April 27, 2023

Utu Outdoor Skincare Names The Sideways Life Its PR Agency of Record

Los Angeles, CA /OUTDOOR SPORTSWIRE/ – Utu, the new advanced skincare brand for outdoor lovers, has appointed The Sideways Life as its PR agency of record. The Sideways Life will handle all public relations activities for Utu, including media relations, gifting, and brand partnerships. Utu’s mission to protect, nourish and rejuvenate...

April 26, 2023

SCARPA Adds New Sales Team in Mid-Atlantic

BOULDER, Colo. (April 26, 2023)/OUTDOOR SPORTSWIRE/ – SCARPA, manufacturer of performance outdoor and mountain footwear, announced a new partnership this month with well-known outdoor industry sales group Alpin Sports Group, which will direct sales for SCARPA in the Mid-Atlantic territory. Agency Principal Rand Whitney and his team have worked with numerous outdoor...

April 26, 2023

Introducing Gnara Apparel: Women-Led Startup SheFly Apparel Changes Name For Growth & Inclusivity

GUNNISON, COLORADO /OUTDOOR SPORTSWIRE/ - All-female led outdoor apparel company SheFly announces company rebrand as Gnara. After gaining early traction from industry awards and grants, and earning viral popularity with consumers on social media, the company made the decision to change their name in order to expand licensing opportunities, continue...

April 25, 2023

CAKE launches the Bukk platform in full production

  /OUTDOOR SPORTSWIRE/ - CAKE, the Swedish maker of premium lightweight electric motorcycles, unveils the Bukk platform, a highly customizable version of the Limited Edition Bukk electric off-road performance motorcycle that was launched in November of 2022. CAKE continues to deliver a category-leading power-to-weight ratio with its electric drivetrain, forged...

April 25, 2023

Bradshaw Taylor Welcomes Emily McKissock as Director of US Sales for ARTILECT and Sherpa Adventure Gear

OAKHAM, United Kingdom /OUTDOOR SPORTSWIRE/ - Bradshaw Taylor, an outdoor, country and lifestyle company that brings dynamic brands to market across the UK, Europe, and USA, today announces that Emily McKissock has joined the company as Director of US Sales for ARTILECT and Sherpa Adventure Gear. McKissock will oversee all...

April 25, 2023

Black Diamond Equipment Appoints Heath Christensen as Vice President of North American Sales

SALT LAKE CITY, UT (April 25, 2023)/OUTDOOR SPORTSWIRE/ – Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance outdoor equipment, apparel and footwear, has appointed Heath Christensen as vice president of North American sales. “It’s a big win to have Heath returning to Black Diamond to lead...

April 25, 2023

Mountain Trip Celebrates 50 Years of Guiding Excellence

Telluride, Colo. -- (April 25, 2023) /OUTDOOR SPORTSWIRE/ – Mountain Trip, one of the most experienced and professional guide services in North America, celebrates 50 years of progression, from exploring big walls in Alaska and guiding all Seven Summits to establishing a base in Southwest Colorado. Over the last 50 years, Mountain...

April 25, 2023

Chums Celebrates 40 Years of Innovation in Eyewear Retainers, Outdoor Accessories and Water-Focused Gear Protection with Limited-Edition Anniversary Collection

Salt Lake City, UT (April 25, 2023)/OUTDOOR SPORTSWIRE/ – Sometimes age is more than just a number, and that holds true as Chums enters its 40th year as the most recognizable name in eyewear retainers and outdoor accessories for both dry-land and water-based activities. Born on the river but made for...

April 22, 2023

Teton Gravity Research (TGR) Drops Part One of Three-Part Series in Celebration of Earth Day

Jackson, Wyo. (April 22, 2023) /OUTOOR SPORTSWIRE/ - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle apparel, optics and accessories, brings to life a multi-part, eye-opening digital series that shows the reality of climate change, highlighting the communities impacted, and the scientists on the front lines...

April 21, 2023

Vail Resorts Sees Skier Visits Climb Six Percent Over Ski Season

Vail Resorts, Inc. reported season-to-date total skier visits were up 6.1 percent from the beginning of the ski season through April 16 year-over-year, helped by favorable weather conditions that enabled the ski resort operator to extend the season at resorts across Utah, Tahoe and the Northeast. SGB Media