Seirus and 686 Announce New Collaborations Winter ’17-’18

January 23, 2017

San Diego, CA (January 23, 2017) – Seirus Innovation, leaders in cold weather accessories and cutting edge technologies, is proud to announce their partnership with 686 Technical Apparel, a leader in progressive technical outerwear.

The Seirus winter 2017 collection will feature a variety of 686 prints and will utilize 686’s unique and high-quality designs to heighten their winter offerings. The number one selling facemask in the world, the Seirus Neofleece Combo Scarf™ will be available in 686 Prisma/Kaleidoscope, along with the Micro Fleece Neck-Up. The Seirus Sunthing®, Snowthing™, Sundana™, and Snowdana™ are available in the 686 Garland-Black/Rose Camo print.

“We are thrilled with this partnership,” says Seirus CEO, Mike Carey. “Having served on the SIA Board with Mike (West) for years, I always admired his innovation, creativity and professionalism. This collaboration provided a great avenue for two reputable and long-standing outdoor companies to work together and create great product. We hope this is the first of many projects to come.”

The entire 686 Winter 2017 glove and mitt collection has been designed, developed and manufactured in collaboration with Seirus. Materials have been upgraded using GORE-TEX® inserts and +Gore warm technology on specific models as well as Seirus’ proprietary soundtouch technology and true-to-size fits throughout the entire men’s and women’s range.

“I’ve known Seirus founders Mike and Wendy for years, and have always respected them from both a personal and business point of view,” explained Mike West, 686 CEO and Creative Director. “Over the past 30 years, they’ve built up Seirus to be the leader in cold weather accessories. and we’re stoked to collaborate, integrating their manufacturing and technical history with our fabrication and design background.”

Seirus 686 products will be available at most Seirus and 686 specialty retailers starting in Fall 2017, visit https://www.seirus.com/storelocator or 686.com for the closest locations.

About Seirus:

Seirus is an authentic outdoor brand that can be counted on to deliver products and technologies designed to enhance the comfort of active outdoor enthusiasts in any conditions. For over 30 years the team at Seirus has focused on innovation to develop and deliver cutting-edge technologies and products that have proven to be groundbreaking.  Seirus sustains its success by constantly surpassing what is standard and using the best materials and workmanship. Seirus products are easily purchased online at Seirus.com and at retail shops across America.

About 686:

Independently rider owned since its inception 25 years ago, 686 Technical Apparel fuses fashion-forward inspirations with intelligent design and minimalist construction. With a focus on functionality first, you can be sure 686 technical apparel and accesoreis will keep you warm and dry in every condition. 686 is sold at finer stockists worldwide and at 686.com.

Seirus Press Contact:
Tara Coyle
Terra Public Relations
Tarac@terrapublicrelations.com
307-733-8777 

686 Press Contacts:
Brent Sandor
brent@westlifedistribution.com
310-818-2300 

Bill Byrne
Remedy Communications
bbyrne@remedypr.com
858-652-015