July 15, 2024

PEARL iZUMi Announces Daran Godfrey’s promotion to Vice President/General Manager of PEARL iZUMi

Broomfield, Colorado (July 15, 2024) /OUTDOOR SPORTSWIRE/ - PEARL iZUMi, the Colorado-based global leader in cycling apparel and footwear, is pleased to announce the promotion of sales and brand leader Daran Godfrey to Vice President/General Manager, effective immediately. Daran has served as Pearl iZUMi’s Director of US Sales underneath the...

July 15, 2024

“Bowhunter TV” Celebrates 20th Season on Outdoor Channel

DENVER (July 15, 2024) /OUTDOOR SPORTSWIRE/ – Bowhunter TV, a pioneering show dedicated to the art and adventure of bowhunting, proudly marks its 20th season on Outdoor Channel this summer airing Thursdays at 10:30 p.m. ET. This milestone celebrates two decades of capturing the bowhunting experience in a truthful, documentary...

July 14, 2024

KÜHL Launches Episode Two of The Road Less Traveled Video Series and Baja Trip Giveaway

SALT LAKE CITY, Utah /OUTDOOR SPORTSWIRE/ - KÜHL, a premium independent outdoor brand, announces episode two of The Road Less Traveled video series: Baja Adventures, and coinciding trip and gear giveaway (July 14-22). In Episode Two: Baja Adventures, modern-day explorers Regi Domingo and Leopoldo A. Sanmiguel of Baja Adventures dedicate...

July 12, 2024

Deckers Brands Will Execute a Six-for-One Forward Stock Split

The Deckers Brands Board of Directors has approved a six-for-one forward stock split and a proportionate increase in the number of authorized shares of common stock and preferred stock to accommodate the split. SGB

July 12, 2024

RV sales nosedive across the board

Despite the RV manufacturing industry’s “cautiously optimistic” spin, there’s no magic in RV retail sales. Put simply, sales of new RVs are down across the board as RV consumers walk away from new rigs. According to the May 2024 report from industry number cruncher Statistical Surveys Inc., there are no winners...

July 12, 2024

How These Brands Are Chasing Olympic Gold in Paris and Beyond

U.S. companies from Nike to Warner Bros are opening new stores and holding big marketing events in Paris before and during the Olympics, betting that excitement for the summer games can help boost their sales. Comcast's NBCUniversal said that International Olympic Committee (IOC) sponsors spent 18 percent for the latest Olympics compared to...

July 11, 2024

JAM Collective to Lead North America PR for Craft Sportswear

SAN FRANCISCO (July 11, 2024) /OUTDOOR SPORTSWIRE/ - JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes Craft Sportswear as its newest partner. Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence, offers a wide range of high-quality...

July 11, 2024

Nite Ize Names The Alpine Cowboy Sales Agency To Handle Arkansas, Louisiana, Oklahoma and Texas

BOULDER – July 11, 2024 /OUTDOOR SPORTSWIRE/ - Nite Ize®, a leading manufacturer of solution-based products, today named The Alpine Cowboy, an independent rep agency led by husband and wife Stephanie and Koby Crooks, to cover Arkansas, Louisiana, Oklahoma and Texas. Based in Austin, The Alpine Cowboy specializes in specialty...

July 11, 2024

Decathlon Launches Decathlon Pulse To Accelerate Its Impact And Expand Its Global Footprint

A fully-owned subsidiary of DECATHLON to explore new frontiers and drive additional long-term growth. An ambition to invest and partner with forward-thinking businesses and brands to accelerate and lead the change within the industry. Franck Vigo appointed Chief Executive Officer of DECATHLON PULSE, Barbara Martin Coppola, DECATHLON’s Global CEO, will...

July 11, 2024

IMBOX Protection, World’s Only In-Store Footwear Protection Technology, Expands in Asia, Partnering with Hong Kong-based Sports Retailer Sportshouse

DENMARK/HONG KONG/OUTDOOR SPORTSWIRE/ – IMBOX Protection, the world's only in-store footwear protection technology, is expanding its presence in Asia beginning July 9, 2024, partnering with Hong-Kong-based Sportshouse, a leading sports retailer with over 60 stores across Hong Kong. Sportshouse features a wide range of international brands, including Adidas, Asics, Hoka, Nike,...