueling on the go with an integrated drawstring closure that keeps kibble contained en route and accessible at mealtime. $19.95

New color: Quencher™ Bowl

The original packable dog bowl. Designed to provide dogs with food and water on the go, this collapsible fabric bowl easily fits in a pocket or backpack. Sizes S-L. Colors: Huckleberry Blue, Tumalo Teal, Fired Brick. $14.95

New Design: Flat Out ™ Leash

Everyday leash that can be hand-held or waist-worn for hands-free leash walking. Outdoor-inspired patterns connect you with your favorite wild places. One size. New colors/patterns: Autumn Horizon, Forest Horizon, Blue Horizon, Wildflower Horizon, Spring Burst, Alpenglow Burst, Colorado River, Ember Distortion, New River, Fall Mountains, Oceanic Distortion, Rocky Mountains. $29.95

New Design: Flat Out ™ Collar

Formerly the Hoopie™ Collar. An everyday collar with an easy-to-use side-release buckle. Outdoor-inspired patterns connect you with your favorite wild places. In sizes 11-14 in, 14-20 in, 20-26 in.New colors/patterns: Autumn Horizon, Forest Horizon, Blue Horizon, Wildflower Horizon, Spring Burst, Alpenglow Burst, Colorado River, Ember Distortion, New River, Fall Mountains, Oceanic Distortion, Rocky Mountains. $19.95

FRONT RANGE™ FAMILY

Available February 17, 2021

The Front Range Family invites explorers on a life of adventure with their dog – and it’s the essential gear that meets the basic needs to be able to do so.

The all-new Front Range™ Day Pack rounds out our pack selection with a volume, feature set, and aesthetic to meet frontcountry and day hike needs.

Two new colors join the existing Front Range® Harness, Leash, and Collar selection to bring fresh energy to the customer-favorite gear family.

NEW: Front Range™ Day Pack

Padded everyday harness with low-profile pockets for carrying small essentials. Features two leash attachment options: V-ring centered on the back, and reinforced webbing at the chest to redirect dogs that pull on leash. Sizing: XS-L/XL. Colors: Aurora Teal, Blue Moon. $79.95

New colors: Front Range® Harness

Padded everyday harness with low-profile pockets for carrying small essentials. Features two leash attachment options: V-ring centered on the back, and reinforced webbing at the chest to redirect dogs that pull on leash. In sizes XXS-L/XL. New colors: Aurora Teal, Blue Moon. $39.95

New colors: Front Range™ Collar

Everyday collar with an ombré pattern that coordinates with our Front Range® Harness and Leash. Features an easy-to-use side-release buckle. In sizes 11-14 in, 14-20 in, 20-26 in.New colors: Aurora Teal, Blue Moon. $14.95

New colors: Front Range™ Leash

Everyday leash with an ombré pattern that coordinates with our Front Range® Harness and Collar. Features a padded, ergonomic handle and the lightweight, low-profile Crux Clip™. One size. New colors: Aurora Teal, Blue Moon. $19.95

WATER COLLECTION

Available March 31, 2021

For dogs who love to make a splash, the Water Collection has the gear – both playful and practical – to make their aquatic adventures a success.

The iconic Float Coat™ Life Jacket gets a completely new design to further elevate its performance as the ultimate in canine flotation. Plus, new colors re-energize the Hover Craft™ Toy, Lunker™ Toy, and Hydro Plane™ Toy.

New Design: Float Coat™ Jacket

Premium, fully-featured life jacket with a strong handle optimally positioned to lift or assist dogs out of the water. Tonal reflective trim boosts visibility in low-light conditions. $64.95

New Color: Lunker™ Toy

A floating toy with rope handle designed for playing fetch and tug on both water and land. New colors: Aurora Teal, Campfire Orange. $19.95

New Color: Hover Craft™ Toy

Durable flying disc with molded foam core tracks true for long-distance tosses and floats on water. Bright colors and integrated reflectivity for visibility in low-light conditions. New colors: Wave Orange, Aurora Teal. $24.95

New Colors and Sizes: Hydro Plane™ Toy

Durable flying disc with molded foam core tracks true for long-distance tosses and floats on water. Bright colors and integrated reflectivity for visibility in low-light conditions. In sizes M, L. New colors: Aurora Teal, Campfire Orange. $24.95

To learn more about Ruffwear, their products, and their mission, visit ruffwear.com or visit them on Instagram or Facebook @Ruffwear.

ABOUT RUFFWEAR

Ruffwear’s mission is to build performance dog gear to enhance and inspire exploration for outdoor adventurers and their human companions. Since 1994, Ruffwear Performance Dog Gear™ has combined technology, quality, fit, function, and safety to facilitate its belief that every dog is an explorer. Ruffwear is committed to enhancing the lives of all dogs and their human companions by partnering with The Conservation Alliance, in addition to supporting working dog organizations across the globe.

Based in Bend, Oregon, Ruffwear sells its products through specialty pet and outdoor retailers as well as at www.ruffwear.com.