September 12, 2023

Stromer Partners with Friiway to Offer Premium E-Bike Subscriptions

Vista, CA (September 12, 2023)/OUTDOOR SPORTSWIRE/ - Stromer, a pioneer in Swiss e-bike technology, is proud to announce a new partnership with Friiway to offer premium e-bike subscriptions around California’s San Francisco Bay Area. Together, Stromer and Friiway imagine a future where e-bikes become an integral part of everyday life, not...

September 12, 2023

Costa Sunglasses casts global release of King Tide, the crowning achievement of Costa’s 40 years on the water

JUPITER, Fla. (Sept. 12, 2023) /OUTDOOR SPORTSWIRE/ - Building off of the success of its limited pre-release, Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, launches the full collection of King Tide, its most advanced and technical sunglass frame to date. Five years in the making, King...

September 12, 2023

Cardo Systems Names New Sales Manager for US and Canada

Boulder, CO (Sept. 12, 2023) /OUTDOOR SPORTSWIRE/ - Cardo Systems, the global leader in state-of-the-art Group Communication devices, has announced that it has named Erika Gurnett as its new Sales Manager for Outdoor Sports in the United States and Canada as the company continues to expand its footprint in North...

September 11, 2023

Saucony® Appoints Chris Deschenes as Vice President of U.S. Sales

WALTHAM, MA (September 11, 2023)/OUTDOOR SPORTSWIRE/ – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running lifestyle brand, announced the appointment of Chris Deschenes as Vice President of U.S. Sales. Deschenes, who most recently served as Vice President of Sales for The Wolverine Kids Group,...

September 7, 2023

Surfline Names Ross Garrett CEO

Surfline\Wavetrak Inc, the leading provider of surf forecasting and video experiences, today announced that Ross Garrett has been appointed as Chief Executive Officer (CEO), succeeding Kyle Laughlin, who stepped down from the position. Ross Garrett previously served the company for nine impactful years from 2011 to 2020, holding various key...

September 7, 2023

Rossignol Group appoints new Vice President Direct to Consumer

St-Jean-de-Moirans, France, Sept. 7, 2023 /OUTDOOR SPORTSWIRE/ – The Rossignol Group, a world leader in mountain sports equipment, announces the arrival of Daniele Milani as VP of the Group’s global Retail and e-commerce activities. Daniele Milani joins the Group to continue accelerating the growth of the DtoC business, aiming at progressing...

September 7, 2023

JAM Collective Signs PR Partner MYSTERY RANCH

SAN FRANCISCO – Sept 7, 2023 /OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes MYSTERY RANCH, an industry-leading pack company built on a heritage of comfortable load carriage, as its newest partner. Leading MYSTERY RANCH’s public relations and affiliate marketing...

September 7, 2023

Addition of Sales Leadership Team Signals Next Phase of Strategic Growth for Cotopaxi Under New CEO

Salt Lake City, UT. (September 7, 2023)/OUTDOOR SPORTSWIRE/ – Impact driven adventure lifestyle brand, Cotopaxi, is proud to announce the addition of two sales veterans to lead their wholesale sales team, signaling an investment into the brands growth under CEO Damien Huang. Joining the team as of August 2023 are Jody Carlson,...

September 7, 2023

Island Optics Offers a New Perspective on Superior Polarized Sunglasses

Boca Raton, FL, USA, September 7, 2023 (9:00 a.m. EST) /OUTDOOR SPORTSWIRE/ - Island Optics, a new sunglass company from a family steeped in the tradition of quality optical craftsmanship since 1922, is excited to announce its bold venture into the world of high-quality polarized sunglasses. With a commitment to...

September 6, 2023

EXEC: Amer Sports Files Confidentially to Go Public

Amer Sports, the parent of Salomon, Wilson, Arc’teryx, and other sports brands, filed confidentially for a U.S. initial public offering (IPO) that could value the group as high as $10 billion. The offering would come as Amer Sports’ business has seen accelerated growth, driven by Arc’teryx and Salomon and in...