June 20, 2024

PAKA Introduces New General Manager and Advisory Board

Boulder, CO /OUTDOOR SPORTSWIRE/ –  PAKA, the sustainable alpaca clothing brand best known for natural fiber innovation, announces the addition of former prAna executive Brian Thompson to their team as General Manager of Paka. Thompson has held senior leadership roles focused on driving sustainable product design and innovation for leading...

June 20, 2024

NOLS and STEP Celebrate 20 Years of Empowering Arizona Youth Through Outdoor Education and Experiences

LANDER, Wyo. – June 20, 2024 /OUTDOOR SPORTSWIRE/ - The National Outdoor Leadership School (NOLS) and the Student Expedition Program (STEP) are pleased to announce the 20th anniversary of the partnership that has empowered Arizona youth since 2004. This partnership between the two pioneering organizations fosters youth development through education and...

June 20, 2024

Gerber Gear Teams Up with Brooklyn Bell to Expand Limited Edition Artist Series

PORTLAND, Ore. (June 20, 2024) /OUTDOOR SPORTSWIRE/ - Gerber Gear, a leading outdoor brand dedicated to crafting problem-solving tools announces today the next installment of the Gerber artist series. Teaming up with outdoor artist and mountain athlete, Brooklyn Bell, Gerber will debut outdoor-inspired illustrations created by Bell and added to...

June 19, 2024

Team USA Mountain Bike athlete, Riley Amos, joins forces with ketone beverage brand, Kenetik

MARYLAND (June 19, 2024) /OUTDOOR SPORTSWIRE/ - Mountain bike phenom Riley Amos and Kenetik, the brand behind the world’s first bioidentical ketone drinks, announce a partnership for 2024. This collaboration marks a significant step forward in redefining training approaches for elite athletes, combining cutting-edge nutrition with exceptional talent to push...

June 19, 2024

Xtracycle Rolls Out Free Shipping, Assembly, Passenger System Across E-Cargo Lineup

MILL VALLEY, CA (June 18, 2024) /OUTDOOR SPORTSWIRE/ – Xtracycle, the pioneering brand that catalyzed the cargo bike movement over 25 years ago, is revolutionizing the e-cargo bike ownership experience with a new streamlined buying process. Now, every Xtracycle bike purchase will include free shipping, professional assembly, and the brand’s...

June 18, 2024

Helinox Announces Grand Opening of HCC Paris

PARIS, France - June 18, 2024 /OUTDOOR SPORTSWIRE/ – Helinox, the brand that created the category of lightweight, portable furniture, today announces the grand opening of HCC Paris, an immersive retail experience designed to showcase the engineering, creativity, craftsmanship and brand collaborations for which Helinox is known. Located in the...

June 18, 2024

Skratch Labs Bolsters International Presence with European Headquarters and Distribution Facility

June 18, 2024 — Boulder, CO /OUTDOOR SPORTSWIRE/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, expands its distribution network to Europe. The new distribution capabilities enable Skratch Labs Europe to serve endurance sports retailers across the continent and establish Skratch’s direct-to-consumer online sales capabilities through their new...

June 18, 2024

Joolca Taps ECHOS as PR Agency of Record

MELBOURNE, Aus. /OUTDOOR SPORTSWIRE/ - Joolca (https://joolca.com), the engineering and design company known for bringing home comforts to the outdoors, today announces that it has selected ECHOS Brand Communications to support the brand’s growth with public relations, affiliate marketing, events and activations services. Joolca made its mark when founder Maciek...

June 18, 2024

LIVSN Designs and Gnara Apparel Announce Collaborative Kickstarter Campaign for Ecotrek Overalls

Bentonville, AR. (June 18, 2024) /OUTDOOR SPORTSWIRE/ – LIVSN Designs, an outdoor apparel brand focused on creating durable, sustainable clothing launches its latest Kickstarter campaign—the Ecotrek Overalls—produced in collaboration with Gnara Apparel, an outdoor apparel brand on a mission to empower everyone to Answer Nature’s Call® through products featuring their...

June 17, 2024

Shaun White starting new halfpipe league in hopes of increasing prizes, visibility for action sports

Shaun White is starting a season-long halfpipe league that will offer more than $1.5 million in prizes in hopes of pulling together what has long been a spread-out, confusing action-sports calendar. The 37-year-old, three-time Olympic gold medalist, who retired in 2022 after the Beijing Games, is calling the new enterprise The...