October 19, 2022

Outdoor Retailers Give Customers Their Expertise for Free. Should They?

The cost of spending valuable time and energy on customers, only to have them walk away, is measurable and meaningful. Ieremia estimates he and his sales staff lose 10 to 15 hours per week to non-paying customers, or 480 to 720 hours a year. In dollars, he estimates that time...

October 13, 2022

Startup Outdoorsy Passes $2 Billion in Transactions as RV Hype Grows

Recreational vehicle rental marketplace Outdoorsy Inc. reached a milestone in October of $2 billion in total bookings value since the startup was founded seven years ago. That’s double what it was 18 months ago, signaling that more people are taking vacations inspired by the #vanlife movement even as the pandemic fades. Bloomberg

October 12, 2022

The North Face Eyes New Growth Targets

At VF Corp.’s Investor Day, Nicole Otto, global brand president, featured the company’s growth plans in the trail/hike, footwear and owned stores categories and announced its latest mission statement, expected to guide its growth over the next five years. VF set TNF’s growth target in the high-single to low-double-digits in...

October 11, 2022

September Saw Another Stock Slide for the Outdoor Industry. This Time, It Was a Big One

The OBJ Outdoor Index tracked similarly to other U.S. indices last month, heading south as winter approaches. The outdoor industry sustained a bruising 10.58 percent dip after August’s 3.04 percent decline, continuing a downward trend that shows no signs of slowing and has all but erased short-term hopes for investors...

October 10, 2022

Camping World Announces Strategic Appointment of SVP of Corporate Development and Investor Relations to Leadership Team

LINCOLNSHIRE, Ill.--Camping World Holdings, Inc. (NYSE: CWH) (“Camping World”), America’s Recreation Dealer, today announced the appointment of Brett Andress to the role of SVP of Corporate Development and Investor Relations. Mr. Andress will be responsible for developing and enhancing corporate initiatives, along with management and communication to the investment community...

October 7, 2022

Green Theme Raises $5.4m in Series B2 Financing Round

Green Theme Technologies Inc (GTT), a leader in water-free and PFAS-free textile finishing raised $5.4 million in its series B2 financing. The capital will be used to grow GTT’s trademarked water-free EMPEL performance technologies, which include the durable water repellent (DWR) finish, stain protection, new technology to keep footwear dry and the...

October 5, 2022

Helen Of Troy’s Home & Outdoor Segment Q2 Growth Boosted By Osprey Acquisition

Helen of Troy reported sales at its Home & Outdoor segment, which includes OXO, Hydro Flask and Osprey, increased 11.8 percent in its second quarter ended August 31 to $240.6 million. Gains from the acquisition of Osprey were partially offset by a decrease in its organic business of 9.0 percent,...

October 4, 2022

REI to Close Its Stores on Black Friday Permanently

After closing its doors on Black Friday every year since 2015, the annual practice, dubbed “Opt Outside,” was launched as a way to allow workers to spend time with family and friends during the Thanksgiving Day weekend and encourage shoppers to spend some time outside. This year, the program has...

October 3, 2022

How to Make Outdoor Products Go Viral

Going viral is every marketing team’s dream. With more than 4.7 billion users active on social media around the world every day, the power of virality—even of a single post—can revive a struggling product or brand almost overnight. But content creation takes time, energy, and creativity, and even the best...

September 29, 2022

Wholesale RV Values Decline As Economic Outlook Weakens

Black Book, which publishes a family of vehicle appraisal guides, has released the Black Book RV Market Commentary for October. The average sales prices for motor homes and towables sold at wholesale auctions decreased last month, as auction volume increased to more typical levels. RV Business