August 27, 2020

Ski Utah Partners with Backbone Media

SALT LAKE CITY, UT (August 27, 2020) — Ski Utah, the marketing arm of the Utah Ski and Snowboard Association, has teamed up with Backbone Media as its public relations agency of record. The lifestyle agency will lead public relations efforts for the organization, working with media to highlight the...

August 27, 2020

Filson and Ducks Unlimited Launch Limited Edition Collection

SEATTLE, Wash. (August 27, 2020)– Filson and Ducks Unlimited, two iconic American heritage brands, today announce a limited edition collection of co-branded products. The collaboration supports Ducks Unlimited’s vision and steadfast commitment to wetlands conversation by offering classic Filson products branded with officially licensed Ducks Unlimited graphics and logos. “Both...

August 26, 2020

Grassroots Outdoor Alliance announces exclusive partnership with NuORDER, will shift member buying to digital platform in fall 2020

LOS ANGELES, Aug. 26, 2020 /PRNewswire/ -- Grassroots Outdoor Alliance (www.grassrootsoutdooralliance.com), the national organization dedicated to the health and growth of independent specialty retailers, will partner with NuORDER to revolutionize the retail buying process through its collaborative digital buying platform. The NuORDER buying platform will be available to Grassroots retailers and offered for...

August 26, 2020

Dynafit, Pomoca Increase Support of Friends of the Colorado Avalanche Information Center

Boulder, CO (August 2020) - Dynafit, a global leader in innovation in backcountry skiing, and Pomoca, the world’s leading manufacturer of ski touring skins, announced today that they have signed a new three-year deal to serve as primary sponsors of the The Friends of the Colorado Avalanche Information Center (FoCAIC);...

August 26, 2020

Fischer Skis US Evolves Retail Engagement for 2021

AUBURN, N.H.   Fischer Skis US announced today that they will utilize digital platforms as the primary vehicle for conveying product and brand information to retailers and reps during this winter season as travel and public gatherings remain uncertain. In effort to provide reliable planning for the coming season, Fischer Skis...

August 26, 2020

Salomon Launches #BeautyBag Instagram Contest

OGDEN, Utah (Aug. 26, 2020)— Today, Salomon announces the launch of the #BeautyBag campaign, the brand’s second Beauty Box Instagram contest for active women, as the latest step in its ongoing initiative to support the growing community of women in the outdoors. To participate, women must post an outdoor-themed photo...

August 26, 2020

Snowsports Industries America (SIA) Launches Six-Month Inclusion Training For Leaders in Winter Outdoor Industry

Park City, Utah (Aug. 26, 2020) - Snowsports Industries America (SIA) announced today that it will kick off a six-month training program focused on inclusion in the winter outdoor industry. Joining SIA will be the leaders of the largest winter outdoor organizations in the country. Aimed at uniting the winter...

August 25, 2020

Tread Labs Partners with Press Forward as PR and Communications Agency

WOBURN, Mass. (August 25, 2020) -- Performance insole developer Tread Labs is happy to announce it has entered a partnership with Press Forward PR to further the company’s messaging, communications, and media relations. Tread Labs was founded in 2015 by Mark Paigen, who also founded, and has since sold, Chaco...

August 25, 2020

Dogfish INN Launches Outdoor Activity Package & Off-Centered Gear Shed

Lewes, Del., Tuesday, August 25, 2020– The Dogfish INN, Dogfish Head Craft Brewery’s canal-side hotel in Lewes, Delaware, brings its, “Welcome to Lewes. Mother Nature, Let’s Do This,” motto to life with two NEW offerings, the Off-Centered Gear Shed and Outdoor Activity Package. Now available to guests, they provide everything beer and...

August 25, 2020

Black Diamond Expands Retail Footprint to Park City

SALT LAKE CITY, August 25, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, announces plans to expand its retail footprint to Park City. In celebration of the grand opening of its Park City location, Black Diamond will host a series of in-store activations...