September 12, 2024

Heel™ & Verde Brand Communications partner to promote the world’s first virtual dog leash

Holland, MI (Sept. 12, 2024) /OUTDOOR SPORTSWIRE/ - Heel™, a subsidiary of the Fleetwood Group, announces its partnership with Verde Brand Communications to lead public relations for the Heel Virtual Dog Leash™, including brand communications, social media, and affiliate marketing to grow brand awareness in the outdoor and active lifestyle...

September 12, 2024

Vista Outdoor Execs to Receive $1.2 Million Bonuses to Complete Strategic Review

Two more executives leading the strategic review at Vista Outdoor will receive bonuses upon the completion of the review, this time in the amount of $1.2 million, according to documents filed with the SEC. Eric Nyman, the CEO of Revelyst, and Jason Vanderbrink, the CEO of Vista Outdoor, were granted the awards...

September 12, 2024

Snow Peak Acquires Majority Stake in Swift Fly Fishing Co.

Snow Peak recently acquired a majority share in Swift Fly Fishing and announced that the business is now a subsidiary. Founded in 1958, Snow Peak is a Japanese camping and hiking equipment manufacturer offering experiences that bring the “outdoors into everyday life.” Founded by Carl McNeil and Jeanie Ackley, Swift...

September 12, 2024

Cotopaxi and Intrepid Travel Unite to Champion Responsible Adventures

Salt Lake City, UT. (September 12, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, and BCorp adventure travel brand, Intrepid Travel are proud to align on a brand campaign to promote responsible travel, aligning with Cotopaxi’s brand ethos to “See the World and Make it Better.” The...

September 12, 2024

“Backwoods Life” TV Celebrates 20 Years of Unforgettable Adventures on Sportsman Channel

DENVER (September 12, 2024)/OUTDOOR SPORTSWIRE/ – Marking an impressive milestone in outdoor television, Backwoods Life celebrates its 20th Anniversary this season on the Sportsman Channel. Hosted by the dynamic duo of Michael Lee and Kevin Knighton, the show, which airs Tuesdays at 10 p.m. ET, has captivated audiences since 2004...

September 12, 2024

SylvanSport and Field & Sports Announce Partnership to Expand Visibility Across US

Brevard, N.C., September, 2024/OUTDOOR SPORTSWIRE/ – SylvanSport, the Brevard, NC-based innovator and manufacturer of adventure travel trailers, pop-up campers, rooftop tents, and outdoor gear, announces its partnership with Field & Sports LLC to grow customer touchpoints and its dealer network across the United States. Field & Sports, also an NC-based outdoor...

September 11, 2024

Snow Peak Acquires Majority Stake in Swift Fly Fishing Company

Portland, OR - September 11, 2024 /OUTDOOR SPORTSWIRE/ - Snow Peak, a Japanese camping brand with 65 years of history, is thrilled to announce the acquisition of a majority shareholding in Swift Fly Fishing, making it a proud subsidiary of the Snow Peak family. This strategic acquisition aligns with Snow...

September 11, 2024

Stellar Equipment Appoints The Sideways Life As PR Agency of Record For North America

ÅRE, SWEDEN,/OUTDOOR SPORTSWIRE/ – Stellar Equipment, the Swedish mountain sports apparel brand hailing from Åre, Sweden has named The Sideways Life their PR agency of record in North America. Built on a shared passion to enable people to find joy and solace in the mountains, the partnership will focus on...

September 11, 2024

NOLS Announces New Board of Trustees Members and Trustees Emeriti

LANDER, Wyo. – Sept. 11, 2024 /OUTDOOR SPORTSWIRE/ – The National Outdoor Leadership School (NOLS) is pleased to announce the appointment of six new Board members and two Trustees Emeriti. The new board members' terms commenced on September 1, 2024, and are three years long. Two former trustees were named trustee...

September 10, 2024

Backcountry Acquired by Tech Platform CSC Generation Enterprise

Technology platform CSC Generation Enterprise has acquired outdoor retailer Backcountry, a large account for the outdoor industry, including its portfolio of brands MotoSport, Competitive Cyclist, and Steep and Cheap. Former owner TSG Consumer Partners, a private equity firm, acquired Backcountry in 2015 from Liberty Interactive Corporation. Under TSG, Backcountry experienced different leadership teams...