June 1, 2023

Mountain Hardwear Promotes Matt Burbach to Vice President of Marketing

Richmond, Calif. (June 1, 2023) /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in durable performance equipment and apparel for outdoor enthusiasts, climbers, mountaineers, and athletes, has promoted Matt Burbach to Vice President of Marketing. Having served as Mountain Hardwear’s global marketing director for the past two years, Burbach has been...

June 1, 2023

Primus Joins Silva

LOUISVILLE, Colo. (June 1, 2023) /OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, has officially moved into the Silva family of brands under the newly created Primus-Silva Sweden AB company. Primus and Silva will remain independent brands, focusing on each brands’ respective products and customers. With a 130-year history, Primus will...

May 31, 2023

Camping World Named to the Fortune 500 List

LINCOLNSHIRE, Ill - Camping World Holdings, Inc. (NYSE: CWH) (“Camping World”), America’s Recreation Dealer announced that it has been named to the Fortune 500 list. The Company ranked 475, moving up from its position last year. Marcus Lemonis, Chairman and Chief Executive Officer stated, “This is a recognition of nearly...

May 31, 2023

Patagonia Accuses Nordstrom of Selling Counterfeit Products in a New Lawsuit

Patagonia is coming after Nordstrom in a new lawsuit accusing the retailer of selling knock-off versions of its apparel. The department store retailer is selling “thousands of counterfeit Patagonia sweatshirts and t-shirts” via its Nordstrom Rack chain, alleges the suit, which was filed in a Los Angeles District Court on...

May 31, 2023

Big Agnes and DAC Introduce First Recycled Aluminum Tent Hubs

STEAMBOAT SPRINGS, Colo. (May 31, 2023)/OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat Springs-based outdoor equipment brand, recently announced an exclusive program with longtime partner DAC, the world's leading tent pole manufacturer, to use the first of its kind, DAC E1 recycled tent pole hub, containing 25%-30% post-consumer recycled aluminum. The company will...

May 28, 2023

‘Visit California’ partners with The Inertia for Consumer Campaign

May 30, 2023 /OUTDOOR SPORTSWIRE/ - AllGear Digital’s surf and outdoors media site, The Inertia, has partnered with Visit California, the state’s official tourism organization, to concept, produce, and host a multifaceted media campaign. Garnering tens-of-millions of views and impressions, the campaign includes custom content, display media, email, social media...

May 26, 2023

Hoka Added $521 Million In New Revenue In Fiscal 2023; DTC Remains Focus

Global Hoka brand revenue for fiscal year 2023 increased 58.5 percent, or $521 million, versus the prior fiscal year to $1.41 billion, the fourth consecutive year Hoka has delivered revenue growth above 50 percent. Let that sink in; $521 million in additional annual revenue—for a running brand. Hoka brand net...

May 25, 2023

Town Hall Outdoor Co Launches Limited Release Summer Jackets

Steamboat Springs, Colorado (May 25, 2023) /OUTDOOR SPORTSWIRE/ - Since Town Hall Outdoor Co launched its sustainable kids' outerwear two winters ago, the brand has been challenging itself daily to help more kids get outside while doing the right thing for the planet. Their latest solution? A warm-weather anorak jacket...

May 25, 2023

Patagonia eco-brand unscathed by polarized climate

Outdoor retailer Patagonia, which is steering profits into fighting climate change, has the top ranking in the 2023 Axios Harris Poll 100 brand reputation survey. The outdoor apparel company appears to have successfully avoided polarizing battles that have ensnared other big brands, and alienated some consumers. AXIOS

May 25, 2023

Let Me Run Names New Executive Director

Charlotte, NC – May 25, 2023 /OUTDOOR SPORTSWIRE/ – Let Me Run has named Richard Sexton as its new executive director, effective immediately. Sexton replaces Emily Battle, who has helmed the nonprofit physical and emotional wellness program for boys since 2019, leading the organization through organizational changes, COVID-19 and impressive national...