February 9, 2021

Steamboat Explains No Reservation Policy After Lift Line Photo Goes Viral

Powder-seekers are taking advantage of Steamboat's reservation-free policy—and fueling local controversy in the process. Ski Mag

February 9, 2021

Arne Arens to lead Boardriders after leaving The North Face

Arens, who served as global brand president of The North Face for nearly four years, will become CEO of Boardriders Inc., the parent company of seven action sports brands. SNEWS

February 9, 2021

6 Badass Female Outdoor Photographers You Need to Follow

These six photographers’ work, dedication to craft, and active lifestyles will surely inspire one to get moving, or simply to get out there and take in the outdoors’ natural beauty. GearJunkie

February 9, 2021

New E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases

BOULDER, COLO. (Feb. 09, 2021) —PeopleForBikes applauds the introduction of federal legislation to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle Incentive Kickstart for the Environment (E-BIKE) Act, led by Representatives Jimmy Panetta (D-CA) and Earl Blumenauer (D-OR), prioritizes electric...

February 9, 2021

Mountain Hardwear Partners with ENDVR to Bolster Education and Sales Incentives for Retail Partners

Richmond, Calif. - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced a new partnership with ENDVR, a retail sales app that bolsters the relationship between brands and their retailer partners in order to increase engagement, administer sales rewards and education for retail floor...

February 9, 2021

Yniq: Lindsey Vonn’s Limited Edition Goggle Available in the US

Stockholm, Sweden (February 9th, 2021) — Today, Yniq and Lindsey Vonn announce the arrival of the LV82 limited edition premier goggle.  This new release of Yniq goggles is limited to only 82 pieces, symbolizing each one of Vonn’s record-breaking wins. Available online, the Lindsey Vonn limited edition within the Model...

February 9, 2021

ECHOS Communications Announces Promotion and Multiple New Team Members

BOULDER, Colo. - February 9, 2021 - ECHOS Communications, a leader in authentic public relations for active lifestyle, outdoor, consumer technology, and cycling brands, is proud to announce a well-deserved promotion and several new team members who will support the agency’s growing list of brand partners. Jacob Hauge, who’s been...

February 9, 2021

Life inTentsTM Partners With Meteorite PR During Expansion Year

Boulder, CO (February 2020) - Life inTents, one of the nation’s leaders in sales and rentals of luxury bell tents, announced today that it has named Boulder-based Meteorite PR as its public relations firm of record as it continues to broaden its domestic footprint in 2021 and capture a larger...

February 9, 2021

Idea Ranch experiences growth in both personnel and capabilities

TULSA, Okla., February 9th, 2021— Idea Ranch expands their Social & Public Relations department with new promotions. John Brothers will be taking lead as Director of Integrated Performance with responsibilities for agency delivery in PR, Social and Insights. Brothers has already excelled in leading the insights team from onboarding new...

February 8, 2021

Astral Hires Industry Vet David Orr as Chief Revenue Officer

Asheville, NC – February 8, 2021 –  Astral, manufacturer of award-winning PFDs and footwear, is excited to announce the addition of David Orr to its leadership team. Orr will act as Chief Revenue Officer, overseeing the brand’s global commercial strategy. Orr began his career in footwear at Adidas before moving...