September 18, 2023

The Conservation Alliance launches six-figure ad buy supporting BLM Public Lands Rule

Sep. 18, 2023/OUTDOOR SPORTSWIRE/ – In partnership with Outdoor Industry Association and Outdoor Alliance, The Conservation Alliance (TCA), a coalition of businesses invested in protecting wild places and outdoor spaces, is organizing a six-figure ad buy targeting lawmakers in the nation's capital, as well as key states such as Colorado and...

September 18, 2023

Rossignol Group reinforces commitment to growing Nordic division

Park City, Utah, Sept 18, 2023 /OUTDOOR SPORTSWIRE/ – The Rossignol Group, a world leader in mountain sports equipment, is pleased to announce the following promotions and new additions to the Rossignol Nordic division: Jeff Courter, previous Nordic category manager for North America, has been promoted to Global Technical Product Manager...

September 18, 2023

Houdini Sportswear Expands Circularity Platform, Opens “Houdini Circle”, First Retail Concept Offering Rental, Repair, Subscription, Trade-In and Pre-Loved Apparel

STOCKHOLM (September 18, 2023)/OUTDOOR SPORTSWIRE/ – Houdini, the Swedish circular sportswear company committed to sustainable innovation since 1993, is expanding its circularity platform, opening the first retail concept of its kind on September 28 in Stockholm’s premier shopping district. Customers may choose how they access their garments, including renting apparel, subscribing to...

September 18, 2023

Mountain Hardwear Launches Seek Wilder Paths Campaign, Kicking Off a Fresh New Brand Identity

Richmond, Calif. (Sept. 18, 2023)/OUTDOOR SPORTSWIRE/ – After three decades in business and in the mountains, Mountain Hardwear, leader in performance equipment and apparel for climbers, mountaineers and outdoor athletes, introduces a brand evolution centered around its purpose: Seek Wilder Paths. Kicking off the rebrand is a campaign of the same namesake,...

September 18, 2023

POC Appoints New CEO

/OUTDOOR SPORTSWIRE/ – Experienced CEO and cycling industry leader Derek Bouchard-Hall appointed as POC Chief Executive Officer (CEO). POC, a leading manufacturer of helmets, eyewear, protection and apparel, was founded in 2005 in Sweden with the mission to ‘protect lives and reduce the consequences of accidents for athletes and anyone...

September 18, 2023

Everest Launches New E-commerce Platform

The Woodlands, Texas – September 18, 2023 /OUTDOOR SPORTSWIRE/ - Everest, the prominent online marketplace for outdoor enthusiasts, is excited to announce the launch of its new and improved website. You can explore the upgraded site at www.everest.com, designed to offer user focused navigation, enhanced AI fueled search capabilities, and...

September 15, 2023

The James Brand Appoints Dustin Aron to Director of Marketing and Sales

PORTLAND, OR (September 15, 2023) /OUTDOOR SPORTSWIRE/ - The James Brand – makers of modern, minimal, everyday carry products – announces today the appointment of Dustin Aron to Director of Marketing and Sales. In his new role, Aron will manage strategy and implementation to increase consumer awareness and engagement, execute...

September 14, 2023

This Property Executive Looks To Turn Recreational Vehicle Demand Into REIT Storage Powerhouse

Gary Wojtaszek came out of retirement to accomplish something he has done before: Grow a company in an emerging type of real estate into a multibillion-dollar powerhouse. But this time, he wants to do it by tapping a lifestyle trend surging across America. Wojtaszek retired from data center operator CyrusOne...

September 14, 2023

Italy’s Trerè Innovation Introduces TITICI® Bikes to the U.S. Showcasing 60 Years of Handmade Craftsmanship

Marblehead, Mass. (September 14, 2023) /OUTDOOR SPORTSWIRE/ - Trerè Innovation, a global leader in sustainable technical Italian apparel, footwear design and manufacturing from Asola, Italy, today introduced TITICI handmade bikes in the U.S. Since its inception in 1961, the TITICI factory has stood as a pinnacle of Italian cycling excellence,...

September 14, 2023

Cascade Designs names new Vice President of Human Resources

SEATTLE, Wash. (Sept. 14, 2023)/OUTDOOR SPORTSWIRE/ – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, announced today the hire of Minor Harris as its new Vice President of Human Resources. Harris will be joining the brands’ Reno, NV. office and will be responsible for leading the...