Shwood Eyewear names The Sideways Life as PR Agency

February 28, 2023

Portland, OR /OUTDOOR SPORTSWIRE/ – Shwood Eyewear, the Portland-based purveyor of handcrafted, experimental eyewear and maker of the original wood sunglasses, has named The Sideways Life as its new public relations agency of record. The Sideways Life will support Shwood’s global brand communications as it continues to innovate eyewear in 2023.

“We have focused on quality, craftsmanship, and product innovation for more than a decade and are grateful for the many people that have discovered and connected with Shwood organically along the way,” said Shwood CEO Ryan Kirkpatrick. “It’s time to build awareness, share our brand’s story, and highlight the product innovations and collaborations on the horizon. We’ve always done things differently at Shwood, and The Sideways Life is an agency that values relationships, creativity, and thinking outside the box. We’re stoked for the partnership and the years ahead.”

Founded in 2009, Shwood changed the eyewear market with its unique wood sunglasses, which were the first of their kind. The brand’s original wood design was born from curiosity, and a desire to make something from the limb of a Madrone tree. Equipped with nothing more than simple hand tools and a desire to be different, the brand’s manufacturing process was completely engineered from the ground up. Constant experimentation with tools, materials, and design resulted in an assortment of one-of-a-kind techniques that Shwood continues to evolve.

The brand’s natural materials story, creative ingenuity, classic styling, and refined aesthetics jump-started a wooden eyewear revolution and brought fresh innovation and best-in-class craftsmanship to the forefront of global eyewear design. From Shwood’s original wood frames to stabilized seashells and oxidized metals, Shwood has pioneered over 15 new materials in the eyewear industry.

Today, Shwood offers an array of finely crafted and carefully considered sunglasses and RX eyewear in wood, acetate, and stabilized resin-casting that highlight the Shwood ethos of innovation and utilizing materials that matter.

“In an era of micro-trends and passing fads, I find myself drawn to brands that are committed to making quality goods that are designed to stand the test of time. Shwood Eyewear is independently owned by a committed group of kind and hard-working people, who make excellent eyewear for now and for our future selves. I can’t think of anything cooler. After several years of publicizing their CAMP by Shwood Eyewear collection, we are so pleased to get to showcase the core of the brand, with its diverse offering for makers and creative people across the globe,” said The Sideways Life Founder, Rian Rhoe.

About Shwood Eyewear:

Founded in Portland, Oregon in 2009, Shwood crafts experimental eyewear and is the maker of the original wood sunglasses. Shwood’s natural materials story, creative ingenuity, classic styling, and refined aesthetics jump-started a wooden eyewear revolution and brought innovation and best-in-class craftsmanship to the forefront of global eyewear design. Today, Shwood offers an array of finely crafted and carefully considered sunglasses and RX eyewear that highlight the Shwood ethos of innovation and utilizing materials that matter. For more visit: https://shwoodshop.com/

About The Sideways Life:

Founded in 2020 by Rian Rhoe, The Sideways Life offers brands a bespoke public relations approach, tailored to reach an adventure-seeking, active audience with a keen sense of style. We’re storytellers and connectors. We’re media fans who love great brands. Let’s make some noise. For more visit: https://www.thesidewayslife.com/