October 5, 2022

Introducing New GORE-TEX Products with Innovative Expanded Polyethylene (ePE) Membrane for AW22

ELKTON, Md. /OUTDOOR SPORTSWIRE/ - W. L. Gore & Associates (Gore) has announced that the consumer business of its Fabrics Division will be introducing new GORE-TEX Products with an innovative new expanded Polyethylene (ePE) membrane in the Autumn/Winter 2022 season. The new ePE membrane will be used as a complementary...

October 5, 2022

BUFF® Celebrates 30th Anniversary with Renewed Commitment to Sustainability

Barcelona (Oct. 4, 2022) /OUTDOOR SPORTSWIRE/ – Original Buff, S.A., a world leader in headwear and neckwear accessories for outdoor activities, celebrates 30 years of innovation this year and commits to elevating its DO MORE NOW sustainability program. With a strong commitment to people and the planet, the brand continues to...

October 5, 2022

Houdini Sportswear Launches International Brand Acceleration; Forward To Nature Debuts October 5, 2022

STOCKHOLM (October 5, 2022)/OUTDOOR SPORTSWIRE/ – Houdini, the functional life wear company committed to designs that are timeless, versatile and minimalist, unveils “Forward to Nature”, its first global brand messaging platform capturing the brand’s ethos focused on regenerative practices. With a six-figure investment, the largest in the brand’s history, Forward to Nature...

October 5, 2022

Rebecca Heard Named evo’s First Chief Marketing Officer and US Stores See a New Director

SEATTLE, Oct. 5, 2022 /OUTDOOR SPORTSWIRE/ – evo, the outdoor retail and experiences brand, announces today that Rebecca Heard, vice president of brand, marketing, and e-commerce, has been promoted to the company’s leadership team as its first chief marketing officer (CMO). In her new role, Heard will oversee evo’s brand, marketing,...

October 5, 2022

Helen Of Troy’s Home & Outdoor Segment Q2 Growth Boosted By Osprey Acquisition

Helen of Troy reported sales at its Home & Outdoor segment, which includes OXO, Hydro Flask and Osprey, increased 11.8 percent in its second quarter ended August 31 to $240.6 million. Gains from the acquisition of Osprey were partially offset by a decrease in its organic business of 9.0 percent,...

October 4, 2022

REI to Close Its Stores on Black Friday Permanently

After closing its doors on Black Friday every year since 2015, the annual practice, dubbed “Opt Outside,” was launched as a way to allow workers to spend time with family and friends during the Thanksgiving Day weekend and encourage shoppers to spend some time outside. This year, the program has...

October 4, 2022

Cardo Systems Launches Award-Winning Cardo Packtalk Outdoor

Boulder, CO /OUTDOOR SPORTSWIRE/ - Cardo Systems, the global leader in state-of-the-art motorcycle communication devices, announced today that its award-winning new Packtalk Outdoor communication system is available to order, just in time for the 2022/23 winter season and for holiday gifts. Cardo Systems allows groups to seamlessly communicate with each other...

October 3, 2022

How to Make Outdoor Products Go Viral

Going viral is every marketing team’s dream. With more than 4.7 billion users active on social media around the world every day, the power of virality—even of a single post—can revive a struggling product or brand almost overnight. But content creation takes time, energy, and creativity, and even the best...

October 3, 2022

onX Secures $87.4M in Series B Funding

Missoula, Mont.– October 3, 2022 /OUTDOOR SPORTSWIRE/ – onX, a pioneer in outdoor digital navigation, today announced a $87.4M Series B investment. The funding round was led by Summit Partners, which led the company’s Series A financing in 2018, and includes participation from Steve Burke’s Madison Valley Partners and other existing...

October 3, 2022

Geartrade gears up for winter with deep deals from featured UnNew partner for October – DPS

SALT LAKE CITY, UTAH (October 3, 2022) /OUTDOOR SPORTSWIRE/ – For those gearing up for winter adventure, Geartrade (geartrade.com), the outdoor marketplace for UnNew gear and apparel, has refreshed their inventory with recent UnNew arrivals from their October featured partner at DPS. The latest arrivals from DPS are part of an ongoing...