March 9, 2021

Dermatone Introduces Flavors to its Legendary Lip Balm

Southport, CT –Dermatone, the official sunscreen, lip balm and frostbite protection of U.S. Ski & Snowboard Team, is expanding its medicated, broad-spectrum SPF 30 lip balm to include four new flavors: Coconut, Green Tea, Mango, and Pomegranate. The product is available today on Dermatone.com and at specialty retailers. “Dermatone has...

March 9, 2021

Washington Outdoors Buffs Now Have Buddy Insurance

RICHMOND, Va. March 9, 2021 —The Evergreen State, Washington, is the 40th state to approve e-commerce insurtech startup Buddy (https://buddyinsurance.com/) to operate in, according to an announcement today. The Richmond-based online agency offers instant accident insurance to anyone who is active outdoors—and is a resident of a state in which...

March 9, 2021

Federal Appeals Court Finds For Cocona Labs In Patent Infringement Case vs. The North Face

(WASHINGTON DC) On Thursday, March 4, the United States Court of Appeals for the Federal Circuit affirmed the validity of key claims of a patent asserted by Cocona Labs in patent infringement cases brought against VF Outdoor LLC d/b/a The North Face (TNF). In 2017, Cocona Labs, a small Boulder CO...

March 9, 2021

Mono Footwear, now distributed in North America by In-Sport Fashions Inc.

Montreal, QC - Oslo-based Mono footwear will be introduced to Canadians this 2021 fall season. A young brand, Mono is quickly spreading across the globe. They manufacture unisex footwear with a heavy focus on aesthetics, superior quality and level of comfort, and don’t compromise on technology. The minds behind Mono...

March 8, 2021

How Gyms Found a Way Through the Pandemic

Many gyms have closed during the pandemic, but some have found creative ways to persist. Fifty-four million Americans have received at least one COVID-19 vaccination shot as of last Thursday, and with that comes more people getting back to pre-pandemic routines, including going to the gym. Front Office Sports

March 8, 2021

Garmont sold to Riello lnvestimenti Partners

Riello Investimenti Partners has acquired a 65% stake in outdoor footwear specialist Garmont International. Following the deal, Garmont CEO Pierangelo Bressan will retain a 30% stake in the company, while chief financial officer Terry Urio will hold a 5% stake. Shoe Intelligence

March 8, 2021

LIVSN Designs’ EcoTrek Trail Pant Kickstarter Wraps with $514,624 Raised

FAYETTEVILLE, Ark. - LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, today announced that its EcoTrek Trail pants Kickstarter campaign has wrapped with more than 3,500 backers raising over $514,624 and making the EcoTreks the most successful...

March 8, 2021

T-street Capital Announces Growth Equity Investment In Hyperlite Mountain Gear

T-street Capital, LLC has completed an investment in the high-performance backcountry superfan brand, Hyperlite Mountain Gear, a popular designer and manufacturer of high-tech, ultralight gear including backpacks, tents, and accessories. PR Newswire

March 5, 2021

Hillsound Equipment Expands Sales Team With Additions in Canada and US

Hillsound Equipment, leading producer of winter traction equipment, gaiters and ultralight seats for outdoor enthusiasts, has partnered with Pro Line Sports Ltd and Endless Adventure Sales to further the distribution of their products in the Western Canadian and the US Pacific Region. Pro Line Sports Ltd was established in 1974...

March 4, 2021

Most customers will abandon a brand after three – or fewer – negative experiences, finds study

Customer retention and customer satisfaction could actually play a much larger role in growing revenue. New data shows that customers are abandoning brands after a maximum of three poor experiences, reflecting the need for brands to keep up the quality of their brand interactions. Footwear News