December 14, 2020

Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition

BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their newest members. PeopleForBikes members are united to improve bicycling across the U.S. and get more...

December 14, 2020

Rab Appoints First-Ever National Sales Manager Ahead of Ambitious New Year

Louisville, CO (December 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has named Ryan Krusemark as the company’s first-ever National Sales Manager as it looks to build on its success and expand its...

December 10, 2020

Vail Resorts (MTN) reports Q1 Loss, misses revenue estimates

Vail Resorts (MTN) came out with a quarterly loss of $3.63 per share versus the Zacks Consensus Estimate of a loss of $3.59, compared to a loss of $2.23 per share a year ago. A quarter ago, it was expected that this ski resort operator would post a loss of...

December 10, 2020

Lost Paddle Media Acquires Four Consumer Fishing, Boating & Outdoor Sport Shows from National Marine Manufacturers Association

ASHEVILLE, NC (December 10, 2020)– Lost Paddle Media announces it has acquired the Kansas City Boat and Sportshow, Chicagoland Fishing Travel & Outdoor Expo, Suffern New York’s World Fishing & Outdoor Exposition, and the Saltwater Fishing Expo in Edison, New Jersey from the National Marine Manufacturers Association (NMMA). Lost Paddle is an experiential...

December 9, 2020

REI Elevates Product Standards To Fight Climate Change And Advance Equity

REI is upgrading product standards together with its more than 1,000 brand partners to advance more sustainable and inclusive business practices. By 2030, all products on its shelves will have a preferred attribute so that every purchase at REI supports a more equitable planet. SGB Media

December 8, 2020

Pocket Outdoor of Boulder raises additional $5.27M

Pocket Outdoor Media LLC raised $5 million more within its Series A round, bringing its total funds raised in the round to just less than $16.5 million, according to filings with the U.S. Securities and Exchange Commission on Friday. The funds came from an additional 22 people and groups, bringing...

December 8, 2020

Everest Gets A Growth Spurt As China, Nepal Revise Official Elevation Upward

The world's highest peak just grew a couple of feet overnight — on paper, at least. After years of fraught discussion and surveying work, China and Nepal announced a revision to the elevation of Mount Everest: Officials say the summit now stands precisely at 8,848.86 meters, or 29,031.69 feet above...

December 8, 2020

Grundéns Invests in Bass Fishing By Partnering with Major League Fishing

December 8, 2020 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces that it has partnered with Major League Fishing (MLF) to become the official footwear sponsor of the Bass Pro Tour and MLF BIG5 circuits. Additionally, the brand has signed MLF pros Skeet Reese,...

December 8, 2020

Mizu signs LA professional skateboarder and photographer Sierra Prescott to its Ambassador team

Carlsbad, California, December 8th , 2020. Mizu— producer of reusable stainless steel products for an adventure-rich lifestyle —  is excited to welcome LA-based skateboarder and photographer Sierra Prescott to the team. A professional sports photographer since her early teens and an avid skateboarder since childhood, Sierra now captures candid moments for...

December 7, 2020

PeopleForBikes Announces New Coalition Members and Subcommittee Volunteers

BOULDER, COLO (Dec. 7, 2020) — Despite the many challenges our nation faced in 2020, PeopleForBikes was hard at work this year supporting the bike industry and getting more people on bikes. Working to ensure bicycling and local bike shops were considered essential at the beginning of the COVID-19 pandemic,...