December 29, 2020

Crosson Ski, rygr Carve Out Relationship

TUKWILA, Wash. (Dec. 29, 2020)— Crosson Ski announces its partnership with active lifestyle marketing agency, rygr, which will provide public relations and marketing services to the Washington-based craft ski maker. Crosson Ski founder, Chase Englehart recently announced the arrival of Olympian Bode Miller as chief innovation officer, who joins former...

December 28, 2020

Echelon Fitness Raises $65 Million

The financing is led by Goldman Sachs Growth, along with participation from existing investor, North Castle Partners. Echelon produces over 30 live classes daily and offers a library of nearly 5,000 on-demand, led by its team of trainers. SGB Media

December 28, 2020

Salomon Expands Partnership with Locally to Launch ‘site2snow’ Program

OGDEN, Utah (Dec. 28, 2020) – Salomon and Locally are evolving their long-term partnership in order to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners. This expansion of services aligns with the shift in consumer behavior and will allow customers...

December 24, 2020

The Ski Company That Wants to Sell Fewer Skis

Season Equipment, the ski and snowboard company skier Eric Pollard and snowboarder Austin Smith, together with industry vets from Armada, K2, and Line, are launching and selling skis and boards which will change the footprint and life span of products - to break the cycle of buying new gear every...

December 23, 2020

Kane Footwear Names Purple Orange Brand Communications as Public Relations Agency of Record

Westport, CT — Kane Footwear, a new name in active recovery footwear, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Kane’s flagship slip-on shoe, the Revive, will launch on February 2, 2020 and is the company’s first...

December 22, 2020

Gucci’s North Face Collaboration Officially Makes Hiking a Fashion Statement

Gucci revealed its collaboration with North Face, capitalizing on the current, situation-induced trend and hinting at how high fashion brands can better cater to the real-life needs, ideals and habits of its customers in the future. Footwear News

December 22, 2020

Bass Pro parent to acquire Sportsman’s Warehouse

The Great American Outdoors Group, parent company of Bass Pro and Cabela’s, has agreed to acquire Sportsman's Warehouse for $18 in cash per share, bringing Bass Pro and Cabela's product brands, including fishing and hunting gear, to Sportsman's Warehouse. Retail Dive

December 21, 2020

Ski Towns and the Ski Bums Who Staff Them, Ponder Their Survival

Mountain communities have faced plenty of challenges over the years—economic inequality and high rent, climate change and drought and wildfires, overtourism, but the ski town workforce, who often work multiple jobs to make ends meet, are finding it harder than ever to afford the cost of living. Adventure Journal

December 21, 2020

The Conservation Alliance Announces Fourteen New Members

Bend, Ore. (December 21, 2020) – The Conservation Alliance is excited to welcome 14 new member organizations as we close out the 2020 year, adding to its growing list of more than 250 companies committed to conservation and the protection of North America’s wild places. These member organizations pool their...

December 21, 2020

Grassroots Outdoor Alliance wraps up ‘year of resilience’ with 10 new retail members and strong 3Q and 4Q sales

ASHEVILLE, NC – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, is announcing the addition of 10 new retail members as well as strong 3Q and 4Q results, as the group puts the final touches on a challenging and wildly unpredictable year....