October 17, 2023

Wild Rye Partners With METHOD Outdoor Collective For Sales Representation

Sun Valley, ID (Oct. 17, 2023) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, is excited to announce its partnership with METHOD Outdoor Collective, a full-service go-to-market sales agency based in Burlington, Vermont. “Wild Rye is on a really exciting growth trajectory and...

October 17, 2023

Outdoor Diversity Alliance Invites Industry to Collectively Advance Equity

Richmond, Calif. - Oct. 17, 2023 /OUTDOOR SPORTSWIRE/ – Today, outdoor industry leaders announced the formation of the Outdoor Diversity Alliance (ODA) and invited every outdoor brand and nonprofit to be part of its launch. ODA is designed to assist the outdoor industry in addressing systemic issues impacting diversity, equity, and...

October 17, 2023

Vail Resorts chief marketing officer to exit in latest executive shakeup

Vail Resorts, in a securities and exchange commission report filed Monday, announced that the company’s chief marketing officer, Ryan Bennett, will no longer be with the company as of Oct. 20. Bennett’s departure will be treated as an involuntary separation, and therefore “the company expects to enter into a severance...

October 17, 2023

Flaxta Picks Up Momentum Media PR as Public Relations Agency for Record for North America

October 17th, 2023 /OUTDOOR SPORTSWIRE/ – Flaxta, the Swedish brand redefining sports protection through performance, style, and innovation, has selected Boulder-based Momentum Media PR as its communications agency of record. As it makes its official entry into the US and North American markets, Flaxta is introducing new and award-winning styles in...

October 17, 2023

Darby Communications Knits New Partnership with Thermowave

October 17, 2023 -- Kaunas, Lithuania /OUTDOOR SPORTSWIRE/ – Thermowave, manufacturer of premium merino wool apparel for outdoor pursuits, proudly announces its expansion into the United States market and partnership with North Carolina-based Darby Communications, a PR and marketing agency specializing in the outdoor and active lifestyle markets. Effective immediately, Darby Communications...

October 16, 2023

Vista Outdoor sells ammunition business in $1.91 billion deal

Vista Outdoor, which is planning on spinning off its outdoor sports business unit into a separate company this year, will sell off its shooting sports businesses first in a $1.91 billion deal with Czechoslovak Group. CSG is acquiring four factories and the consumer brands CCI, Federal, HEVI-Shot, Remington and Speer....

October 16, 2023

Houdini and Rumpl Collaborate on a Recyclable, Technical Outdoor Blanket, Available Now

PORTLAND, Ore. /OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in performance blankets, today unveils the ReCONNECT Blanket, created in collaboration with Houdini, the global leader in responsible technical lifewear. The waterproof, breathable, all-weather ReCONNECT Blanket is Rumpl’s first circular blanket made from recycled materials and is designed to be recycled. The limited-edition...

October 16, 2023

Krimson Klover welcomes Katie Borgen to lead Pacific Northwest sales

Boulder, Colo. (October 16, 2023)/OUTDOOR SPORTSWIRE/ – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, announced the addition of Katie Borgen to its sales representatives roster. Based in Montana, Borgen will assume leadership...

October 16, 2023

Italy’s UYN, A Leader in Bio-Based Apparel and Footwear, Officially Opens Its Academy for Research and Engineering in Apparel and Sport (AREAS)

MARBLEHEAD, Mass. (October 16, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s Unleash Your Nature (UYN, pronounced “win”) a Trerè Innovation company, today officially opened its new Academy for Research and Engineering in Apparel and Sport (AREAS). Located adjacent to its global headquarters in Asola, AREAS is the company's research and development laboratory, an academy for...

October 16, 2023

Jones Introduces Re-Up Tech Snowboard Recycling Program

Truckee, Calif. (October 16, 2023) Jones Snowboards /OUTDOOR SPORTSWIRE/ - Winter apparel and backcountry gear brand Jones Snowboards is thrilled to announce a groundbreaking new snowboard production technology called Re-Up Tech that allows snowboards to be recycled and the collected materials to be used to make new snowboards. The Re-Up...