Skratch Labs Named 2024 Nutrition Sponsor of Iconic Leadville Race Series

April 17, 2024

Nutrition education and race day products will be a part of six headline events

April, 2024—Boulder, CO/OUTDOOR SPORTSWIRE/ – Skratch Labs, a Boulder, CO-based performance nutrition innovator that helps athletes be better, is thrilled to announce it is the nutrition sponsor of Life Time’s Leadville Race Series. This collaboration is set to significantly enhance the nutrition education and fueling options available to athletes leading up to and on race day during the six marquee events of the series, including the Leadville 100-mile Run and 100-mile MTB.

Skratch Labs is hosting a giveaway for race entries into each of the six key events on the Skratch Labs Strava Club and social profile that concludes on April 18.

Throughout the Leadville race season, participants can anticipate a variety of Skratch Labs’ products at aid stations, including Sport Hydration Drink Mix, Hydration Everyday Drink Mix, Energy Chews, Energy Bars, and Recovery Sport Drink Mix. Participants can also enjoy chef-prepared food and surprises at a Skratch Labs Aid Station Oasis at Leadville Marathon and Heavy Half and Leadville 100-mile Run and 100-mile MTB. Participants and their crews can connect with brand experts and taste products at event expos, as well as Leadville Trail 100 Run and Bike Camps, and enjoy products in racer goodie bags.

“We’re thrilled to announce that we are Life Time’s Leadville Race Series official nutrition sponsor,” said Mellisa Allen, Vice President of Sales & Marketing at Skratch Labs. “Being a part of the ’Race across the sky’ event series is a natural fit for Skratch as we will have the opportunity to support some of the most tenacious and ambitious cyclists and runners in their pursuit for greatness. In true Skratch style, we’re excited to be on course to bring the fun, the care, and the nutrition to set these dedicated athletes up for the race of a lifetime.”

In addition to supporting the Leadville 100-mile Run and 100-mile MTB races, the brand will also support Silver Rush 50-mile MTB, Silver Rush 50-mile Trail Run, Leadville Trail Marathon and Heavy Half, and Leadville MTB Stage Race.

Skratch Labs also extends the camaraderie beyond the event day by offering preparatory group activities from the Skratch Labs Cafe in Boulder, CO. Partnerships with Boundless Endurance Coaching and Trail Sisters will help create an inclusive and productive training environment.

For the full lineup of Skratch Labs’ activations and educational content, visit its Leadville landing page here. For more information on Skratch Labs, the Skratch Labs Cafe, and the latest product releases and innovations, please contact Mindy Smith at mindy@darbycommunications.com.

About Skratch Labs:

Born in Boulder, CO, Skratch Labs is a performance nutrition innovator that helps athletes be better. Founded by two cycling pros who spent years on the Pro Cycling Tour watching teammates consume bad-tasting sports nutrition products that caused digestion issues, they created a “secret drink mix” composed of real sugar, salt, and fruit powder mixed in a 5-gallon paint bucket for their team. More than a decade later, Skratch Labs’ approach is the same: help athletes perform better by solving their nutrition problems without causing new ones, using real food ingredients. You can learn more at Skratch Labs, follow on social, join Skratch Labs’ Strava Club, enroll in the affiliate program, or visit the Cafe and Flagship Store.

About Life Time Athletic Events:

The Leadville Trail Marathon and Heavy Half presented by La Sportiva is among more than 30 premier athletic events owned and produced by Life Time, including the Miami Marathon, UNBOUND Gravel, Crusher in the Tushar, Leadville Trail 100 Run & MTB, and Big Sugar Gravel. The Leadville Race Series started with only 45 runners as the Leadville Trail 100 Run in 1983. The Series now consists of ten races across run and bike events. Endurance athletes worldwide now make the pilgrimage to Leadville, Colo., with the single goal of competing in “The Race Across the Sky.”