June 27, 2023

Columbia Sportswear Sues Softstar Shoes Over Use Of Omniflex Name

Columbia Sportswear filed a federal lawsuit alleging trademark infringement against Softstar Shoes, the minimalist footwear brand based in Philomath, OR, over its use of the Omniflex name. The Omniflex sole, introduced in 2020, is used in the RunAmoc line, Softstar’s primary revenue driver. SGB Media

June 27, 2023

Kapsul Tech Teams Up with Backbone for Public Relations

WATERLOO, ON (June 27, 2023)/OUTDOOR SPORTSWIRE/ – Kapsul Tech, an innovator of Dynamic Neck Stabilization Technology that provides athletes with neck support without compromising performance, has teamed up with Backbone as its public relations agency of record. The leading active lifestyle agency will drive increased brand awareness and help position Kapsul...

June 27, 2023

Skratch Labs Introduces Crispy Rice Cake Variety Pack Featuring Tasty New Flavor: Salted Maple + Mallow

6/27/2023 | Boulder, CO /OUTDOOR SPORTSWIRE/ - Skratch Labs, a leading provider of innovative sports nutrition products, is thrilled to announce the release of the Crispy Rice Cake Sport Fuel Variety Packs, now complete with a recently released flavor: Salted Maple + Mallow. Designed with the athlete in mind, this...

June 26, 2023

Peak Ski Company Promotes Darrin Haugen to Senior Executive Leadership Position, Chief Product Officer

BOZEMAN, Montana, June 26, 2023/OUTDOOR SPORTSWIRE/ – Peak Ski Company announced today that Darrin Haugen has been promoted to the position of chief product officer. In April of 2022, Andy Wirth and Bode Miller, the company’s cofounders launched the Peak Ski Company. After a remarkably successful first year in operation, the Company...

June 23, 2023

Boston’s NetVirta, Celebrating 10 Years, Solves $761 Billion Return Problem with Patented Verifyt Consumer App

BOSTON, June 23, 2023 /OUTDOOR SPORTSWIRE/ – NetVirta, the world's leading fit technology provider for medical, fashion retail and sports equipment brands, proudly celebrates a decade of pioneering revolutionary sizing solutions. Combining all partnerships, NetVirta's algorithm has been trained on over 375 million data points to date. NetVirta works with iconic global...

June 22, 2023

Montana Based Peak Ski Company Promotes Becca Huyard to Vice President of Finance and Accounting

BOZEMAN, Montana, June 22, 2023/OUTDOOR SPORTSWIRE/ - Peak Ski Company’s Cofounder and Chief Executive Officer, Andy Wirth, announced today that Becca Huyard has been promoted to the position of vice president of finance and accounting.  Huyard most recently served Peak as its director of accounting. In April of 2022, the...

June 22, 2023

Snow Peak Inks Partnership with Sundance Mountain Resort to Collaborate on Elevated Camping Experiences

Portland, OR - June 22, 2023 /OUTDOOR SPORTSWIRE/ - Snow Peak, an international Japanese camping brand with 65 years of history, is pleased to announce a partnership with Sundance Mountain Resort, based in Sundance, Utah. Last week, at Snow Peak’s global headquarters in Japan, the two brands signed an agreement...

June 21, 2023

Backcountry to Open New Retail Location at The Grove in Los Angeles

PARK CITY, Utah (June 21, 2023) /OUTDOOR SPORTSWIRE/ - Backcountry, the specialty retailer of premium outdoor gear and apparel, announces plans to open a new brick and mortar store at The Grove in Los Angeles. The Southern California location is slated to open in July and will be one of...

June 20, 2023

What Do Professional Trail And Ultrarunners Earn?

We recently conducted a survey aimed to collect data from numerous professional runners from around the globe. This anonymous survey was filled out by nearly 200 athletes and was designed to gain insight into some key issues regarding professional athletic careers and elite competition as the sport of trail and...

June 19, 2023

Outdoor Participation Grows for Eighth Consecutive Year

BOULDER, COLO [June 19, 2023] /OUTDOOR SPORTSWIRE/ - Today, the Outdoor Industry Association (OIA) and Outdoor Foundation (OF), longtime authorities on outdoor participation data, jointly released findings from the 2023 Annual Outdoor Participation Trends Report. The report reveals that the outdoor recreation participation base grew 2.3% in 2022 to a...