September 30, 2020

New Managing Director hired to lead The Outdoor Foundation

The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, announced that Stephanie Maez, a strategic policy advocate, nonprofit executive and a former state legislator from New Mexico, has been named its new managing director. Stephanie currently serves as the senior fellow for race and diversity at the Topos Partnership,...

September 30, 2020

Cascade Designs Welcomes New Senior Director of Sales

SEATTLE, Wash. (September 30, 2020) - Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl, welcomes Jeremy Hancock as Senior Director of Sales, effective September 21, 2020. Hancock steps into his new role after previously serving as the Director of North American Sales...

September 30, 2020

Snow Peak Announces Rescheduled Headquarters and Retail Grand Opening and Wildfire Relief Efforts

Portland, OR – September 30, 2020 – Originally scheduled to celebrate the opening of its new US headquarters and retail flagship at 404 NW 23rd Ave in Portland, Oregon on the weekend of September 11th, Snow Peak postponed events due to the historic wildfires burning across the state. The outdoor...

August 31, 2020

Cotopaxi Welcomes Wendy Yang As Newest Board Member

Salt Lake City, UT. Aug, 2020 -- Cotopaxi, the rapidly growing humanitarian-focused outdoor brand, has added industry veteran Wendy Yang to its board. Wendy serves as the President of Decker’s Brands’ Performance Lifestyle Group, leading the remarkable growth of HOKA ONE ONE, Teva, and Sanuk. She was previously an executive...

August 28, 2020

Mammut And The Lady Alliance Announce DEI Partnership

(Denver, CO) Aug. 28, 2020 -- Mammut, premiere mountain safety and outdoor brand, and The Lady Alliance, a community built to unite mental health and adventure to bring confidence and community to womxn around North America, have teamed up to create a safe space, platforms, conversation and education on social...

August 27, 2020

Ski Utah Partners with Backbone Media

SALT LAKE CITY, UT (August 27, 2020) — Ski Utah, the marketing arm of the Utah Ski and Snowboard Association, has teamed up with Backbone Media as its public relations agency of record. The lifestyle agency will lead public relations efforts for the organization, working with media to highlight the...

August 27, 2020

Filson and Ducks Unlimited Launch Limited Edition Collection

SEATTLE, Wash. (August 27, 2020)– Filson and Ducks Unlimited, two iconic American heritage brands, today announce a limited edition collection of co-branded products. The collaboration supports Ducks Unlimited’s vision and steadfast commitment to wetlands conversation by offering classic Filson products branded with officially licensed Ducks Unlimited graphics and logos. “Both...

August 26, 2020

Grassroots Outdoor Alliance announces exclusive partnership with NuORDER, will shift member buying to digital platform in fall 2020

LOS ANGELES, Aug. 26, 2020 /PRNewswire/ -- Grassroots Outdoor Alliance (www.grassrootsoutdooralliance.com), the national organization dedicated to the health and growth of independent specialty retailers, will partner with NuORDER to revolutionize the retail buying process through its collaborative digital buying platform. The NuORDER buying platform will be available to Grassroots retailers and offered for...

August 26, 2020

Dynafit, Pomoca Increase Support of Friends of the Colorado Avalanche Information Center

Boulder, CO (August 2020) - Dynafit, a global leader in innovation in backcountry skiing, and Pomoca, the world’s leading manufacturer of ski touring skins, announced today that they have signed a new three-year deal to serve as primary sponsors of the The Friends of the Colorado Avalanche Information Center (FoCAIC);...

August 26, 2020

Fischer Skis US Evolves Retail Engagement for 2021

AUBURN, N.H.   Fischer Skis US announced today that they will utilize digital platforms as the primary vehicle for conveying product and brand information to retailers and reps during this winter season as travel and public gatherings remain uncertain. In effort to provide reliable planning for the coming season, Fischer Skis...