June 29, 2023

Wildfire report by Outdoor Alliance educates, calls for support to help prevent catastrophic fires

Washington, D.C. (June 29, 2023) /OUTDOOR SPORTSWIRE/ - In the past five years there has been a marked increase in wildfires, which have affected 23,750 miles of trails around the U.S — equal to walking coast-to-coast 10 times and therefore, impacting outdoor recreation hugely. In the last two years alone,...

June 29, 2023

Snow Peak Unveils Sustainable Packaging Redesign

Portland, OR - June 29, 2023 /OUTDOOR SPORTSWIRE/ - Snow Peak, the Japanese camping brand, announces that as a part of its Corporate Social Responsibility activities, it is supporting several new sustainably-focused projects, including a comprehensive overhaul of its product packaging. The redesign of product packaging is aimed at making...

June 29, 2023

Jimmy Hopper Joins Kahtoola as Director of Marketing, Brand Development and Communications

Flagstaff, Ariz. (June 29, 2023)/OUTDOOR SPORTSWIRE/ – Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, is proud to announce Jimmy Hopper as Director of Marketing, Brand Development and Communications, effective immediately. With over two decades of outdoor and footwear industry experience, Hopper plans to connect Kahtoola's vision and purpose with the...

June 29, 2023

National Geographic reportedly lays off its last staff writers

National Geographic has reportedly laid off its last staff writers and will no longer be sold on US newsstands. Nineteen editorial staffers were affected by the layoffs, the Washington Post reported, and several staffers confirmed the news on Twitter. The Guardian

June 29, 2023

Meindl USA Steps Forward with Backbone as PR Agency of Record

SIDNEY, Neb. /OUTDOOR SPORTSWIRE/ - Meindl USA, the exclusive provider of Meindl’s premium handcrafted footwear in North America, has selected Backbone as its public relations agency of record. Founded in 2019 by experienced professionals in the footwear and outdoor industry, Meindl USA was born from a passion to make Meindl’s...

June 28, 2023

Koroyd Announces Substantial Growth Across New Headquarters and Hires, Innovation Investment, And Brand Relaunch

MONTE CARLO, MONACO (June 28, 2023) /OUTDOOR SPORTSWIRE/ - KOROYD® - a global leader in advanced impact protection technology - is excited to announce substantial strategic growth developments across the company, including relocation to an expanded headquarters, new hires across all business sectors, complete relaunch of brand identity and messaging,...

June 28, 2023

SMITH Announces New Ultrarunning Team & The Launch of The Vert Pivlock Performance Sunglass

PORTLAND, Oregon /OUTDOOR SPORTSWIRE/ - SMITH is excited to announce the growth of its performance running category with new innovative eyewear, the Vert PivLock™ sunglass, along with the addition of several industry-leading professional ultrarunners expanding the incredible team of athletes and ambassadors for the iconic active sports brand. Following the...

June 28, 2023

686 Finds Perfect Fit with Backbone as Agency of Record

LOS ANGELES (June 28, 2023) /OUTDOOR SPORTSWIRE/ - 686, the veteran snowboard, ski and technical apparel brand, has signed with Backbone for public relations, affiliate and influencer management services. “We love that 686 is one of the pioneering snow brands from the early 90’s and the only one that is...

June 27, 2023

OrthoLite Taps Vikash Bajargyan as General Manager of OrthoLite India

AMHERST, Mass. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, announces Vikash Bajargyan as the new General Manager of Ortholite India (OIN). In his new position, Bajargyan will manage overall operations at OIN, which will include leading manufacturing and business development, as well as establishing...

June 27, 2023

Superfeet Introduces New Product Names and Packaging

FERNDALE, Wash. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – Global insole industry leader Superfeet is commemorating the 40th anniversary of fan-favorite insole, Superfeet GREEN, with a full revamp of product names and packaging to improve the insole discovery experience. The name changes and packaging updates align with the modern shopping journey, simplifying the Superfeet...