January 24, 2025

Sales Trends Improving at Rip Curl, Oboz Parent KMD Brands

Sales at Rip Curl, Oboz, and Kathmandu are improving after a successful holiday season and increased DTC sales, according to an update from parent company KMD Brands. Overall sales at KMD increased by 1.7% year-over-year in November and December 2024 after decreasing by 6.7% year-over-year from August to October 2024. Sales at...

January 24, 2025

Cision Selects Remedy PR’s Bill Byrne For 2025 PR Trends Webinar Panel

San Diego, Calif. /OUTDOOR SPORTSWIRE/ - Cision, the global media intelligence leader and parent company of PR Newswire and Brandwatch, has invited Remedy Public Relations' managing director, Bill Byrne, to join its exclusive “PR Trends 2025: Building Strategies That Drive Results” webinar panel. Byrne is one of the four experts...

January 23, 2025

Wild Rye Launches Rebrand to Reinforce Brand’s Direction

Sun Valley, ID (Jan. 23, 2025) /OUTDOOR SPORTSWIRE/ -  Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, kicks off the new year with a fresh rebrand, featuring a bold new logo that celebrates the strength and duality of women....

January 23, 2025

Outdoor Sportsman Group Reveals “WILDFOWL: Inside the Blind” New Digital Video Series

DENVER (January 23, 2025) /OUTDOOR SPORTSWIRE/ - Outdoor Sportsman Group (OSG) is excited to unveil a dynamic digital video series for waterfowl enthusiasts, WILDFOWL: Inside the Blind. Presented by FIOCCHI, this captivating series is available exclusively through OSG’s digital platforms. It promises to deliver a perfect blend of thrilling storytelling, expert...

January 23, 2025

United Sports Brands Appoints Kyle Schlegel as Senior Vice President of Marketing

FOUNTAIN VALLEY, Calif., Jan. 23, 2025 /OUTDOOR SPORTSWIRE/ -  United Sports Brands is pleased to announce the appointment of Kyle Schlegel as Senior Vice President of Marketing. Kyle most recently served as the VP of Marketing & DTC of Weber, LLC, and has also held senior marketing leadership roles at...

January 22, 2025

EXEC: REI Names Mary Beth Laughton as Next CEO as Eric Artz Plans Exit

REI Co-op President and CEO Eric Artz will retire in March, marking a new chapter in the co-op’s 87-year history. The Board of Directors said the outgoing CEO shared his intentions to retire with the Board as part of a planned succession process and he will actively support Laughton during...

January 22, 2025

Jogology adds new Northeast sales representative

WAKE FOREST, N.C. (January 22, 2025) /OUTDOOR SPORTSWIRE/ — Jogology®, the performance running sock brand dedicated to the Run Specialty community, announces the hire of Cole Crosby to handle growing sales efforts in the Northeast. Crosby joins Jogology with an impressive running pedigree and more than a decade of experience...

January 22, 2025

Switchback Spring opens attendee registration

PORTLAND, Maine (January 22, 2025) /OUTDOOR SPORTSWIRE/ – Switchback Spring, the education and business gathering for the outdoor industry community, has opened attendee registration for the event taking place June 16-18, 2025, in Nashville, TN. Registration is open to retailers, media, and outdoor industry professionals. To register and secure housing...

January 22, 2025

Lauren Colalillo joins Oboz as VP of Sales

Bozeman, Mont., (January 22, 2025) /OUTDOOR SPORTSWIRE/ — Oboz Footwear has named Lauren Colalillo as their VP of Sales. Colalillo joins Oboz with over 15 years of sales leadership experience in the outdoor and sporting goods markets. “The minute I met Lauren I knew she was the one to drive...

January 22, 2025

Norda appoints dble collective as agency of record

MONTREAL (January 22, 2025) /OUTDOOR SPORTSWIRE/ – NORDA, the high-performance footwear brand renowned for its commitment to blending innovation with craftsmanship, is excited to announce its partnership with dble collective as its public relations agency of record. This marks an important step in NORDA’s strategy to elevate its brand presence,...